Search Engine Optimization (SEO) Specialist Salary

Search Engine Optimization Specialists in the United States are not likely to strike it rich; they only make around $41K annually on average. Geographic location is the biggest factor affecting pay for this group, followed by career duration. While some workers in this profession — close to a fourth — do not have any health coverage, a strong majority do receive medical benefits and a majority have dental insurance. The majority of workers are highly satisfied with their job. More than half of Search Engine Optimization Specialists (61 percent) survey respondents are men. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$29,209 - $60,435
(Median)
$29K
$41K
$60K
MEDIAN: $40,764
10%
50%
90%

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$10.34 - $24.24
(Median)
$10
$15
$24
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$29,209 - $60,435  
   
Bonus
$0.00 - $5,163  
Profit Sharing
$807 - $10,056  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,506 - $60,279  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 425
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$11$22$33
Hourly Rate
$10.34 - $24.24  
   
Overtime
$15.90 - $32.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Bonus
$0.00 - $5,163  
   
Profit Sharing
$807 - $10,056  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,506 - $60,279  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 151

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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Survey results suggest that Search Engine Optimization Specialists put a wide range of professional skills to use. Most notably, skills in Web Analytics, Search Engine Optimization, HTML, and Search Engine Marketing (SEM) are correlated to pay that is above average. Skills that pay less than market rate include Web Marketing and Social Media Marketing. Most people experienced in Search Engine Optimization also know Search Engine Marketing (SEM).

Pay Difference by Location


For Search Engine Optimization Specialists, busy Chicago offers a higher-than-average pay rate, 30 percent above the national average. Search Engine Optimization Specialists can also look forward to large paychecks in cities like New York (+28 percent), Seattle (+28 percent), San Francisco (+20 percent), and Boston (+10 percent). Search Engine Optimization Specialists in Las Vegas take home the lowest salaries, earning a whopping 35 percent less than the national average. Workers in Orlando and Tampa earn salaries that trail the national average for those in this profession (34 percent less and 17 percent less, respectively).

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

Related Job Salaries

United States (change)

Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$39,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
0%

National Average
$39,000

Search Engine Marketing (SEM)
up arrow 1%

HTML
up arrow 1%

Social Media Marketing
up arrow 4%

Web Marketing
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 95 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

Less than 1 year
8%
1-4 years
74%
5-9 years
15%
10-19 years
4%

Common Health Benefits

medical benefits Medical: 75% dental benefits Dental: 59%
vision benefits Vision: 45% employee benefits None: 24%