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Social Media Coordinator Salary

Those pursuing careers as Social Media Coordinators in the United States may have to make do with less; average incomes for people in this area hover around only $36K annually. Geography is the biggest factor affecting pay for this group, followed by career length. The majority of workers are highly satisfied with their job. Men are in the minority of survey respondents, with female Social Media Coordinators making up 77 percent. Some workers in this field — about a fourth — are not awarded benefits. Medical coverage is reported by a majority and dental plans are enjoyed by the larger part. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$28,803 - $49,918
(Median)
$29K
$36K
$50K
MEDIAN: $36,486
10%
50%
90%

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$10.05 - $22.02
(Median)
$10
$15
$22
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17K$34K$51K
Salary
$28,803 - $49,918  
   
Bonus
$0.00 - $4,007  
Profit Sharing
$491.32 - $3,966  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,817 - $50,093  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 469
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$10.05 - $22.02  
   
Overtime
$10.90 - $33.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $4,007  
   
Profit Sharing
$491.32 - $3,966  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,817 - $50,093  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 213

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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.
  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.

Social Media Coordinator Job Listings

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Popular Skills for Social Media Coordinator


Social Media Coordinators seem to wield many skills on the job. Most notably, skills in Video Editing, Content Management, Blogging, and Web Content Management are correlated to pay that is above average, with boosts between 4 percent and 20 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Search Engine Optimization, and Email Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications.

Pay Difference by Location


Home to some of the best pay for Social Media Coordinators, San Francisco offers exceptional salaries, 35 percent above the national average. Social Media Coordinators can also look forward to large paychecks in cities like Dallas (+31 percent), Washington (+27 percent), New York (+15 percent), and Atlanta (+11 percent). Trailing the national average by 15 percent, Orlando is the market with the smallest paychecks. Austin and Salt Lake City are a couple other places where companies are known to pay below the median — salaries are 13 percent lower and 12 percent lower, respectively.

Social Media Coordinator Reviews

What is it like working as a Social Media Coordinator?

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

Related Job Salaries

United States (change)

Experience Affects Social Media Coordinator Salaries

Experienced
up arrow 22%


National Average
$35,000


Skills That Affect Social Media Coordinator Salaries

Video Editing
up arrow 20%

Content Management
up arrow 11%

Blogging
up arrow 4%

Marketing Communications
up arrow 3%

Web Content Management
up arrow 3%

Social Media Optimization
up arrow 1%

Online Marketing
up arrow 1%

Social Media Marketing
0%

National Average
$35,000

Strategic Marketing
up arrow 1%

Branding
up arrow 1%

Copywriting
up arrow 1%

Media / Public Relations
up arrow 3%

Email Marketing
up arrow 4%

Graphic Design
up arrow 8%

Search Engine Optimization (SEO)
up arrow 8%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 102 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
7%
1-4 years
80%
5-9 years
11%
10-19 years
1%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 69% dental benefits Dental: 61%
vision benefits Vision: 50% employee benefits None: 27%
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