Social Media Marketing Manager Salary

Earnings for Social Media Marketing Managers in the United States come in at around $49K annually on average. Cash earnings for Social Media Marketing Managers — including $6K in bonuses and $9K in profit sharing proceeds near the top of the pay scale — generally stretch from $26K to $76K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Female Social Media Marketing Managers make up most of the survey respondents at 70 percent. Unfortunately, some people in this line of work are without benefits — close to a fourth lack coverage. On the flip side, a strong majority have medical insurance and more than half receive dental plans. Most workers in this position report high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$30,860 - $77,117
(Median)
$31K
$49K
$77K
MEDIAN: $48,536
10%
50%
90%

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$10.13 - $29.25
(Median)
$10
$15
$29
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$30,860 - $77,117  
   
Bonus
$0.00 - $6,176  
Profit Sharing
$0.00 - $9,000  
Commission
$3,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,245 - $76,227  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 673
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.13 - $29.25  
   
Overtime
$14.95 - $37.25  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $6,176  
   
Commission
$3,750  
Profit Sharing
$0.00 - $9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,245 - $76,227  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 235
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Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.

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Social Media Marketing Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

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Popular Skills for Social Media Marketing Manager


Survey takers working as Social Media Marketing Managers report using a large range of professional skills. Most notably, skills in Strategic Marketing, Copywriting, Social Media Marketing, and Marketing Communications are correlated to pay that is above average, with boosts between 4 percent and 16 percent. At the other end of the pay range are skills like Graphic Design, Email Marketing, and Adobe Photoshop. Most people familiar with Social Media Marketing also know Marketing Communications and Online Marketing.

Pay Difference by Location

National Average: $44,520

Larger city markers indicate a job is popular in that location.

For Social Media Marketing Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Social Media Marketing Managers can also look forward to large paychecks in cities like New York (+33 percent), Los Angeles (+26 percent), Seattle (+20 percent), and Philadelphia (+15 percent). The lowest-paying market is Orlando, which sits 32 percent below the national average, proving that location is a significant contributor to overall pay. A couple other locations with smaller-than-average paychecks include Dallas and Denver (10 percent lower).

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Experience Affects Social Media Marketing Manager Salaries



National Average
$45,000


Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 16%


Social Media Marketing
up arrow 4%

Marketing Communications
up arrow 2%

Marketing Management
up arrow 2%

National Average
$45,000

Social Media Optimization
up arrow 2%

HTML
up arrow 2%

Web Content Management
up arrow 3%

Search Engine Optimization (SEO)
up arrow 3%

Media / Public Relations
up arrow 4%

Web Marketing
up arrow 5%


Adobe Photoshop
up arrow 9%


Graphic Design
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 129 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
4%
1-4 years
63%
5-9 years
27%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 71%
dental benefits
Dental: 55%
medical benefits
Vision: 44%
dental benefits
None: 27%
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