Marketing Analyst Salary

Marketing Analysts in the United States pull down an average of $51K per year. Total incomes of Marketing Analysts incorporate potential for, in a few cases, more than $8K from bonuses and close to $9K from profit sharing; these performance components cause packages to range between $36K and $75K. The most important factor affecting compensation for this group is the specific employer, followed by the particular city and years of experience. Medical benefits are awarded to a large number, and most earn dental coverage. The majority of Marketing Analysts claim high levels of job satisfaction. Women make up a slight majority of Marketing Analysts (50 percent) survey respondents. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$36,891 - $72,942
(Median)
$37K
$51K
$73K
MEDIAN: $51,165
10%
50%
90%

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$12.77 - $30.89
(Median)
$13
$19
$31
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$36,891 - $72,942  
   
Bonus
$0.00 - $8,148  
Profit Sharing
$515 - $8,808  
Commission
$1,777 - $7,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,937 - $75,490  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 1,882
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$12.77 - $30.89  
   
Overtime
$15.10 - $41.18  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $8,148  
   
Commission
$1,777 - $7,122  
Profit Sharing
$515 - $8,808  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,937 - $75,490  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 175
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Job Description for Marketing Analyst

A market analyst helps businesses gain more insight into their products from a marketing perspective. Clients have certain unique marketing goals, and the market analyst creates a plan, analyzes the available data, and comes up with multiple potential solutions for the client. They accomplish this by looking at information such as the target audience’s demographic data, market data, and studies from organizations conducting research. The information they produce helps a company to better understand its potential and current customer bases, the current field of competition for their products or services, and its current price structures. These reports can also help the company develop an appropriate marketing strategy for products aimed at a certain demographic.

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Marketing Analyst Tasks

  • Identify key opportunities for new initiatives, generate sales forecasts, and make appropriate recommendations.
  • Develop metrics and strategies to test and enhance performance.
  • Conduct marketing program, business, and trend analysis through the use of predictive statistics, customer profiling, and data analysis.
  • Collaborate with internal departments to prepare and present findings to clients.

Common Career Paths for Marketing Analyst


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Marketing Analysts may progress into high-paying roles like Senior Marketing Manager, where median compensation is $103K annually. When Marketing Analysts are ready for the next step in their careers, they often become Marketing Managers or Senior Marketing Analysts. Those roles pay an additional $8K and $18K, respectively.

Marketing Analyst Job Listings

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Popular Employer Salaries for Marketing Analyst


The Bank of New York Mellon Corporation (BNY Mellon) offers the highest compensation with a median salary of $84K.

Popular Skills for Marketing Analyst


Marketing Analysts seem to exploit a large range of skills on the job. Most notably, skills in SQL, SAS, Business Analysis, and Strategic Marketing are correlated to pay that is above average, with boosts between 8 percent and 11 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Salesforce. For most people, competency in Data Analysis indicates knowledge of Market Analysis and Market Research. The majority of those who know Microsoft Excel also know Market Research.

Pay by Experience Level for Marketing Analyst

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average beginner in this position makes around $50K, but folks who have been around for five to 10 years see a markedly higher median salary of $60K. Marketing Analysts bring in $65K after working for 10 to 20 years. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Marketing Analysts report making only $63K on average.

Pay Difference by Location


For Marketing Analysts, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Marketing Analysts will also find cushy salaries in Seattle (+17 percent), Los Angeles (+14 percent), Atlanta (+13 percent), and Charlotte (+12 percent). Miami ranks last in the field for pay, reporting salaries 10 percent below the national average. Denver and Minneapolis are a couple other places where companies are known to pay below the median — salaries are 4 percent lower and 3 percent lower, respectively.

Marketing Analyst Reviews

What is it like working as a Marketing Analyst?

Marketing Analyst in Akron:
Pros: Strategy, innovation, autonomy of projects, business planning, carrying out product and marketing initiatives.
Cons: Slow career growth.

Related Job Salaries

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Experience Affects Marketing Analyst Salaries


Late-Career
up arrow 21%


National Average
$52,000


Skills That Affect Marketing Analyst Salaries

SQL
up arrow 11%


SAS
up arrow 8%


Project Management
up arrow 4%

Data Analysis
up arrow 2%

Market Analysis
0%

Market Research
0%

Microsoft Office
0%

National Average
$52,000

Microsoft Excel
up arrow 2%

Marketing Communications
up arrow 2%

Web Marketing
up arrow 2%

Email Marketing
up arrow 3%

Salesforce
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 344 votes.

Gender

Female
50 %
Male
50 %

Years of Experience

Less than 1 year
11%
1-4 years
62%
5-9 years
20%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 80%
vision benefits Vision: 66% employee benefits None: 9%
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