Social Media Coordinator Salary

It's impossible to make it big as a Social Media Coordinators in the United States; the average employee scrapes together only around $38K per year. Total cash compensation to Social Media Coordinators bottoms out near $25K and approaches $50K on the high end; the biggest paychecks include approximately $4K from bonuses and almost $5K from profit sharing. Geographic location and career length each impact pay for this group, with the former having the largest influence. Job satisfaction for Social Media Coordinators is high. Although a fair number have medical coverage and the greater part have dental coverage, roughly a fourth claim no health benefits at all. Female Social Media Coordinators make up most of the survey respondents at 78 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$29,159 - $50,424
(Median)
$29K
$38K
$50K
MEDIAN: $37,865
10%
50%
90%

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$10.05 - $20.92
(Median)
$10
$15
$21
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17K$34K$51K
Salary
$29,159 - $50,424  
   
Bonus
$0.00 - $3,923  
Profit Sharing
$-0.50 - $4,932  
Commission
$1,100  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,002 - $50,287  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 689
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.05 - $20.92  
   
Hourly Tips
$0.63  
Overtime
$12.91 - $34.30  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $3,923  
   
Commission
$1,100  
Profit Sharing
$-0.50 - $4,932  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,002 - $50,287  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 327
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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.
  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.

Common Career Paths for Social Media Coordinator


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Social Media Coordinators who go on to become Digital Marketing Managers may see their salaries climb quite a bit. Median pay for Digital Marketing Managers is $64K annually.

Social Media Coordinator Job Listings

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Popular Skills for Social Media Coordinator


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Blogging, Copywriting, Marketing Communications, and Social Media Optimization are correlated to pay that is above average, with boosts between 5 percent and 17 percent. Skills that pay less than market rate include Project Management, Graphic Design, and Email Marketing. Most people skilled in Social Media Marketing are similarly competent in Marketing Communications.

Pay Difference by Location

National Average: $35,626

Larger city markers indicate a job is popular in that location.

Social Media Coordinators will find that San Francisco offers an impressive pay rate, one which exceeds the national average by 37 percent. Social Media Coordinators will also find cushy salaries in Dallas (+30 percent), Washington (+26 percent), New York (+14 percent), and Chicago (+10 percent). In Austin, salaries are 14 percent below the national average and represent the lowest-paying market. Employers pay around 9 percent less in Charlotte and 8 percent less in Miami, below-median salaries for those in this field.

Social Media Coordinator Reviews

What is it like working as a Social Media Coordinator?

Social Media Coordinator in Laguna Hills:
"The Life of a Social Media Coordinator."
Pros: I like the I can be creative and dress casual unless of course I am going to a meeting or event. I enjoy the people I work with. Sometimes the hours can be flexible which is great.
Cons: I don't think I get paid enough for all the creativity I offer and work I do. I want to be able to work from home or anywhere whenever I want. Sometimes there is no need for me to go into the office but I have to.

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

Related Job Salaries

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Experience Affects Social Media Coordinator Salaries



National Average
$36,000


Skills That Affect Social Media Coordinator Salaries

Blogging
up arrow 17%

Copywriting
up arrow 10%


Social Media Optimization
up arrow 1%

Web Content Management
up arrow 1%

Social Media Marketing
0%

Online Marketing
0%

Content Management
0%

Web Analytics
0%

National Average
$36,000

Media / Public Relations
up arrow 3%

Video Editing
up arrow 6%

Search Engine Optimization (SEO)
up arrow 6%

Email Marketing
up arrow 9%

Graphic Design
up arrow 10%

Project Management
up arrow 17%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 116 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
8%
1-4 years
80%
5-9 years
11%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 62%
medical benefits
Vision: 51%
dental benefits
None: 27%
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