Marketing Automation Manager Salary

Marketing Automation Managers in the United States take home an average $71K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 57 percent. Most Marketing Automation Managers like their work and job satisfaction is high. This report is based on responses to the PayScale salary survey.

$45,972 - $102,136
MEDIAN: $71,039

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$45,972 - $102,136  
$1,510 - $11,551  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$47,725 - $107,856  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 136
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Job Description for Marketing Automation Manager

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

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Popular Skills for

Marketing Automation Managers report using a diverse set of skills on the job. Most notably, skills in Customer Relationship Management, Online Marketing, Eloqua, and Strategic Marketing are correlated to pay that is above average, with boosts between 8 percent and 12 percent. Skills that are correlated to lower pay, on the other hand, include Data Analysis, Pardot, and Salesforce. Most people experienced in Email Marketing also know Eloqua.

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Experience Affects Salaries

up arrow 38%

National Average

Skills That Affect Salaries

Customer Relationship Management (CRM)
up arrow 12%

Online Marketing
up arrow 11%

up arrow 8%

National Average

Strategic Marketing
up arrow 4%

up arrow 5%

Marketing Communications
up arrow 5%

Email Marketing
up arrow 6%

up arrow 7%

up arrow 11%

Data Analysis
up arrow 14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.


57 %
43 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 85%
vision benefits Vision: 80% employee benefits None: 4%