Internet marketing specialists require a skill set that is much more diverse than traditional marketing specialists. While an associate's or bachelor's degree in marketing, business, or a similar field is extremely beneficial, internet marketing specialists also need to have knowledge in the computer sciences field. Having a major in marketing and a minor in computer science is a great way to prepare for the field of internet marketing.
Internet marketing specialists create content that is seen online to advertise for a business, product or service. To do this they must create content that is ranked highly by search engines, and contains as many keywords as possible that pertain to their specific product or service. An internet marketing specialist is tasked with developing/enhancing a business' online presence. This entails drawing the desired demographic to the business' website through a variety of online marketing techniques. To be successful in this, internet marketing specialists must be familiar not only with navigating the internet, but with all of the ins and outs of marketing therein.
By monitoring traffic and performance data from a web marketing campaign, internet marketing specialists are able to optimize keyword usage and search engine results, resulting in more successful future marketing campaigns or improved current marketing campaigns. Search engines will provide data analysis, trends, and documents that internet marketing specialists need to manage in order to make sure that an employer's resources are being spent wisely.
Internet Marketing Specialist Tasks
- Monitor and track utilization, performance and traffic analytics to optimize keyword and other search engine efforts.
- Manage and track search engine analytics, document and report trends.
- Participate in building and implementing online strategies and goals through web marketing.