Search Engine Optimization (SEO) Specialist Salary
Job Description for Search Engine Optimization (SEO) Specialist
Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.Read More...
A bachelor's degree may be required or preferred for SEO specialist positions, and relevant SEO experience is generally needed as well. SEO specialists must fully understand coding languages such as HTML and CSS, as well as best practices across search engines. An understanding of Google Analytics and the Google Webmaster Tools may be needed as well.
Search Engine Optimization (SEO) Specialist Tasks
- Implement SEO strategies with target goals in mind.
- Analyze the success of SEO campaigns and communicate the results to stakeholders.
- Conduct competitive analysis and content optimization.
- Write web content and design online campaigns for clients.
Common Career Paths for Search Engine Optimization (SEO) Specialist
Search Engine Optimization Specialists who transition into an Online Marketing Manager role may receive large pay increases as the latter position pays an average $62K per year. Search Engine Optimization Specialists moving up in their careers tend to step into positions as Search Engine Optimization Managers or Marketing Managers. The median paychecks in those roles are $19K higher and $19K higher, respectively.
Search Engine Optimization (SEO) Specialist Job Listings
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Popular Skills for Search Engine Optimization (SEO) Specialist
Search Engine Optimization Specialists seem to require a rather large skill set. Most notably, skills in Cascading Style Sheets, Google Ad Words, Web Content Management, and Web Marketing are correlated to pay that is above average, with boosts between 9 percent and 15 percent. Skills that seem to negatively impact pay include Social Media Marketing. It is often found that people who know Search Engine Optimization are also skilled in Search Engine Marketing (SEM).
Pay Difference by Location
Surpassing the national average by 47 percent, Search Engine Optimization Specialists in New York receive some of the highest pay in the country. Search Engine Optimization Specialists will also find cushy salaries in Boston (+24 percent), Seattle (+21 percent), Philadelphia (+17 percent), and San Diego (+14 percent). Location is a huge contributor to overall pay, with Search Engine Optimization Specialists in Las Vegas earning a whopping 38 percent below the national average. Employers also pay below the national average in Dallas (24 percent lower) and Los Angeles (13 percent lower).