▼35%
$65,809
Avg. Base Salary (USD)
/ year
Avg. Base Salary (USD)
10%
$46k
MEDIAN
$66k
90%
$98k
The average salary for a Retail General Manager (GM) is $65,809 in 2026
Base Salary
$46k - $98k
Bonus
$1k - $20k
Profit Sharing
$9 - $25k
Commission
$1k - $36k
Total Pay
$42k - $101k
Is Average Retail General Manager (GM) Salary your job title? Find out what you should be paid
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What is the Pay by Experience Level for Retail General Manager (GM)s?
What Do Retail General Manager (GM)s Do?
Find your market worth – how it works:
How do Retail General Manager (GM)s Rate Their Jobs?
Based on 81 responses, the job of Retail General Manager (GM) has received a job satisfaction rating of 3.5 out of 5. On average, Retail General Manager (GM)s are highly satisfied with their job.
Common Health Benefits for a Retail General Manager (GM)
Medical
70%
Dental
63%
Vision
59%
None
30%
Gender Breakdown for Retail General Manager (GM)s
Female
58.2%
Male
41.4%
Prefer to self-define
0.4%
This data is based on 263 survey responses. Learn more about the gender pay gap.
FAQs About Retail General Manager (GM)s
What is the highest pay for Retail General Manager (GM)s?
Our data indicates that the highest pay for a Retail General Manager (GM) is $98k / year
What is the lowest pay for Retail General Manager (GM)s?
Our data indicates that the lowest pay for a Retail General Manager (GM) is $46k / year
How can Retail General Manager (GM)s increase their salary?
Increasing your pay as a Retail General Manager (GM) is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Retail General Manager (GM) that oversees more junior Retail General Manager (GM)s, this experience can increase the likelihood to earn more.