Account Planner, Advertising Salary

Earnings for Advertising Account Planners in the United States come in at around $45K annually on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Nearly all receive medical and dental insurance and a strong majority get vision plans. It's worth noting that most people in this role find their work both fulfilling and enjoyable. Female Advertising Account Planners make up most of the survey respondents at 71 percent. This snapshot results from replies to PayScale's salary survey.

$30,304 - $91,231
$30K
$45K
$91K
MEDIAN: $45,009
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$30,304 - $91,231  
   
Bonus
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,521 - $90,000  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 27

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United States (change)

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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client's target audience.
  • Work together with clients to establish an advertising campaign's objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.

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Popular Skills for Account Planner, Advertising


Survey takers who work as Advertising Account Planners usually report a few specific skills. Strategic Marketing and Client Interaction are considered valuable skills and can increase employee pay by 10 percent and 9 percent, respectively. Those familiar with Market Research also tend to know Client Interaction.

Related Job Salaries

Key Stats for Account Planner, Advertising

Gender

Female
71 %
Male
29 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.
Less than 1 year
7%
1-4 years
69%
5-9 years
7%
10-19 years
17%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Account Planner, Advertising Salaries

Experienced
▲152%

▲64%

National Average
$46,000

▼3%

Skills That Affect Account Planner, Advertising Salaries


Client Interaction
▲9%


National Average
$46,000

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
7%
1-4 years
69%
5-9 years
7%
10-19 years
17%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 87%
vision benefits
Vision: 78%
no benefits
None: 4%
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