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Marketing Analyst Salary

The average Marketing Analyst in the United States earns approximately $51K per year. Total cash compensation for Marketing Analysts runs from $36K to $75K depending on bonuses that can occasionally exceed $8K and profit sharing that can reach almost $9K. Earnings for this group are mostly affected by the particular firm, followed by the particular city and years of experience. Job satisfaction for Marketing Analysts is high. Women are just slightly outnumbered, with male Marketing Analysts making up 50 percent of survey respondents. A large number report receiving medical coverage from their employers and most collect dental insurance. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$36,710 - $72,813
(Median)
$37K
$51K
$73K
MEDIAN: $51,060
10%
50%
90%

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$12.25 - $30.68
(Median)
$12
$19
$31
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$36,710 - $72,813  
   
Bonus
$0.00 - $8,203  
Profit Sharing
$518 - $8,726  
Commission
$1,769 - $4,400  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,737 - $75,499  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 1,857
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.25 - $30.68  
   
Overtime
$13.68 - $40.95  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,203  
   
Commission
$1,769 - $4,400  
Profit Sharing
$518 - $8,726  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,737 - $75,499  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 179
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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Marketing Analysts may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $103K annually. Career advancement for the typical Marketing Analyst often leads to becoming a Marketing Manager or a Senior Marketing Analyst; median salaries in these positions are $8K higher and $18K higher, respectively.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


Those at The Bank of New York Mellon Corporation (BNY Mellon) can expect to make the most, with the company offering a median salary of $84K.

Popular Skills for Marketing Analyst


Marketing Analysts report using a large range of skills on the job. Most notably, skills in SQL, SAS, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 9 percent and 13 percent. At the other end of the pay range are skills like Social Media Marketing. Most people who know Data Analysis also know Market Research and Market Analysis.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $50K, but people who have been around for five to 10 years earn a noticeably bigger sum of $60K. Marketing Analysts claiming one to two decades of experience make an estimated median of $64K. Folks with more than two decades of experience actually report lower incomes overall; their average comes out to a mere $62K.

Pay Difference by Location


For Marketing Analysts, Seattle provides a pay rate that is 20 percent greater than the national average. Marketing Analysts will also find cushy salaries in San Francisco (+17 percent), Boston (+15 percent), Charlotte (+14 percent), and Atlanta (+13 percent). In Miami, salaries are 10 percent below the national average and represent the lowest-paying market. Not at the bottom but still paying below the median are employers in Denver and Minneapolis (4 percent lower and 2 percent lower, respectively).

Related Job Salaries

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Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 21%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 13%

SAS
up arrow 10%




Data Analysis
up arrow 3%

Market Analysis
0%

Market Research
0%

Microsoft Office
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Marketing Communications
up arrow 2%

Email Marketing
up arrow 2%

Web Marketing
up arrow 2%

Salesforce
up arrow 3%

Social Media Marketing
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 356 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
10%
1-4 years
62%
5-9 years
20%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 9%
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