Vice President (VP), Marketing, Communications, & Development Salary

VPs of Marketing, Communications, & Development in the United States can expect wages of $115K annually on average. Location is the biggest factor affecting pay for this group, followed by tenure. Most workers in this position report high levels of job satisfaction. Women make up a slight majority of VPs of Marketing, Communications, & Development (57 percent) survey respondents. A strong majority report receiving medical coverage from their employers and the greater part collect dental insurance. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.

$64,943 - $173,235
$65K
$100K
$170K
MEDIAN: $104,577
10%
50%
90%

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$0$228K
Salary $64,943 - $173,235
Bonus $298 - $83,838
Profit Sharing $10,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$64,943 - $228,077
  • Country: United States
  • Currency: USD
  • Updated: 20 Nov 2017
  • Individuals Reporting: 37

Job Description for Vice President (VP), Marketing, Communications, & Development

Vice presidents (VP) of marketing, communications, and development are responsible for overseeing the advancement of all communications and marketing efforts on behalf of their organization. These VPs oversee a group of marketing and communication professionals to reach all company goals within given time-frames, and must provide strong leadership to motivate their employees to increase company profitability and brand loyalty by increasing client satisfaction.

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Vice President (VP), Marketing, Communications, & Development Tasks

  • Oversee staff operations, business planning and budget development.
  • Develop and maintain relationships with decision makers of new and existing clients, and media outlets.
  • Research and analyze target markets to develop strategic and tactical plans to grow the business.
  • Plan, direct and set the strategic direction of marketing and business development initiatives within an organization.
  • Develop pricing strategies and media relations plan, balancing firm objectives and customer satisfaction.

Vice President (VP), Marketing, Communications, & Development Job Listings

Popular Skills for Vice President (VP), Marketing, Communications, & Development


VPs of Marketing, Communications, & Development report using a wide range of professional skills. Most notably, skills in Product Development, Strategic Marketing, Branding, and Marketing Communications are correlated to pay that is above average. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Fundraising and Marketing Communications also typically command lower compensation. Most people familiar with Marketing Communications also know Fundraising.

Pay by Experience Level for Vice President (VP), Marketing, Communications, & Development

Pay by Experience for a Vice President (VP), Marketing, Communications, & Development has a positive trend. An entry-level Vice President (VP), Marketing, Communications, & Development with less than 5 years of experience can expect to earn an average total compensation of $62,000 based on 21 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Vice President (VP), Marketing, Communications, & Development with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $81,000 based on 16 salaries. An experienced Vice President (VP), Marketing, Communications, & Development which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $129,000 based on 44 salaries. A Vice President (VP), Marketing, Communications, & Development with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $166,000 based on 29 salaries.

Pay Difference by Location

National Average: $107,737

Larger city markers indicate a job is popular in that location.

For VPs of Marketing, Communications, & Development, working in the bustling city of New York has its advantages, including an above-average pay rate. VPs of Marketing, Communications, & Development will also find cushy salaries in San Francisco (+3 percent) and Los Angeles (+3 percent). VPs of Marketing, Communications, & Development in Nashville earn salaries far below the national average by 26 percent, proving that geography overwhelmingly affects the pay scale for those in this field.

Vice President (VP), Marketing, Communications, & Development Reviews

Q: What is it like working as a Vice President (VP), Marketing, Communications, & Development?

Vice President (VP), Marketing, Communications, & Development in Palm Beach:
"Happy VP of Branding."
Pros: I like that I have autonomy and that my Boss trusts me. I love that I can do everything...from product launches, to packaging to videos.
Cons: That I am sometimes accountable for things...that I have not yet been made responsible.

Vice President (VP), Marketing, Communications, & Development in New York:
"Creative, exciting, satisfying, fun, bold."
Pros: Creative freedom.
Cons: I am underpaid and handle way more than I am paid for.

Related Job Salaries

Key Stats for Vice President (VP), Marketing, Communications, & Development

Gender

Female
62 %
Male
38 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.
5-9 years
14%
10-19 years
59%
20 years or more
27%

Experience Affects Vice President (VP), Marketing, Communications, & Development Salaries

▲55%

▲19%

National Average
$108,000

▼24%

Entry-Level
▼43%

Skills That Affect Vice President (VP), Marketing, Communications, & Development Salaries

Product Development
▲32%


▲10%


National Average
$108,000

▼5%

Marketing Management
▼21%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 8 votes.

Gender

Female
62 %
Male
38 %

Years of Experience

5-9 years
14%
10-19 years
59%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 66%
vision benefits
Vision: 59%
no benefits
None: 10%