Social Media Marketing Manager Average Salary

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 60 Social Media Marketing Manager votes.
national salary data
National Employer Data
National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$32,262 - $74,997  
$0.00 - $6,402  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$27,344 - $72,889  
Country: United States | Currency: USD | Updated: 16 Feb 2017 | Individuals Reporting: 492

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Job Description for Social Media Marketing Manager

The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.

Social media managers typically work in an office setting during regular business hours; however, work outside of regular office hours may be required to update the company's social media accounts and respond to other users' posts on those platforms. The social media manager may be required to blog for their company, and they may need to solicit and edit posts from other individuals throughout the company as well. In all tasks, the social media manager must ensure all content on every platform complies with the company's social media policy and brand image.

Employers generally require at least five years' experience in digital marketing for this position. A bachelor's degree in marketing, communications, or a related field is generally preferred. Excellent communication, organizational, and management skills are generally required for this position. The ability to learn new social media platforms - as well as integrate them into the company's existing social media presence - is required as well.

Social Media Marketing Manager Tasks
  • Develop and execute the corporate social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.

Key Stats


77 %
23 %
$33,828 - $65,093
$30,013 - $70,366

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 62 votes.
Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more
$29,349 - $64,484
$32,970 - $65,172
$34,724 - $74,680
$31,442 - $61,042

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