Marketing Analyst Salary

The average Marketing Analyst in the United States can expect to rake in roughly $51K per year. With some bonuses approaching $8K and certain profit sharing proceeds approaching $8K, overall incomes of Marketing Analysts spread between $36K and $76K depending on individual performance. While the particular city and experience level impact pay for this group, the specific employer is the most influential factor. Work is enjoyable for Marketing Analysts, who typically claim high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Men working as Marketing Analysts who took the survey just slightly outnumber women at 50 percent. The data in this summary comes from the PayScale salary survey.
Read More
$36,833 - $73,679
(Median)
$37K
$51K
$74K
MEDIAN: $51,324
10%
50%
90%

Add this chart to your site: 640px    300px

$13.07 - $32.99
(Median)
$13
$19
$33
MEDIAN: $18.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$36,833 - $73,679  
   
Bonus
$0.00 - $8,287  
Profit Sharing
$500 - $7,838  
Commission
$1,850  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,930 - $76,123  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 2,163
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$13.07 - $32.99  
   
Overtime
$15.46 - $41.64  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,287  
   
Commission
$1,850  
Profit Sharing
$500 - $7,838  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,930 - $76,123  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 201
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

Read More...

Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


Add this chart to your site:   640px 640px    300px 300px


At the upper end, Marketing Analysts who move into a Senior Marketing Manager role can end up with a hefty increase in pay. The average income for Senior Marketing Managers is a much higher $102K per year. Marketing Managers or Senior Marketing Analysts are common next-step roles for Marketing Analysts moving up in their careers; annual pay for Marketing Managers is $8K higher on average, and it's $18K higher for Senior Marketing Analysts.

Marketing Analyst Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Analyst


Those at The Bank of New York Mellon Corporation (BNY Mellon) can expect to make the most, with the company offering a median salary of $84K.

Popular Skills for Marketing Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in SQL, SAS, Project Management, and Strategic Marketing are correlated to pay that is above average, with boosts in pay of 9 percent. Skills that seem to negatively impact pay include Social Media Marketing. For most people, competency in Data Analysis indicates knowledge of Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries for the relatively untried average out to around $51K, but survey participants with five to 10 years of experience earn a significantly higher median of $61K. Marketing Analysts see a median salary of $65K after reaching one to two decades on the job. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $64K.

Pay Difference by Location

National Average: $51,932

Larger city markers indicate a job is popular in that location.

For Marketing Analysts, busy San Francisco offers a higher-than-average pay rate, 20 percent above the national average. Marketing Analysts will also find cushy salaries in Atlanta (+15 percent), Seattle (+15 percent), Los Angeles (+15 percent), and Charlotte (+11 percent). Denver ranks last in the field for pay, reporting salaries 8 percent below the national average. Workers in San Diego and Washington earn less than others in this profession; their salaries fall short of the national average by 4 percent.

Marketing Analyst Reviews

What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 23%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 9%



SAS
up arrow 7%


Data Analysis
up arrow 2%

Market Analysis
up arrow 1%

Market Research
up arrow 1%

Database Management & Reporting
up arrow 1%

Microsoft Office
0%

Web Marketing
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Email Marketing
up arrow 2%

Marketing Communications
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 346 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
10%
1-4 years
63%
5-9 years
19%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 89%
dental benefits
Dental: 80%
medical benefits
Vision: 66%
dental benefits
None: 10%
ADVERTISEMENT