Marketing Automation Manager Salary
Median pay for Marketing Automation Managers in the United States lies in the neighborhood of $73K annually. Geography is the biggest factor affecting pay for this group, followed by experience level. The majority of Marketing Automation Managers claim high levels of job satisfaction. Women make up a slight majority of Marketing Automation Managers (58 percent) survey respondents. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
|Salary||$48,076 - $95,978|
|Bonus||$1,017 - $10,000|
|Total Pay (||$49,643 - $98,149|
Job Description for Marketing Automation Manager
Marketing automation managers are responsible for implementing automation marketing efforts and strategies for their companies. These managers are responsible for implementing marketing tools to increase brand loyalty and product recognition on a wider level and should have strong leadership and interpersonal abilities to communicate with existing and prospective customers.Read More...
Some responsibilities of this position involve researching and analyzing possible marketing applications and products to automate marketing tasks. Marketing automation managers work with sales managers to define projects and timelines regarding technical processes, and also communicate with the IT department to troubleshoot issues as needed. They may manage key client and marketing data to increase productivity and conversions and target prospect clients using specialized programs. They generally work in an office environment to oversee completion and deployment of marketing initiatives, and also use a personal computer to run marketing software and respond to client correspondence. They also create documents based on their progress, analyze customer feedback, and implement changes to increase revenue.
These managers should perform efficiently in team settings with other company managers to achieve all marketing objectives in a timely manner. They are also responsible for inputting marketing messages, creating images, responding to emails from vendors and co-workers, and working with the press department to create a single image and message based on company expectations.
A bachelor's degree in business, marketing, or a related field is generally required for this position, and prior experience in a marketing or managing capacity is highly beneficial. Marketing/managerial certifications are also helpful.
Marketing Automation Manager Tasks
- Lead marketing automation strategies.
- Develop, execute, manage, and track campaigns .
- Develop, manage, and maintain web applications.
- Increase demand and track and analyze sales and campaigns.
Popular Skills for Marketing Automation Manager
Survey results imply that Marketing Automation Managers deploy a substantial tool kit of skills at work. Most notably, skills in Customer Relationship Management, Eloqua, Online Marketing, and Salesforce are correlated to pay that is above average, with boosts in pay of 11 percent. Skills that seem to negatively impact pay include Data Analysis, Marketing Management, and Cascading Style Sheets. Those familiar with Email Marketing also tend to know Eloqua.
Pay Difference by Location
For Marketing Automation Managers, Chicago provides a pay rate that is 28 percent greater than the national average. Marketing Automation Managers can also look forward to large paychecks in cities like Seattle (+19 percent), San Francisco (+15 percent), Austin (+9 percent), and Salt Lake City (+6 percent). Trailing the national average by 19 percent, New York is the market with the smallest paychecks.
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Key Stats for Marketing Automation Manager
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