Large companies and organizations that do business with a wide variety of customers - either inside one country or internationally - are typical employers for regional marketing managers. To be effective, these companies must recognize the differing needs of consumers in different demographic and geographic areas, potentially requiring specialized approaches in making a product or service more attractive. In some large companies, regional marketing managers are needed to cater to the organization's large customer base.
Regional Marketing Manager Tasks
Collaborate with product managers to implement new and modified programs and initiatives.
Create, recommend and implement marketing programs and campaigns for products and services of the organization.
Manage the selection, training and development of staff.
Manage and analyze results of all marketing programs and recommend changes to approach based on performance.