Vice president (VP) of sales is a highly specialized executive position that typically requires a high level of education, experience, and leadership. A vice president of sales typically performs on a region level (such as East or West coast) or on a national level. Because they work on such a large scale, a VP of sales may perform a wide variety of duties. They normally supervise and manage a number of sales managers to ensure that product development and sale strategies are being implemented on a company-wide scale. The vice president of sales normally reports to a company's board of directors on revenue on a monthly, quarterly, and yearly basis; as a result, this position requires an ability to interpret numbers and statistics and develop strategies to increase sales and staff efficiency.
A VP of sales must work diligently to establish their products in their given market and refine company policies and strategies to increase revenue, while identifying potential issues with products or their marketing. A typical day for a VP of sales includes direct communication with their subordinate sales management staff and analyzing current sales figures to develop ideas about trends or changes in the market.
A vice president of sales must be experienced, knowledgeable, and intelligent. A bachelor’s degree in business or a related field is important, and most companies will look for eight to 10 years of sales or marketing experience.
Vice President (VP), Sales Tasks
Develop and maintain relationships with internal sales staff, customers, and regulatory agencies.
Plan, direct, and set the strategic direction of the sales program to maximize profit.
Oversee sales staff operations, business planning, and budget development.
Responsible for maximizing the potential sales volume of all segments of the market.
Ensure services are in compliance with professional and company policy standards.