Marketing Consultant Salary (United States)

Marketing Consultants in the United States can expect to earn an average of $62,372 annually. Pay starts at $32,328 and can approach $154,945 per year on the higher side. Individual bonuses, profit sharing and commission for Marketing Consultants—as high as $19,787, $10,365 and $30K, respectively—each contribute to the degree of variability within cash compensation, ranging from $31,395 to $102,970. Career length and the particular city each impact pay for this group, with the former having the largest influence. Some workers in this field—around one third—are not awarded benefits. Medical coverage is reported by more than half and dental plans are enjoyed by more than half. The majority of Marketing Consultants (65 percent) are women. Most Marketing Consultants like their work and job satisfaction is high. The data in this summary comes from the PayScale salary survey.
Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,395 - $102,970
(Median)
31K
43K
58K
77K
100K
MEDIAN: $58,053
10%
25%
50%
75%
90%
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Marketing Consultant Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$13.88 - $120.44
(Median)
14
40
69
120
MEDIAN: $39.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$31,395 - $102,970  
   
Bonus
$0.00 - $19,787  
Profit Sharing
$2.70 - $10,365  
Commission
$0.00 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,328 - $154,945  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 698
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60$120$180
Hourly Rate
$13.88 - $120.44  
   
Overtime
$5.36 - $158.30  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$120K$240K$360K
Bonus
$0.00 - $19,787  
   
Commission
$0.00 - $30,000  
Profit Sharing
$2.70 - $10,365  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,328 - $154,945  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 368
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.
Read More...
Marketing Consultant Tasks
  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant

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Additional career progression can lead to a hefty increase in pay for Marketing Consultants. At the upper end, those who move into a VP of Marketing role can bring in an extra $85K per year. A Marketing Director role is the most common promotion for Marketing Consultants moving up the ladder, and pay increases by $16,427 annually upon moving into this role. Another typical, albeit less common, transition for Marketing Consultants is a Marketing Manager position, where earnings actually go down by $2,688.

Marketing Consultant Job Listings

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Popular Skills for Marketing Consultant

Marketing Consultants report using a large range of skills on the job. Strategic Marketing is considered a valuable skill and can increase employee pay by 17 percent. Those listing Microsoft Word as a skill should be prepared for drastically lower pay. Microsoft Office and Powerpoint also typically command lower compensation. Most people skilled in Marketing Communications are similarly competent in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many but not all Marketing Consultants, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Salaries increase to $68K from around $50K after five to 10 years. Salary comes to $100K after 10 to 20 years. A 20-year tenure heralds decreased salary growth, and Marketing Consultants who have made it this far report earning around $113K per year. Experienced employees who have 10-20 years of experience make up 24 percent of the workforce; inexperienced individuals who have been working for less than one year comprise less than five, and senior people with more than 20 years under their belt fill out the remaining 12 percent. Between one and nine years of experience is the norm for people in this field—more than half of those surveyed fit this bill.

Pay Difference By Location

San Francisco
up arrow 57%
Boston
up arrow 53%
Atlanta
up arrow 32%
San Diego
up arrow 28%
up arrow 25%
Philadelphia
up arrow 20%
up arrow 18%
St. Louis
up arrow 14%
Chicago
up arrow 7%
National Average
$62,000
Dallas
up arrow 6%
Houston
up arrow 12%
Los Angeles
up arrow 14%
Orlando
up arrow 15%
Austin
up arrow 19%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Marketing Consultants, San Francisco offers exceptional salaries, 57 percent above the national average. Boston, Atlanta, San Diego, and Seattle are a few other cities that offer generous salaries, with Marketing Consultants earning around 53 percent, 32 percent, 28 percent, and 25 percent more than average. Austin ranks last in the field for pay, reporting salaries 19 percent below the national average. Two other places where employers offer below-median salaries are Orlando (-15 percent) and Los Angeles (-14 percent).

Related Job Salaries

Experience Affects Marketing Consultant Salaries

National Average
$62,000

Skills That Affect Marketing Consultant Salaries

Web Marketing
up arrow 3%
Marketing Management
up arrow 2%
Marketing Communications
up arrow 1%
National Average
$62,000
Branding
up arrow 3%
Marketing Administration
up arrow 3%
Social Media Marketing
up arrow 3%
Market Research
up arrow 4%
Windows Operating System General Use
up arrow 6%
Microsoft Excel
up arrow 19%
Powerpoint
up arrow 21%
Microsoft Word
up arrow 29%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 231 votes.

Gender

Female
65%
female alumni
 
Male
35%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
34%
5-9 years
25%
10-19 years
24%
20 years or more
12%

Common Health Benefits

medical benefits Medical: 62% dental benefits Dental: 53%
vision benefits Vision: 40% employee benefits None: 37%
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