Manager, Marketing & Business Development Salary
The average Manager of Marketing & Business Development in the United States can expect to rake in roughly $65K per year. Location and experience level each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. A large number enjoy medical while the larger part get dental coverage. Vision coverage is also available to more than half. The majority of Managers of Marketing & Business Development (61 percent) who took the survey are female. The data in this summary comes from the PayScale salary survey.
Job Description for Manager, Marketing & Business Development
The marketing and business develop manager oversees strategies and staff working in marketing and business development. There are many types of marketing, and a few of the most common categories are direct marketing, network marketing, and Internet marketing; each involves communication with prospective and current clients, as well as developing strategies to successfully sell their product and advance the company's goals. The duties of the manager of marketing and business development include developing strategic marketing plans and analyses; collaborating with others to design, develop, and publish content online; and establishing communication with potential clients. Business development-related duties may include the creation of development strategies, educating staff on those strategies, and developing solutions to business development-related issues within their organization.Read More...
Managers of marketing and business development typically work full time in an office setting. However, travel (including extensive travel) may be required depending on the number and location of staff they oversee, as well as to meet with current and prospective clients.
A bachelor's degree in business or a related field is generally the minimum educational requirement for this position. The manager of marketing and business development must also be driven, enthusiastic, and have excellent marketing and business skills. These managers must also have excellent leadership skills and be comfortable working with others and solving problems in group settings.
Manager, Marketing & Business Development Tasks
- Deliver high level support related to market intelligence to the sales and marketing teams.
- Research, analyze and report on marketplace trends and competitors.
- Research market size, market trends and statistics relative to market expansion opportunities.
- Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.
Business Development Manager Job Listings
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Popular Skills for Manager, Marketing & Business Development
Managers of Marketing & Business Development seem to wield many skills on the job. Most notably, facility with Strategic Planning, Sales Management, and Project Management are correlated to pay that is significantly above average, leading to increases of 41 percent, 24 percent, and 8 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Marketing Communications, Social Media Marketing, and Customer Relationship Management. Those proficient in Customer Relationship Management are, more often than not, also skilled in Microsoft Office.
Pay by Experience Level for Manager, Marketing & Business Development
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Workers with less than five years' experience earn around $61K on average, and those who have five to 10 years under their belts see a higher median salary of $68K. For Managers of Marketing & Business Development, 10 to 20 years of experience on the job amounts to an average salary of $68K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $91K, which is substantially larger than the medians reported by folks with fewer years on their resumes.