Marketing Analyst Salary

Marketing Analysts in the United States pull down an average of $51K annually. Including potential for bonuses and profit sharing, each hitting highs of $8K, total cash payment to Marketing Analysts can bottom out at $36K or peak near $76K. This group's pay is mainly influenced by the company, followed by geography and years of experience. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most Marketing Analysts report high levels of job satisfaction. Women Marketing Analysts who took the survey just slightly outnumber men. This snapshot results from replies to PayScale's salary survey.
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$36,825 - $73,312
(Median)
$37K
$51K
$73K
MEDIAN: $51,170
10%
50%
90%

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$12.77 - $30.89
(Median)
$13
$19
$31
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$36,825 - $73,312  
   
Bonus
$0.00 - $8,192  
Profit Sharing
$513 - $8,081  
Commission
$1,777 - $7,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,905 - $75,907  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 1,879
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.77 - $30.89  
   
Overtime
$15.10 - $41.18  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,192  
   
Commission
$1,777 - $7,122  
Profit Sharing
$513 - $8,081  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,905 - $75,907  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 175
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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Marketing Analysts who go on to become Senior Marketing Managers may see their salaries climb quite a bit. Median pay for Senior Marketing Managers is $103K annually. Career advancement for the typical Marketing Analyst often leads to becoming a Marketing Manager or a Senior Marketing Analyst; median salaries in these positions are $8K higher and $18K higher, respectively.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


Heading up the field in terms of compensation, The Bank of New York Mellon Corporation (BNY Mellon) offers the most; Marketing Analysts earn $84K on average there.

Popular Skills for Marketing Analyst


Marketing Analysts report using a deep pool of skills on the job. Most notably, skills in SQL, SAS, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 8 percent and 11 percent. Skills that pay less than market rate include Social Media Marketing. Those familiar with Microsoft Excel tend to be well versed in Market Research. It is often found that people who know Data Analysis are also skilled in Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Survey participants with less than five years' experience pocket $50K on average, but those with five to 10 years of experience enjoy a much bigger median of $60K. After working for 10 to 20 years, Marketing Analysts make a median salary of $65K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $63K on average.

Pay Difference by Location


Marketing Analysts will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 18 percent. Marketing Analysts can also look forward to large paychecks in cities like Seattle (+17 percent), Los Angeles (+16 percent), Atlanta (+13 percent), and Charlotte (+12 percent). Miami is the lowest-paying area, 10 percent south of the national average. Employers also pay below the national average in Denver (4 percent lower) and Minneapolis (2 percent lower).

Marketing Analyst Reviews

What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

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Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 22%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 11%


SAS
up arrow 8%



Data Analysis
up arrow 2%

Market Analysis
0%

Market Research
0%

Microsoft Office
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Web Marketing
up arrow 1%

Marketing Communications
up arrow 2%

Email Marketing
up arrow 3%

Salesforce
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 329 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
11%
1-4 years
62%
5-9 years
20%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 9%
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