The average salary for an Experienced Senior Marketing Manager is C$91,285 per year.

C$66,740 - C$124,181
MEDIAN: C$91,079
Salary C$66,740 - C$124,181
Bonus C$4,085 - C$20,370
Profit Sharing C$17,316
Commission C$3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
C$67,893 - C$139,776
  • Country: Canada
  • Currency: CAD
  • Updated: 17 Jan 2018
  • Individuals Reporting: 269

Job Description for Senior Marketing Manager

A senior marketing manager is generally a middle-management position that oversees marketing planning, product development, and brand management. Often, senior marketing managers are responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals. They also develop and maintain marketing strategies to meet those objectives and goals. A good senior marketing manager is someone who excels at thinking creatively and strategically, has a strong understanding of marketing principles, and is comfortable with interpreting research data for use in shaping a marketing campaign. Senior marketing managers may work for a marketing agency or may work within a business’ marketing department. For the most part, their responsibilities will be similar; however, senior marketing managers at a marketing agency may be expected to manage several campaigns at once, so strong multitasking skills are helpful.


Senior Marketing Manager Tasks

  • Create, recommend and implement marketing programs and campaigns for products and services of the organization.
  • Manage the selection, training and development of marketing staff.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Collaborate with product managers to implement new and modified programs and initiatives.

Senior Marketing Manager Job Listings

Pay Difference by Location

National Average: C$96,769

Larger city markers indicate a job is popular in that location.

Key Stats for Senior Marketing Manager


58 %
42 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.
10-19 years
20 years or more

Skills That Affect Senior Marketing Manager Salaries

Web Marketing

Strategic Marketing

Product Marketing

Market Research

Marketing Administration


Marketing Management

National Average

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 34 votes.


58 %
42 %

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 90%
vision benefits
Vision: 75%
no benefits
None: 4%