Marketing Consultant Salary

Marketing Consultants in the United States take home an average $58K annually. Total cash compensation to Marketing Consultants bottoms out near $33K and approaches $154K on the high end; the biggest paychecks include approximately $20K from bonuses and almost $10K from profit sharing. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Marketing Consultants is high. Health benefits are not claimed by all — over a third lack any form of coverage — but a majority have medical insurance, and around half have dental, too. The majority of Marketing Consultants (65 percent) who took the survey are women. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
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$33,355 - $103,066

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$12.64 - $115.98

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$33,355 - $103,066  
   
Bonus
$0.00 - $19,511  
Profit Sharing
$0.26 - $10,186  
Commission
$0.00 - $39,732  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,696 - $154,133  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 697
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60$120$180
Hourly Rate
$12.64 - $115.98  
   
Overtime
$5.32 - $158.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,511  
   
Commission
$0.00 - $39,732  
Profit Sharing
$0.26 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,696 - $154,133  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 367
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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Marketing Consultants do not often transition into Marketing VP roles. The role averages $148K per year. The most common promotion for Marketing Consultants is Marketing Director, a position that typically pays $79K annually. Another standard transition for Marketing Consultants seeking advancement is to assume a Marketing Manager role, where pay is often $60K.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant


Survey takers working as Marketing Consultants report using a large range of professional skills. Most notably, skills in Strategic Marketing, Marketing Management, Web Marketing, and Marketing Communications are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Powerpoint also typically command lower compensation. Most people familiar with Marketing Communications also know Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Consultants with a rich background of experience are typically rewarded with larger paychecks. Salaries for inexperienced workers average out to $70K, and those with five to 10 years' experience earn a higher median of $51K. On average, Marketing Consultants make $98K following one to two decades on the job. Marketing Consultants who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $119K on average.

Pay Difference by Location


For those looking to make money, Marketing Consultants in San Francisco enjoy an exceptional pay rate, 68 percent above the national average. Marketing Consultants can also look forward to large paychecks in cities like Atlanta (+36 percent), Columbus (+32 percent), Chicago (+22 percent), and Philadelphia (+20 percent). Marketing Consultants in Houston earn salaries far below the national average by 30 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Two other places where employers offer below-median salaries are Miami (27 percent less) and Austin (17 percent less).

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Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries


Marketing Management
up arrow 4%

Marketing Communications
up arrow 2%

Web Marketing
up arrow 2%

Branding
up arrow 1%

Email Marketing
0%

National Average
$62,000

Marketing Administration
up arrow 2%

Market Research
up arrow 3%






Microsoft Word
up arrow 20%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 146 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
5%
1-4 years
37%
5-9 years
24%
10-19 years
22%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 60% dental benefits Dental: 51%
vision benefits Vision: 41% employee benefits None: 38%
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