The average salary for a Social Media Director is $71,264.
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What Do Social Media Directors Do?
Companies and organizations use social media directors to help build brand loyalty, form a customer service strategy, and assist with building a larger market share and brand awareness. The social media director normally interacts with marketing, customer service, sales, and branding managers to help form a consistent and effective strategy that uses social media to help these departments execute their respective goals. Using social media platforms such as Facebook, Twitter, Instagram, and Pinte…Read more
Social Media Director Tasks
- Develop and implement a comprehensive social media strategy, including projects and metrics.
- Handle brand and image crises rapidly to preserve networks and perception.
- Train and mentor across the organization to improve social media integration and usage.
- Create reports and integrate internal and external data and trends to guide initiatives.
- Lead social media projects, enforcing standards and monitoring progress.
Job Satisfaction for Social Media Director
Popular Employer Salaries for Social Media Director
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Somewhat common (8 - 20%)
Social Media Director Job Listings
What Are Popular Skills for Social Media Directors?
Skills in Social Media Marketing, Strategic Marketing, Marketing Communications and People Management are correlated to pay that is above average. Skills that pay less than market rate include Social Media Optimization.
What is the Pay by Experience Level for Social Media Directors?
An entry-level Social Media Director with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $44,562 based on 14 salaries. An early career Social Media Director with 1-4 years of experience earns an average total compensation of $53,573 based on 272 salaries. A mid-career Social Media Director with 5-9 years of experience earns an average total compensation of $81,125 based on 304 salaries. An experienced Social Media Director with 10-19 years of experience earns an average total compensation of $101,472 based on 151 salaries. In their late career (20 years and higher), employees earn an average total compensation of $110,419.
Pay Difference by Location
Employees with Social Media Director in their job title in San Francisco, California earn an average of 71.6% more than the national average. These job titles also find higher than average salaries in New York, New York (45.5% more) and Los Angeles, California (24.7% more). The lowest salaries can be found in Dallas, Texas (18.2% less), Austin, Texas (14.3% less) and Atlanta, Georgia (4.1% less).
Years of Experience
This data is based on 757 survey responses.