Average Social Media Director Salary

Avg. Base Salary (USD)

The average salary for a Social Media Director is $77,971

Base Salary
$45k - $133k
$977 - $21k
Profit Sharing
$1k - $5k
$0 - $4k
Total Pay
$37k - $137k
Is Average Social Media Director Salary your job title? Find out what you should be paid
Use our tool to get a personalized report on your market worth.What's this?
United States (change)
How it works:
Enter city & years of experience
Add pay factors like skills & education
Find your market worth with a report tailored to you

What is the Pay by Experience Level for Social Media Directors?

What Do Social Media Directors Do?

Social Media Director Tasks
  • Develop and implement a comprehensive social media strategy, including projects and metrics.
  • Handle brand and image crises rapidly to preserve networks and perception.
  • Train and mentor across the organization to improve social media integration and usage.
  • Create reports and integrate internal and external data and trends to guide initiatives.
  • Lead social media projects, enforcing standards and monitoring progress.
Find your market worth – how it works:

How do Social Media Directors Rate Their Jobs?

3.8 out of 5
Highly Satisfied
Based on 124 responses, the job of Social Media Director has received a job satisfaction rating of 3.78 out of 5. On average, Social Media Directors are highly satisfied with their job.