Marketing Automation Manager Salary

The average Marketing Automation Manager in the United States earns approximately $72K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Women Marketing Automation Managers who took the survey just slightly outnumber men. Job satisfaction for Marketing Automation Managers is high. Medical benefits are awarded to almost all, and a large number earn dental coverage. This report is based on responses to the PayScale salary survey.

$46,102 - $102,134
MEDIAN: $72,168

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$46,102 - $102,134  
$1,174 - $10,391  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$48,079 - $108,032  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 150
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Job Description for Marketing Automation Manager

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

Marketing Automation Manager Job Listings

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Popular Skills for Marketing Automation Manager

Survey participants wield an impressively varied skill set on the job. Most notably, skills in Marketing Management, Customer Relationship Management, Online Marketing, and Eloqua are correlated to pay that is above average, with boosts between 9 percent and 16 percent. Skills that seem to negatively impact pay include Data Analysis, Marketing Communications, and Pardot. The majority of those who know Email Marketing also know Eloqua.

Pay Difference by Location

National Average: $74,671

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Marketing Automation Managers, Austin offers exceptional salaries, 11 percent above the national average. Marketing Automation Managers will also find cushy salaries in Boston (+8 percent). One of the biggest compensable factors for Marketing Automation Managers is geography, with workers in Salt Lake City earning a whopping 23 percent below the national average.

Related Job Salaries

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Experience Affects Marketing Automation Manager Salaries

up arrow 37%

National Average

Skills That Affect Marketing Automation Manager Salaries

Marketing Management
up arrow 16%

Customer Relationship Management (CRM)
up arrow 10%

Online Marketing
up arrow 9%

up arrow 7%

National Average

up arrow 2%

up arrow 5%

Strategic Marketing
up arrow 5%

Marketing Communications
up arrow 6%

up arrow 6%

Data Analysis
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.


55 %
45 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 84%
medical benefits
Vision: 79%
dental benefits
None: 5%