A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.
Marketing Analyst Tasks
Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
Develop metrics and strategies to test and enhance performance.
Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
Collaborate with internal departments to prepare and present findings to clients.