Social Media Coordinator Salary

Social Media Coordinators in the United States are not likely to strike it rich; they only make around $37K per year on average. Geography and career duration each impact pay for this group, with the former having the largest influence. While some workers in this profession — one in four — do not have any health coverage, the larger part do receive medical benefits and a majority have dental insurance. Work is enjoyable for Social Media Coordinators, who typically claim high levels of job satisfaction. Men are in the minority of survey respondents, with female Social Media Coordinators making up 77 percent. The figures in this rundown are based on the results of PayScale's salary questionnaire.

$28,872 - $49,617
(Median)
$29K
$37K
$50K
MEDIAN: $36,835
10%
50%
90%

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$9.99 - $21.68
(Median)
$10
$15
$22
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17K$34K$51K
Salary
$28,872 - $49,617  
   
Bonus
$0.00 - $4,027  
Profit Sharing
$491.32 - $3,966  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,729 - $49,809  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 518
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$11$22$33
Hourly Rate
$9.99 - $21.68  
   
Overtime
$11.96 - $32.98  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$22K$44K$66K
Bonus
$0.00 - $4,027  
   
Profit Sharing
$491.32 - $3,966  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$24,729 - $49,809  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 234
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Job Description for Social Media Coordinator

Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.

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Social Media Coordinator Tasks

  • Analyze performance metrics to increase productivity of posts.
  • Imagine and create web post that nurture community interaction and conversation.
  • Manage marketing efforts across social media platforms
  • Work with marketing and other departments to develop brand and message.

Social Media Coordinator Job Listings

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Popular Skills for Social Media Coordinator


Social Media Coordinators report using a large range of skills on the job. Most notably, skills in Video Editing, Content Management, Marketing Communications, and Blogging are correlated to pay that is above average, with boosts between 4 percent and 20 percent. Skills that seem to negatively impact pay include Graphic Design, Search Engine Optimization, and Media / Public Relations. Most people experienced in Social Media Marketing also know Marketing Communications.

Pay Difference by Location


San Francisco is home to an above-average pay rate for Social Media Coordinators, 35 percent higher than the national average. Social Media Coordinators will also find cushy salaries in Dallas (+28 percent), Washington (+27 percent), New York (+15 percent), and Boston (+11 percent). Austin is home to the smallest salaries in the field, lagging the national average by 14 percent. Not at the bottom but still paying below the median are employers in Salt Lake City and Denver (12 percent lower and 9 percent lower, respectively).

Social Media Coordinator Reviews

What is it like working as a Social Media Coordinator?

Social Media Coordinator in Myrtle Beach:
"Flexibility."
Pros: I am able to grow and develop in ways that I am interested in while positively contributing to my community.
Cons: The age of "training" is behind us. Most skills come from experience and learning as you go.

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Experience Affects Social Media Coordinator Salaries

Experienced
up arrow 22%


National Average
$35,000


Skills That Affect Social Media Coordinator Salaries

Video Editing
up arrow 20%

Content Management
up arrow 11%

Marketing Communications
up arrow 4%

Blogging
up arrow 3%

Copywriting
up arrow 2%

Social Media Optimization
up arrow 1%

Web Content Management
up arrow 1%

Social Media Marketing
0%

Online Marketing
0%

National Average
$35,000

Branding
up arrow 1%

Strategic Marketing
up arrow 2%

Email Marketing
up arrow 4%


Search Engine Optimization (SEO)
up arrow 7%

Graphic Design
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 101 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
7%
1-4 years
81%
5-9 years
11%
10-19 years
1%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 69% dental benefits Dental: 61%
vision benefits Vision: 50% employee benefits None: 27%
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