Account Planner, Advertising Salary
Earnings for Advertising Account Planners in the United States come in at around $45K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Nearly all receive medical and dental insurance and a strong majority get vision plans. It's worth noting that most people in this role find their work both fulfilling and enjoyable. Female Advertising Account Planners make up most of the survey respondents at 71 percent. This snapshot results from replies to PayScale's salary survey.
|Salary||$30,304 - $91,231|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,521 - $90,000|
Job Description for Account Planner, Advertising
Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.Read More...
Most advertising account planners have a bachelor's degree in marketing, advertising, business, sales or another relevant field. Experience in account planning is generally required or preferred as well. Advertising account planners must have excellent verbal and written communication skills, work well within a team and have strong leadership skills. They are good strategic and critical thinkers, as well as creative thinkers. Good research and analytical skills are needed, as is the ability to meet deadlines, work independently, and use organizational skills.
The working environment for an advertising account planner is normally the offices of an advertising agency, which can be a full-service, digital, direct mail or media agency. They usually work during normal business hours, and travel to meet clients may be required occasionally. Advertising account planners generally work with supervisors, marketing directors, clients and customers.
Account Planner, Advertising Tasks
- Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
- Conduct research to determine the best strategies for reaching the client's target audience.
- Work together with clients to establish an advertising campaign's objectives, target audience, and message.
- Keep clients briefed on advertising project progress and receive feedback from clients.
- Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
Popular Skills for Account Planner, Advertising
Survey takers who work as Advertising Account Planners usually report a few specific skills. Strategic Marketing and Client Interaction are considered valuable skills and can increase employee pay by 10 percent and 9 percent, respectively. Those familiar with Market Research also tend to know Client Interaction.
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Key Stats for Account Planner, Advertising
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