Search Engine Optimization (SEO) Specialist Salary

Search Engine Optimization Specialists in the United States can expect only a modest salary, with average pay of just $41K per year. Location and career duration each impact pay for this group, with the former having the largest influence. Health benefits are not claimed by all — between a fifth and a fourth lack any form of coverage — but a fair number have medical insurance, and a majority have dental, too. For the most part, Search Engine Optimization Specialists enjoy their work and report high levels of job satisfaction. The majority of Search Engine Optimization Specialists (60 percent) who took the survey are men. This report is based on answers to PayScale's salary questionnaire.
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$29,481 - $60,504
(Median)
$29K
$41K
$61K
MEDIAN: $40,964
10%
50%
90%

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$10.45 - $24.89
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$29,481 - $60,504  
   
Bonus
$0.00 - $5,102  
Profit Sharing
$807 - $10,323  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,968 - $60,234  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 449
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.45 - $24.89  
   
Overtime
$16.08 - $34.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,102  
   
Profit Sharing
$807 - $10,323  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,968 - $60,234  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 152
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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Search Engine Optimization Specialists may experience a large salary bump if they progress into a role such as Online Marketing Manager. The latter position pays an average of $63K annually.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Survey results imply that Search Engine Optimization Specialists put a diverse skill set to use. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Web Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing. The majority of those who know Search Engine Optimization also know Search Engine Marketing (SEM).

Pay Difference by Location


New York is home to an above-average pay rate for Search Engine Optimization Specialists, 35 percent higher than the national average. Search Engine Optimization Specialists will also find cushy salaries in Seattle (+27 percent), Chicago (+23 percent), San Francisco (+23 percent), and Phoenix (+12 percent). Place of residence plays a huge part in a Search Engine Optimization Specialist's salary, with Orlando Search Engine Optimization Specialists earning salaries that are 34 percent less than the national average. Salt Lake City and Dallas are a couple other places where companies are known to pay below the median — salaries are 9 percent lower and 6 percent lower, respectively.

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$39,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
0%

Search Engine Marketing (SEM)
0%

National Average
$39,000

Web Marketing
up arrow 2%

HTML
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 87 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
8%
1-4 years
74%
5-9 years
15%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 76% dental benefits Dental: 60%
vision benefits Vision: 46% employee benefits None: 23%
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