Sales and marketing managers may play a dual role, as sales and marketing are usually two different departments or functions. Marketing is the development of ideas to reach people and sell products. Sales is the actual implementation and use of those ideas developed by marketing to sell the product. Sales and marketing managers must possess a high level of knowledge and insight into what customers want and need, as well as what customers don't even know they want or need yet.
Sales and Marketing Manager Tasks
Establish predicted goals and monitor progress.
Develop relationships with key contacts and coordinate public relations events.
Coordinate and lead core sales and marketing efforts.