Social Media Coordinator Salary
It's impossible to make it big as a Social Media Coordinators in the United States; the average employee scrapes together only around $39K per year. Location and career length each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Social Media Coordinators making up 79 percent. The majority of workers are highly satisfied with their job. Although more than half have medical coverage and a majority have dental coverage, just under one in three claim no health benefits at all. This report is based on responses to the PayScale salary survey.
|Salary||$29,289 - $51,203|
|Bonus||$0.00 - $4,965|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$24,907 - $50,422|
|Hourly Rate||$10.11 - $20.64|
|Overtime||$17.42 - $35.65|
|Bonus||$0.00 - $4,965|
|Total Pay (||$24,907 - $50,422|
Job Description for Social Media Coordinator
Social media coordinators are responsible for creating effective communication and relationships between their company and customers, mainly through social media platforms such as Twitter and Facebook. They oversee client correspondence and resolve customer inquiries through social media platforms in a timely manner. Social media coordinators mobilize different teams within their organization to increase brand awareness and support, and they have a friendly attitude and strong oral and written communication skills to coordinate with others in their team. These coordinators may manage a supervisor's travel arrangements or schedule, and they may carefully plan and successfully set up company events.Read More...
Additionally, social media coordinators manage campaigns online and generate copies for ads and blogs; they may also be in charge of reviewing product designs and advertising prints. Social media coordinators also generate creative ideas to advocate company products or services, take part in creating and distributing newsletters, and update the organization's online presence through posts and responses to questions.
Social media coordinators typically work in an office setting during regular business hours, but they may work additional hours during evenings and weekends for events and other promotional duties. They must have a strong awareness of privacy policies, and pay strong attention to detail. Most of the time social media coordinators work under strict deadlines and must be capable of multitasking while representing their organization positively. They must also recognize emerging technologies and trends, as well as develop and use effective marketing techniques to promote sales.
This position requires a bachelor's degree in marketing or a related field. Additional years of experience in a similar position are preferred.
Social Media Coordinator Tasks
- Manage marketing efforts across social media platforms
- Work with marketing and other departments to develop brand and message.
- Analyze performance metrics to increase productivity of posts.
- Imagine and create web post that nurture community interaction and conversation.
Popular Skills for Social Media Coordinator
Survey takers working as Social Media Coordinators report using a large range of professional skills. Most notably, skills in Google Analytics, Blogging, Web Analytics, and Marketing Communications are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Skills that pay less than market rate include Email Marketing, Search Engine Optimization, and Strategic Marketing. Those proficient in Social Media Marketing are, more often than not, also skilled in Marketing Communications.
Pay Difference by Location
For Social Media Coordinators, busy San Francisco offers a higher-than-average pay rate, 34 percent above the national average. Social Media Coordinators will also find cushy salaries in Washington (+23 percent), New York (+19 percent), Boston (+12 percent), and Dallas (+10 percent). Falling short of the national average by 5 percent, the area with the worst salaries is Houston. Workers in Miami and Denver earn salaries that trail the national average for those in this profession (4 percent less).
Social Media Coordinator Reviews
Related Job Salaries
Key Stats for Social Media Coordinator
Rated 4 out of 5
based on 102 votes.