Earnings for Marketing Analysts in the United States come in at around $53K per year on average. In the world of Marketing Analysts, overall income ranges from $36K near the bottom to $77K at the top; this can include more than $10K from bonuses and more than $7K from profit sharing in exceptional cases. The specific employer is the biggest factor affecting pay for this group, followed by experience level and geography. Job satisfaction for Marketing Analysts is high. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Women are just slightly outnumbered, with male Marketing Analysts making up 50 percent of survey respondents. The figures in this rundown are based on the results of PayScale's salary questionnaire.
Read More
$37,899 - $75,389
$38K
$53K
$75K
MEDIAN: $52,539
10%
50%
90%

Add this chart to your site: 640px    300px

$12.51 - $31.31
$13
$19
$31
MEDIAN: $18.66
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$37,899 - $75,389  
   
Bonus
$96.96 - $9,758  
Profit Sharing
$502 - $7,213  
Commission
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,086 - $77,254  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 1,630
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.51 - $31.31  
   
Overtime
$14.40 - $40.03  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$96.96 - $9,758  
   
Commission
$2,000  
Profit Sharing
$502 - $7,213  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,086 - $77,254  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 170

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

Read More...

Marketing Analyst Tasks

  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.
  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.

Common Career Paths for Marketing Analyst


Add this chart to your site:   640px 640px    300px 300px


For Marketing Analysts, progressing to a Senior Marketing Manager role may result in a significant raise. On average, a Senior Marketing Manager can earn $102K annually. Career advancement for the typical Marketing Analyst often leads to becoming a Marketing Manager or a Senior Marketing Analyst; median salaries in these positions are $8K higher and $18K higher, respectively.

Marketing Analyst Job Listings

Search for more jobs:

Popular Employer Salaries for Marketing Analyst


Marketing Analysts flock to The Bank of New York Mellon Corporation (BNY Mellon) for generous paychecks, where average earnings of $84K lead the pack in compensation.

Popular Skills for Marketing Analyst


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in SQL, Business Analysis, Project Management, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 13 percent. Skills that pay less than market rate include Google Analytics and Social Media Marketing. Most people experienced in Data Analysis also know Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Those in the early stages of their career can expect to make around $51K; however, individuals with five to 10 years of experience bring in $62K on average — a distinctly larger sum. Marketing Analysts with one to two decades of relevant experience report an average salary of approximately $66K. For some reason, Marketing Analysts with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $64K.

Pay Difference by Location

National Average: $52,903

Larger city markers indicate a job is popular in that location.

For Marketing Analysts, Los Angeles provides a pay rate that is 19 percent greater than the national average. Marketing Analysts will also find cushy salaries in San Francisco (+18 percent), Dallas (+12 percent), Seattle (+12 percent), and Minneapolis (+9 percent). Trailing the national average by 10 percent, Miami is the market with the smallest paychecks.

Marketing Analyst Reviews

Q: What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

Key Stats for Marketing Analyst

Gender

Female
50 %
Male
50 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 238 votes.
065
Less than 1 year
11%
1-4 years
66%
5-9 years
16%
10-19 years
6%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 22%


National Average
$53,000


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 238 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
11%
1-4 years
66%
5-9 years
16%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 76%
vision benefits
Vision: 65%
dental benefits
None: 13%
ADVERTISEMENT