Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.
Additionally, social media coordinators manage campaigns online and generate copies for ads and blogs; they may also be in charge of reviewing product designs and advertising prints. Social media coordinators also generate creative ideas to advocate company products or services, take part in creating and distributing newsletters, and update the organization's online presence through posts and responses to questions.
Social media coordinators typically work in an office setting during regular business hours, but they may work additional hours during evenings and weekends for events and other promotional duties. They must have a strong awareness of privacy policies, and pay strong attention to detail. Most of the time social media coordinators work under strict deadlines and must be capable of multitasking while representing their organization positively. They must also recognize emerging technologies and trends, as well as develop and use effective marketing techniques to promote sales.
This position requires a bachelor's degree in marketing or a related field. Additional years of experience in a similar position are preferred.
Social Media Coordinator Tasks
Analyze performance metrics to increase productivity of posts.
Imagine and create web post that nurture community interaction and conversation.
Manage marketing efforts across social media platforms
Work with marketing and other departments to develop brand and message.