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Search Engine Optimization (SEO) Specialist Salary (United States)

Pay for Search Engine Optimization Specialists in the United States is very modest at just $40K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Work is enjoyable for Search Engine Optimization Specialists, who typically claim high levels of job satisfaction. Not all workers are lucky enough to have benefits; in fact, close to one-fourth are without coverage. Medical insurance is claimed by a strong majority and dental insurance is reported by the greater part. Male Search Engine Optimization Specialists who responded to the survey are more common than women; more than half (62 percent) are men. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Search Engine Optimization (SEO) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,055 - $60,340
(Median)
29K
40K
49K
60K
MEDIAN: $40,315
10%
50%
75%
90%
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Search Engine Optimization (SEO) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.17 - $22.04
(Median)
10
12
15
18
22
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$29,055 - $60,340  
   
Bonus
$0.00 - $6,745  
Profit Sharing
$786 - $9,826  
Commission
$1,952 - $3,052  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,217 - $60,213  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 432
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$11$22$33
Hourly Rate
$10.17 - $22.04  
   
Overtime
$15.07 - $32.08  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Bonus
$0.00 - $6,745  
   
Commission
$1,952 - $3,052  
Profit Sharing
$786 - $9,826  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,217 - $60,213  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 163
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.
Search Engine Optimization (SEO) Specialist Tasks
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist

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More often than not, Search Engine Optimization Specialists take top-notch roles like Search Engine Optimization Manager. Pay for that position is $57K annually on average.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist

Survey results imply that Search Engine Optimization Specialists put a diverse skill set to use. Most notably, skills in Web Analytics, Search Engine Optimization, HTML, and Search Engine Marketing (SEM) are correlated to pay that is above average. At the other end of the pay range are skills like Web Marketing and Social Media Marketing. Most people familiar with Search Engine Optimization also know Search Engine Marketing (SEM).

Pay Difference By Location

Chicago
up arrow 29%
up arrow 25%
up arrow 25%
San Diego
up arrow 15%
Los Angeles
up arrow 8%
Atlanta
up arrow 6%
Dallas
up arrow 2%
National Average
$39,000
Minneapolis
up arrow 2%
Tampa
up arrow 11%
Salt Lake City
up arrow 14%
Irvine
up arrow 18%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 29 percent, Search Engine Optimization Specialists in Chicago receive some of the highest pay in the country. Search Engine Optimization Specialists can also look forward to large paychecks in cities like Seattle (+25 percent), New York (+25 percent), San Diego (+15 percent), and Los Angeles (+8 percent). The smallest paychecks in the market, 18 percent south of the national average, can be found in Irvine. Salt Lake City and Tampa are a couple other places where companies are known to pay below the median — salaries are 14 percent lower and 11 percent lower, respectively.

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?
Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries

National Average
$39,000

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Search Engine Optimization (SEO)
0%
Web Analytics
0%
HTML
0%
National Average
$39,000
Search Engine Marketing (SEM)
up arrow 1%
Web Marketing
up arrow 9%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 120 votes.

Gender

Female
38%
female alumni
 
Male
62%
male alumni

Years of Experience

Less than 1 year
8%
1-4 years
73%
5-9 years
16%
10-19 years
4%

Common Health Benefits

medical benefits Medical: 75% dental benefits Dental: 58%
vision benefits Vision: 43% employee benefits None: 24%