Search Engine Optimization Specialists in the United States pull down an average of $43K per year. Geographic location and career duration each impact pay for this group, with the former having the largest influence. Health benefits are not enjoyed by everyone in this line of work, and just over a fifth lack any coverage at all. Medical benefits are reported by a fair number and dental coverage is claimed by the greater part. Work is enjoyable for Search Engine Optimization Specialists, who typically claim high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,739 - $64,431
(Median)
$31K
$43K
$64K
MEDIAN: $42,931
10%
50%
90%

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$11.94 - $24.70
(Median)
$12
$17
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$30,739 - $64,431  
   
Bonus
$0.00 - $5,747  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,398 - $63,067  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 385
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.94 - $24.70  
   
Overtime
$17.62 - $37.59  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $5,747  
   
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,398 - $63,067  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 124
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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Search Engine Optimization Specialists who transition into an Online Marketing Manager role may receive large pay increases as the latter position pays an average $62K per year. Search Engine Optimization Specialists moving up in their careers tend to step into positions as Search Engine Optimization Managers or Marketing Managers. The median paychecks in those roles are $19K higher and $19K higher, respectively.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Search Engine Optimization Specialists seem to require a rather large skill set. Most notably, skills in Cascading Style Sheets, Google Ad Words, Web Content Management, and Web Marketing are correlated to pay that is above average, with boosts between 9 percent and 15 percent. Skills that seem to negatively impact pay include Social Media Marketing. It is often found that people who know Search Engine Optimization are also skilled in Search Engine Marketing (SEM).

Pay Difference by Location

National Average: $41,436

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 47 percent, Search Engine Optimization Specialists in New York receive some of the highest pay in the country. Search Engine Optimization Specialists will also find cushy salaries in Boston (+24 percent), Seattle (+21 percent), Philadelphia (+17 percent), and San Diego (+14 percent). Location is a huge contributor to overall pay, with Search Engine Optimization Specialists in Las Vegas earning a whopping 38 percent below the national average. Employers also pay below the national average in Dallas (24 percent lower) and Los Angeles (13 percent lower).

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Phoenix:
"S EO experience."
Pros: I really enjoy building and designing websites for clients and seeing the success for the client of what I have helped them with.
Cons: Lack of compensation for what I do.

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$41,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Cascading Style Sheets (CSS)
up arrow 15%

Google Ad Words
up arrow 15%

Web Content Management
up arrow 9%


HTML
up arrow 1%

Microsoft Excel
up arrow 1%

Web Analytics
0%

Search Engine Marketing (SEM)
0%

Copywriting
0%

National Average
$41,000

Search Engine Optimization (SEO)
up arrow 1%

Google Analytics
up arrow 1%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 70 votes.

Gender

Female
41 %
Male
59 %

Years of Experience

Less than 1 year
11%
1-4 years
70%
5-9 years
15%
10-19 years
4%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 59%
medical benefits
Vision: 48%
dental benefits
None: 23%
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