Manager, Marketing & Business Development Salary

Median pay for Managers of Marketing & Business Development in the United States lies in the neighborhood of $67K annually. The final incomes of Managers of Marketing & Business Development generally vary between $39K and $135K; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $26K, $15K, and $39K, respectively. Residence is the biggest factor affecting pay for this group, followed by career duration. Medical benefits are awarded to a strong majority, and the larger part earn dental coverage. Job satisfaction is high and work is enjoyable for most Managers of Marketing & Business Development. Women Managers of Marketing & Business Development who took the survey just slightly outnumber men. The information for this snapshot was generated by responses to the PayScale salary survey.

$39,458 - $124,561
(Median)
$39K
$67K
$120K
MEDIAN: $66,723
10%
50%
90%

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$10.82 - $48.18
(Median)
$11
$20
$48
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,458 - $124,561  
   
Bonus
$498.33 - $25,775  
Profit Sharing
$1,968 - $14,544  
Commission
$1.21 - $39,149  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,046 - $135,008  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 330
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.82 - $48.18  
   
Overtime
$18.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$498.33 - $25,775  
   
Commission
$1.21 - $39,149  
Profit Sharing
$1,968 - $14,544  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,046 - $135,008  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 33
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Job Description for Manager, Marketing & Business Development

The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.

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Manager, Marketing & Business Development Tasks

  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

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Popular Skills for Manager, Marketing & Business Development


Survey results show that Managers of Marketing & Business Development use a fair number of skills. Most notably, facility with Strategic Planning, Business Development, and Sales Management are correlated to pay that is significantly above average, leading to increases of 38 percent, 29 percent, and 22 percent, respectively. Skills that seem to negatively impact pay include Social Media Marketing, New Business Development, and Microsoft Office. Those educated in Customer Relationship Management tend to be well versed in Microsoft Office.

Pay by Experience Level for Manager, Marketing & Business Development

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience seems to be a major factor in determining the incomes of Managers of Marketing & Business Development. Folks with fewer than five years of experience take home $58K on average, and those who have worked for five to 10 years see a bigger median salary of $68K. For Managers of Marketing & Business Development, 10 to 20 years of experience on the job amounts to an average salary of $75K. Average wages for folks with more than 20 years of experience come out to around $104K.

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Experience Affects Manager, Marketing & Business Development Salaries

Late-Career
up arrow 51%



National Average
$69,000


Skills That Affect Manager, Marketing & Business Development Salaries

Strategic Planning
up arrow 38%

Business Development
up arrow 29%

Sales Management
up arrow 22%

Marketing Management
up arrow 8%


Project Management
up arrow 6%

Customer Relationship Management (CRM)
up arrow 1%

National Average
$69,000


New Business Development
up arrow 7%

Social Media Marketing
up arrow 14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 71 votes.

Gender

Female
55 %
Male
45 %

Years of Experience

Less than 1 year
1%
1-4 years
26%
5-9 years
31%
10-19 years
28%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 66%
medical benefits
Vision: 53%
dental benefits
None: 19%
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