Social Media Marketing Manager Salary

The average salary for a Social Media Marketing Manager is $49,467 per year. Most people move on to other jobs if they have more than 10 years' experience in this career. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Strategic Marketing and Marketing Communications.
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$31,787 - $75,893
$32K
$49K
$76K
MEDIAN: $49,467
10%
50%
90%

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$10.12 - $25.17
$10
$15
$25
MEDIAN: $15.39
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Salary
$31,787 - $75,893  
   
Bonus
$0.00 - $8,844  
Profit Sharing
$1,977  
Commission
$2,850  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,899 - $74,666  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 390
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.12 - $25.17  
   
Overtime
$10.27 - $35.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $8,844  
   
Commission
$2,850  
Profit Sharing
$1,977  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,899 - $74,666  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 142

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United States (change)

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Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.

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Social Media Marketing Manager Tasks

  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Common Career Paths for Social Media Marketing Manager


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Popular Skills for Social Media Marketing Manager

Pay by Experience Level for Social Media Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $44,223

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Marketing Manager

Gender

Female
76 %
Male
24 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 65 votes.
Less than 1 year
5%
1-4 years
61%
5-9 years
29%
10-19 years
5%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Marketing Manager Salaries

Late-Career
▲88%

▲63%

▲31%

National Average
$44,000

▼6%

Skills That Affect Social Media Marketing Manager Salaries



▲8%



Web Content Management
▼0%

National Average
$44,000


Search Engine Optimization (SEO)
▼4%





Adobe Photoshop
▼9%

Graphic Design
▼15%

Web Design
▼25%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 65 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
5%
1-4 years
61%
5-9 years
29%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 67%
dental benefits
Dental: 54%
vision benefits
Vision: 46%
dental benefits
None: 31%
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