Social Media Coordinator Salary
Social Media Coordinators in the United States can expect only a modest salary, with average pay of just $39K annually. Geography is the biggest factor affecting pay for this group, followed by tenure. Health benefits are not enjoyed by everyone in this line of work, and one in four lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by the larger part. Most Social Media Coordinators report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Job Description for Social Media Coordinator
Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.Read More...
Additionally, social media coordinators manage campaigns online and generate copies for ads and blogs; they may also be in charge of reviewing product designs and advertising prints. Social media coordinators also generate creative ideas to advocate company products or services, take part in creating and distributing newsletters, and update the organization's online presence through posts and responses to questions.
Social media coordinators typically work in an office setting during regular business hours, but they may work additional hours during evenings and weekends for events and other promotional duties. They must have a strong awareness of privacy policies, and pay strong attention to detail. Most of the time social media coordinators work under strict deadlines and must be capable of multitasking while representing their organization positively. They must also recognize emerging technologies and trends, as well as develop and use effective marketing techniques to promote sales.
This position requires a bachelor's degree in marketing or a related field. Additional years of experience in a similar position are preferred.
Social Media Coordinator Tasks
- Analyze performance metrics to increase productivity of posts.
- Imagine and create web post that nurture community interaction and conversation.
- Manage marketing efforts across social media platforms
- Work with marketing and other departments to develop brand and message.
Common Career Paths for Social Media Coordinator
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Popular Skills for Social Media Coordinator
Social Media Coordinators report using a large range of skills on the job. Most notably, skills in Blogging, Marketing Communications, Web Analytics, and Content Management are correlated to pay that is above average. Skills that pay less than market rate include Video Editing, Email Marketing, and Search Engine Optimization. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications.
Pay Difference by Location
For those looking to make money, Social Media Coordinators in San Francisco enjoy an exceptional pay rate, 33 percent above the national average. Social Media Coordinators can also look forward to large paychecks in cities like Washington (+26 percent), Dallas (+20 percent), New York (+17 percent), and Boston (+11 percent). Falling short of the national average by 6 percent, the area with the worst salaries is Charlotte. Workers in San Diego and Houston earn salaries that trail the national average for those in this profession (6 percent less).