What am I worth?
What your skills are worth in the market is constantly changing.
Get your pay report
How should I pay?
When you get pay right, you attract and retain the best talent.
Price a job

Average Social Media Director Salary

$71,264
Avg. SalaryShow Hourly Rate
$5,076
Bonus
$11,500
Commission
$5,087
Profit Sharing
What am I worth?
Get pay report
How should I pay?
Price a job
The average salary for a Social Media Director is $71,264.
10%
$41k
MEDIAN
$71k
90%
$129k
Is Social Media Director your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
United States (change)
How it works:
1
Enter city & years of experience
2
Add pay factors like skills & education
3
Find your market worth with a report tailored to you
Salary
$41k - $129k
Bonus
$961 - $24k
Profit Sharing
$925 - $17k
Commission
$0 - $12k
Total Pay
$34k - $133k
Find your market worth – how it works:
Tell us about your job and pay factors like skills and educationTell us about your job and pay factors like skills and education
Find your market worth with a report tailored to youFind your market worth with a report tailored to you
Negotiate your pay with confidenceNegotiate your pay with confidence

What Do Social Media Directors Do?

Social Media Director Tasks
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.
  • Train and mentor across the organization to improve social media integration and usage.
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.

Job Satisfaction for Social Media Director

3.8 out of 5
(139)
Highly Satisfied
7Reviews

Popular Employer Salaries for Social Media Director

Career Paths

Explore the most common career paths for Social Media Director. Thickness and color of lines indicates popularity of movement from one job to the next. Visit our career path planner to research other job paths.
Social Media Director
More common (> 20%)
Somewhat common (8 - 20%)
Less common (< 8%)

Social Media Director Job Listings

Search for more jobs
Search

What Are Popular Skills for Social Media Directors?

Skills in Social Media Marketing, Strategic Marketing, Marketing Communications and People Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Optimization.

What is the Pay by Experience Level for Social Media Directors?

An entry-level Social Media Director with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $44,562 based on 14 salaries. An early career Social Media Director with 1-4 years of experience earns an average total compensation of $53,573 based on 272 salaries. A mid-career Social Media Director with 5-9 years of experience earns an average total compensation of $81,125 based on 304 salaries. An experienced Social Media Director with 10-19 years of experience earns an average total compensation of $101,472 based on 151 salaries. In their late career (20 years and higher), employees earn an average total compensation of $110,419.
Employees with Social Media Director in their job title in San Francisco, California earn an average of 71.6% more than the national average. These job titles also find higher than average salaries in New York, New York (45.5% more) and Los Angeles, California (24.7% more). The lowest salaries can be found in Dallas, Texas (18.2% less), Austin, Texas (14.3% less) and Atlanta, Georgia (4.1% less).

Years of Experience

This data is based on 757 survey responses.
Entry Level
1.8%
Early Career
35.9%
Mid Career
40.2%
Experienced
19.9%
Late Career
2.1%