Regional Marketing Manager Salary

A Regional Marketing Manager earns an average salary of $74,129 per year. People in this job generally don't have more than 20 years' experience.

$44,870 - $101,794

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$44,870 - $101,794  
$984 - $17,710  
Profit Sharing
$484.79 - $10,304  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$45,513 - $112,573  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 378
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Job Description for Regional Marketing Manager

Large companies and organizations that do business with a wide variety of customers - either inside one country or internationally - are typical employers for regional marketing managers. To be effective, these companies must recognize the differing needs of consumers in different demographic and geographic areas, potentially requiring specialized approaches in making a product or service more attractive. In some large companies, regional marketing managers are needed to cater to the organization's large customer base.


Regional Marketing Manager Tasks

  • Collaborate with product managers to implement new and modified programs and initiatives.
  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.

Common Career Paths for Regional Marketing Manager

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Pay by Experience Level for Regional Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

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Experience Affects Regional Marketing Manager Salaries

National Average

Skills That Affect Regional Marketing Manager Salaries

up arrow 6%

Marketing Management
up arrow 3%

Web Marketing
up arrow 2%

Strategic Marketing
up arrow 1%

Market Research
up arrow 1%

Marketing Communications

National Average

Microsoft Word
up arrow 4%

Microsoft Excel
up arrow 10%

Microsoft Office
up arrow 11%

Graphic Design
up arrow 40%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.


63 %
37 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 82%
vision benefits Vision: 66% employee benefits None: 12%