Promotions Manager Salary

The average Promotions Manager in the United States earns approximately $46K per year. Most Promotions Managers report high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage.

$27,526 - $83,148

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$9.98 - $20.82

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$27,526 - $83,148  
   
Bonus
$0.00 - $10,004  
Profit Sharing
$491.32 - $5,896  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,374 - $85,577  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 161
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$9.98 - $20.82  
   
Overtime
$0.30 - $43.63  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,004  
   
Profit Sharing
$491.32 - $5,896  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,374 - $85,577  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 28
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Job Description for Promotions Manager

A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.

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Promotions Manager Tasks

  • Assist product managers with product launch plans.
  • Supervise development and launch of merchandising materials for consumers and dealers.
  • Manage development, launch and administration for an advertising program.
  • Create annual profit plan projections by program by month and report on activity.
  • Manage contracts and relationships to deliver advertising and merchandising materials.

Advertising / Promotions Manager Job Listings

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Survey results suggest that Promotions Managers put a wide range of professional skills to use. Most notably, skills in Marketing Management, Promotions, Social Media Marketing, and Marketing Communications are correlated to pay that is above average. Those listing People Management as a skill should be prepared for drastically lower pay. Event Planning and Marketing Communications also typically command lower compensation. Employees educated in Marketing Communications are typically practiced in Promotions, too.

Pay by Experience Level for Promotions Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Promotions Managers who reported more years of relevant experience also reported higher earnings. Survey participants with less than five years' experience pocket $39K on average, but those with five to 10 years of experience enjoy a much bigger median of $50K. For Promotions Managers, 10 to 20 years of experience on the job amounts to an average salary of $60K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $71K.

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Experience Affects Promotions Manager Salaries

Late-Career
up arrow 58%

Experienced
up arrow 33%

Mid-Career
up arrow 10%

National Average
$45,000

Entry-Level
up arrow 13%

Skills That Affect Promotions Manager Salaries

Marketing Management
0%

National Average
$45,000

Promotions
up arrow 7%

Social Media Marketing
up arrow 9%

Marketing Communications
up arrow 16%

Event Planning
up arrow 17%

People Management
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 44 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

Less than 1 year
2%
1-4 years
39%
5-9 years
36%
10-19 years
19%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 82% dental benefits Dental: 73%
vision benefits Vision: 59% employee benefits None: 15%
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