Marketing Analyst Salary (United States)

A Marketing Analyst earns an average salary of $50,255 per year. The skills that increase pay for this job the most are Project Management and SAS. For the first five to ten years in this position, salary increases somewhat, but any additional experience does not have a big effect on pay. Most people move on to other jobs if they have more than 10 years' experience in this field.
Marketing Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$36,656 - $71,596
(Median)
37K
50K
60K
72K
MEDIAN: $50,255
10%
50%
75%
90%
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Marketing Analyst Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$11.76 - $25.89
(Median)
12
15
18
23
26
MEDIAN: $18.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$36,656 - $71,596  
   
Bonus
$0.00 - $7,656  
Profit Sharing
$487.22 - $8,109  
Commission
$1,800 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,498 - $74,346  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 1,833
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$11.76 - $25.89  
   
Overtime
$15.10 - $40.24  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $7,656  
   
Commission
$1,800 - $10,000  
Profit Sharing
$487.22 - $8,109  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,498 - $74,346  
PayScale
Country: United States | Currency: USD | Updated: 5 Aug 2014 | Individuals Reporting: 1,833
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.
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Marketing Analyst Tasks
  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst

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Marketing Analyst Job Listings

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Popular Skills for Marketing Analyst

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

up arrow 20%
up arrow 16%
Boston
up arrow 11%
up arrow 10%
San Diego
up arrow 8%
up arrow 7%
up arrow 7%
up arrow 4%
National Average
$51,000
Denver
up arrow 1%
Washington
up arrow 6%
Austin
up arrow 7%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Marketing Analyst Salaries

Late-Career
up arrow 25%
National Average
$51,000

Skills That Affect Marketing Analyst Salaries

SAS
up arrow 10%
SQL
up arrow 8%
Web Analytics
up arrow 7%
Strategic Marketing
up arrow 4%
Data Analysis
up arrow 3%
Microsoft Excel
up arrow 1%
Market Research
up arrow 1%
Market Analysis
up arrow 1%
National Average
$51,000
Microsoft Office
up arrow 1%
Marketing Communications
up arrow 3%
Email Marketing
up arrow 3%
Web Marketing
up arrow 3%
Social Media Marketing
up arrow 7%

Job Satisfaction

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Highly satisfied
Rated 4 out of 5 based on 433 votes.

Gender

Female
51%
female alumni
 
Male
49%
male alumni

Years of Experience

Less than 1 year
10%
1-4 years
61%
5-9 years
21%
10-19 years
7%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 82%
vision benefits Vision: 65% employee benefits None: 9%
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