Search Engine Optimization (SEO) Specialist Salary

It's impossible to make it big as a Search Engine Optimization Specialists in the United States; the average employee scrapes together only around $41K per year. Residence and career length each impact pay for this group, with the former having the largest influence. Although a fair number have medical coverage and a majority have dental coverage, slightly less than a fourth claim no health benefits at all. The majority of Search Engine Optimization Specialists (60 percent) who took the survey are men. Most Search Engine Optimization Specialists report high levels of job satisfaction. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$29,430 - $60,564
(Median)
$29K
$41K
$61K
MEDIAN: $40,939
10%
50%
90%

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$10.35 - $24.86
(Median)
$10
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$21K$42K$63K
Salary
$29,430 - $60,564  
   
Bonus
$0.00 - $5,106  
Profit Sharing
$814 - $10,241  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,825 - $60,254  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 440
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.35 - $24.86  
   
Overtime
$16.08 - $34.97  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $5,106  
   
Profit Sharing
$814 - $10,241  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,825 - $60,254  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 153
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Job Description for Search Engine Optimization (SEO) Specialist

Search engine optimization (SEO) specialists are experts whose roles are to increase the visibility of a website. Their task is to develop web contents and conduct online campaigns that are in line with a client's strategies. They are also responsible for content optimization and for analysis of the results of these SEO campaigns. SEO specialists usually works for large organization or business entities with substantial investment and presence on the Internet. They are usually hired by (and report to) an SEO manager or an IT (information technology) manager. They typically collaborate with the development and QA teams as well as the marketing department in order to ensure that SEO best practices, guidelines and targets are met. SEO specialists work in company offices together with the other members of the SEO team as well as the rest of the technology personnel. The bulk of their work days may consist of meetings, telephone conferences and desk work, which may involve coding, generating and analyzing reports, and writing documentations. SEO specialists generally maintain normal work hours but as with any job in the technology industry. To work as an SEO specialist requires a bachelor's degree in a technical field such as computer science and significant work experience in search engine optimization. Completion of a certificate course in SEO will be very helpful for those with no work background in SEO.

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Search Engine Optimization (SEO) Specialist Tasks

  • Conduct competitive analysis and content optimization.
  • Write web content and design online campaigns for clients.
  • Implement SEO strategies with target goals in mind.
  • Analyze the success of SEO campaigns and communicate the results to stakeholders.

Common Career Paths for Search Engine Optimization (SEO) Specialist


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Search Engine Optimization Specialists who transition into an Online Marketing Manager role may receive large pay increases as the latter position pays an average $63K per year.

Search Engine Optimization (SEO) Specialist Job Listings

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Popular Skills for Search Engine Optimization (SEO) Specialist


Search Engine Optimization Specialists report using a diverse set of skills on the job. Most notably, skills in Web Analytics, Search Engine Optimization, Search Engine Marketing, and Web Marketing are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing. It is often found that people who know Search Engine Optimization are also skilled in Search Engine Marketing (SEM).

Pay Difference by Location


For those looking to make money, Search Engine Optimization Specialists in New York enjoy an exceptional pay rate, 35 percent above the national average. Search Engine Optimization Specialists will also find cushy salaries in Seattle (+27 percent), Chicago (+23 percent), San Francisco (+23 percent), and Phoenix (+12 percent). Search Engine Optimization Specialists' salaries are heavily influenced by location — Search Engine Optimization Specialists in Orlando bring in salaries that are 34 percent lower than the national average. Employers also pay below the national average in Salt Lake City (9 percent lower) and Dallas (5 percent lower).

Search Engine Optimization (SEO) Specialist Reviews

What is it like working as a Search Engine Optimization (SEO) Specialist?

Search Engine Optimization (SEO) Specialist in Scottsdale:
"Constantly Changing."
Pros: SEO is just good knowledge to have. If you want to start a business, having a solid SEO background can give you a leg up on the competition. IT's a constantly changing environment, so you have to be adept to change which make it interesting. You have to think creatively.
Cons: SEO is a lot of hard work. What you do this year could be outdated the next.

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Experience Affects Search Engine Optimization (SEO) Specialist Salaries



National Average
$39,000


Skills That Affect Search Engine Optimization (SEO) Specialist Salaries

Web Analytics
up arrow 1%

Search Engine Optimization (SEO)
0%

National Average
$39,000

Search Engine Marketing (SEM)
up arrow 2%

Web Marketing
up arrow 2%

HTML
up arrow 3%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 88 votes.

Gender

Female
40 %
Male
60 %

Years of Experience

Less than 1 year
8%
1-4 years
74%
5-9 years
15%
10-19 years
4%

Common Health Benefits

medical benefits Medical: 76% dental benefits Dental: 60%
vision benefits Vision: 46% employee benefits None: 23%
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