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Search Engine Optimization (SEO) Specialist Salary (United States)

With about four in five of Search Engine Optimization Specialists reporting fewer than five years of experience, the average pay is $40K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Health benefits are not enjoyed by everyone in this line of work, and about a fourth lack any coverage at all. Medical benefits are reported by most and dental coverage is claimed by a majority. Male Search Engine Optimization Specialists are more prevalent than women — 63 percent of professionals in this field are men. Most workers in this position report high levels of job satisfaction. Participants in PayScale's salary questionnaire provided the particulars of this report.
Search Engine Optimization (SEO) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,050 - $59,375
(Median)
29K
34K
40K
49K
59K
MEDIAN: $40,327
10%
25%
50%
75%
90%
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Search Engine Optimization (SEO) Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.16 - $22.04
(Median)
10
12
15
18
22
MEDIAN: $14.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$29,050 - $59,375  
   
Bonus
$0.00 - $6,219  
Profit Sharing
$800 - $7,500  
Commission
$1,952 - $3,052  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,341 - $59,335  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 420
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$11$22$33
Hourly Rate
$10.16 - $22.04  
   
Overtime
$14.79 - $31.86  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Bonus
$0.00 - $6,219  
   
Commission
$1,952 - $3,052  
Profit Sharing
$800 - $7,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,341 - $59,335  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 163
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.
Search Engine Optimization (SEO) Specialist Tasks
  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist

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Compensation usually increases greatly for Search Engine Optimization Specialists who advance to upper-end positions like Search Engine Optimization Manager. Search Engine Optimization Managers usually make $56K per year.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist

Survey results suggest that Search Engine Optimization Specialists put a wide range of professional skills to use. Most notably, skills in HTML, Search Engine Optimization , Web Analytics, and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that seem to negatively impact pay include Web Marketing, Social Media Marketing, and Search Engine Marketing. Most people familiar with Search Engine Optimization also know Search Engine Marketing (SEM).

Pay Difference By Location

Chicago
up arrow 26%
up arrow 23%
up arrow 23%
Los Angeles
up arrow 5%
National Average
$39,000
Minneapolis
up arrow 5%
Tampa
up arrow 12%
Salt Lake City
up arrow 15%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 26 percent, Search Engine Optimization Specialists in Chicago receive some of the highest pay in the country. Search Engine Optimization Specialists will also find cushy salaries in Seattle (+23 percent) and New York (+23 percent). With compensation 15 percent below the national average, Salt Lake City is not known for hefty paychecks and actually represents the lowest-paying market. Employers also pay below the national average in Tampa (12 percent lower) and Minneapolis (5 percent lower).

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries

Experienced
up arrow 49%
National Average
$39,000

Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Search Engine Optimization (SEO)
0%
HTML
0%
National Average
$39,000
Web Analytics
up arrow 1%
Search Engine Marketing (SEM)
up arrow 4%
Web Marketing
up arrow 11%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 132 votes.

Gender

Female
37%
female alumni
 
Male
63%
male alumni

Years of Experience

Less than 1 year
8%
1-4 years
72%
5-9 years
16%
10-19 years
3%

Common Health Benefits

medical benefits Medical: 73% dental benefits Dental: 57%
vision benefits Vision: 42% employee benefits None: 25%