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Marketing Consultant Salary

Marketing Consultants in the United States take home approximately $58K per year on average. Overall incomes of Marketing Consultants — including $19K bonuses, $10K profit sharing proceeds, and $40K commissions on the more lucrative end — generally ranges between $33K and $154K. Career length and the particular city each impact pay for this group, with the former having the largest influence. The majority of Marketing Consultants (65 percent) who took the survey are women. Job satisfaction is high and work is enjoyable for most Marketing Consultants. Although more than a third lack health benefits of any kind, the greater part do enjoy medical insurance, and just over a half get dental coverage, too. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$33,840 - $102,413
(Median)
$34K
$58K
$100K
MEDIAN: $57,815
10%
50%
90%

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$12.88 - $121.94
(Median)
$13
$38
$120
MEDIAN: $38.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$33,840 - $102,413  
   
Bonus
$0.00 - $19,419  
Profit Sharing
$0.26 - $10,186  
Commission
$0.00 - $40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,687 - $154,009  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 681
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$12.88 - $121.94  
   
Overtime
$5.32 - $158.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,419  
   
Commission
$0.00 - $40,000  
Profit Sharing
$0.26 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,687 - $154,009  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 374

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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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At the upper end, Marketing Consultants who move into a Marketing VP role can end up with a hefty increase in pay. The average income for Marketing VPs is a much higher $148K per year. With an annual salary of $79K, Marketing Director is the most common role for Marketing Consultants to subsequently assume on their way up the ladder. Transitioning into a Marketing Manager role — which usually pays $60K — is also typical for Marketing Consultants, though less common by comparison.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant


Survey participants wield an impressively varied skill set on the job. Fortunate workers who know Strategic Marketing command much higher paychecks, scoring salaries 20 percent above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Microsoft Excel also typically command lower compensation. The majority of those who know Marketing Communications also know Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Consultants with a lot of experience tend to enjoy higher earnings. Salaries for inexperienced workers average out to $69K, and those with five to 10 years' experience earn a higher median of $51K. After working for 10 to 20 years, Marketing Consultants make a median salary of $99K. Marketing Consultants with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $121K.

Pay Difference by Location


Marketing Consultants will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 68 percent. Marketing Consultants will also find cushy salaries in Atlanta (+40 percent), Boston (+33 percent), Denver (+24 percent), and Philadelphia (+21 percent). Place of residence plays a huge part in a Marketing Consultant's salary, with Houston Marketing Consultants earning salaries that are 21 percent less than the national average. Two other places where employers offer below-median salaries are Miami (16 percent less) and Los Angeles (9 percent less).

Related Job Salaries

United States (change)

Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries


Marketing Management
up arrow 3%

Marketing Communications
up arrow 2%

Web Marketing
up arrow 2%

Branding
up arrow 1%

National Average
$62,000

Marketing Administration
up arrow 1%

Market Research
up arrow 3%


Windows Operating System General Use
up arrow 6%



Microsoft Excel
up arrow 18%

Powerpoint
up arrow 18%

Microsoft Word
up arrow 20%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 181 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
5%
1-4 years
35%
5-9 years
26%
10-19 years
22%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 61% dental benefits Dental: 52%
vision benefits Vision: 41% employee benefits None: 38%