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Social Media Marketing Manager Salary (United States)

A relatively inexperienced group of workers, roughly two-thirds of Social Media Marketing Managers report fewer than five years of experience; the average pay for this group is around $45K annually. In the world of Social Media Marketing Managers, overall income ranges from $26K near the bottom to $75K at the top; this can include more than $8K from bonuses and more than $10K from profit sharing in exceptional cases. Career length is the biggest factor affecting pay for this group, followed by geography. While some workers in this profession — roughly a fourth — do not have any health coverage, most do receive medical benefits and a majority have dental insurance. Women account for the majority of Social Media Marketing Managers — 66 percent to be exact. The majority of Social Media Marketing Managers claim high levels of job satisfaction. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
Social Media Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,929 - $73,497
(Median)
30K
36K
45K
59K
73K
MEDIAN: $45,343
10%
25%
50%
75%
90%
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Social Media Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.05 - $32.50
(Median)
10
15
21
32
MEDIAN: $15.00
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$29,929 - $73,497  
   
Bonus
$0.00 - $7,815  
Profit Sharing
$100.50 - $10,000  
Commission
$5,896 - $30,521  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,141 - $74,849  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 806
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.05 - $32.50  
   
Overtime
$14.83 - $35.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,815  
   
Commission
$5,896 - $30,521  
Profit Sharing
$100.50 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,141 - $74,849  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 264
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Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
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Social Media Marketing Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Manager Job Listings

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Popular Skills for Social Media Marketing Manager

Survey takers working as Social Media Marketing Managers report using a large range of professional skills. Most notably, facility with Strategic Marketing, Media / Public Relations, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 20 percent, 11 percent, and 4 percent, respectively. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Search Engine Optimization. Those proficient in Marketing Communications are, more often than not, also skilled in Social Media Optimization.

Pay Difference By Location

San Francisco
up arrow 39%
Seattle
up arrow 38%
New York
up arrow 26%
Atlanta
up arrow 17%
Irvine
up arrow 13%
Chicago
up arrow 9%
Tampa
up arrow 3%
Philadelphia
up arrow 1%
National Average
$44,000
Denver
up arrow 3%
Boston
up arrow 6%
Dallas
up arrow 6%
Nashville
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 39 percent, Social Media Marketing Managers in San Francisco receive some of the highest pay in the country. Social Media Marketing Managers will also find cushy salaries in Seattle (+38 percent), New York (+26 percent), Atlanta (+17 percent), and Los Angeles (+14 percent). Nashville is home to the smallest salaries in the field, lagging the national average by 12 percent. Employers also pay below the national average in Dallas and Boston (6 percent lower).

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Experience Affects Social Media Marketing Manager Salaries

National Average
$44,000

Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 20%
Media / Public Relations
up arrow 11%
Marketing Communications
up arrow 4%
Social Media Marketing
up arrow 3%
National Average
$44,000
Copywriting
up arrow 1%
HTML
up arrow 2%
Online Marketing
up arrow 4%
Web Marketing
up arrow 6%
Marketing Management
up arrow 6%
Social Media Optimization
up arrow 7%
Email Marketing
up arrow 7%
Search Engine Optimization (SEO)
up arrow 8%
Adobe Photoshop
up arrow 11%
Graphic Design
up arrow 17%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 265 votes.

Gender

Female
66%
female alumni
 
Male
34%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
65%
5-9 years
25%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 58%
vision benefits Vision: 44% employee benefits None: 27%