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Marketing & Business Development Manager Salary (United States)

A typical Marketing & Business Development Manager in the United States can expect to rake in roughly $63K annually. The final incomes of Marketing & Business Development Managers generally vary between $37K and $131K; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $22K, $20K, and $37K, respectively. Location is the biggest factor affecting pay for this group, followed by career length. Medical benefits are awarded to the greater part, and a majority earn dental coverage. Women make up a slight majority of Marketing & Business Development Managers (52 percent). Most Marketing & Business Development Managers like their work and job satisfaction is high. The information for this snapshot was generated by responses to the PayScale salary survey.
Marketing & Business Development Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$38,462 - $116,634
(Median)
38K
63K
91K
120K
MEDIAN: $63,473
10%
50%
75%
90%
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Marketing & Business Development Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.67 - $39.55
(Median)
12
15
20
27
40
MEDIAN: $20
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$38,462 - $116,634  
   
Bonus
$486.00 - $22,255  
Profit Sharing
$970 - $20,280  
Commission
$0.00 - $37,095  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,138 - $130,756  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,319
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$11.67 - $39.55  
   
Overtime
$0.00 - $52.93  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$486.00 - $22,255  
   
Commission
$0.00 - $37,095  
Profit Sharing
$970 - $20,280  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,138 - $130,756  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 116
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Job Description for Marketing & Business Development Manager

Marketing and business development managers are in charge of market research and advertising for their company. They are in charge of the "public face" of the company, which includes the website, emails to clients, and social media sites.
Read More...
Marketing & Business Development Manager Tasks
  • Deliver high level support related to market intelligence to the sales and marketing teams.
  • Research, analyze and report on marketplace trends and competitors.
  • Research market size, market trends and statistics relative to market expansion opportunities.
  • Support new initiatives with research, analysis, writing, the development of electronic collateral and Power Point presentations.

Common Career Paths for Marketing & Business Development Manager

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While not commonly seen, Marketing & Business Development Managers who transition into a Business Development VP position may see a rise in pay. The typical salary for Business Development VPs is $146K per year. It is quite typical for Marketing & Business Development Managers to transition into roles as Business Development Directors or Marketing & Business Development Directors, where reported median earnings are $46K and $28K higher per year.

Business Development Manager Job Listings

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Popular Skills for Marketing & Business Development Manager

Marketing & Business Development Managers seem to exploit a large range of skills on the job. Most notably, skills in Product Marketing, Strategic Planning, Strategic Marketing, and New Business Development are correlated to pay that is above average, with boosts of 14 percent, 14 percent, 14 percent, and 14 percent, respectively. Those listing Marketing Communications as a skill should be prepared for drastically lower pay. Web Marketing and Marketing Management also typically command lower compensation. For most people, competency in New Business Development indicates knowledge of Marketing Management and Customer Relationship Management (CRM).

Pay by Experience Level for Marketing & Business Development Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing & Business Development Managers who reported more years of relevant experience also reported higher earnings. Relatively untried employees who have less than five years' experience make $52K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $66K. On average, Marketing & Business Development Managers make $83K following one to two decades on the job. Marketing & Business Development Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $102K on average. A little over a half of respondents report having between one and nine years of experience in this field. Experienced employees who have 10-20 years of experience make up just under one in three of the workforce; inexperienced individuals who have been working for less than one year comprise less than two percent, and senior people with more than 20 years under their belt fill out the remaining one-seventh.

Pay Difference By Location

Boston
up arrow 68%
Dallas
up arrow 30%
Chicago
up arrow 27%
Phoenix
up arrow 22%
Washington
up arrow 18%
New York
up arrow 12%
Houston
up arrow 7%
Tampa
up arrow 7%
San Diego
up arrow 1%
National Average
$66,000
Los Angeles
up arrow 3%
Atlanta
up arrow 6%
Miami
up arrow 10%
Seattle
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Boston is home to an above-average pay rate for Marketing & Business Development Managers, 68 percent higher than the national average. Dallas, Chicago, Phoenix, and Washington also offer top salaries for Marketing & Business Development Managers. Workers in these cities can expect to earn about 30 percent, 27 percent, 22 percent, and 18 percent more, respectively. Falling short of the national average by 12 percent, the area with the worst salaries is Seattle. Below-median salaries also turn up in Miami and Atlanta (10 percent lower and 6 percent lower, respectively).

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Experience Affects Marketing & Business Development Manager Salaries

National Average
$66,000

Skills That Affect Marketing & Business Development Manager Salaries

Product Marketing
up arrow 14%
Sales Management
up arrow 4%
Business Development
up arrow 3%
Sales
up arrow 2%
National Average
$66,000
Proposal Writing
up arrow 1%
Web Marketing
up arrow 20%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 475 votes.

Gender

Female
52%
female alumni
 
Male
48%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
25%
5-9 years
28%
10-19 years
31%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 68%
vision benefits Vision: 53% employee benefits None: 17%