Search Engine Optimization (SEO) Specialist Salary

It's impossible to make it big as a Search Engine Optimization Specialists in the United States; the average employee scrapes together only around $41K annually. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Men account for the majority of Search Engine Optimization Specialists who responded to the questionnaire — 64 percent to be exact. Job satisfaction is high and work is enjoyable for most Search Engine Optimization Specialists. Unfortunately, some people in this line of work are without benefits — somewhere between a fifth and a fourth lack coverage. On the flip side, a strong majority have medical insurance and more than half receive dental plans. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$30,006 - $60,758
(Median)
$30K
$41K
$61K
MEDIAN: $40,685
10%
50%
90%

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$11.23 - $24.34
(Median)
$11
$15
$24
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$30,006 - $60,758  
   
Bonus
$0.00 - $4,905  
Profit Sharing
$10,000  
Commission
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,550 - $60,092  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 483
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.23 - $24.34  
   
Overtime
$16.50 - $36.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,905  
   
Commission
$1,000  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,550 - $60,092  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 176
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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There are some Search Engine Optimization Specialists — though it's uncommon — that transition into Online Marketing Managers, where earnings are an average $63K annually. Career advancement for the typical Search Engine Optimization Specialist often leads to becoming a Search Engine Optimization Manager or a Search Engine Optimization Marketing Strategist; median salaries in these positions are $19K higher and $7K higher, respectively.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Survey results imply that Search Engine Optimization Specialists deploy a deep pool of skills on the job. Most notably, facility with Cascading Style Sheets and Web Content Management are correlated to pay that is significantly above average, leading to increases of 21 percent and 4 percent, respectively. Copywriting and Social Media Marketing as skills, however, tend to be associated with significantly smaller paychecks. Those educated in Search Engine Optimization tend to be well versed in Search Engine Marketing (SEM).

Pay Difference by Location

National Average: $39,571

Larger city markers indicate a job is popular in that location.

New York is home to an above-average pay rate for Search Engine Optimization Specialists, 38 percent higher than the national average. Search Engine Optimization Specialists can also look forward to large paychecks in cities like Chicago (+26 percent), Seattle (+25 percent), San Francisco (+19 percent), and Phoenix (+11 percent). Compared to the national average, Orlando Search Engine Optimization Specialists have considerably lower salaries, 31 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Employers also pay below the national average in San Diego (7 percent lower) and Salt Lake City (5 percent lower).

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$40,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Cascading Style Sheets (CSS)
up arrow 21%

Web Content Management
up arrow 4%

Google Ad Words
up arrow 1%

Web Analytics
0%

HTML
0%

Google Analytics
0%

National Average
$40,000

Search Engine Optimization (SEO)
up arrow 1%

Web Marketing
up arrow 1%

Microsoft Excel
up arrow 1%

Search Engine Marketing (SEM)
up arrow 2%

Social Media Marketing
up arrow 4%

Copywriting
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
8%
1-4 years
75%
5-9 years
13%
10-19 years
4%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 59%
medical benefits
Vision: 48%
dental benefits
None: 22%
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