Social Media Coordinator Salary

Social Media Coordinators in the United States are not likely to strike it rich; they only make around $38K per year on average. Location and tenure each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Social Media Coordinators. Most Social Media Coordinators survey respondents are women (78 percent). Unfortunately, some people in this line of work are without benefits — one in four lack coverage. On the flip side, a fair number have medical insurance and a majority receive dental plans. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$29,359 - $51,148
$29K
$38K
$51K
MEDIAN: $38,438
10%
50%
90%

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$10.21 - $20.45
$10
$15
$20
MEDIAN: $14.78
10%
50%
90%

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$0$51K
Salary $29,359 - $51,148
Bonus $0.00 - $4,954
Profit Sharing $1,572
Commission $1,150
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,143 - $50,278
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 604
Hourly Data $0$33
Hourly Rate $10.21 - $20.45
Hourly Tips $0.63
Overtime $17.42 - $33.28
Annual Data $0$50K
Bonus $0.00 - $4,954
Commission $1,150
Profit Sharing $1,572
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,143 - $50,278
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 340

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United States (change)

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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.
  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.

Common Career Paths for Social Media Coordinator


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Though it's uncommon, some Social Media Coordinators move into roles as Marketing Directors, where pay is an average $80K per year. Social Media Coordinators moving up in their careers tend to step into positions as Social Media Managers or Digital Marketing Managers. The median paychecks in those roles are $8K higher and $28K higher, respectively.

Social Media Coordinator Job Listings

Popular Skills for Social Media Coordinator


Social Media Coordinators seem to require a rather large skill set. Most notably, facility with Project Management, Google Analytics, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 23 percent, 6 percent, and 4 percent, respectively. At the other end of the pay range are skills like Email Marketing, Search Engine Optimization, and Strategic Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications.

Pay Difference by Location

National Average: $35,830

Larger city markers indicate a job is popular in that location.

For Social Media Coordinators, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Social Media Coordinators will also find cushy salaries in New York (+22 percent), Washington (+20 percent), Columbus (+15 percent), and Boston (+14 percent). Charlotte is home to the smallest salaries in the field, lagging the national average by 6 percent. Workers in Houston and Miami earn salaries that trail the national average for those in this profession (5 percent less and 4 percent less, respectively).

Social Media Coordinator Reviews

Q: What is it like working as a Social Media Coordinator?

Social Media Coordinator in Newtown Square:
"Social Media Coordinator."
Pros: I like being able to be creative and productive.
Cons: It gets a little tough sitting at the computer for long periods of time.

Social Media Coordinator in Richmond:
Pros: It's a relaxed company, and I like what I do.
Cons: I don't think I'm paid enough.

Social Media Coordinator in Laguna Hills:
"The Life of a Social Media Coordinator."
Pros: I like the I can be creative and dress casual unless of course I am going to a meeting or event. I enjoy the people I work with. Sometimes the hours can be flexible which is great.
Cons: I don't think I get paid enough for all the creativity I offer and work I do. I want to be able to work from home or anywhere whenever I want. Sometimes there is no need for me to go into the office but I have to.

Social Media Coordinator in Louisville:
"Love it."
Pros: Fun no two days are alike and I get to be creative.
Cons: The uncertainty If my job will always be there.

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

Related Job Salaries

Key Stats for Social Media Coordinator

Gender

Female
78 %
Male
22 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 113 votes.
Less than 1 year
7%
1-4 years
82%
5-9 years
9%
10-19 years
2%
20 years or more
0%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Coordinator Salaries

▲37%

▲19%

National Average
$36,000

▼1%

Skills That Affect Social Media Coordinator Salaries

Project Management
▲23%

Google Analytics
▲6%







Copywriting
▲1%

National Average
$36,000




Strategic Marketing
▼4%

Search Engine Optimization (SEO)
▼7%


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 113 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
7%
1-4 years
82%
5-9 years
9%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 58%
vision benefits
Vision: 48%
no benefits
None: 27%
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