The average salary for a Social Media Marketing Manager is $45,165 per year. Most people move on to other jobs if they have more than 10 years' experience in this career. Experience strongly influences pay for this job. The skills that increase pay for this job the most are Strategic Marketing and Media / Public Relations.
Social Media Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,705 - $73,649
(Median)
30K
45K
59K
74K
MEDIAN: $45,164
10%
50%
75%
90%
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Social Media Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.05 - $35.17
(Median)
10
15
21
35
MEDIAN: $15.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$29,705 - $73,649  
   
Bonus
$0.00 - $7,964  
Profit Sharing
$0.79 - $9,933  
Commission
$2,500 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,862 - $75,843  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 1,153
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.05 - $35.17  
   
Overtime
$14.85 - $37.31  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,964  
   
Commission
$2,500 - $30,000  
Profit Sharing
$0.79 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$25,862 - $75,843  
PayScale
Country: United States | Currency: USD | Updated: 19 Apr 2014 | Individuals Reporting: 1,153
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Job Description for Social Media Marketing Manager
The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
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Social Media Marketing Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.
Popular Skills for Social Media Marketing Manager
Pay by Experience Level for Social Media Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Seattle
up arrow 40%
San Francisco
up arrow 21%
Atlanta
up arrow 13%
New York
up arrow 10%
Chicago
up arrow 5%
Philadelphia
up arrow 3%
Denver
0%
National Average
$43,000
Boston
up arrow 4%
Dallas
up arrow 6%
Phoenix
up arrow 6%
San Diego
up arrow 9%
Boulder
up arrow 10%
Austin
up arrow 15%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Social Media Marketing Manager Salaries

Late-Career
up arrow 129%
National Average
$43,000

Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 24%
Social Media Marketing
up arrow 1%
Copywriting
0%
National Average
$43,000
Social Media Optimization
up arrow 7%
Adobe Photoshop
up arrow 13%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 281 votes.
Gender
Female
66%
female alumni
 
Male
34%
male alumni
Years of Experience
Less than 1 year
3%
1-4 years
66%
5-9 years
24%
10-19 years
6%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 71% dental benefits Dental: 58%
vision benefits Vision: 44% employee benefits None: 27%
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