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Marketing Consultant Salary (United States)

Marketing Consultants in the United States can expect to earn an average of $58K annually. Total cash earnings of Marketing Consultants range from $32K on the low end to $155K on the high end; the final amount can include bonuses and profit sharing proceeds that occasionally exceed $20K and $10K, respectively. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is high and work is enjoyable for most Marketing Consultants. The majority of Marketing Consultants (64 percent) who took the survey are female. Over a third of professionals in this line of work do not receive benefits; however, a majority report medical coverage and over one-half claim dental coverage as well. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$32,625 - $104,516
(Median)
33K
44K
58K
78K
100K
MEDIAN: $57,957
10%
25%
50%
75%
90%
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Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.59 - $119.91
(Median)
14
36
66
120
MEDIAN: $36.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$32,625 - $104,516  
   
Bonus
$0.00 - $19,874  
Profit Sharing
$2.70 - $10,391  
Commission
$0.00 - $30,201  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,438 - $154,910  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 687
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$13.59 - $119.91  
   
Overtime
$5.41 - $157.69  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,874  
   
Commission
$0.00 - $30,201  
Profit Sharing
$2.70 - $10,391  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,438 - $154,910  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 381
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.
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Marketing Consultant Tasks
  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant

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Compensation may increase greatly for Marketing Consultants who advance to upper-end positions like Marketing VP. Median pay for Marketing VPs is $148K per year. More often than not, Marketing Director role is the next step for Marketing Consultants moving up in the field. Marketing Directors usually make $79K per year. Many other Marketing Consultants choose to take on a Marketing Manager role, where salaries are typically $60K.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant

Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Communications, Branding, and Marketing Management are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Powerpoint also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience seems to be a major factor in determining the incomes of Marketing Consultants. Relatively untried employees who have less than five years' experience have a median salary of $51K. Those who have been around for five to 10 years can expect to take home more — $68K on average. Marketing Consultants claiming one to two decades of experience make an estimated median of $99K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $113K on average.

Pay Difference By Location

up arrow 38%
Atlanta
up arrow 38%
up arrow 21%
Philadelphia
up arrow 21%
up arrow 19%
St. Louis
up arrow 15%
up arrow 5%
National Average
$62,000
Orlando
up arrow 4%
Dallas
up arrow 6%
Austin
up arrow 7%
Los Angeles
up arrow 9%
Houston
up arrow 11%
Miami
up arrow 15%
Larger circles over a city indicate a job is popular in that location.
For Marketing Consultants, San Francisco provides a pay rate that is 59 percent greater than the national average. Marketing Consultants can also look forward to large paychecks in cities like Atlanta (+38 percent), Boston (+38 percent), Seattle (+21 percent), and Philadelphia (+21 percent). Miami ranks last in the field for pay, reporting salaries 15 percent below the national average. Employers in Houston and Los Angeles also lean toward paying below-median salaries (11 percent lower and 9 percent lower, respectively).

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Experience Affects Marketing Consultant Salaries

National Average
$62,000

Skills That Affect Marketing Consultant Salaries

Marketing Communications
up arrow 3%
Marketing Management
up arrow 2%
Branding
up arrow 2%
Web Marketing
up arrow 1%
National Average
$62,000
Marketing Administration
up arrow 2%
Market Research
up arrow 3%
Windows Operating System General Use
up arrow 6%
Microsoft Excel
up arrow 18%
Powerpoint
up arrow 18%
Microsoft Word
up arrow 20%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 215 votes.

Gender

Female
64%
female alumni
 
Male
36%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
35%
5-9 years
25%
10-19 years
23%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 61% dental benefits Dental: 53%
vision benefits Vision: 41% employee benefits None: 37%