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Marketing Consultant Salary

Marketing Consultants in the United States can expect to earn an average of $58K annually. Total cash compensation for Marketing Consultants runs from $32K to $155K depending on bonuses that can occasionally exceed $19K and profit sharing that can reach almost $10K. Career duration is the biggest factor affecting pay for this group, followed by geography. More than half of Marketing Consultants (64 percent) survey participants are women. The majority of workers are highly satisfied with their job. Although the larger part have medical coverage and over one-half have dental coverage, over a third claim no health benefits at all. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$33,812 - $102,800
(Median)
$34K
$58K
$100K
MEDIAN: $57,911
10%
50%
90%

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$12.55 - $120.97
(Median)
$13
$36
$120
MEDIAN: $36.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$33,812 - $102,800  
   
Bonus
$0.00 - $19,347  
Profit Sharing
$0.26 - $10,186  
Commission
$0.00 - $40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,417 - $154,506  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 690
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$12.55 - $120.97  
   
Overtime
$5.41 - $157.69  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,347  
   
Commission
$0.00 - $40,000  
Profit Sharing
$0.26 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,417 - $154,506  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 377

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United States (change)


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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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Marketing Consultants may progress into high-paying roles like Marketing VP, where median compensation is $148K annually. Going from Marketing Consultant to Marketing Director is the transition that occurs most often in this field, where the paychecks are $79K. Many others choose to work as Marketing Managers, where pay is typically $60K.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant


Survey results imply that Marketing Consultants deploy a substantial tool kit of skills at work. Most notably, facility with Strategic Marketing and Marketing Management are correlated to pay that is significantly above average, leading to increases of 20 percent and 4 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Powerpoint also typically command lower compensation. Those proficient in Marketing Communications are, more often than not, also skilled in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Marketing Consultants. Folks with fewer than five years of experience take home $51K on average, and those who have worked for five to 10 years see a bigger median salary of $70K. Marketing Consultants with one to two decades of relevant experience report an average salary of approximately $99K. Marketing Consultants who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $120K on average.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Marketing Consultants, 71 percent above the national average. Marketing Consultants can also look forward to large paychecks in cities like Atlanta (+36 percent), Columbus (+32 percent), Denver (+24 percent), and Boston (+23 percent). Compared to the national average, Houston Marketing Consultants have considerably lower salaries, 29 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Workers in Austin and Los Angeles earn salaries that trail the national average for those in this profession (15 percent less and 12 percent less, respectively).

Related Job Salaries

United States (change)

Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries


Marketing Management
up arrow 4%

Web Marketing
up arrow 2%

Marketing Communications
up arrow 1%

Branding
up arrow 1%

National Average
$62,000

Marketing Administration
up arrow 1%

Market Research
up arrow 3%


Windows Operating System General Use
up arrow 6%


Microsoft Excel
up arrow 16%



Microsoft Word
up arrow 20%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 172 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
35%
5-9 years
26%
10-19 years
22%
20 years or more
11%

Common Health Benefits

medical benefits Medical: 60% dental benefits Dental: 52%
vision benefits Vision: 41% employee benefits None: 38%
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