For Promotions Managers, annual average wages total $50K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. A large number report receiving medical and dental coverage from their employers and a fair number collect vision insurance. Most Promotions Managers survey respondents are women (76 percent). Job satisfaction is reported as high by the vast majority of workers. Respondents to the PayScale salary survey provided the data for this report.

$30,956 - $84,553
(Median)
$31K
$50K
$85K
MEDIAN: $49,882
10%
50%
90%

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$10.07 - $19.87
(Median)
$10
$14
$20
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29K$58K$87K
Salary
$30,956 - $84,553  
   
Bonus
$0.00 - $14,278  
Profit Sharing
$575  
Commission
$2,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,495 - $85,362  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 103
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$10.07 - $19.87  
   
Overtime
$21.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $14,278  
   
Commission
$2,000  
Profit Sharing
$575  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,495 - $85,362  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 10
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Job Description for Promotions Manager

A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.

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Promotions Manager Tasks

  • Assist product managers with product launch plans.
  • Supervise development and launch of merchandising materials for consumers and dealers.
  • Manage development, launch and administration for an advertising program.
  • Create annual profit plan projections by program by month and report on activity.
  • Manage contracts and relationships to deliver advertising and merchandising materials.

Common Career Paths for Promotions Manager


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Advancing into a Marketing Manager role seems to be a popular career move for Promotions Managers, and folks who currently work in the latter position report a notably larger median income of $60K per year.

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Popular Skills for Promotions Manager


Promotions Managers report using a wide range of professional skills. Fortunate workers who know Project Management command much higher paychecks, scoring salaries 28 percent above average. Those listing People Management as a skill should be prepared for drastically lower pay. Event Planning and Social Media Marketing also typically command lower compensation. Event Planning and Promotions are correlating skills — those who know the former usually know the latter.

Pay by Experience Level for Promotions Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $44K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $52K. Promotions Managers bring in $61K after working for 10 to 20 years. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $56K by contrast.

Related Job Salaries

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Experience Affects Promotions Manager Salaries

Experienced
up arrow 24%

Late-Career
up arrow 14%

Mid-Career
up arrow 5%

National Average
$49,000

Entry-Level
up arrow 11%

Skills That Affect Promotions Manager Salaries

Project Management
up arrow 28%

National Average
$49,000

Marketing Communications
up arrow 2%


Marketing Management
up arrow 8%

Social Media Marketing
up arrow 16%

Event Planning
up arrow 24%

People Management
up arrow 29%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 21 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
1%
1-4 years
46%
5-9 years
26%
10-19 years
19%
20 years or more
8%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 82%
medical benefits
Vision: 73%
dental benefits
None: 11%
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