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Marketing Automation Manager Salary

Marketing Automation Managers in the United States take home an average $71K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 59 percent. Medical benefits are awarded to nearly all, and most earn dental coverage. The majority of workers are highly satisfied with their job. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
$51,289 - $113,039
MEDIAN: $71,336

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$51,289 - $113,039  
$-0.49 - $12,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$51,289 - $116,321  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 70
United States (change)

Job Description for Marketing Automation Manager

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

Marketing Automation Manager Job Listings

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Marketing Automation Managers generally report applying a varied skill set to their work. Most notably, facility with Customer Relationship Management and Online Marketing are correlated to pay that is significantly above average, leading to increases of 22 percent and 19 percent, respectively. Skills that pay less than market rate include Marketing Communications, Email Marketing, and Salesforce. Employees educated in Eloqua are typically practiced in Email Marketing, too.

Related Job Salaries

Experience Affects Marketing Automation Manager Salaries

up arrow 62%

up arrow 3%

National Average

up arrow 4%

Skills That Affect Marketing Automation Manager Salaries

Customer Relationship Management (CRM)
up arrow 22%

Online Marketing
up arrow 19%

National Average

up arrow 1%

up arrow 2%

up arrow 4%

Email Marketing
up arrow 5%

Marketing Communications
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.


59 %
41 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 88%
vision benefits Vision: 80% employee benefits None: 3%