Marketing Consultant Salary

The average Marketing Consultant in the United States earns approximately $58K per year. Total cash incomes of Marketing Consultants run from $33K to $154K, depending on bonuses that can occasionally exceed $19K, profit sharing that reaches $10K, and some commissions of nearly $39K. Career length and the particular city each impact pay for this group, with the former having the largest influence. Female Marketing Consultants survey participants are more prevalent than men — 64 percent of professionals. For the most part, Marketing Consultants enjoy their work and report high levels of job satisfaction. Although nearly two in five lack health benefits of any kind, more than half do enjoy medical insurance, and about one-half get dental coverage, too. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$33,666 - $102,816
(Median)
$34K
$58K
$100K
MEDIAN: $57,911
10%
50%
90%

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$12.53 - $120.01
(Median)
$13
$38
$120
MEDIAN: $37.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$33,666 - $102,816  
   
Bonus
$0.00 - $19,195  
Profit Sharing
$0.26 - $10,186  
Commission
$0.00 - $38,783  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,605 - $154,344  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 692
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$12.53 - $120.01  
   
Overtime
$5.36 - $158.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,195  
   
Commission
$0.00 - $38,783  
Profit Sharing
$0.26 - $10,186  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,605 - $154,344  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 376
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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Though not the most common occurrence, Marketing Consultants sometimes become Marketing VPs, where the average income is $148K per year. More often than not, a Marketing Director role is the next step for Marketing Consultants moving up in the field. Marketing Directors usually make $79K per year. Many other Marketing Consultants choose to take on a Marketing Manager role, where salaries are typically $60K.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant


Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Branding, and Marketing Communications are correlated to pay that is above average, with boosts between 3 percent and 18 percent. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Microsoft Word and Powerpoint also typically command lower compensation. The majority of those who know Marketing Communications also know Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Marketing Consultants, experience and pay levels seem to be correlated; more years in the business generally lead to more money. People who have worked for fewer than five years bring home $51K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $70K. The average pay reported by folks with 10 to 20 years of experience is around $99K. Folks who have racked up more than 20 years in the field report incomes that aren't that much higher than less experienced individuals' earnings; the veterans make just $121K on average.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Marketing Consultants, 70 percent above the national average. Marketing Consultants will also find cushy salaries in Atlanta (+37 percent), Columbus (+31 percent), Washington (+28 percent), and Chicago (+20 percent). Marketing Consultants in Houston report much lower salaries than the rest of the country — 29 percent below the national average — proving that residence is a major factor in overall pay. Miami and Austin are a couple other places where companies are known to pay below the median — salaries are 20 percent lower and 17 percent lower, respectively.

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Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries



Branding
up arrow 3%

Marketing Communications
up arrow 2%

Web Marketing
up arrow 1%

National Average
$62,000

Marketing Administration
up arrow 2%

Market Research
up arrow 3%


Windows Operating System General Use
up arrow 6%





Microsoft Word
up arrow 20%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 152 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
5%
1-4 years
36%
5-9 years
25%
10-19 years
22%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 60% dental benefits Dental: 51%
vision benefits Vision: 41% employee benefits None: 39%
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