Senior Marketing Director in Los Angeles Salary
A Senior Marketing Director in Los Angeles, California earns an average salary of $135,000 per year. The highest paying skills associated with this job are Strategic Planning, Online Marketing, and Strategic Marketing.
|Salary||$60,820 - $178,262|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$60,820 - $196,261|
Job Description for Senior Marketing Director
A senior marketing director has a wide range of responsibilities in their organization to ensure a company’s products succeed. They must make sure products have proper prices and appropriate advertising, and they must use other appropriate techniques to promote the product’s value to potential purchasers. The senior marketing director is responsible for determining the marketing plan to be used and overseeing all of the aspects involved in a product’s marketing and promotion. Advertising efforts via print, broadcast, and the Internet fall within the director's control, requiring careful coordination with the appropriate departments within the company. A senior marketing director must be aware of current market conditions and trends and be prepared to adjust the marketing of a product accordingly. The senior marketing director also sets the budgets for marketing. Additionally, they delegate many tasks to lower-level managers and oversee their adherence to the organization's overall vision; they also supervise the progress of the overall marketing plan, making changes and adjustments as needed and communicating them to the appropriate subordinates.Read More...
Most senior marketing directors work full time in an office setting. Often, they meet with clients in their business locations to determine their needs and develop an understanding of how to best achieve the goals necessary to ensure a product’s success.
Those in senior marketing director positions have generally received a minimum of a bachelor’s degree in business management, administration, marketing, or a related field; often, they have additional education as well. Previous marketing experience is required for this position as well. Many senior marketing directors have been promoted from subordinate marketing positions in their company. These directors must demonstrate strong communication skills, the ability to motivate employees, strong problem-solving abilities, and excellent organizational skills. (Copyright 2017 PayScale.com)
Senior Marketing Director Tasks
- Evaluate and set goals for marketing promotions across media channels.
- Oversee a team of marketing professionals.
- Oversee research and interpretation of customer and audience information.
- Support and provide content to other departments for a variety of purposes.
- Develop and implement strategies for increasing and targeting reach.
Senior Marketing Director Job Listings
Key Stats for Senior Marketing Director