Marketing Consultant Salary

A substantial slice of final earnings for Marketing Consultants (just under a third) arrives through commissions. Median overall income in this area is approximately $63K. In the world of Marketing Consultants, overall cash allowance can occasionally include more than $20K from bonuses and, in some exceptional cases, $97K from profit sharing, causing incomes to vary widely between $31K and $155K. Compensation for this group is mainly affected by residence, but experience level and the specific company are influential factors as well. Job satisfaction is reported as high by the vast majority of workers. While more than two-fifths report receiving no health benefits, more than half do receive medical coverage, and close to one-half have dental, as well. Female Marketing Consultants make up most of the survey respondents at 73 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$31,329 - $102,769
$31K
$58K
$100K
MEDIAN: $58,321
10%
50%
90%

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$12.48 - $101.17
$12
$34
$100
MEDIAN: $34.21
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$31,329 - $102,769  
   
Bonus
$14.68 - $20,195  
Profit Sharing
$1,196 - $96,958  
Commission
$1,237 - $33,935  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,024 - $155,009  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 608
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$12.48 - $101.17  
   
Hourly Tips
$6.67  
Overtime
$10.07 - $97.87  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$14.68 - $20,195  
   
Commission
$1,237 - $33,935  
Profit Sharing
$1,196 - $96,958  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,024 - $155,009  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 353

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United States (change)

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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Plan and assist in implementing marketing initiatives of the organization's products and services.

Common Career Paths for Marketing Consultant


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At the upper end, Marketing Consultants who move into a Marketing VP role can end up with a hefty increase in pay. The average income for Marketing VPs is a much higher $149K per year. More often than not, a Marketing Director role is the next step for Marketing Consultants moving up in the field. Marketing Directors usually make $80K per year. Many other Marketing Consultants choose to take on a Marketing Manager role, where salaries are typically $61K.

Marketing Consultant Job Listings

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Popular Employer Salaries for Marketing Consultant


Popular Skills for Marketing Consultant


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Data Analysis, Strategic Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 24 percent, 11 percent, and 10 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Office also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Pay by Experience for a Marketing Consultant has a positive trend. An entry-level Marketing Consultant with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 503 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Marketing Consultant with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $69,000 based on 290 salaries. An experienced Marketing Consultant which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $87,000 based on 242 salaries. A Marketing Consultant with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $116,000 based on 98 salaries.

Pay Difference by Location

National Average: $62,518

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Marketing Consultants, 113 percent above the national average. Marketing Consultants will also find cushy salaries in Seattle (+33 percent), St. Louis (+23 percent), Washington (+20 percent), and Boston (+17 percent). San Diego ranks last in the field for pay, reporting salaries 14 percent below the national average. Below-median salaries also turn up in Minneapolis and Austin (9 percent lower and 4 percent lower, respectively).

Related Job Salaries

Key Stats for Marketing Consultant

Gender

Female
73 %
Male
27 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 130 votes.
Less than 1 year
5%
1-4 years
39%
5-9 years
23%
10-19 years
22%
20 years or more
11%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Consultant Salaries

▲86%

▲40%

▲10%

National Average
$63,000

▼16%

Skills That Affect Marketing Consultant Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 130 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
5%
1-4 years
39%
5-9 years
23%
10-19 years
22%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 56%
dental benefits
Dental: 49%
vision benefits
Vision: 40%
no benefits
None: 42%
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