Manager, Marketing & Business Development Salary

The average Manager of Marketing & Business Development in the United States earns approximately $67K per year. Total cash incomes of Managers of Marketing & Business Development run from $39K to $140K, depending on bonuses that can occasionally exceed $25K, profit sharing that reaches $15K, and some commissions of nearly $39K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. A fair number report receiving medical coverage from their employers and more than half collect dental insurance. Women Managers of Marketing & Business Development who took the survey just slightly outnumber men. Most Managers of Marketing & Business Development like their work and job satisfaction is high. This report is based on responses to the PayScale salary survey.

$39,195 - $125,005
(Median)
$39K
$67K
$130K
MEDIAN: $67,399
10%
50%
90%

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$10.27 - $48.48
(Median)
$10
$20
$48
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$39,195 - $125,005  
   
Bonus
$400.00 - $25,222  
Profit Sharing
$1,957 - $14,681  
Commission
$1.30 - $38,783  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,561 - $139,643  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 334
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$10.27 - $48.48  
   
Overtime
$0.00 - $37.25  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$400.00 - $25,222  
   
Commission
$1.30 - $38,783  
Profit Sharing
$1,957 - $14,681  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,561 - $139,643  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 32
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Job Description for Manager, Marketing & Business Development

The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.

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Manager, Marketing & Business Development Tasks

  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

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Popular Skills for Manager, Marketing & Business Development


Survey results show that Managers of Marketing & Business Development use a fair number of skills. Most notably, facility with Strategic Planning, Business Development, and Project Management are correlated to pay that is significantly above average, leading to increases of 38 percent, 29 percent, and 6 percent, respectively. Skills that pay less than market rate include New Business Development, Social Media Marketing, and Microsoft Office. It is often found that people who know Customer Relationship Management are also skilled in Microsoft Office.

Pay by Experience Level for Manager, Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Managers of Marketing & Business Development with a rich background of experience are typically rewarded with larger paychecks. Salaries for inexperienced workers average out to $67K, and those with five to 10 years' experience earn a higher median of $55K. Managers of Marketing & Business Development see a median salary of $79K after reaching one to two decades on the job. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $103K.

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Experience Affects Manager, Marketing & Business Development Salaries

Late-Career
up arrow 49%


National Average
$69,000



Skills That Affect Manager, Marketing & Business Development Salaries

Strategic Planning
up arrow 38%

Business Development
up arrow 29%

Project Management
up arrow 6%


Customer Relationship Management (CRM)
up arrow 1%

National Average
$69,000


Social Media Marketing
up arrow 14%

New Business Development
up arrow 16%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 77 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
25%
5-9 years
32%
10-19 years
28%
20 years or more
14%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 65%
vision benefits Vision: 52% employee benefits None: 20%
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