$72,876
Avg. Salary
$16.77
Avg. Hourly Rate

Average additional compensation:

$7,204

Bonus

$5,057

Profit Sharing

$7,500

Commission

What am I worth?
How should I pay?

The average pay for a Social Media Director with Social Media Marketing skills is $16.77 per hour.

The average pay for a Social Media Director with Social Media Marketing skills is $72,876 per year.

10%
$10.60
10%
$16.77
50%
$28.72
90%
90%
MEDIAN $16.77
10%
$39k
10%
$73k
50%
$128k
90%
90%
MEDIAN $72,876
$39,028 - $128,251
$39K
$73K
$130K
MEDIAN: $72,876
10%
50%
90%

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$10.60 - $28.72
$11
$17
$29
MEDIAN: $16.77
10%
50%
90%

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$0$134K
Salary $39,028 - $128,251
Bonus $980 - $21,000
Profit Sharing $925 - $15,246
Commission $7,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,666 - $134,973
  • Country: United States
  • Currency: USD
  • Updated: 21 Mar 2019
  • Individuals Reporting: 443
Hourly Data $0$11K
Hourly Rate $10.60 - $28.72
Hourly Tips $2.13
Overtime $15.46 - $11,635
Annual Data $0$134K
Bonus $980 - $21,000
Commission $7,500
Profit Sharing $925 - $15,246
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,666 - $134,973
  • Country: United States
  • Currency: USD
  • Updated: 21 Mar 2019
  • Individuals Reporting: 75

Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

Read More...
Social Media Director Tasks
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.
  • Train and mentor across the organization to improve social media integration and usage.
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.

Social Media Director Job Listings

Pay by Experience Level for Social Media Director

Pay by Experience for a Social Media Director has a positive trend. An entry-level Social Media Director with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 120 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $77,000 based on 115 salaries. An experienced Social Media Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $92,000 based on 48 salaries. A Social Media Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $79,000 based on 10 salaries.

Pay Difference by Location

National Average: $68,373

Larger city markers indicate a job is popular in that location.

Key Stats for Social Media Director

Gender

Female
69 %
Male
31 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 115 votes.
Less than 1 year
1%
1-4 years
36%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Experience Affects Social Media Director Salaries

Experienced
▲34%

Late-Career
▲15%

▲13%

National Average
$68,000

Entry-Level
▼27%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 115 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
1%
1-4 years
36%
5-9 years
42%
10-19 years
19%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 74%
dental benefits
Dental: 66%
vision benefits
Vision: 58%
no benefits
None: 24%