The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
Social media managers typically work in an office setting during regular business hours; however, work outside of regular office hours may be required to update the company's social media accounts and respond to other users' posts on those platforms. The social media manager may be required to blog for their company, and they may need to solicit and edit posts from other individuals throughout the company as well. In all tasks, the social media manager must ensure all content on every platform complies with the company's social media policy and brand image.
Employers generally require at least five years' experience in digital marketing for this position. A bachelor's degree in marketing, communications, or a related field is generally preferred. Excellent communication, organizational, and management skills are generally required for this position. The ability to learn new social media platforms - as well as integrate them into the company's existing social media presence - is required as well.
Social Media Marketing Manager Tasks
Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
Develop and execute the corporate social media strategy.