Manager, Marketing & Business Development Salary

An average Manager of Marketing & Business Development in the United States can expect to take home roughly $67K annually. Total cash compensation to Managers of Marketing & Business Development bottoms out near $39K and approaches $140K on the high end; the biggest paychecks include approximately $24K from bonuses and almost $15K from profit sharing. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. A strong majority report receiving medical coverage from their employers and more than half collect dental insurance. The majority of workers are highly satisfied with their job. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$39,195 - $125,005
(Median)
$39K
$67K
$130K
MEDIAN: $67,137
10%
50%
90%

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$10.25 - $48.72
(Median)
$10
$20
$49
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,195 - $125,005  
   
Bonus
$309.13 - $24,446  
Profit Sharing
$1,957 - $14,681  
Commission
$204.26 - $39,149  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,535 - $139,754  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 334
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.25 - $48.72  
   
Overtime
$0.00 - $37.25  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$309.13 - $24,446  
   
Commission
$204.26 - $39,149  
Profit Sharing
$1,957 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,535 - $139,754  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 31
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Job Description for Manager, Marketing & Business Development

The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.

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Manager, Marketing & Business Development Tasks

  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

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Popular Skills for Manager, Marketing & Business Development


Survey results suggest that Managers of Marketing & Business Development use a fairly large toolkit of professional skills. Most notably, facility with Strategic Planning, Business Development, and Project Management are correlated to pay that is significantly above average, leading to increases of 46 percent, 29 percent, and 7 percent, respectively. Those listing New Business Development as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Office also typically command lower compensation. For most people, competency in Customer Relationship Management indicates knowledge of Microsoft Office.

Pay by Experience Level for Manager, Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Managers of Marketing & Business Development generally obtain higher compensation for more plentiful past experience. The median compensation for relatively untried workers is $55K; in the five-to-10 year group, it's higher at around $67K. After working for 10 to 20 years, Managers of Marketing & Business Development make a median salary of $78K. Professionals boasting more than two decades of experience also boast a six-figure median salary of $104K.

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Experience Affects Manager, Marketing & Business Development Salaries

Late-Career
up arrow 52%


National Average
$68,000



Skills That Affect Manager, Marketing & Business Development Salaries

Strategic Planning
up arrow 46%

Business Development
up arrow 29%

Project Management
up arrow 7%


Customer Relationship Management (CRM)
up arrow 1%

National Average
$68,000


Social Media Marketing
up arrow 13%

New Business Development
up arrow 27%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 78 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
25%
5-9 years
32%
10-19 years
28%
20 years or more
14%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 65%
vision benefits Vision: 52% employee benefits None: 20%
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