A promotions manager's main responsibility is supervising promotion programs to raise point-of-sale transactions. This is done through advertising promotional deals to encourage prospective customers to purchase products. These managers work with their organization's marketing and sales departments to develop and refine effective promotions strategies. They must ensure that all promotions and offers are sent to their target consumer on time, as well as make sure that in-store graphics are accurate and meet organizational standards. Promotions managers are also in charge of making sure that marketing campaigns are effective and make adjustments as needed. Additionally, they must ensure all marketing campaigns are within their budgets. These directors generally work full time in an office setting during regular business hours.
Promotions manager positions generally require at least a high school diploma or equivalent, but most companies prefer at least an associate's degree. A promotions manager is also required to have at least two to four years of experience in marketing or a related field. They need to be able to communicate effectively with team members and executives, be proficient with basic computer programs, and have strong interpersonal skills. They should also be able to work well in both a team environment and independently with minimal supervision.
Promotions Manager Tasks
Assist product managers with product launch plans.
Supervise development and launch of merchandising materials for consumers and dealers.
Manage development, launch and administration for an advertising program.
Create annual profit plan projections by program by month and report on activity.
Manage contracts and relationships to deliver advertising and merchandising materials.