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Social Media Marketing Manager Salary (United States)

Social Media Marketing Managers in the United States take home approximately $45K per year on average. Overall cash earnings for Social Media Marketing Managers stretch from $26K on the lower end to $75K near the top, and the heftiest packages can encompass around $6K from bonuses and $10K from profit sharing. Career length and the particular city each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. The majority of Social Media Marketing Managers (67 percent) who took the survey are female. Health benefits are not claimed by all — just under one in three lack any form of coverage — but a fair number have medical insurance, and the greater part have dental, too. Participants in PayScale's salary questionnaire provided the particulars of this report.
Social Media Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,870 - $73,903
(Median)
30K
36K
45K
59K
74K
MEDIAN: $45,293
10%
25%
50%
75%
90%
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Social Media Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.07 - $30.75
(Median)
10
15
20
31
MEDIAN: $15.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$29,870 - $73,903  
   
Bonus
$0.00 - $6,210  
Profit Sharing
$204.26 - $10,067  
Commission
$2,948 - $8,139  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,828 - $74,684  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 779
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.07 - $30.75  
   
Overtime
$14.79 - $35.89  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,210  
   
Commission
$2,948 - $8,139  
Profit Sharing
$204.26 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,828 - $74,684  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 261
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Location:
Years in Field/Career:
United States (change)

Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
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Social Media Marketing Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Marketing Manager

Social Media Marketing Managers report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Media / Public Relations, Marketing Communications, and Copywriting are correlated to pay that is above average, with boosts between 7 percent and 19 percent. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Search Engine Optimization. It is often found that people who know Social Media Marketing are also skilled in Marketing Communications and Online Marketing.

Pay Difference By Location

San Francisco
up arrow 43%
Seattle
up arrow 38%
New York
up arrow 31%
Atlanta
up arrow 16%
Chicago
up arrow 12%
Irvine
up arrow 9%
Tampa
up arrow 4%
Philadelphia
up arrow 2%
National Average
$43,000
Denver
up arrow 2%
Minneapolis
up arrow 2%
Nashville
up arrow 4%
Boston
up arrow 5%
San Diego
up arrow 6%
Dallas
up arrow 8%
Larger circles over a city indicate a job is popular in that location.
Home to some of the best pay for Social Media Marketing Managers, San Francisco offers exceptional salaries, 43 percent above the national average. Social Media Marketing Managers will also find cushy salaries in Seattle (+38 percent), New York (+31 percent), Atlanta (+16 percent), and Los Angeles (+14 percent). Falling short of the national average by 8 percent, the area with the worst salaries is Dallas. Employers in San Diego and Boston also lean toward paying below-median salaries (6 percent lower and 5 percent lower, respectively).

Related Job Salaries

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Experience Affects Social Media Marketing Manager Salaries

National Average
$43,000

Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 19%
Media / Public Relations
up arrow 9%
Social Media Marketing
up arrow 4%
Web Marketing
0%
National Average
$43,000
HTML
up arrow 1%
Social Media Optimization
up arrow 4%
Online Marketing
up arrow 4%
Web Content Management
up arrow 4%
Marketing Management
up arrow 4%
Search Engine Optimization (SEO)
up arrow 6%
Email Marketing
up arrow 6%
Adobe Photoshop
up arrow 9%
Graphic Design
up arrow 15%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 228 votes.

Gender

Female
67%
female alumni
 
Male
33%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
65%
5-9 years
26%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 70% dental benefits Dental: 56%
vision benefits Vision: 43% employee benefits None: 28%