Marketing Automation Manager Salary

Marketing Automation Managers in the United States can expect to earn an average of $71K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Job satisfaction is high and work is enjoyable for most Marketing Automation Managers. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Respondents to the PayScale salary survey provided the data for this report.

$46,954 - $101,989
MEDIAN: $71,446

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$46,954 - $101,989  
$710 - $10,265  
Profit Sharing
$2,916 - $7,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$49,297 - $107,026  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 113
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Job Description for Marketing Automation Manager

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

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Popular Skills for Marketing Automation Manager

Marketing Automation Managers generally report applying a varied skill set to their work. Most notably, skills in Customer Relationship Management, Online Marketing, Eloqua, and Strategic Marketing are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Skills that pay less than market rate include Salesforce, Email Marketing, and Marketo. Email Marketing is a skill commonly found among those who know Eloqua.

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Experience Affects Marketing Automation Manager Salaries

up arrow 36%

National Average

Skills That Affect Marketing Automation Manager Salaries

Customer Relationship Management (CRM)
up arrow 11%

Online Marketing
up arrow 10%

up arrow 6%

National Average

Email Marketing
up arrow 6%

up arrow 6%

Marketing Communications
up arrow 6%

Strategic Marketing
up arrow 6%

up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 19 votes.


58 %
42 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 96% dental benefits Dental: 86%
vision benefits Vision: 79% employee benefits None: 3%