Social Media Coordinator Salary

Social Media Coordinators in the United States are not likely to strike it rich; they only make around $37K per year on average. Geographic location and career duration each impact pay for this group, with the former having the largest influence. Female Social Media Coordinators make up most of the survey respondents at 77 percent. Job satisfaction is high and work is enjoyable for most Social Media Coordinators. Some workers in this field — close to a fourth — are not awarded benefits. Medical coverage is reported by the larger part and dental plans are enjoyed by a majority. The data in this summary comes from the PayScale salary survey.

$28,959 - $49,767
(Median)
$29K
$37K
$50K
MEDIAN: $37,092
10%
50%
90%

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$10.00 - $21.87
(Median)
$10
$15
$22
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17K$34K$51K
Salary
$28,959 - $49,767  
   
Bonus
$0.00 - $4,077  
Profit Sharing
$500 - $4,069  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,806 - $50,056  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 534
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.00 - $21.87  
   
Overtime
$12.06 - $35.56  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $4,077  
   
Profit Sharing
$500 - $4,069  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,806 - $50,056  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 238
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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.
  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.

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Popular Skills for Social Media Coordinator


Social Media Coordinators report using a large range of skills on the job. Most notably, skills in Video Editing, Content Management, Blogging, and Marketing Communications are correlated to pay that is above average, with boosts between 10 percent and 19 percent. Skills that seem to negatively impact pay include Graphic Design, Search Engine Optimization, and Media / Public Relations. The majority of those who know Social Media Marketing also know Marketing Communications.

Pay Difference by Location


For Social Media Coordinators, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Social Media Coordinators will also find cushy salaries in Dallas (+27 percent), Washington (+26 percent), New York (+14 percent), and Boston (+12 percent). The lowest-paying market is Orlando, which sits 16 percent below the national average. Austin and Denver are a couple other places where companies are known to pay below the median — salaries are 14 percent lower and 10 percent lower, respectively.

Social Media Coordinator Reviews

What is it like working as a Social Media Coordinator?

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

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Experience Affects Social Media Coordinator Salaries

Experienced
up arrow 25%


National Average
$35,000


Skills That Affect Social Media Coordinator Salaries

Video Editing
up arrow 19%

Content Management
up arrow 12%

Blogging
up arrow 10%


Social Media Optimization
up arrow 2%

Web Content Management
up arrow 1%

Online Marketing
up arrow 1%

Social Media Marketing
0%

Copywriting
0%

National Average
$35,000

Branding
up arrow 1%

Strategic Marketing
up arrow 2%

Email Marketing
up arrow 3%

Media / Public Relations
up arrow 4%

Search Engine Optimization (SEO)
up arrow 7%

Graphic Design
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 101 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
7%
1-4 years
81%
5-9 years
11%
10-19 years
1%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 70% dental benefits Dental: 61%
vision benefits Vision: 50% employee benefits None: 27%
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