The average Marketing Automation Manager in the United States can expect to rake in roughly $74K annually. Geographic location is the biggest factor affecting pay for this group, followed by career length. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. Job satisfaction is high and work is enjoyable for most Marketing Automation Managers. Women Marketing Automation Managers who took the survey just slightly outnumber men. The data for this synopsis comes from respondents who took the PayScale salary survey.

$47,420 - $98,170
MEDIAN: $74,089

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$47,420 - $98,170  
$1,026 - $10,232  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$48,680 - $101,275  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 187
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Job Description for Marketing Automation Manager

Marketing automation managers are responsible for implementing automation marketing efforts and strategies for their companies. These managers are responsible for implementing marketing tools to increase brand loyalty and product recognition on a wider level and should have strong leadership and interpersonal abilities to communicate with existing and prospective customers.


Marketing Automation Manager Tasks

  • Develop, manage, and maintain web applications.
  • Increase demand and track and analyze sales and campaigns.
  • Lead marketing automation strategies.
  • Develop, execute, manage, and track campaigns .

Marketing Automation Manager Job Listings

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Popular Skills for Marketing Automation Manager

Survey takers working as Marketing Automation Managers report using a large range of professional skills. Most notably, skills in Customer Relationship Management, Eloqua, Online Marketing, and Marketo are correlated to pay that is above average, with boosts in pay of 8 percent. Skills that pay less than market rate include Data Analysis, Marketing Management, and Cascading Style Sheets. Those proficient in Email Marketing are, more often than not, also skilled in Eloqua.

Pay Difference by Location

National Average: $75,990

Larger city markers indicate a job is popular in that location.

Chicago offers some of the highest pay in the country for Marketing Automation Managers, 30 percent above the national average. Marketing Automation Managers can also look forward to large paychecks in cities like Seattle (+17 percent), San Francisco (+12 percent), Austin (+7 percent), and Salt Lake City (+2 percent). Denver ranks last in the field for pay, reporting salaries 13 percent below the national average.

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Experience Affects Marketing Automation Manager Salaries

National Average

Skills That Affect Marketing Automation Manager Salaries

up arrow 8%

Customer Relationship Management (CRM)
up arrow 8%

Online Marketing
up arrow 7%

up arrow 1%


National Average

Email Marketing
up arrow 2%

Strategic Marketing
up arrow 3%

Social Media Marketing
up arrow 5%

up arrow 6%

up arrow 6%

Marketing Communications
up arrow 8%

Cascading Style Sheets (CSS)
up arrow 9%

Marketing Management
up arrow 13%

Data Analysis
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 29 votes.


59 %
41 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 90%
dental benefits
Dental: 83%
medical benefits
Vision: 77%
dental benefits
None: 8%