Search Engine Optimization (SEO) Specialist Salary

Pay for Search Engine Optimization Specialists in the United States is very modest at just $41K annually. Geography is the biggest factor affecting pay for this group, followed by career length. Most Search Engine Optimization Specialists report high levels of job satisfaction. Men make up the majority of Search Engine Optimization Specialists (64 percent) survey respondents. Health benefits are not enjoyed by everyone in this line of work, and just over one in five lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by the greater part. Participants in PayScale's salary questionnaire provided the particulars of this report.
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$30,006 - $60,758
(Median)
$30K
$41K
$61K
MEDIAN: $40,685
10%
50%
90%

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$11.23 - $24.34
(Median)
$11
$15
$24
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$21K$42K$63K
Salary
$30,006 - $60,758  
   
Bonus
$0.00 - $4,905  
Profit Sharing
$10,000  
Commission
$1,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,550 - $60,092  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 483
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$11.23 - $24.34  
   
Overtime
$16.50 - $36.96  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,905  
   
Commission
$1,000  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,550 - $60,092  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 176
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists help develop and/or implement an SEO strategy for their organization. They ensure their company appears early in the search results for relevant keywords within a wide variety of search engines. This may happen, for example, through the use of important keywords throughout their company's website, including paragraphs that the viewer reads and the "meta tags" within the website's "head tags"; cross-linking between a website's pages is another SEO strategy. SEO specialists may focus on one or more types of searches, such as image, video, academic and local searches. These specialists must continuously stay up to date on new and improved methods of improving their company's online visibility, integrating improvements into their company's strategy as needed. They also need to collaborate with other professionals within their company related to the design and content of their company's website to ensure SEO strategies are used effectively.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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Search Engine Optimization Specialists sometimes assume positions such as Online Marketing Managers. That role pays $63K per year on average. It is quite typical for Search Engine Optimization Specialists to transition into roles as Search Engine Optimization Managers or Search Engine Optimization Marketing Strategists, where reported median earnings are $19K and $7K higher per year.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Survey results imply that Search Engine Optimization Specialists deploy a deep pool of skills on the job. Most notably, facility with Cascading Style Sheets and Web Content Management are correlated to pay that is significantly above average, leading to increases of 21 percent and 4 percent, respectively. Those listing Copywriting and Social Media Marketing as skills, on the other hand, should be prepared for drastically lower pay. For most people, competency in Search Engine Optimization indicates knowledge of Search Engine Marketing (SEM).

Pay Difference by Location

National Average: $39,571

Larger city markers indicate a job is popular in that location.

For Search Engine Optimization Specialists, busy New York offers a higher-than-average pay rate, 38 percent above the national average. Search Engine Optimization Specialists can also look forward to large paychecks in cities like Chicago (+26 percent), Seattle (+25 percent), San Francisco (+19 percent), and Phoenix (+11 percent). One of the biggest compensable factors for Search Engine Optimization Specialists is geography, with workers in Orlando earning a whopping 31 percent below the national average. Employers pay around 7 percent less in San Diego and 5 percent less in Salt Lake City, below-median salaries for those in this field.

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Phoenix:
"S EO experience."
Pros: I really enjoy building and designing websites for clients and seeing the success for the client of what I have helped them with.
Cons: Lack of compensation for what I do.

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$40,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Cascading Style Sheets (CSS)
up arrow 21%

Web Content Management
up arrow 4%

Google Ad Words
up arrow 1%

Web Analytics
0%

HTML
0%

Google Analytics
0%

National Average
$40,000

Search Engine Optimization (SEO)
up arrow 1%

Web Marketing
up arrow 1%

Microsoft Excel
up arrow 1%

Search Engine Marketing (SEM)
up arrow 2%

Social Media Marketing
up arrow 4%

Copywriting
up arrow 22%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 89 votes.

Gender

Female
36 %
Male
64 %

Years of Experience

Less than 1 year
8%
1-4 years
75%
5-9 years
13%
10-19 years
4%

Common Health Benefits

medical benefits
Medical: 77%
dental benefits
Dental: 59%
medical benefits
Vision: 48%
dental benefits
None: 22%
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