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Search Engine Optimization (SEO) Specialist Salary

Search Engine Optimization Specialists aren't exactly in the most profitable line of business; these folks earn a belt-tightening average of $41K annually. Geography is the biggest factor affecting pay for this group, followed by years of experience. While some workers in this profession — just over one in five — do not have any health coverage, a strong majority do receive medical benefits and a majority have dental insurance. Search Engine Optimization Specialists who participated in the survey are largely men, dominating at 60 percent. Job satisfaction for Search Engine Optimization Specialists is high. This report is based on answers to PayScale's salary questionnaire.
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$29,306 - $60,124
(Median)
$29K
$41K
$60K
MEDIAN: $40,837
10%
50%
90%

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$10.34 - $24.70
(Median)
$10
$14
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$29,306 - $60,124  
   
Bonus
$0.00 - $5,111  
Profit Sharing
$807 - $10,056  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,610 - $59,913  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 431
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.34 - $24.70  
   
Overtime
$16.15 - $34.73  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,111  
   
Profit Sharing
$807 - $10,056  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,610 - $59,913  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 151

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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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Advancing into a Search Engine Optimization Manager role seems to be a popular career move for Search Engine Optimization Specialists, and folks who currently work in the latter position report a notably larger median income of $58K per year.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Search Engine Optimization Specialists report using a wide range of professional skills. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and HTML are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Web Marketing. Those proficient in Search Engine Optimization are, more often than not, also skilled in Search Engine Marketing (SEM).

Pay Difference by Location


With a pay rate for Search Engine Optimization Specialists that is 33 percent greater than the national average, New York offers a comfortable salary for those in this profession. Search Engine Optimization Specialists can also look forward to large paychecks in cities like Chicago (+27 percent), Seattle (+27 percent), San Francisco (+21 percent), and Boston (+10 percent). Search Engine Optimization Specialists in Las Vegas make 35 percent less than the national average, proving that location is a major factor in pay. Two other places where employers offer below-median salaries are Orlando (34 percent less) and Tampa (18 percent less).

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

Related Job Salaries

United States (change)

Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$39,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
0%

National Average
$39,000

Search Engine Marketing (SEM)
up arrow 1%

HTML
up arrow 2%

Web Marketing
up arrow 4%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 90 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
8%
1-4 years
74%
5-9 years
14%
10-19 years
4%

Common Health Benefits

medical benefits Medical: 75% dental benefits Dental: 59%
vision benefits Vision: 45% employee benefits None: 23%
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