Marketing Analyst Salary

Marketing Analysts usually earn approximately $53K per year in the United States, but Morgan Stanley Investment Management offers a significantly higher median of $99K. This report is based on responses to the PayScale salary survey.
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$38,374 - $75,959
$38K
$53K
$76K
MEDIAN: $52,736
10%
50%
90%

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$12.95 - $31.84
$13
$19
$32
MEDIAN: $18.69
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$38,374 - $75,959  
   
Bonus
$98.63 - $9,648  
Profit Sharing
$983 - $7,400  
Commission
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,133 - $77,506  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 1,555
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.95 - $31.84  
   
Overtime
$13.18 - $39.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$98.63 - $9,648  
   
Commission
$4,000  
Profit Sharing
$983 - $7,400  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,133 - $77,506  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 176
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.
  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.

Common Career Paths for Marketing Analyst


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Marketing Analysts may experience a large salary bump if they progress into a role such as Senior Marketing Manager. The latter position pays an average of $102K annually. Marketing Managers or Senior Marketing Analysts are common next-step roles for Marketing Analysts moving up in their careers; annual pay for Marketing Managers is $8K higher on average, and it's $18K higher for Senior Marketing Analysts.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst

Popular Skills for Marketing Analyst


Survey takers working as Marketing Analysts report using a large range of professional skills. Most notably, skills in SQL, Project Management, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 12 percent. Skills that seem to negatively impact pay include Google Analytics and Social Media Marketing. Those familiar with Data Analysis also tend to know Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average beginner in this position makes around $51K, but folks who have been around for five to 10 years see a markedly higher median salary of $63K. Marketing Analysts see a median salary of $66K after reaching one to two decades on the job. Respondents who boast more than two decades on the job don't boast commensurate pay, unfortunately; these veterans see average earnings of only $65K.

Pay Difference by Location

National Average: $53,049

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 19 percent, Marketing Analysts in Los Angeles receive some of the highest pay in the country. Marketing Analysts will also find cushy salaries in San Francisco (+17 percent), Minneapolis (+13 percent), Dallas (+13 percent), and Houston (+11 percent). Salt Lake City ranks last in the field for pay, reporting salaries 18 percent below the national average.

Marketing Analyst Reviews

Q: What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

Key Stats for Marketing Analyst

Gender

Female
51 %
Male
49 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 230 votes.
Less than 1 year
11%
1-4 years
65%
5-9 years
16%
10-19 years
6%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Analyst Salaries

▲24%

▲23%

▲18%

National Average
$53,000

▼3%

Skills That Affect Marketing Analyst Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 230 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
11%
1-4 years
65%
5-9 years
16%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 76%
vision benefits
Vision: 65%
dental benefits
None: 13%
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