Social Media Marketing Manager Salary

Pay for Social Media Marketing Managers in the United States sits in the ballpark of $49K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. Some workers in this field — close to one-third — are not awarded benefits. Medical coverage is reported by a majority and dental plans are enjoyed by a little over a half. Female Social Media Marketing Managers make up most of the survey respondents at 76 percent. Work is enjoyable for Social Media Marketing Managers, who typically claim high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$31,787 - $74,822
$32K
$49K
$75K
MEDIAN: $49,097
10%
50%
90%

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$10.10 - $25.09
$10
$15
$25
MEDIAN: $15.39
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25K$50K$75K
Salary
$31,787 - $74,822  
   
Bonus
$0.00 - $6,904  
Profit Sharing
$1,952  
Commission
$2,850  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,860 - $73,138  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 370
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.10 - $25.09  
   
Overtime
$10.42 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,904  
   
Commission
$2,850  
Profit Sharing
$1,952  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,860 - $73,138  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 141

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United States (change)

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Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.

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Social Media Marketing Manager Tasks

  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Common Career Paths for Social Media Marketing Manager


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Social Media Marketing Managers who transition into an upper level Social Media Manager position will not necessarily make much more than they do in their current role. The average Social Media Manager makes $44K a year.

Social Media Manager Job Listings

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Popular Skills for Social Media Marketing Manager


Social Media Marketing Managers seem to require a rather large skill set. Most notably, skills in Strategic Marketing, Marketing Communications, Copywriting, and Social Media Optimization are correlated to pay that is above average, with boosts between 9 percent and 17 percent. Those listing Web Design as a skill should be prepared for drastically lower pay. Graphic Design and Online Marketing also typically command lower compensation. Those educated in Social Media Marketing tend to be well versed in Marketing Communications and Online Marketing. Those proficient in Social Media Optimization are, more often than not, also skilled in Online Marketing and Marketing Communications.

Pay by Experience Level for Social Media Marketing Manager

Pay by Experience for a Social Media Marketing Manager has a positive trend. An entry-level Social Media Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $42,000 based on 409 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $59,000 based on 157 salaries. An experienced Social Media Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $70,000 based on 28 salaries. A Social Media Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $83,000 based on 5 salaries.

Pay Difference by Location

National Average: $44,065

Larger city markers indicate a job is popular in that location.

For Social Media Marketing Managers, busy San Francisco offers a higher-than-average pay rate, 62 percent above the national average. Social Media Marketing Managers can also look forward to large paychecks in cities like Boston (+53 percent), New York (+34 percent), Phoenix (+25 percent), and Los Angeles (+22 percent). Social Media Marketing Managers in Orlando report much lower salaries than the rest of the country — 32 percent below the national average — proving that residence is a major factor in overall pay. A couple other locations with smaller-than-average paychecks include Denver (11 percent lower) and Minneapolis (4 percent lower).

Related Job Salaries

Key Stats for Social Media Marketing Manager

Gender

Female
76 %
Male
24 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 66 votes.
Less than 1 year
4%
1-4 years
62%
5-9 years
28%
10-19 years
5%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Marketing Manager Salaries

Late-Career
▲89%

▲60%

▲33%

National Average
$44,000

▼5%

Skills That Affect Social Media Marketing Manager Salaries

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 66 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
4%
1-4 years
62%
5-9 years
28%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 66%
dental benefits
Dental: 53%
vision benefits
Vision: 45%
no benefits
None: 32%