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Marketing Analyst Salary

Marketing Analysts in the United States take home approximately $51K per year on average. Including potential for bonuses and profit sharing — peaking near $8K and $9K, respectively — total cash payment to Marketing Analysts can bottom out near $36K or peak near $75K depending on individual performance. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction for Marketing Analysts is high. Women make up a slight majority of Marketing Analysts (51 percent) survey respondents. A large number enjoy medical while most get dental coverage. Vision coverage is also available to the greater part. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
$36,975 - $72,200
(Median)
37K
43K
51K
61K
72K
MEDIAN: $50,868
10%
25%
50%
75%
90%

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$11.90 - $26.96
(Median)
12
15
18
23
27
MEDIAN: $18.00
10%
25%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$36,975 - $72,200  
   
Bonus
$0.00 - $8,054  
Profit Sharing
$450.00 - $8,500  
Commission
$1,050 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,648 - $74,884  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,716
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.90 - $26.96  
   
Overtime
$14.68 - $40.64  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,054  
   
Commission
$1,050 - $10,000  
Profit Sharing
$450.00 - $8,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,648 - $74,884  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 179
United States (change)

Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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As Marketing Analysts transition into upper-level roles such as Senior Marketing Manager, they may see a strong upturn in salary. Senior Marketing Managers on average earn $103K per year. Marketing Analysts moving up in their careers tend to step into positions as Marketing Managers or Senior Marketing Analysts. The median paychecks in those roles are $8K higher and $18K higher, respectively.

Marketing Analyst Job Listings

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Popular Skills for Marketing Analyst


Survey takers working as Marketing Analysts report using a large range of professional skills. Most notably, skills in SQL, Project Management, SAS, and Business Analysis are correlated to pay that is above average, with boosts between 9 percent and 11 percent. Skills that pay less than market rate include Social Media Marketing. Those proficient in Data Analysis are, more often than not, also skilled in Market Research and Market Analysis.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For Marketing Analysts, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $60K. Marketing Analysts bring in $61K after working for 10 to 20 years. Veterans who have acquired more than 20 years report a median income of $72K, which is generally higher than the pay reported by other tenure groups.

Pay Difference by Location


For Marketing Analysts, busy Seattle offers a higher-than-average pay rate, 19 percent above the national average. Marketing Analysts will also find cushy salaries in San Francisco (+16 percent), Atlanta (+15 percent), Charlotte (+14 percent), and Boston (+9 percent). Austin ranks last in the field for pay, reporting salaries 8 percent below the national average. Employers also pay below the national average in Denver (3 percent lower) and Minneapolis (2 percent lower).

Related Job Salaries

Experience Affects Marketing Analyst Salaries

Late-Career
up arrow 40%



National Average
$51,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 11%


SAS
up arrow 9%



Data Analysis
up arrow 4%

Market Analysis
up arrow 2%

Market Research
up arrow 1%

Microsoft Office
up arrow 1%

Microsoft Excel
0%

Email Marketing
0%

Web Marketing
0%

National Average
$51,000

Search Engine Marketing (SEM)
up arrow 1%

Marketing Communications
up arrow 3%

Social Media Marketing
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 406 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
11%
1-4 years
61%
5-9 years
20%
10-19 years
7%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 81%
vision benefits Vision: 65% employee benefits None: 9%