Marketing Consultant Salary

Earnings for Marketing Consultants in the United States come in at around $58K annually on average. Individual bonuses, profit sharing and commission for Marketing Consultants — as high as $16K, $10K and $40K, respectively — each contribute to the degree of variation within overall compensation, ranging from $32K to $154K. Earnings for this group are mostly affected by career duration, followed by geography and the particular employer. While about two-fifths report receiving no health benefits, more than half do receive medical coverage, and nearly one-half have dental, as well. Most workers in this position report high levels of job satisfaction. More than half of Marketing Consultants (67 percent) survey participants are women. This report is based on responses to the PayScale salary survey.
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$33,272 - $101,486
(Median)
$33K
$58K
$100K
MEDIAN: $57,619
10%
50%
90%

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$12.67 - $104.32
(Median)
$13
$35
$100
MEDIAN: $35.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$33,272 - $101,486  
   
Bonus
$0.00 - $15,781  
Profit Sharing
$0.00 - $10,279  
Commission
$0.00 - $40,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,310 - $153,520  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 758
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60$120$180
Hourly Rate
$12.67 - $104.32  
   
Hourly Tips
$7.08  
Overtime
$5.59 - $155.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Bonus
$0.00 - $15,781  
   
Commission
$0.00 - $40,000  
Profit Sharing
$0.00 - $10,279  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,310 - $153,520  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 416
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Job Description for Marketing Consultant

A marketing consultant works to further the brand, image, and market share of the company for which they work. This can include a wide variety of activities. For example, one day, a marketing consultant may be helping their company improve its brand image among users of a certain social media outlet such as Facebook or Twitter. The next day, they may work with designers to put together a brochure or complete a marketing package to help land new customers. For this reason, the ability to work cooperatively with others is one of the most important skills a marketing consultant can have.

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Marketing Consultant Tasks

  • Plan and assist in implementing marketing initiatives of the organization's products and services.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies, determining position in the marketplace.
  • Provide support and insight in the building of strategic marketing plans and help determine position in the market.

Common Career Paths for Marketing Consultant


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At the upper end, Marketing Consultants who move into a Marketing VP role can end up with a hefty increase in pay. The average income for Marketing VPs is a much higher $149K per year. Becoming a Marketing Director is, more often than not, the most common role that Marketing Consultants move into when they're ready for the next step in their career. The average salary for the position is $80K. Another frequent advance is for Marketing Consultants to assume a Marketing Manager role; in this role, workers often earn $60K.

Marketing Consultant Job Listings

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Popular Employer Salaries for Marketing Consultant


With a median salary of $56K, Projectline Services provides Marketing Consultants with the lowest pay in their field; moreover, earnings are capped at only $79K, limiting employee salary growth.

Popular Skills for Marketing Consultant


Marketing Consultants seem to require a rather large skill set. Most notably, skills in Strategic Marketing, Marketing Management, Marketing Communications, and Web Marketing are correlated to pay that is above average. At the other end of the pay range are skills like Microsoft Office, Microsoft Word, and Microsoft Excel. Most people skilled in Marketing Communications are similarly competent in Marketing Management and Advertising.

Pay by Experience Level for Marketing Consultant

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Marketing Consultants generally obtain higher compensation for more plentiful past experience. Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $71K. After working for 10 to 20 years, Marketing Consultants make a median salary of $94K. More than 20 years of experience mean a somewhat bigger median paycheck of $116K, but it's not much more than what less experienced people make.

Pay Difference by Location

National Average: $62,012

Larger city markers indicate a job is popular in that location.

Marketing Consultants will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 71 percent. Marketing Consultants can also look forward to large paychecks in cities like Atlanta (+39 percent), Columbus (+32 percent), Chicago (+25 percent), and Philadelphia (+21 percent). Location is a huge contributor to overall pay, with Marketing Consultants in Houston earning a whopping 30 percent below the national average. Two other places where employers offer below-median salaries are San Diego (23 percent less) and Austin (17 percent less).

Related Job Salaries

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Experience Affects Marketing Consultant Salaries




National Average
$62,000


Skills That Affect Marketing Consultant Salaries


Marketing Management
up arrow 4%

Marketing Communications
up arrow 2%

Market Research
up arrow 1%

Web Marketing
up arrow 1%

Branding
0%

National Average
$62,000

Email Marketing
up arrow 2%

Project Management
up arrow 3%

Marketing Administration
up arrow 3%







Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 143 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
5%
1-4 years
37%
5-9 years
24%
10-19 years
22%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 60%
dental benefits
Dental: 51%
medical benefits
Vision: 40%
dental benefits
None: 39%
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