Marketing Automation Manager Salary

An average Marketing Automation Manager in the United States can expect to take home roughly $72K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Medical benefits are awarded to nearly all, and most earn dental coverage. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 55 percent. Job satisfaction is high and work is enjoyable for most Marketing Automation Managers. Participants in PayScale's salary questionnaire provided the particulars of this report.

$46,102 - $102,134
MEDIAN: $72,168

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$46,102 - $102,134  
$1,174 - $10,391  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$48,079 - $108,032  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 150
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Job Description for Marketing Automation Manager

Marketing automation managers are responsible for implementing automation marketing efforts and strategies for their companies. These managers are responsible for implementing marketing tools to increase brand loyalty and product recognition on a wider level and should have strong leadership and interpersonal abilities to communicate with existing and prospective customers.


Marketing Automation Manager Tasks

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

Marketing Automation Manager Job Listings

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Popular Skills for Marketing Automation Manager

Survey takers working as Marketing Automation Managers report using a large range of professional skills. Most notably, skills in Marketing Management, Customer Relationship Management, Online Marketing, and Eloqua are correlated to pay that is above average, with boosts between 9 percent and 16 percent. Skills that seem to negatively impact pay include Data Analysis, Marketing Communications, and Pardot. Those educated in Email Marketing tend to be well versed in Eloqua.

Pay Difference by Location

National Average: $74,671

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Automation Managers in Austin enjoy an exceptional pay rate, 11 percent above the national average. Marketing Automation Managers will also find cushy salaries in Boston (+8 percent). Marketing Automation Managers in Salt Lake City make 23 percent less than the national average, proving that location is a major factor in pay.

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Experience Affects Marketing Automation Manager Salaries

up arrow 37%

National Average

Skills That Affect Marketing Automation Manager Salaries

Marketing Management
up arrow 16%

Customer Relationship Management (CRM)
up arrow 10%

Online Marketing
up arrow 9%

up arrow 7%

National Average

up arrow 2%

up arrow 5%

Strategic Marketing
up arrow 5%

Marketing Communications
up arrow 6%

up arrow 6%

Data Analysis
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.


55 %
45 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 84%
medical benefits
Vision: 79%
dental benefits
None: 5%