Promotions Manager Salary
For Promotions Managers, yearly average wages total $51K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Most report receiving medical and dental coverage from their employers and a strong majority collect vision insurance. Work is enjoyable for Promotions Managers, who typically claim high levels of job satisfaction. Most Promotions Managers survey respondents are women (73 percent). This report is based on answers to PayScale's salary questionnaire.
|Salary||$31,348 - $84,311|
|Bonus||$-0.49 - $10,033|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,040 - $85,805|
|Bonus||$-0.49 - $10,033|
|Total Pay (||$30,040 - $85,805|
Job Description for Promotions Manager
A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.Read More...
Promotions manager positions generally require at least a high school diploma or equivalent, but most companies prefer at least an associate's degree. A promotions manager is also required to have at least two to four years of experience in marketing or a related field. They need to be able to communicate effectively with team members and executives, be proficient with basic computer programs, and have strong interpersonal skills. They should also be able to work well in both a team environment and independently with minimal supervision.
Promotions Manager Tasks
- Assist product managers with product launch plans.
- Supervise development and launch of merchandising materials for consumers and dealers.
- Manage development, launch and administration for an advertising program.
- Create annual profit plan projections by program by month and report on activity.
- Manage contracts and relationships to deliver advertising and merchandising materials.
Popular Skills for Promotions Manager
Promotions Managers report using a diverse set of skills on the job. Most notably, skills in Project Management, Promotions, Marketing Communications, and Marketing Management are correlated to pay that is above average. Those listing People Management as a skill should be prepared for drastically lower pay. Event Management and Event Planning also typically command lower compensation. Those with knowledge of Event Planning tend to be skilled in Promotions as well.
Pay by Experience Level for Promotions Manager
Pay by Experience for a Promotions Manager has a positive trend. An entry-level Promotions Manager with less than 5 years of experience can expect to earn an average total compensation of $45,000 based on 59 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Promotions Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 28 salaries. An experienced Promotions Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $62,000 based on 20 salaries. A Promotions Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $86,000 based on 7 salaries.
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Key Stats for Promotions Manager
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