Promotions Manager Salary
Median pay for Promotions Managers in the United States is around $50K per year. Residence and career duration each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Promotions Managers making up 75 percent. A large number claim medical and dental insurance and more than half get vision coverage. Job satisfaction is high and work is enjoyable for most Promotions Managers. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Promotions Manager
A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.Read More...
Promotions manager positions generally require at least a high school diploma or equivalent, but most companies prefer at least an associate's degree. A promotions manager is also required to have at least two to four years of experience in marketing or a related field. They need to be able to communicate effectively with team members and executives, be proficient with basic computer programs, and have strong interpersonal skills. They should also be able to work well in both a team environment and independently with minimal supervision.
Promotions Manager Tasks
- Create annual profit plan projections by program by month and report on activity.
- Manage contracts and relationships to deliver advertising and merchandising materials.
- Manage development, launch and administration for an advertising program.
- Assist product managers with product launch plans.
- Supervise development and launch of merchandising materials for consumers and dealers.
Common Career Paths for Promotions Manager
Promotions Managers might see a strong upturn in salary after transitioning into upper-level roles such as Marketing Manager, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $61K per year.
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Popular Skills for Promotions Manager
Overall, survey participants reported applying a fair number of skills to their work. Fortunate workers who know Project Management command much higher paychecks, scoring salaries 31 percent above average. Those listing People Management as a skill should be prepared for drastically lower pay. Event Planning and Social Media Marketing also typically command lower compensation. Aptitude in Event Planning tends to also indicate an understanding of Promotions.
Pay by Experience Level for Promotions Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Promotions Managers, level of experience appears to be a somewhat less important part of the salary calculation — more experience does not correlate to noticeably higher pay. The average inexperienced worker's salary is approximately $45K, and people with five to 10 years of experience bring in more at around $52K on average. Promotions Managers claiming one to two decades of experience make an estimated median of $60K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $64K.
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Key Stats for Promotions Manager
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