A Late-Career Senior Marketing Manager earns an average salary of C$100,129 per year.

C$69,467 - C$126,687
C$69K
C$98K
C$130K
MEDIAN: C$97,635
10%
50%
90%
C$0C$152K
Salary C$69,467 - C$126,687
Bonus C$4,932 - C$28,174
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
C$69,516 - C$152,141
  • Country: Canada
  • Currency: CAD
  • Updated: 17 Jan 2018
  • Individuals Reporting: 71

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.

Read More...

Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Pay Difference by Location

National Average: C$100,953

Larger city markers indicate a job is popular in that location.

Key Stats for Senior Marketing Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.
20 years or more
100%

Skills That Affect Senior Marketing Manager Salaries

Product Marketing
▲11%

Strategic Marketing
▼0%

National Average
C$101,000

Marketing Management
▼2%

Advertising
▼2%

Market Research
▼2%

Marketing Communications
▼3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 12 votes.

Gender

Female
67 %
Male
33 %

Common Health Benefits

medical benefits
Medical: 97%
dental benefits
Dental: 90%
vision benefits
Vision: 82%
no benefits
None: 2%