Marketing Consultant Salary

Marketing Consultants in the United States can expect wages of $58K per year on average. In the world of Marketing Consultants, total cash compensation ranges from $32K on the lower end to $154K on the higher end; this includes bonuses that reach $16K and profit sharing that approaches $10K in rare cases, with some high rollers snagging commissions as high as $40K. Compensation for this group is mainly affected by career length, but the particular city and the particular employer are influential factors as well. For the most part, Marketing Consultants enjoy their work and report high levels of job satisfaction. The majority of Marketing Consultants (67 percent) who took the survey are women. Although about two-fifths lack health benefits of any kind, the greater part do enjoy medical insurance, and roughly one-half get dental coverage, too. This report is based on responses to the PayScale salary survey.
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$33,272 - $101,486
(Median)
$33K
$58K
$100K
MEDIAN: $57,619
10%
50%
90%

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$12.67 - $104.32
(Median)
$13
$35
$100
MEDIAN: $35.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$33,272 - $101,486  
   
Bonus
$0.00 - $15,781  
Profit Sharing
$0.00 - $10,279  
Commission
$0.00 - $40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,310 - $153,520  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 758
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60$120$180
Hourly Rate
$12.67 - $104.32  
   
Hourly Tips
$7.08  
Overtime
$5.59 - $155.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Bonus
$0.00 - $15,781  
   
Commission
$0.00 - $40,000  
Profit Sharing
$0.00 - $10,279  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,310 - $153,520  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 416
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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Marketing Consultants may progress into high-paying roles like Marketing VP, where median compensation is $149K annually. As Marketing Consultants progress in their field, many go on to become Marketing Directors. In fact, this transition is more common than anything else, and pay for the position is usually $80K per year. Another common career choice for Marketing Consultants is to move into a Marketing Manager role. Typically, Marketing Managers get paid $60K.

Marketing Consultant Job Listings

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Popular Employer Salaries for Marketing Consultant


With a median salary of $56K, Projectline Services provides Marketing Consultants with the lowest pay in their field; moreover, earnings are capped at only $79K, limiting employee salary growth.

Popular Skills for Marketing Consultant


Marketing Consultants report using a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Marketing Management, Marketing Communications, and Web Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Microsoft Word, and Microsoft Excel. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Consultants who reported more years of relevant experience also reported higher earnings. The average beginner in this position makes around $50K, but folks who have been around for five to 10 years see a markedly higher median salary of $71K. On average, Marketing Consultants make $94K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $116K.

Pay Difference by Location

National Average: $62,012

Larger city markers indicate a job is popular in that location.

With a pay rate for Marketing Consultants that is 71 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Marketing Consultants will also find cushy salaries in Atlanta (+39 percent), Columbus (+32 percent), Chicago (+25 percent), and Philadelphia (+21 percent). Marketing Consultants in Houston take home the lowest salaries, earning a whopping 30 percent less than the national average. Not at the bottom but still paying below the median are employers in San Diego and Austin (23 percent lower and 17 percent lower, respectively).

Related Job Salaries

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Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries


Marketing Management
up arrow 4%

Marketing Communications
up arrow 2%

Market Research
up arrow 1%

Web Marketing
up arrow 1%

Branding
0%

National Average
$62,000

Email Marketing
up arrow 2%

Project Management
up arrow 3%

Marketing Administration
up arrow 3%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 143 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
5%
1-4 years
37%
5-9 years
24%
10-19 years
22%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 60%
dental benefits
Dental: 51%
medical benefits
Vision: 40%
dental benefits
None: 39%
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