Marketing Analyst Salary

Marketing Analysts in the United States pull down an average of $51K per year. Incomes of Marketing Analysts vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $8K cause paychecks to spread between $36K on the low end and $76K on the high end. The particular firm is the main element affecting pay for this group — the particular city and tenure are driving factors as well. Men make up a slight majority of Marketing Analysts (50 percent) who responded to the survey. Work is enjoyable for Marketing Analysts, who typically claim high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage. This report is based on responses to the PayScale salary survey.
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$36,910 - $73,183

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$12.78 - $30.83

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$36,910 - $73,183  
   
Bonus
$0.00 - $8,046  
Profit Sharing
$515 - $8,054  
Commission
$1,777 - $7,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,976 - $75,644  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,879
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.78 - $30.83  
   
Overtime
$15.10 - $41.18  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,046  
   
Commission
$1,777 - $7,122  
Profit Sharing
$515 - $8,054  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,976 - $75,644  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 176
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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Marketing Analysts who transition into a Senior Marketing Manager role may receive large pay increases as the latter position pays an average $102K per year. Marketing Managers or Senior Marketing Analysts are common next-step roles for Marketing Analysts moving up in their careers; annual pay for Marketing Managers is $8K higher on average, and it's $18K higher for Senior Marketing Analysts.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


Marketing Analysts flock to The Bank of New York Mellon Corporation (BNY Mellon) for generous paychecks, where average earnings of $84K lead the pack in compensation.

Popular Skills for Marketing Analyst


Survey results imply that Marketing Analysts deploy a substantial tool kit of skills at work. Most notably, skills in SQL, SAS, Strategic Marketing, and Business Analysis are correlated to pay that is above average, with boosts between 7 percent and 10 percent. Skills that seem to negatively impact pay include Social Media Marketing. It is often found that people who know Data Analysis are also skilled in Market Analysis and Market Research. Those proficient in Microsoft Excel are, more often than not, also skilled in Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $50K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $60K. Marketing Analysts with one to two decades of relevant experience report an average salary of approximately $65K. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Marketing Analysts report making only $63K on average.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Marketing Analysts, 18 percent above the national average. Marketing Analysts will also find cushy salaries in Seattle (+17 percent), Los Angeles (+14 percent), Atlanta (+13 percent), and Boston (+12 percent). Those in the field find the lowest salaries in Miami, 10 percent below the national average. Workers in Denver and Minneapolis earn salaries that trail the national average for those in this profession (5 percent less and 2 percent less, respectively).

Marketing Analyst Reviews

What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

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Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 21%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 10%

SAS
up arrow 8%




Data Analysis
up arrow 2%

Market Analysis
0%

Market Research
0%

Microsoft Office
0%

National Average
$52,000

Microsoft Excel
up arrow 1%

Marketing Communications
up arrow 2%

Web Marketing
up arrow 2%

Salesforce
up arrow 2%

Email Marketing
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 322 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
11%
1-4 years
62%
5-9 years
20%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 10%
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