Marketing Consultant Salary (United States)

Annual pay for Marketing Consultants in the United States typically comes in around $62,372 annually. Pay ranges from $32,328 on the low end to $154,945 per year on the higher side. In the world of Marketing Consultants, total cash compensation ranges from $32,328 on the lower end to $154,945 on the higher end; this includes bonuses that reach $19,787 and profit sharing that approaches $10,365, with some high rollers snagging commissions as high as $30K. Experience level is the biggest factor affecting pay for this group, followed by the particular city. While some workers in this profession—around one third—do not have any health coverage, more than half do receive medical benefits and more than half have dental insurance. Marketing Consultants are largely women, dominating the profession at 65 percent. The majority of workers are highly satisfied with their job. This snapshot results from replies to PayScale's salary survey.
Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,395 - $102,970
(Median)
31K
43K
58K
77K
100K
MEDIAN: $58,053
10%
25%
50%
75%
90%
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Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.88 - $120.44
(Median)
14
40
69
120
MEDIAN: $39.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$31,395 - $102,970  
   
Bonus
$0.00 - $19,787  
Profit Sharing
$2.70 - $10,365  
Commission
$0.00 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,328 - $154,945  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 698
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$13.88 - $120.44  
   
Overtime
$5.36 - $158.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,787  
   
Commission
$0.00 - $30,000  
Profit Sharing
$2.70 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,328 - $154,945  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 368
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.
Read More...
Marketing Consultant Tasks
  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant

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For Marketing Consultants, career progression may result in a considerable increase in compensation. Typically, a VP of Marketing, an upper-level role, can earn an extra $85K annually than those further down the career ladder. With an annual $16,427 increase in salary, a Marketing Director is the most common role for Marketing Consultants to subsequently assume on their way up the ladder. Transitioning into a Marketing Manager role—which actually slashes pay by $2,688—is also typical for Marketing Consultants, though less common by comparison.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant

Survey results imply that Marketing Consultants deploy a substantial tool kit of skills at work. Strategic Marketing is considered a valuable skill and can increase employee pay by 17 percent. Those listing Microsoft Word as a skill should be prepared for drastically lower pay. Microsoft Office and Powerpoint also typically command lower compensation. For most people, competency in Marketing Communications indicates knowledge of Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.
In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher salaries. In five to 10 years time, starting salaries of $50K can reach $68K. Those who spend a decent amount of time in this profession—one to two decades—usually make about $100K. The 20-year mark seems to bring slower salary growth, and Marketing Consultants at this tenure level tend to see their incomes plateau to $113K. Experienced employees who have 10-20 years of experience make up about a quarter of the workforce; inexperienced individuals who have been working for less than one year comprise less than five percent, and senior people with more than 20 years under their belt fill out the remaining 12 percent. More than half of the workforce has between one and nine years of experience.

Pay Difference By Location

San Francisco
up arrow 57%
Boston
up arrow 53%
Atlanta
up arrow 32%
San Diego
up arrow 28%
up arrow 25%
Philadelphia
up arrow 20%
up arrow 18%
St. Louis
up arrow 14%
Chicago
up arrow 7%
National Average
$62,000
Dallas
up arrow 6%
Houston
up arrow 12%
Los Angeles
up arrow 14%
Orlando
up arrow 15%
Austin
up arrow 19%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Marketing Consultants, San Francisco offers exceptional salaries, 57 percent above the national average. Those in search of high salaries should also consider checking out cities like Boston, Atlanta, San Diego, and Seattle, top-paying markets where Marketing Consultants rake in more than the national norm (+53 percent, +32 percent, +28 percent, and +25 percent). The lowest-paying market is Austin, which sits 19 percent below the national average. Not at the bottom but still paying below the median are employers in Orlando and Los Angeles (-15 percent and -14 percent, respectively).

Related Job Salaries

Experience Affects Marketing Consultant Salaries

National Average
$62,000

Skills That Affect Marketing Consultant Salaries

Web Marketing
up arrow 3%
Marketing Management
up arrow 2%
Marketing Communications
up arrow 1%
National Average
$62,000
Branding
up arrow 3%
Marketing Administration
up arrow 3%
Social Media Marketing
up arrow 3%
Market Research
up arrow 4%
Windows Operating System General Use
up arrow 6%
Microsoft Excel
up arrow 19%
Powerpoint
up arrow 21%
Microsoft Word
up arrow 29%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 231 votes.

Gender

Female
65%
female alumni
 
Male
35%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
34%
5-9 years
25%
10-19 years
24%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 62% dental benefits Dental: 53%
vision benefits Vision: 40% employee benefits None: 37%
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