Social Media Coordinators in the United States can expect only a modest salary, with average pay of just $39K annually. Geography is the biggest factor affecting pay for this group, followed by tenure. Health benefits are not enjoyed by everyone in this line of work, and one in four lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by the larger part. Most Social Media Coordinators report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$29,304 - $50,848
(Median)
$29K
$39K
$51K
MEDIAN: $38,765
10%
50%
90%

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$10.11 - $20.41
(Median)
$10
$15
$20
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17K$34K$51K
Salary
$29,304 - $50,848  
   
Bonus
$0.00 - $4,869  
Profit Sharing
$1,548  
Commission
$1,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,936 - $50,109  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 614
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.11 - $20.41  
   
Hourly Tips
$0.63  
Overtime
$18.36 - $34.83  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $4,869  
   
Commission
$1,100  
Profit Sharing
$1,548  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,936 - $50,109  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 309
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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.
  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.

Common Career Paths for Social Media Coordinator


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At the upper end, Social Media Coordinators who move into a Digital Marketing Manager role can end up with a hefty increase in pay. The average income for Digital Marketing Managers is a much higher $64K per year.

Social Media Coordinator Job Listings

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Popular Skills for Social Media Coordinator


Social Media Coordinators report using a large range of skills on the job. Most notably, skills in Blogging, Marketing Communications, Web Analytics, and Content Management are correlated to pay that is above average. Skills that pay less than market rate include Video Editing, Email Marketing, and Search Engine Optimization. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications.

Pay Difference by Location

National Average: $35,996

Larger city markers indicate a job is popular in that location.

For those looking to make money, Social Media Coordinators in San Francisco enjoy an exceptional pay rate, 33 percent above the national average. Social Media Coordinators can also look forward to large paychecks in cities like Washington (+26 percent), Dallas (+20 percent), New York (+17 percent), and Boston (+11 percent). Falling short of the national average by 6 percent, the area with the worst salaries is Charlotte. Workers in San Diego and Houston earn salaries that trail the national average for those in this profession (6 percent less).

Social Media Coordinator Reviews

What is it like working as a Social Media Coordinator?

Social Media Coordinator in Laguna Hills:
"The Life of a Social Media Coordinator."
Pros: I like the I can be creative and dress casual unless of course I am going to a meeting or event. I enjoy the people I work with. Sometimes the hours can be flexible which is great.
Cons: I don't think I get paid enough for all the creativity I offer and work I do. I want to be able to work from home or anywhere whenever I want. Sometimes there is no need for me to go into the office but I have to.

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

Related Job Salaries

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Experience Affects Social Media Coordinator Salaries



National Average
$36,000


Skills That Affect Social Media Coordinator Salaries

Blogging
up arrow 10%


Web Analytics
up arrow 3%

Content Management
up arrow 2%

Social Media Optimization
up arrow 1%

Social Media Marketing
0%

Web Content Management
0%

Copywriting
0%

National Average
$36,000

Online Marketing
up arrow 2%

Media / Public Relations
up arrow 3%

Strategic Marketing
up arrow 5%


Search Engine Optimization (SEO)
up arrow 7%

Email Marketing
up arrow 10%

Video Editing
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 91 votes.

Gender

Female
79 %
Male
21 %

Years of Experience

Less than 1 year
8%
1-4 years
80%
5-9 years
10%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 60%
medical benefits
Vision: 47%
dental benefits
None: 27%
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