Marketing Consultant Salary

An average Marketing Consultant in the United States can expect to take home roughly $58K per year. In the world of Marketing Consultants, overall cash allowance can occasionally include more than $19K from bonuses and, in some exceptional cases, $10K from profit sharing, causing incomes to vary widely between $33K and $155K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Some workers in this field — more than a third — are not awarded benefits. Medical coverage is reported by the greater part and dental plans are enjoyed by approximately one-half. Job satisfaction is reported as high by the vast majority of workers. Female Marketing Consultants are more common than men among those who completed the survey; more than half (64 percent) are women. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$33,401 - $102,994
(Median)
$33K
$58K
$100K
MEDIAN: $57,877
10%
50%
90%

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$12.64 - $120.30
(Median)
$13
$36
$120
MEDIAN: $35.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$33,401 - $102,994  
   
Bonus
$0.00 - $19,392  
Profit Sharing
$0.26 - $10,186  
Commission
$0.00 - $39,149  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,685 - $154,520  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 699
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$12.64 - $120.30  
   
Overtime
$5.32 - $158.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,392  
   
Commission
$0.00 - $39,149  
Profit Sharing
$0.26 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,685 - $154,520  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 374
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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There are some Marketing Consultants — though it's uncommon — that transition into Marketing VPs, where earnings are an average $148K annually. Becoming a Marketing Director is, more often than not, the most common role that Marketing Consultants move into when they're ready for the next step in their career. The average salary for the position is $79K. Another frequent advance is for Marketing Consultants to assume a Marketing Manager role; in this role, workers often earn $60K.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Branding, and Web Marketing are correlated to pay that is above average. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Powerpoint also typically command lower compensation. Those educated in Marketing Communications tend to be well versed in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Consultants with a rich background of experience are typically rewarded with larger paychecks. Average salaries for inexperienced employees average out to around $51K, but folks who have five to 10 years of experience earn a higher median of $70K. Marketing Consultants who work for 10 to 20 years in their occupation tend to earn about $99K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $119K.

Pay Difference by Location


Home to some of the best pay for Marketing Consultants, San Francisco offers exceptional salaries, 71 percent above the national average. Marketing Consultants will also find cushy salaries in Atlanta (+36 percent), Columbus (+32 percent), Chicago (+20 percent), and Philadelphia (+20 percent). Marketing Consultants in Houston earn salaries far below the national average by 30 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Workers in Miami and Austin earn salaries that trail the national average for those in this profession (27 percent less and 17 percent less, respectively).

Related Job Salaries

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Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries



Marketing Communications
up arrow 2%

Web Marketing
up arrow 2%

Branding
up arrow 2%

National Average
$62,000

Marketing Administration
up arrow 2%

Market Research
up arrow 3%


Windows Operating System General Use
up arrow 6%





Microsoft Word
up arrow 20%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 149 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
37%
5-9 years
24%
10-19 years
22%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 60% dental benefits Dental: 51%
vision benefits Vision: 41% employee benefits None: 38%
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