What Do Key Account Managers Do?
Key account managers are generally responsible for ensuring that a company's products and services are provided in an acceptable manner to accounts with its most important customers. These managers are often in charge of only one or a few accounts depending on their sizes, and this is often a sales position, so a relevant background and a bachelor’s or master’s degree in sales or marketing are ideal for this position.
Key account managers may be required to meet certain goals relating to sales…Read more
- Liaison between sales and marketing, aiding the development of point of purchase material and marketing of current and new products.
- Define and achieve sales goals, budgets and margin targets.
- Submit monthly and quarterly sales recaps outlining the wins and losses.
- Work directly with key accounts to ensure proper service levels are maintained, special projects are executed and promotional displays are implemented.