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Promotions Manager Salary

Earnings for Promotions Managers in the United States come in at around $46K annually on average. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 59 percent. The majority of workers are highly satisfied with their job. This report is based on answers to PayScale's salary questionnaire.

$27,725 - $81,573
(Median)
$28K
$46K
$82K
MEDIAN: $46,330
10%
50%
90%

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$9.93 - $20.99
(Median)
$9
$15
$21
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$29K$58K$87K
Salary
$27,725 - $81,573  
   
Bonus
$0.00 - $10,024  
Profit Sharing
$494.35 - $4,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,030 - $84,022  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 160
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$9.93 - $20.99  
   
Overtime
$0.21 - $44.04  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,024  
   
Profit Sharing
$494.35 - $4,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,030 - $84,022  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 26

Find Out Exactly What You Should Be Paid

United States (change)


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Job Description for Promotions Manager

A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.

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Promotions Manager Tasks

  • Assist product managers with product launch plans.
  • Supervise development and launch of merchandising materials for consumers and dealers.
  • Manage development, launch and administration for an advertising program.
  • Create annual profit plan projections by program by month and report on activity.
  • Manage contracts and relationships to deliver advertising and merchandising materials.

Common Career Paths for Promotions Manager


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Many Promotions Managers move into a Marketing Manager role, and folks who currently hold that position report a much higher median income of $60K per year.

Advertising / Promotions Manager Job Listings

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Survey results imply that Promotions Managers put a diverse skill set to use. Most notably, skills in Marketing Management, Promotions, Social Media Marketing, and Marketing Communications are correlated to pay that is above average. Those listing People Management as a skill should be prepared for drastically lower pay. Event Planning and Marketing Communications also typically command lower compensation. Aptitude in Marketing Communications tends to also indicate an understanding of Promotions.

Pay by Experience Level for Promotions Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Promotions Managers. Salaries of relatively inexperienced workers fall in the neighborhood of $40K, but folks who have racked up five to 10 years see a notably higher median of $49K. The average pay reported by folks with 10 to 20 years of experience is around $56K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $63K.

Related Job Salaries

United States (change)

Experience Affects Promotions Manager Salaries

Late-Career
up arrow 38%

Experienced
up arrow 24%

Mid-Career
up arrow 8%

National Average
$45,000

Entry-Level
up arrow 11%

Skills That Affect Promotions Manager Salaries

National Average
$45,000

Marketing Management
up arrow 1%

Promotions
up arrow 7%

Social Media Marketing
up arrow 8%

Marketing Communications
up arrow 17%

Event Planning
up arrow 18%

People Management
up arrow 24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 45 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
2%
1-4 years
36%
5-9 years
37%
10-19 years
21%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 83% dental benefits Dental: 73%
vision benefits Vision: 59% employee benefits None: 15%
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