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Marketing Consultant Salary (United States)

A typical Marketing Consultant in the United States can expect to take home roughly $58K annually. Cash earnings for Marketing Consultants — which occasionally include more than $20K from bonuses and more than $10K from profit sharing — stretch from around $32K to approximately $155K. Experience level is the biggest factor affecting pay for this group, followed by geography. Although a majority have medical coverage and more than half have dental coverage, over a third claim no health benefits at all. There are more female Marketing Consultants than male, making up 65 percent of individuals in this profession. Job satisfaction is high and work is enjoyable for most Marketing Consultants. Responses to PayScale's salary questionnaire form the basis for this outline.
Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,395 - $102,970
(Median)
31K
43K
58K
77K
100K
MEDIAN: $58,053
10%
25%
50%
75%
90%
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Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.88 - $120.44
(Median)
14
40
69
120
MEDIAN: $39.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$31,395 - $102,970  
   
Bonus
$0.00 - $19,787  
Profit Sharing
$2.70 - $10,365  
Commission
$0.00 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,328 - $154,945  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 698
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$13.88 - $120.44  
   
Overtime
$5.36 - $158.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,787  
   
Commission
$0.00 - $30,000  
Profit Sharing
$2.70 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,328 - $154,945  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 368
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Location:
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.
Read More...
Marketing Consultant Tasks
  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant

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Compensation may increase greatly for Marketing Consultants who advance to upper-end positions like Marketing VP. Median pay for Marketing VPs is $148K per year. The most common promotion for Marketing Consultants is Marketing Director, a position that typically pays $79K annually. Another standard transition for Marketing Consultants seeking advancement is to assume a Marketing Manager role, where pay is often $60K.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant

Survey results imply that Marketing Consultants deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Web Marketing, Marketing Management, and Marketing Communications are correlated to pay that is above average. Those listing Microsoft Word as a skill should be prepared for drastically lower pay. Microsoft Office and Powerpoint also typically command lower compensation. Most people experienced in Marketing Communications also know Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience seems to be a major factor in determining the incomes of Marketing Consultants. Folks with fewer than five years of experience take home $50K on average, and those who have worked for five to 10 years see a bigger median salary of $68K. After working for 10 to 20 years, Marketing Consultants make a median salary of $97K. People who have worked for more than 20 years report a median income of $113K, which is barely higher than the median for folks with 10 to 20 years of experience. More than half of the workforce has between one and nine years of experience. Experienced employees who have 10-20 years of experience make up one-fourth of the workforce; inexperienced individuals who have been working for less than one year comprise less than five percent, and senior people with more than 20 years under their belt fill out the remaining around one in eight.

Pay Difference By Location

San Francisco
up arrow 57%
Boston
up arrow 53%
Atlanta
up arrow 32%
San Diego
up arrow 28%
up arrow 25%
Philadelphia
up arrow 20%
up arrow 18%
St. Louis
up arrow 14%
Chicago
up arrow 7%
National Average
$62,000
Dallas
up arrow 6%
Houston
up arrow 12%
Los Angeles
up arrow 14%
Orlando
up arrow 15%
Austin
up arrow 19%
Larger circles over a city indicate a job is popular in that location.
For Marketing Consultants, busy San Francisco offers a higher-than-average pay rate, 57 percent above the national average. Those in search of high salaries should also consider checking out cities like Boston, Atlanta, San Diego, and Seattle, top-paying markets where Marketing Consultants rake in more than the national norm (+53 percent, +32 percent, +28 percent, and +25 percent). Austin is the lowest-paying area, 19 percent south of the national average. Orlando and Los Angeles are a couple other places where companies are known to pay below the median — salaries are 15 percent lower and 14 percent lower, respectively.

Related Job Salaries

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Experience Affects Marketing Consultant Salaries

National Average
$62,000

Skills That Affect Marketing Consultant Salaries

Web Marketing
up arrow 3%
Marketing Management
up arrow 2%
Marketing Communications
up arrow 1%
National Average
$62,000
Branding
up arrow 3%
Marketing Administration
up arrow 3%
Social Media Marketing
up arrow 3%
Market Research
up arrow 4%
Windows Operating System General Use
up arrow 6%
Microsoft Excel
up arrow 19%
Powerpoint
up arrow 21%
Microsoft Word
up arrow 29%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 231 votes.

Gender

Female
65%
female alumni
 
Male
35%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
34%
5-9 years
25%
10-19 years
24%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 62% dental benefits Dental: 53%
vision benefits Vision: 40% employee benefits None: 37%