Marketing Analyst Salary

The national average salary for Marketing Analysts is $53K annually; by contrast, Morgan Stanley Investment Management pays at a significantly higher rate, offering average pay of $99K. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$38,886 - $76,188
$39K
$53K
$76K
MEDIAN: $53,253
10%
50%
90%

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$12.91 - $30.95
$13
$19
$31
MEDIAN: $19.32
10%
50%
90%

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$0$77K
Salary $38,886 - $76,188
Bonus $49.89 - $9,244
Profit Sharing $992 - $6,787
Commission $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,512 - $77,575
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 1,622
Hourly Data $0$39
Hourly Rate $12.91 - $30.95
Overtime $17.28 - $39.89
Annual Data $0$77K
Bonus $49.89 - $9,244
Commission $3,500
Profit Sharing $992 - $6,787
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,512 - $77,575
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 211

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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Marketing Analysts who transition into a Senior Marketing Manager role may receive large pay increases as the latter position pays an average $102K per year. Typical career progression for a Marketing Analyst involves becoming a Marketing Manager or a Senior Marketing Analyst, roles that pay $8K more and $18K more on average.

Marketing Analyst Job Listings

Popular Employer Salaries for Marketing Analyst

Popular Skills for Marketing Analyst


Survey results imply that Marketing Analysts deploy a substantial tool kit of skills at work. Most notably, skills in SQL, Project Management, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 12 percent. At the other end of the pay range are skills like Google Analytics, Social Media Marketing, and Microsoft Excel. For most people, competency in Data Analysis indicates knowledge of Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Pay by Experience for a Marketing Analyst has a positive trend. An entry-level Marketing Analyst with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 1,471 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 332 salaries. An experienced Marketing Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $66,000 based on 122 salaries. A Marketing Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $65,000 based on 23 salaries.

Pay Difference by Location

National Average: $53,126

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Analysts in Los Angeles enjoy an exceptional pay rate, 19 percent above the national average. Marketing Analysts can also look forward to large paychecks in cities like San Francisco (+17 percent), Minneapolis (+13 percent), Dallas (+12 percent), and Houston (+11 percent). The lowest-paying market is Salt Lake City, which sits 18 percent below the national average.

Marketing Analyst Reviews

Q: What is it like working as a Marketing Analyst?

Marketing Analyst in Columbus:
"Employee satisfaction."
Pros: Casual dress code. Casual work environment. 0-10% professionalism expected.
Cons: No professionalism. Team is very friendly but very loud at times. Since I have some mind job to do, it is hard at times to concentrate when other people are yelling on the phone or at each other. Management and goals are not transparent. Since I am a contractor, I don;t get the required information how the company is doing and what are the goals we are trying to hit. Work is pretty much monotonous. Feels like I am on a one way road, where I help the company, but I don't learn anything in return. No scope for mutual growth.

Marketing Analyst in Tuscaloosa:
Pros: There's never been a more interesting time to work in oil (if you can keep your job).
Cons: Our corporate culture isn't conducive to growth or advancement.

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

Key Stats for Marketing Analyst

Gender

Female
52 %
Male
48 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 286 votes.
Less than 1 year
11%
1-4 years
66%
5-9 years
16%
10-19 years
7%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Analyst Salaries

▲24%

▲22%

▲18%

National Average
$53,000

▼4%

Skills That Affect Marketing Analyst Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 286 votes.

Gender

Female
52 %
Male
48 %

Years of Experience

Less than 1 year
11%
1-4 years
66%
5-9 years
16%
10-19 years
7%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 76%
vision benefits
Vision: 64%
no benefits
None: 12%
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