Search Engine Optimization (SEO) Specialist Salary (United States)

Close to four-fifths of Search Engine Optimization (SEO) Specialists report less than five years' experience, making for a field full of relatively fresh workers who earn around $38,966 per year on average. Career duration is the biggest factor affecting pay for this group, followed by the particular city. Not all workers are lucky enough to have benefits; in fact, about one-fourth are without coverage. Medical insurance is claimed by most and dental insurance is reported by more than half. Most Search Engine Optimization (SEO) Specialists like their work and job satisfaction is high. This snapshot results from replies to PayScale's salary survey.
Search Engine Optimization (SEO) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,050 - $59,375
(Median)
29K
34K
40K
49K
59K
MEDIAN: $40,327
10%
25%
50%
75%
90%
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Search Engine Optimization (SEO) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.16 - $22.04
(Median)
10
12
15
18
22
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$29,050 - $59,375  
   
Bonus
$0.00 - $6,219  
Profit Sharing
$800 - $7,500  
Commission
$1,952 - $3,052  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,341 - $59,335  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 420
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$11$22$33
Hourly Rate
$10.16 - $22.04  
   
Overtime
$14.79 - $31.86  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Bonus
$0.00 - $6,219  
   
Commission
$1,952 - $3,052  
Profit Sharing
$800 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,341 - $59,335  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 163
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.
Search Engine Optimization (SEO) Specialist Tasks
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist

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For Search Engine Optimization (SEO) Specialists, career progression typically leads to a rather large increase in compensation. Usually, an upper-level role like a Search Engine Optimization (SEO) Manager will earn an extra $17,163 annually than those further down the career ladder.

Search Engine Optimization Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist

Overall, survey participants reported applying a fair number of skills to their work. Skills that pay less than market rate include Web Marketing, Social Media Marketing, and Search Engine Marketing (SEM). Those familiar with Search Engine Optimization (SEO) also tend to know Search Engine Marketing (SEM).

Pay Difference By Location

Chicago
up arrow 26%
up arrow 23%
up arrow 23%
Los Angeles
up arrow 5%
National Average
$39,000
Minneapolis
up arrow 5%
Tampa
up arrow 12%
Salt Lake City
up arrow 15%
Larger circles over a city indicate a job is popular in that location.
For Search Engine Optimization (SEO) Specialists, Chicago provides a pay rate that is 26 percent greater than the national average. Search Engine Optimization (SEO) Specialists will also find cushy salaries in Seattle (+23 percent) and New York (+23 percent). Salt Lake City is home to the smallest salaries in the field, lagging the national average by 15 percent. Employers pay around -12 percent in Tampa and -5 percent in Minneapolis, below-median salaries for those in this field.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries

Experienced
up arrow 49%
National Average
$39,000

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Search Engine Optimization (SEO)
0%
HTML
0%
National Average
$39,000
Web Analytics
up arrow 1%
Search Engine Marketing (SEM)
up arrow 4%
Web Marketing
up arrow 11%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 132 votes.

Gender

Female
37%
female alumni
 
Male
63%
male alumni

Years of Experience

Less than 1 year
8%
1-4 years
72%
5-9 years
16%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 73% dental benefits Dental: 57%
vision benefits Vision: 42% employee benefits None: 25%