Marketing Analyst Salary

With a median pay of $99K, Morgan Stanley Investment Management Marketing Analysts make much more than the national average ($53K annually) for those in this field. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$38,575 - $75,694
$39K
$53K
$76K
MEDIAN: $52,872
10%
50%
90%

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$12.83 - $31.03
$13
$19
$31
MEDIAN: $18.89
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$38,575 - $75,694  
   
Bonus
$0.00 - $8,962  
Profit Sharing
$1,000 - $6,500  
Commission
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,451 - $77,103  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 1,637
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.83 - $31.03  
   
Overtime
$14.20 - $39.76  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,962  
   
Commission
$2,000  
Profit Sharing
$1,000 - $6,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,451 - $77,103  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 188

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.
  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.

Common Career Paths for Marketing Analyst


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At the upper end, Marketing Analysts who move into a Senior Marketing Manager role can end up with a hefty increase in pay. The average income for Senior Marketing Managers is a much higher $102K per year. A common career progression for a Marketing Analyst is to become a Marketing Manager or a Senior Marketing Analyst. Compared to Marketing Analysts, the first group earns $8K more on average, and the second group earns $18K more.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst

Popular Skills for Marketing Analyst


Marketing Analysts report using a deep pool of skills on the job. Most notably, skills in SQL, Project Management, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 5 percent and 13 percent. Skills that seem to negatively impact pay include Google Analytics and Social Media Marketing. For most people, competency in Data Analysis indicates knowledge of Market Analysis and Market Research.

Pay by Experience Level for Marketing Analyst

Pay by Experience for a Marketing Analyst has a positive trend. An entry-level Marketing Analyst with less than 5 years of experience can expect to earn an average total compensation of $51,000 based on 1,471 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Analyst with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 332 salaries. An experienced Marketing Analyst which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $66,000 based on 122 salaries. A Marketing Analyst with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $65,000 based on 23 salaries.

Pay Difference by Location

National Average: $52,925

Larger city markers indicate a job is popular in that location.

For Marketing Analysts, working in the bustling city of Los Angeles has its advantages, including an above-average pay rate. Marketing Analysts can also look forward to large paychecks in cities like San Francisco (+18 percent), Minneapolis (+13 percent), Dallas (+13 percent), and Houston (+11 percent). The smallest paychecks in the market, 18 percent south of the national average, can be found in Salt Lake City.

Marketing Analyst Reviews

Q: What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

Key Stats for Marketing Analyst

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 263 votes.
Less than 1 year
11%
1-4 years
65%
5-9 years
16%
10-19 years
7%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Analyst Salaries

▲25%

▲23%

▲18%

National Average
$53,000

▼3%

Skills That Affect Marketing Analyst Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 263 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

Less than 1 year
11%
1-4 years
65%
5-9 years
16%
10-19 years
7%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 86%
dental benefits
Dental: 76%
vision benefits
Vision: 64%
no benefits
None: 12%
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