Marketing Automation Manager Salary
The average Marketing Automation Manager in the United States can expect to rake in roughly $74K annually. Geographic location is the biggest factor affecting pay for this group, followed by career length. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Job satisfaction is high and work is enjoyable for most Marketing Automation Managers. Women Marketing Automation Managers who took the survey just slightly outnumber men. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Marketing Automation Manager
Marketing automation managers are responsible for implementing automation marketing efforts and strategies for their companies. These managers are responsible for implementing marketing tools to increase brand loyalty and product recognition on a wider level and should have strong leadership and interpersonal abilities to communicate with existing and prospective customers.Read More...
Some responsibilities of this position involve researching and analyzing possible marketing applications and products to automate marketing tasks. Marketing automation managers work with sales managers to define projects and timelines regarding technical processes, and also communicate with the IT department to troubleshoot issues as needed. They may manage key client and marketing data to increase productivity and conversions and target prospect clients using specialized programs. They generally work in an office environment to oversee completion and deployment of marketing initiatives, and also use a personal computer to run marketing software and respond to client correspondence. They also create documents based on their progress, analyze customer feedback, and implement changes to increase revenue.
These managers should perform efficiently in team settings with other company managers to achieve all marketing objectives in a timely manner. They are also responsible for inputting marketing messages, creating images, responding to emails from vendors and co-workers, and working with the press department to create a single image and message based on company expectations.
A bachelor's degree in business, marketing, or a related field is generally required for this position, and prior experience in a marketing or managing capacity is highly beneficial. Marketing/managerial certifications are also helpful.
Marketing Automation Manager Tasks
- Develop, manage, and maintain web applications.
- Increase demand and track and analyze sales and campaigns.
- Lead marketing automation strategies.
- Develop, execute, manage, and track campaigns .
Marketing Automation Manager Job Listings
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Popular Skills for Marketing Automation Manager
Survey takers working as Marketing Automation Managers report using a large range of professional skills. Most notably, skills in Customer Relationship Management, Eloqua, Online Marketing, and Marketo are correlated to pay that is above average, with boosts in pay of 8 percent. Skills that pay less than market rate include Data Analysis, Marketing Management, and Cascading Style Sheets. Those proficient in Email Marketing are, more often than not, also skilled in Eloqua.
Pay Difference by Location
Chicago offers some of the highest pay in the country for Marketing Automation Managers, 30 percent above the national average. Marketing Automation Managers can also look forward to large paychecks in cities like Seattle (+17 percent), San Francisco (+12 percent), Austin (+7 percent), and Salt Lake City (+2 percent). Denver ranks last in the field for pay, reporting salaries 13 percent below the national average.