Marketing Automation Manager Salary

Pay for Marketing Automation Managers in the United States sits in the ballpark of $71K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to nearly all, and most earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.

$47,244 - $101,407

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$47,244 - $101,407  
$710 - $10,265  
Profit Sharing
$2,916 - $7,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$49,678 - $106,504  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 117
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Job Description for Marketing Automation Manager

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

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Popular Skills for Marketing Automation Manager

Marketing Automation Managers seem to require a number of specific skills. Most notably, skills in Customer Relationship Management, Online Marketing, Eloqua, and Strategic Marketing are correlated to pay that is above average, with boosts between 8 percent and 12 percent. Skills that pay less than market rate include Salesforce, Marketo, and Email Marketing. Those familiar with Email Marketing also tend to know Eloqua.

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Experience Affects Marketing Automation Manager Salaries

up arrow 37%

National Average

Skills That Affect Marketing Automation Manager Salaries

Customer Relationship Management (CRM)
up arrow 12%

Online Marketing
up arrow 10%

up arrow 8%

National Average

Marketing Communications
up arrow 5%

Strategic Marketing
up arrow 5%

Email Marketing
up arrow 6%

up arrow 7%

up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 19 votes.


60 %
40 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 96% dental benefits Dental: 84%
vision benefits Vision: 80% employee benefits None: 3%