▼37%
$68,742
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$48k
MEDIAN
$69k
90%
$100k
The average salary for a Retail General Manager (GM) is $68,742 in 2026
Base Salary
$48k - $100k
Bonus
$1k - $21k
Profit Sharing
$9 - $30k
Commission
$3k - $13k
Total Pay
$45k - $103k
Is Average Retail General Manager (GM) Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
EXPLORE BY:
Featured Content
‹
Remote Work
New research shows how to set pay for remote employees
Gender Pay Gap
New research shows that each woman experiences the disparity of gender pay gap in different ways, depending on her position, age, race and education.
Compensation Best Practices Report
From compensation planning to variable pay to pay equity analysis, we surveyed 4,900+ organizations on how they manage compensation.
Salary Budget Survey Report
See how organizations are shifting their salary budgets this year.
Retention Report
Get strategies you can use to retain top talent and learn how impactful employee retention really is.
Variable Pay Playbook
Before you decide whether variable pay is right for your org, get a deeper understanding of the variable pay options and the cultural impact of pay choices.
›
What is the Pay by Experience Level for Retail General Manager (GM)s?
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
How do Retail General Manager (GM)s Rate Their Jobs?
Based on 29 responses, the job of Retail General Manager (GM) has received a job satisfaction rating of 3.48 out of 5. On average, Retail General Manager (GM)s are satisfied with their job.
Common Health Benefits for a Retail General Manager (GM)
Medical
72%
Dental
64%
Vision
60%
None
28%
Gender Breakdown for Retail General Manager (GM)s
Female
60.1%
Male
39.9%
This data is based on 138 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s?
Our data indicates that the highest pay for a Retail General Manager (GM) is $100k / year
What is the lowest pay for Retail General Manager (GM)s?
Our data indicates that the lowest pay for a Retail General Manager (GM) is $48k / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.