Marketing Analyst Salary

Marketing Analysts in the United States can expect to earn an average of $51K annually. Cash earnings for Marketing Analysts — including $8K in bonuses and $8K in profit sharing proceeds near the top of the pay scale — generally stretch from $36K to $76K depending on individual performance. Compensation for this group is mainly affected by the company, but geography and years of experience are influential factors as well. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most workers in this position report high levels of job satisfaction. Men working as Marketing Analysts who took the survey just slightly outnumber women at 50 percent. This overview is based on answers to PayScale's salary questionnaire.
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$36,833 - $73,679
(Median)
$37K
$51K
$74K
MEDIAN: $51,324
10%
50%
90%

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$13.07 - $32.99
(Median)
$13
$19
$33
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$36,833 - $73,679  
   
Bonus
$0.00 - $8,287  
Profit Sharing
$500 - $7,838  
Commission
$1,850  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,930 - $76,123  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 2,163
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$13.07 - $32.99  
   
Overtime
$15.46 - $41.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,287  
   
Commission
$1,850  
Profit Sharing
$500 - $7,838  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,930 - $76,123  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 201
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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As Marketing Analysts transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers earn $102K on average per year. Career advancement for the typical Marketing Analyst often leads to becoming a Marketing Manager or a Senior Marketing Analyst; median salaries in these positions are $8K higher and $18K higher, respectively.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


Marketing Analysts flock to The Bank of New York Mellon Corporation (BNY Mellon) for generous paychecks, where average earnings of $84K lead the pack in compensation.

Popular Skills for Marketing Analyst


Marketing Analysts seem to require a rather large skill set. Most notably, skills in SQL, SAS, Project Management, and Strategic Marketing are correlated to pay that is above average, with boosts in pay of 9 percent. Skills that seem to negatively impact pay include Social Media Marketing. Most people who know Data Analysis also know Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although individuals who have less than five years' experience earn $51K on average, people with five to 10 years benefit from a notably larger average of $61K. The average pay reported by folks with 10 to 20 years of experience is around $65K. Marketing Analysts who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $64K.

Pay Difference by Location

National Average: $51,932

Larger city markers indicate a job is popular in that location.

For Marketing Analysts, busy San Francisco offers a higher-than-average pay rate, 20 percent above the national average. Marketing Analysts can also look forward to large paychecks in cities like Atlanta (+15 percent), Seattle (+15 percent), Los Angeles (+15 percent), and Charlotte (+11 percent). The lowest-paying market is Denver, which sits 8 percent below the national average. San Diego and Washington are a couple other places where companies are known to pay below the median — salaries tend to be 4 percent less than the median.

Marketing Analyst Reviews

What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

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Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 23%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 9%



SAS
up arrow 7%


Data Analysis
up arrow 2%

Market Analysis
up arrow 1%

Market Research
up arrow 1%

Database Management & Reporting
up arrow 1%

Microsoft Office
0%

Web Marketing
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Email Marketing
up arrow 2%

Marketing Communications
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 346 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
10%
1-4 years
63%
5-9 years
19%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
medical benefits
Vision: 66%
dental benefits
None: 10%
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