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Marketing Analyst Salary

Median pay for Marketing Analysts in the United States lies in the neighborhood of $51K per year. Overall cash earnings for Marketing Analysts vary widely between $36K and $76K; for a few high rollers, the final number can encompass upwards of $8K each from bonuses and profit sharing proceeds. Compensation for this group is mainly affected by the specific employer, but the particular city and experience level are influential factors as well. Most Marketing Analysts like their work and job satisfaction is high. A large number enjoy medical while most get dental coverage. Vision coverage is also available to the greater part. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 50 percent. The data in this summary comes from the PayScale salary survey.
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$36,818 - $72,784
(Median)
$37K
$51K
$73K
MEDIAN: $51,001
10%
50%
90%

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$12.20 - $30.83
(Median)
$12
$19
$31
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$36,818 - $72,784  
   
Bonus
$0.00 - $8,289  
Profit Sharing
$650 - $8,500  
Commission
$1,769 - $4,400  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,776 - $75,515  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,838
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.20 - $30.83  
   
Overtime
$13.68 - $40.95  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,289  
   
Commission
$1,769 - $4,400  
Profit Sharing
$650 - $8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,776 - $75,515  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 176

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United States (change)


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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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Marketing Analysts may progress into high-paying roles like Senior Marketing Manager, where median compensation is $103K annually. It is quite typical for Marketing Analysts to transition into roles as Marketing Managers or Senior Marketing Analysts, where reported median earnings are $8K and $18K higher per year.

Marketing Analyst Job Listings

Jobs by Simply Hired
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Popular Employer Salaries for Marketing Analyst


Marketing Analysts flock to The Bank of New York Mellon Corporation (BNY Mellon) for generous paychecks, where average earnings of $84K lead the pack in compensation.

Popular Skills for Marketing Analyst


Marketing Analysts seem to require a rather large skill set. Most notably, skills in SQL, SAS, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 10 percent and 13 percent. Skills that seem to negatively impact pay include Social Media Marketing and Salesforce. Most people familiar with Data Analysis also know Market Research and Market Analysis.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $50K; however, individuals with five to 10 years of experience bring in $60K on average — a distinctly larger sum. Marketing Analysts claiming one to two decades of experience make an estimated median of $64K. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $62K by contrast.

Pay Difference by Location


Seattle offers some of the highest pay in the country for Marketing Analysts, 22 percent above the national average. Marketing Analysts will also find cushy salaries in Charlotte (+17 percent), San Francisco (+17 percent), Boston (+16 percent), and Atlanta (+14 percent). Those in the field find the lowest salaries in Miami, 9 percent below the national average. Employers also pay below the national average in Denver (4 percent lower) and Minneapolis (2 percent lower).

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United States (change)

Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 21%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 13%

SAS
up arrow 11%




Data Analysis
up arrow 2%

Market Analysis
0%

Market Research
0%

Microsoft Office
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Marketing Communications
up arrow 2%

Email Marketing
up arrow 2%

Web Marketing
up arrow 2%

Salesforce
up arrow 5%

Social Media Marketing
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 364 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
10%
1-4 years
62%
5-9 years
20%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 9%
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