Marketing Consultant Salary

Pay for Marketing Consultants in the United States sits in the ballpark of $58K annually. In the world of Marketing Consultants, total cash compensation can vary between $31K and $156K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $20K and $99K, respectively. The most influential factor affecting pay for this group is geography, though tenure and the individual firm have a (lesser) impact as well. For the most part, Marketing Consultants enjoy their work and report high levels of job satisfaction. Most Marketing Consultants survey respondents are women (71 percent). Health benefits are not claimed by all — just over two-fifths lack any form of coverage — but the greater part have medical insurance, and roughly one-half have dental, too. Respondents to the PayScale salary survey provided the data for this report.
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$32,133 - $103,477
$32K
$58K
$100K
MEDIAN: $58,203
10%
50%
90%

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$13.25 - $102.22
$13
$35
$100
MEDIAN: $35.46
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$32,133 - $103,477  
   
Bonus
$0.00 - $20,226  
Profit Sharing
$1,216 - $98,633  
Commission
$1,987 - $50,893  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,284 - $156,075  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 590
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$13.25 - $102.22  
   
Hourly Tips
$7.08  
Overtime
$9.93 - $98.63  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$0.00 - $20,226  
   
Commission
$1,987 - $50,893  
Profit Sharing
$1,216 - $98,633  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,284 - $156,075  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 338

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United States (change)

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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Plan and assist in implementing marketing initiatives of the organization's products and services.

Common Career Paths for Marketing Consultant


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Marketing Consultants may progress into high-paying roles like Marketing VP, where median compensation is $149K annually. The most common career progression for Marketing Consultants leads to becoming a Marketing Director, where average pay is $80K annually. However, many Marketing Consultants also opt to become Marketing Managers. Typically, a Marketing Manager brings home $61K.

Marketing Consultant Job Listings

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Popular Employer Salaries for Marketing Consultant


The lowest salaries can be found at Projectline Services — median pay is $56K — and there is little variation in compensation, with paychecks starting at $46K and only reaching $79K.

Popular Skills for Marketing Consultant


Marketing Consultants report using a deep pool of skills on the job. Most notably, facility with Data Analysis, Strategic Marketing, and Market Research are correlated to pay that is significantly above average, leading to increases of 26 percent, 12 percent, and 8 percent, respectively. Those listing Sales as a skill should be prepared for drastically lower pay. Social Media Marketing and Microsoft Office also typically command lower compensation. It is often found that people who know Marketing Communications are also skilled in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Consultants with a lot of experience tend to enjoy higher earnings. Workers in their first five years can expect to earn $52K, but people who have been around for five to 10 years earn a noticeably bigger sum of $69K. The average pay reported by folks with 10 to 20 years of experience is around $91K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $118K.

Pay Difference by Location

National Average: $63,152

Larger city markers indicate a job is popular in that location.

For those looking to make money, Marketing Consultants in San Francisco enjoy an exceptional pay rate, 133 percent above the national average. Marketing Consultants can also look forward to large paychecks in cities like Seattle (+43 percent), St. Louis (+22 percent), Washington (+21 percent), and Boston (+17 percent). With compensation 15 percent below the national average, Minneapolis is not known for hefty paychecks and actually represents the lowest-paying market. Employers in San Diego and Austin also lean toward paying below-median salaries (14 percent lower and 5 percent lower, respectively).

Related Job Salaries

Key Stats for Marketing Consultant

Gender

Female
71 %
Male
29 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 107 votes.
Less than 1 year
5%
1-4 years
37%
5-9 years
25%
10-19 years
22%
20 years or more
11%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Marketing Consultant Salaries

▲87%

▲44%

▲10%

National Average
$63,000

▼18%

Skills That Affect Marketing Consultant Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 107 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
5%
1-4 years
37%
5-9 years
25%
10-19 years
22%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 56%
dental benefits
Dental: 48%
vision benefits
Vision: 40%
dental benefits
None: 42%
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