Social Media Coordinator Salary

It's impossible to make it big as a Social Media Coordinators in the United States; the average employee scrapes together only around $39K per year. Location and career length each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Social Media Coordinators making up 79 percent. The majority of workers are highly satisfied with their job. Although more than half have medical coverage and a majority have dental coverage, just under one in three claim no health benefits at all. This report is based on responses to the PayScale salary survey.

$29,289 - $51,203
$29K
$39K
$51K
MEDIAN: $38,569
10%
50%
90%

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$10.11 - $20.64
$10
$15
$21
MEDIAN: $14.66
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$18K$36K$54K
Salary
$29,289 - $51,203  
   
Bonus
$0.00 - $4,965  
Profit Sharing
$1,600  
Commission
$500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,907 - $50,422  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 622
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$12$24$36
Hourly Rate
$10.11 - $20.64  
   
Hourly Tips
$0.63  
Overtime
$17.42 - $35.65  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$24K$48K$72K
Bonus
$0.00 - $4,965  
   
Commission
$500  
Profit Sharing
$1,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,907 - $50,422  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 332

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United States (change)

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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.
  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.

Common Career Paths for Social Media Coordinator


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For Social Media Coordinators, progressing to a Digital Marketing Manager role may result in a significant raise. On average, a Digital Marketing Manager can earn $64K annually.

Social Media Coordinator Job Listings

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Popular Skills for Social Media Coordinator


Survey takers working as Social Media Coordinators report using a large range of professional skills. Most notably, skills in Google Analytics, Blogging, Web Analytics, and Marketing Communications are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Skills that pay less than market rate include Email Marketing, Search Engine Optimization, and Strategic Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications.

Pay Difference by Location

National Average: $35,842

Larger city markers indicate a job is popular in that location.

For Social Media Coordinators, busy San Francisco offers a higher-than-average pay rate, 34 percent above the national average. Social Media Coordinators will also find cushy salaries in Washington (+23 percent), New York (+19 percent), Boston (+12 percent), and Dallas (+10 percent). Falling short of the national average by 5 percent, the area with the worst salaries is Houston. Workers in Miami and Denver earn salaries that trail the national average for those in this profession (4 percent less).

Social Media Coordinator Reviews

Q: What is it like working as a Social Media Coordinator?

Social Media Coordinator in Laguna Hills:
"The Life of a Social Media Coordinator."
Pros: I like the I can be creative and dress casual unless of course I am going to a meeting or event. I enjoy the people I work with. Sometimes the hours can be flexible which is great.
Cons: I don't think I get paid enough for all the creativity I offer and work I do. I want to be able to work from home or anywhere whenever I want. Sometimes there is no need for me to go into the office but I have to.

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

Related Job Salaries

Key Stats for Social Media Coordinator

Gender

Female
79 %
Male
21 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 102 votes.
Less than 1 year
8%
1-4 years
80%
5-9 years
9%
10-19 years
2%
20 years or more
0%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Coordinator Salaries

▲31%

▲19%

National Average
$36,000

▼1%

Skills That Affect Social Media Coordinator Salaries

Google Analytics
▲12%

Blogging
▲10%

Web Analytics
▲6%




▲2%


Social Media Marketing
▼0%

National Average
$36,000




Strategic Marketing
▼4%

Search Engine Optimization (SEO)
▼7%

Email Marketing
▼10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 102 votes.

Gender

Female
79 %
Male
21 %

Years of Experience

Less than 1 year
8%
1-4 years
80%
5-9 years
9%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 69%
dental benefits
Dental: 59%
vision benefits
Vision: 48%
dental benefits
None: 28%
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