Senior Marketing Director Salary

Average pay for Senior Marketing Directors in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($134K). Geographic location and tenure each impact pay for this group, with the former having the largest influence. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. The majority of Senior Marketing Directors claim high levels of job satisfaction. This report is based on responses to the PayScale salary survey.

$86,001 - $184,572
$86K
$140K
$180K
MEDIAN: $135,923
10%
50%
90%

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$0$206K
Salary $86,001 - $184,572
Bonus $4,810 - $40,409
Profit Sharing $-0.50 - $30,559
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$88,081 - $206,643
  • Country: United States
  • Currency: USD
  • Updated: 20 Sep 2017
  • Individuals Reporting: 179

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Senior Marketing Director

A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.

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Senior Marketing Director Tasks

  • Evaluate and set goals for marketing promotions across media channels.
  • Oversee a team of marketing professionals.
  • Oversee research and interpretation of customer and audience information.
  • Support and provide content to other departments for a variety of purposes.
  • Develop and implement strategies for increasing and targeting reach.

Common Career Paths for Senior Marketing Director


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Senior Marketing Directors' salary tends to stay somewhat level for those who assume higher-end positions like Marketing VP. Median pay for Marketing VPs is $149K.

Senior Marketing Director Job Listings

Popular Skills for Senior Marketing Director


Survey takers working as Senior Marketing Directors report using a large range of professional skills. Most notably, facility with Team Leadership, Lead Generation, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 69 percent, 9 percent, and 7 percent, respectively. Skills that pay less than market rate include Strategic Planning, Media / Public Relations, and Branding. Most people familiar with Marketing Management also know Marketing Communications and Online Marketing.

Pay by Experience Level for Senior Marketing Director

Pay by Experience for a Senior Marketing Director has a positive trend. An entry-level Senior Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $79,000 based on 17 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Senior Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $111,000 based on 63 salaries. An experienced Senior Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $159,000 based on 171 salaries. A Senior Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $162,000 based on 68 salaries.

Pay Difference by Location

National Average: $149,788

Larger city markers indicate a job is popular in that location.

Relative to Senior Marketing Directors in the rest of the country, Senior Marketing Directors in Palo Alto, San Francisco, and San Jose see salaries beyond the national average. In fact, these California cities offer more pay than any other American city. The smallest paychecks in the market, 19 percent south of the national average, can be found in Philadelphia. A couple other locations with smaller-than-average paychecks include San Diego (16 percent lower) and Seattle (15 percent lower).

Related Job Salaries

Key Stats for Senior Marketing Director

Gender

Female
60 %
Male
40 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 29 votes.
1-4 years
5%
5-9 years
19%
10-19 years
49%
20 years or more
27%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Senior Marketing Director Salaries

▲8%

▲6%

National Average
$150,000

▼26%

Entry-Level
▼47%

Skills That Affect Senior Marketing Director Salaries

Team Leadership
▲67%



Product Management
▲5%



National Average
$150,000

Product Marketing
▼1%


Search Engine Optimization (SEO)
▼2%



Branding
▼5%



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 29 votes.

Gender

Female
60 %
Male
40 %

Years of Experience

1-4 years
5%
5-9 years
19%
10-19 years
49%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 87%
vision benefits
Vision: 80%
no benefits
None: 4%
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