Advertising Account Planners in the United States can expect to earn an average of $48K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Advertising Account Planners making up 73 percent. Advertising Account Planners largely appreciate their work and find this position highly satisfactory. Medical benefits are awarded to almost all, and a large number earn dental coverage. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$30,521 - $80,000
$31K
$48K
$80K
MEDIAN: $48,237
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$27K$54K$81K
Salary
$30,521 - $80,000  
   
Bonus
$4,000  
Commission
$10,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,767 - $78,906  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 29

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United States (change)

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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client's target audience.
  • Work together with clients to establish an advertising campaign's objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.

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Popular Skills for Account Planner, Advertising


Professional skills reported by Advertising Account Planners are few in number. Those who have experience with Strategic Marketing, Client Interaction, and Market Research can expect to be compensated well for these skills. At the other end of the pay range are skills like Market Research. Most people familiar with Market Research also know Client Interaction.

Related Job Salaries

Key Stats for Account Planner, Advertising

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.
067
Less than 1 year
6%
1-4 years
68%
5-9 years
10%
10-19 years
16%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 132%

Mid-Career
up arrow 51%

National Average
$50,000


Skills That Affect Account Planner, Advertising Salaries

Strategic Marketing
up arrow 1%

Client Interaction
up arrow 1%

National Average
$50,000

Market Research
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
6%
1-4 years
68%
5-9 years
10%
10-19 years
16%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 84%
vision benefits
Vision: 68%
dental benefits
None: 4%
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