$69,775
Avg. Salary
$16.61
Avg. Hourly Rate

Average additional compensation:

$6,000

Bonus

$3,500

Profit Sharing

$6,750

Commission

What am I worth?
How should I pay?

The average pay for a Social Media Director with Social Media Optimization skills is $16.61 per hour.

The average pay for a Social Media Director with Social Media Optimization skills is $69,775 per year.

10%
$10.10
10%
$16.61
50%
$29.36
90%
90%
MEDIAN $16.61
10%
$38k
10%
$70k
50%
$125k
90%
90%
MEDIAN $69,775
$38,258 - $124,569
$38K
$70K
$120K
MEDIAN: $69,775
10%
50%
90%

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$10.10 - $29.36
$10
$17
$29
MEDIAN: $16.61
10%
50%
90%

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$0$127K
Salary $38,258 - $124,569
Bonus $1,003 - $20,217
Profit Sharing $3,500
Commission $6,750
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,155 - $127,786
  • Country: United States
  • Currency: USD
  • Updated: 19 Mar 2019
  • Individuals Reporting: 247
Hourly Data $0$50
Hourly Rate $10.10 - $29.36
Hourly Tips $1.00
Overtime $24.00
Annual Data $0$127K
Bonus $1,003 - $20,217
Commission $6,750
Profit Sharing $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,155 - $127,786
  • Country: United States
  • Currency: USD
  • Updated: 19 Mar 2019
  • Individuals Reporting: 40

Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

Read More...
Social Media Director Tasks
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.
  • Train and mentor across the organization to improve social media integration and usage.
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.

Social Media Director Job Listings

Pay Difference by Location

73%

National Average: $63,625

Larger city markers indicate a job is popular in that location.

New York is home to an above-average pay rate for Social Media Directors with Social Media Optimization skills, 83 percent higher than the national average. Social Media Directors with Social Media Optimization skills will also find cushy salaries in Los Angeles (+51 percent).

Key Stats for Social Media Director

Gender

Female
67 %
Male
33 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.
Less than 1 year
1%
1-4 years
36%
5-9 years
49%
10-19 years
14%
20 years or more
1%

Experience Affects Social Media Director Salaries

Experienced
▲47%

▲21%

National Average
$64,000

Entry-Level
▼24%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
36%
5-9 years
49%
10-19 years
14%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 66%
vision benefits
Vision: 59%
no benefits
None: 23%