Social Media Marketing Manager Salary (United States)

The average salary for a Social Media Marketing Manager is $45,450 per year. Most people move on to other jobs if they have more than 10 years' experience in this career. Experience has a moderate effect on pay for this job. The skills that increase pay for this job the most are Strategic Marketing and Media / Public Relations.
Social Media Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$29,855 - $73,518
(Median)
30K
36K
45K
59K
74K
MEDIAN: $45,449
10%
25%
50%
75%
90%
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Social Media Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.08 - $34.08
(Median)
10
15
21
34
MEDIAN: $15.00
10%
50%
75%
90%
Add this chart to your site

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Salary
$29,855 - $73,518  
   
Bonus
$0.00 - $7,958  
Profit Sharing
$100.50 - $10,000  
Commission
$3,000 - $30,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,234 - $75,196  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 1,115
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.08 - $34.08  
   
Overtime
$14.86 - $36.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $7,958  
   
Commission
$3,000 - $30,000  
Profit Sharing
$100.50 - $10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,234 - $75,196  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 1,115
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Job Description for Social Media Marketing Manager
The social media marketing manager manages a company's online presence on various social media sites. They perform a wide variety of tasks, such as analyzing trends in social media, building brand awareness, and creating engaging content for users on the social media platforms. These managers must create an environment in which the company can successfully interact with current and prospective customers, responding to questions and helping resolve issues or complaints.
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Social Media Marketing Manager Tasks
  • Identify influential opportunities, engage regularly with audiences online and speak publicly as a thought-leader on the company social media strategy.
  • Monitor Web 2.0 activities across departments and geographies, guiding participants on integration and best practices while encouraging successful participation.
  • Develop and execute the corporate social media strategy.

Social Media Marketing Manager Job Listings

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Popular Skills for Social Media Marketing Manager
Pay by Experience Level for Social Media Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
up arrow 38%
San Francisco
up arrow 36%
New York
up arrow 18%
Atlanta
up arrow 16%
Irvine
up arrow 12%
Chicago
up arrow 7%
Philadelphia
up arrow 2%
National Average
$44,000
Denver
up arrow 3%
Dallas
up arrow 5%
Boston
up arrow 6%
Phoenix
up arrow 7%
Austin
up arrow 8%
San Diego
up arrow 10%
Nashville
up arrow 12%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Social Media Marketing Manager Salaries

Late-Career
up arrow 126%
National Average
$44,000

Skills That Affect Social Media Marketing Manager Salaries

Strategic Marketing
up arrow 21%
Social Media Marketing
up arrow 4%
Copywriting
up arrow 2%
National Average
$44,000
Online Marketing
up arrow 1%
HTML
up arrow 2%
Marketing Management
up arrow 5%
Email Marketing
up arrow 7%
Search Engine Optimization (SEO)
up arrow 8%
Adobe Photoshop
up arrow 11%
Graphic Design
up arrow 15%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 286 votes.
Gender
Female
66%
female alumni
 
Male
34%
male alumni
Years of Experience
Less than 1 year
3%
1-4 years
65%
5-9 years
25%
10-19 years
6%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 72% dental benefits Dental: 59%
vision benefits Vision: 45% employee benefits None: 26%
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