$72,015
Avg. Salary
$16.57
Avg. Hourly Rate

Average additional compensation:

$7,148

Bonus

$6,878

Profit Sharing

$6,750

Commission

What am I worth?
How should I pay?

The average pay for a Social Media Director is $16.57 per hour.

The average pay for a Social Media Director is $72,015 per year.

$10.15
10%
$16.57
50%
$29.02
90%
MEDIAN $16.57
$37k
10%
$72k
50%
$126k
90%
MEDIAN $72,015
$37,305 - $125,991
$37K
$72K
$130K
MEDIAN: $72,015
10%
50%
90%

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$10.15 - $29.02
$10
$17
$29
MEDIAN: $16.57
10%
50%
90%

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$0$131K
Salary $37,305 - $125,991
Bonus $991 - $21,785
Profit Sharing $1,479 - $19,528
Commission $6,750
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,642 - $131,366
  • Country: United States
  • Currency: USD
  • Updated: 5 Jan 2019
  • Individuals Reporting: 641
Hourly Data $0$50
Hourly Rate $10.15 - $29.02
Hourly Tips $3.25
Overtime $14.90 - $50.34
Annual Data $0$131K
Bonus $991 - $21,785
Commission $6,750
Profit Sharing $1,479 - $19,528
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,642 - $131,366
  • Country: United States
  • Currency: USD
  • Updated: 5 Jan 2019
  • Individuals Reporting: 102

Job Description for Social Media Director

Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinterest, the social media director is expected to consistently represent the company and its brands or services in direct communications with existing and potential customers.

Read More...
Social Media Director Tasks
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.
  • Train and mentor across the organization to improve social media integration and usage.
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.

Social Media Director Job Listings

Popular Skills for Social Media Director

Pay by Experience Level for Social Media Director

Pay by Experience for a Social Media Director has a positive trend. An entry-level Social Media Director with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 184 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Social Media Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $78,000 based on 180 salaries. An experienced Social Media Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $93,000 based on 64 salaries. A Social Media Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $80,000 based on 13 salaries.

Pay Difference by Location

National Average: $66,801

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Social Media Director

Gender

Female
69 %
Male
31 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 129 votes.
Less than 1 year
2%
1-4 years
36%
5-9 years
43%
10-19 years
16%
20 years or more
2%

Experience Affects Social Media Director Salaries

▲39%

Late-Career
▲20%

▲17%

National Average
$67,000

▼25%

Skills That Affect Social Media Director Salaries

Online Marketing
▲26%



National Average
$67,000


People Management
▼7%



▼28%


Web Content Management
▼55%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 129 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
2%
1-4 years
36%
5-9 years
43%
10-19 years
16%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 75%
dental benefits
Dental: 65%
vision benefits
Vision: 57%
no benefits
None: 23%