Marketing & Business Development Manager Salary

An average Marketing & Business Development Manager in the United States can expect to take home roughly $63K annually. With bonuses occasionally running north of $21K, profit sharing proceeds sometimes surpassing $15K, and a few commissions as high as $35K, total income for Marketing & Business Development Managers can range between $38K and $127K according to individual performance. Career length is the biggest factor affecting pay for this group, followed by geography. Most report receiving medical coverage from their employers and the greater part collect dental insurance. Job satisfaction for Marketing & Business Development Managers is high. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$38,772 - $117,879
(Median)
$39K
$63K
$120K
MEDIAN: $63,207
10%
50%
90%

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$10.48 - $32.77
(Median)
$10
$20
$33
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$38,772 - $117,879  
   
Bonus
$0.00 - $20,792  
Profit Sharing
$253.42 - $14,795  
Commission
$0.00 - $35,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,561 - $126,630  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 852
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.48 - $32.77  
   
Hourly Tips
$1.25  
Overtime
$0.00 - $38.08  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $20,792  
   
Commission
$0.00 - $35,101  
Profit Sharing
$253.42 - $14,795  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,561 - $126,630  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 74
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Job Description for Marketing & Business Development Manager

Marketing and business development managers are in charge of market research and advertising for their company. They are in charge of the "public face" of the company, which includes the website, emails to clients, and social media sites.

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Marketing & Business Development Manager Tasks

  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

Common Career Paths for Marketing & Business Development Manager


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While Marketing & Business Development Managers do not often become Business Development VPs, the job pays $147K per year on average. Marketing & Business Development Managers moving up in their careers tend to step into positions as Business Development Directors or Marketing & Business Development Directors. The median paychecks in those roles are $48K higher and $29K higher, respectively.

Business Development Manager Job Listings

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Popular Skills for Marketing & Business Development Manager


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Planning, Strategic Marketing, New Business Development, and Sales Management are correlated to pay that is above average, with boosts between 5 percent and 9 percent. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Marketing Communications and Web Marketing also typically command lower compensation. Most people familiar with New Business Development also know Customer Relationship Management (CRM), Marketing Management, and Marketing Communications.

Pay by Experience Level for Marketing & Business Development Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing & Business Development Managers who reported more years of relevant experience also reported higher earnings. During their first five years in the workforce, individuals in this position earn $53K on average. Survey participants with five to 10 years under their belts see an only a slightly bigger average of $65K. Marketing & Business Development Managers claiming one to two decades of experience make an estimated median of $81K. Old hands who claim more than two decades on the job enjoy average earnings of $103K.

Pay Difference by Location

National Average: $64,377

Larger city markers indicate a job is popular in that location.

Marketing & Business Development Managers will find that Phoenix offers an impressive pay rate, one which exceeds the national average by 24 percent. Marketing & Business Development Managers can also look forward to large paychecks in cities like Boston (+15 percent), Seattle (+11 percent), Minneapolis (+10 percent), and Washington (+10 percent). The lowest-paying market is Miami, which sits 18 percent below the national average. Workers in Atlanta and Denver earn salaries that trail the national average for those in this profession (8 percent less and 3 percent less, respectively).

Related Job Salaries

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Experience Affects Marketing & Business Development Manager Salaries




National Average
$64,000


Skills That Affect Marketing & Business Development Manager Salaries





Market Research
up arrow 1%

Sales
up arrow 1%

Proposal Writing
0%

Product Marketing
0%

National Average
$64,000

Project Management
up arrow 3%

Marketing Management
up arrow 4%

Microsoft Office
up arrow 4%





Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 162 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
2%
1-4 years
28%
5-9 years
31%
10-19 years
27%
20 years or more
13%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 69%
medical benefits
Vision: 56%
dental benefits
None: 17%
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