The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
Social Media Marketing Manager Tasks
Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
Develop and execute the corporate social media strategy.