Social Media Marketing Manager Salary

Social Media Marketing Managers in the United States take home approximately $48K annually on average. Including potential for bonuses and profit sharing — peaking near $6K and $10K, respectively — total cash payment to Social Media Marketing Managers can bottom out near $26K or peak near $76K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Most Social Media Marketing Managers like their work and job satisfaction is high. While some workers in this profession — just under one in three — do not have any health coverage, the greater part do receive medical benefits and the larger part have dental insurance. Respondents to the PayScale salary survey provided the data for this report.
Read More
$30,362 - $75,549
(Median)
$30K
$48K
$76K
MEDIAN: $47,505
10%
50%
90%

Add this chart to your site: 640px    300px

$10.04 - $30.08
(Median)
$10
$15
$30
MEDIAN: $15.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$30,362 - $75,549  
   
Bonus
$0.00 - $6,221  
Profit Sharing
$-0.50 - $10,033  
Commission
$2,250 - $29,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,803 - $75,891  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 715
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.04 - $30.08  
   
Overtime
$14.71 - $35.49  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,221  
   
Commission
$2,250 - $29,000  
Profit Sharing
$-0.50 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,803 - $75,891  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 255
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.

Read More...

Social Media Marketing Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

Search for more jobs:

Popular Skills for Social Media Marketing Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Strategic Marketing, Copywriting, Marketing Communications, and Social Media Marketing are correlated to pay that is above average, with boosts between 5 percent and 17 percent. Skills that are correlated to lower pay, on the other hand, include Graphic Design, Adobe Photoshop, and Email Marketing. Most people who know Social Media Marketing also know Marketing Communications and Online Marketing.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Social Media Marketing Managers, 41 percent above the national average. Social Media Marketing Managers can also look forward to large paychecks in cities like Seattle (+32 percent), New York (+31 percent), Los Angeles (+18 percent), and Philadelphia (+15 percent). Social Media Marketing Managers in Miami report much lower salaries than the rest of the country — 28 percent below the national average — proving that residence is a major factor in overall pay. Employers in Dallas and Denver also lean toward paying below-median salaries (13 percent lower and 6 percent lower, respectively).

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Social Media Marketing Manager Salaries



National Average
$44,000


Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 17%




Marketing Management
up arrow 2%

Media / Public Relations
0%

National Average
$44,000

Web Marketing
up arrow 1%

HTML
up arrow 2%

Social Media Optimization
up arrow 3%

Online Marketing
up arrow 4%

Web Content Management
up arrow 4%

Search Engine Optimization (SEO)
up arrow 4%


Adobe Photoshop
up arrow 12%

Graphic Design
up arrow 18%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 160 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
4%
1-4 years
63%
5-9 years
27%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 70% dental benefits Dental: 56%
vision benefits Vision: 43% employee benefits None: 28%
ADVERTISEMENT