Promotions Manager Salary
For Promotions Managers, annual average wages total $50K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. A large number report receiving medical and dental coverage from their employers and a fair number collect vision insurance. Most Promotions Managers survey respondents are women (76 percent). Job satisfaction is reported as high by the vast majority of workers. Respondents to the PayScale salary survey provided the data for this report.
Job Description for Promotions Manager
A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.Read More...
Promotions manager positions generally require at least a high school diploma or equivalent, but most companies prefer at least an associate's degree. A promotions manager is also required to have at least two to four years of experience in marketing or a related field. They need to be able to communicate effectively with team members and executives, be proficient with basic computer programs, and have strong interpersonal skills. They should also be able to work well in both a team environment and independently with minimal supervision.
Promotions Manager Tasks
- Assist product managers with product launch plans.
- Supervise development and launch of merchandising materials for consumers and dealers.
- Manage development, launch and administration for an advertising program.
- Create annual profit plan projections by program by month and report on activity.
- Manage contracts and relationships to deliver advertising and merchandising materials.
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Popular Skills for Promotions Manager
Promotions Managers report using a wide range of professional skills. Fortunate workers who know Project Management command much higher paychecks, scoring salaries 28 percent above average. Those listing People Management as a skill should be prepared for drastically lower pay. Event Planning and Social Media Marketing also typically command lower compensation. Event Planning and Promotions are correlating skills — those who know the former usually know the latter.
Pay by Experience Level for Promotions Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $44K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $52K. Promotions Managers bring in $61K after working for 10 to 20 years. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $56K by contrast.