Public relations assistant support the managerial staff of the public relations department with media interactions. They perform a number of duties, such as writing press releases, staffing events, editing videos, and contacting news organizations and members of the public. They also perform other duties within their department as required; for example, they may perform marketing duties as well. Professionals in this position may be able to advance within their department as they gain experience. Additional support staff may be hired to provide help to the public relations assistant; in this case, the assistant may be required to delegate tasks. These professionals generally work in an office setting during regular business hours, although overtime or work on nights and weekends may be required (for example, in staffing events).
A bachelor's degree in public relations, marketing, or a related field is generally required for this position; an associate's degree in a relevant field and/or an equivalent amount of relevant work experience may also be accepted. Public relations assistants must be proficient in basic computer software such as the Microsoft Office suite; proficiency in design software such as Adobe InDesign and Adobe Photoshop may also be required.
Anyone hired to this position is expected to demonstrate basic proficiency in a wide array of different computer programs. Public relations assistants must have excellent communication skills, work well under deadline, and work well with minimal supervision.
Public Relations Assistant Tasks
Track, archive, and analyze all media coverage, reviews and web analytics.
Update and maintain calendars of events, editorial deadlines, and releases.
Reach out to media contacts and the public to publicize events or products.
Write press releases, event listings, website, and social media content to promote products or services.
Assist with event planning and execution.