Marketing Consultant Salary
Job Description for Marketing Consultant
A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.Read More...
Marketing consultants generally work in an office environment, and their work tends to be more mental than physical. They often spend a great deal of time on the telephone, helping to coordinate efforts among different departments, such as legal and design. They are also generally responsible for being able to identify and quantify the results of various marketing campaigns or projects.
Most employers want a marketing consultant to have a degree in marketing, communications, or business, though some other fields (such as graphic design) may be equally desirable. While there aren’t any broadly requested standardized certifications (beyond a bachelor’s degree in a related field), knowledge specific to the industry in which the employer is situated is generally a requirement as well.
Marketing Consultant Tasks
- Provide support and insight in the building of strategic marketing plans and help determine position in the market.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
- Plan and assist in implementing marketing initiatives of the organization's products and services.
Common Career Paths for Marketing Consultant
Marketing Consultants who transition into a Marketing VP role may receive large pay increases as the latter position pays an average $149K per year. Going from Marketing Consultant to Marketing Director is the transition that occurs most often in this field, where the paychecks are $80K. Many others choose to work as Marketing Managers, where pay is typically $60K.
Marketing Consultant Job Listings
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Popular Employer Salaries for Marketing Consultant
Projectline Services offers the lowest pay in the field with a median salary of just $56K. There's also little variation in pay at the company, with pay ranging from $46K to $79K.
Popular Skills for Marketing Consultant
Marketing Consultants report using a large range of skills on the job. Most notably, facility with Data Analysis, Strategic Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 30 percent, 17 percent, and 8 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Office also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Marketing Management and Advertising.
Pay by Experience Level for Marketing Consultant
Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Relatively untried employees who have less than five years' experience make $52K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $71K. After working for 10 to 20 years, Marketing Consultants make a median salary of $87K. Average wages for folks with more than 20 years of experience come out to around $119K.
Pay Difference by Location
For Marketing Consultants, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Marketing Consultants can also look forward to large paychecks in cities like Austin (+35 percent), Washington (+32 percent), Seattle (+30 percent), and St. Louis (+23 percent). Place of residence plays a huge part in a Marketing Consultant's salary, with Milwaukee Marketing Consultants earning salaries that are 46 percent less than the national average. Not at the bottom but still paying below the median are employers in San Diego and Charlotte (20 percent lower and 7 percent lower, respectively).