Marketing Analyst Salary

Pay for Marketing Analysts in the United States sits in the ballpark of $51K annually. Incomes of Marketing Analysts vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $8K cause paychecks to spread between $36K on the low end and $75K on the high end. This group's pay is mainly influenced by the particular firm, followed by geography and tenure. Medical benefits are awarded to most, and a large number earn dental coverage. Women make up a slight majority of Marketing Analysts (50 percent) survey respondents. Job satisfaction is high and work is enjoyable for most Marketing Analysts. The data in this summary comes from the PayScale salary survey.
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$36,630 - $72,659
(Median)
$37K
$51K
$73K
MEDIAN: $50,990
10%
50%
90%

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$12.06 - $29.54
(Median)
$12
$18
$30
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$36,630 - $72,659  
   
Bonus
$0.00 - $8,273  
Profit Sharing
$771 - $8,292  
Commission
$1,760 - $9,721  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,649 - $75,283  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 1,802
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.06 - $29.54  
   
Overtime
$13.68 - $40.64  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,273  
   
Commission
$1,760 - $9,721  
Profit Sharing
$771 - $8,292  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,649 - $75,283  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 173

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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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At the upper end, Marketing Analysts who move into a Senior Marketing Manager role can end up with a hefty increase in pay. The average income for Senior Marketing Managers is a much higher $103K per year. When Marketing Analysts are ready for the next step in their careers, they often become Marketing Managers or Senior Marketing Analysts. Those roles pay an additional $8K and $18K, respectively.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


The Bank of New York Mellon Corporation (BNY Mellon) attracts talent by shelling out the biggest paychecks in the area — the median in that office is $84K.

Popular Skills for Marketing Analyst


Marketing Analysts seem to exploit a large range of skills on the job. Most notably, skills in SQL, SAS, Business Analysis, and Project Management are correlated to pay that is above average, with boosts between 10 percent and 14 percent. At the other end of the pay range are skills like Social Media Marketing and Salesforce. The majority of those who know Data Analysis also know Market Research and Market Analysis.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $60K. Marketing Analysts with one to two decades of relevant experience report an average salary of approximately $64K. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Marketing Analysts report making only $63K on average.

Pay Difference by Location


For Marketing Analysts, busy Seattle offers a higher-than-average pay rate, 22 percent above the national average. Marketing Analysts can also look forward to large paychecks in cities like San Francisco (+19 percent), Charlotte (+18 percent), Boston (+16 percent), and Atlanta (+14 percent). Indianapolis is the lowest-paying area, 8 percent south of the national average. A couple other locations with smaller-than-average paychecks include Denver and Minneapolis (3 percent lower).

Related Job Salaries

United States (change)

Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 22%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 14%

SAS
up arrow 12%




Data Analysis
up arrow 2%

Market Analysis
up arrow 1%

Market Research
0%

Microsoft Office
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Marketing Communications
up arrow 2%

Email Marketing
up arrow 2%

Web Marketing
up arrow 2%

Salesforce
up arrow 6%

Social Media Marketing
up arrow 7%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 380 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
10%
1-4 years
62%
5-9 years
20%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 81%
vision benefits Vision: 66% employee benefits None: 9%