Social Media Marketing Manager Salary (United States)

With around two in three of Social Media Marketing Managers reporting fewer than five years of experience, the field is full of relatively green workers making an average of $43,593 annually. The pay spectrum stretches from $26,141 to $74,849 per year. Career length is the biggest factor affecting pay for this group, followed by the particular city. Some workers in this field—27 percent—are not awarded benefits. Medical coverage is reported by most and dental plans are enjoyed by more than half. In a profession dominated by women, 66 percent of Social Media Marketing Managers are female. Work is enjoyable for Social Media Marketing Managers, who typically claim high levels of job satisfaction. The figures in this outline were provided by individuals who took PayScale's salary questionnaire.
Social Media Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,929 - $73,497
(Median)
30K
36K
45K
59K
73K
MEDIAN: $45,343
10%
25%
50%
75%
90%
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Social Media Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.05 - $32.50
(Median)
10
15
21
32
MEDIAN: $15.00
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25K$50K$75K
Salary
$29,929 - $73,497  
   
Bonus
$0.00 - $7,815  
Profit Sharing
$100.50 - $10,000  
Commission
$5,896 - $30,521  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,141 - $74,849  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 806
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.05 - $32.50  
   
Overtime
$14.83 - $35.96  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,815  
   
Commission
$5,896 - $30,521  
Profit Sharing
$100.50 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,141 - $74,849  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 264
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Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
Read More...
Social Media Marketing Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Marketing Manager Job Listings

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Popular Skills for Social Media Marketing Manager

Social Media Marketing Managers seem to exploit a large range of skills on the job. Most notably, facility with Strategic Marketing, Media / Public Relations, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 20 percent, 11 percent, and 4 percent, respectively. At the other end of the pay range are skills like Graphic Design, Adobe Photoshop, and Search Engine Optimization (SEO). For most people, competency in Marketing Communications indicates knowledge of Social Media Optimization.

Pay Difference By Location

San Francisco
up arrow 39%
Seattle
up arrow 38%
New York
up arrow 26%
Atlanta
up arrow 17%
Irvine
up arrow 13%
Chicago
up arrow 9%
Tampa
up arrow 3%
Philadelphia
up arrow 1%
National Average
$44,000
Denver
up arrow 3%
Boston
up arrow 6%
Dallas
up arrow 6%
Nashville
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 39 percent, Social Media Marketing Managers in San Francisco receive some of the highest pay in the country. Other urban areas shelling out big bucks include Seattle, New York, Atlanta, and Los Angeles, where Social Media Marketing Managers typically earn around 38 percent, 26 percent, 17 percent, and 14 percent more than usual. Nashville is home to the smallest salaries in the field, lagging the national average by 12 percent. Workers in Dallas and Boston earn less than others in this profession; their -6 percent and -6 percent-salaries fall short of the national average.

Related Job Salaries

Experience Affects Social Media Marketing Manager Salaries

National Average
$44,000

Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 20%
Media / Public Relations
up arrow 11%
Marketing Communications
up arrow 4%
Social Media Marketing
up arrow 3%
National Average
$44,000
Copywriting
up arrow 1%
HTML
up arrow 2%
Online Marketing
up arrow 4%
Web Marketing
up arrow 6%
Marketing Management
up arrow 6%
Social Media Optimization
up arrow 7%
Email Marketing
up arrow 7%
Search Engine Optimization (SEO)
up arrow 8%
Adobe Photoshop
up arrow 11%
Graphic Design
up arrow 17%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 265 votes.

Gender

Female
66%
female alumni
 
Male
34%
male alumni

Years of Experience

Less than 1 year
3%
1-4 years
65%
5-9 years
25%
10-19 years
6%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 71% dental benefits Dental: 58%
vision benefits Vision: 44% employee benefits None: 27%
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