The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.
Manager, Marketing & Business Development Tasks
Deliver high level support related to market intelligence to the sales and marketing teams.
Research, analyze and report on marketplace trends and competitors.
Research market size, market trends and statistics relative to market expansion opportunities.
Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.