Internet marketing specialists require a skill set that is much more diverse than traditional marketing specialists. While an associate's or bachelor's degree in marketing, business, or a similar field is extremely beneficial, internet marketing specialists also need to have knowledge in the computer sciences field. Having a major in marketing and a minor in computer science is a great way to prepare for the field of internet marketing.
Internet Marketing Specialist Tasks
Monitor and track utilization, performance and traffic analytics to optimize keyword and other search engine efforts.
Manage and track search engine analytics, document and report trends.
Participate in building and implementing online strategies and goals through web marketing.