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Account Planner, Advertising Salary (United States)

Average Advertising Account Planners in the United States make around $49K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Advertising Account Planners, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Women account for the majority of Advertising Account Planners who responded to the questionnaire — 62 percent to be exact. Participants in PayScale's salary questionnaire provided the particulars of this report.
Account Planner, Advertising Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$32,531 - $100,899
(Median)
33K
49K
72K
100K
MEDIAN: $49,130
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$32,531 - $100,899  
   
Bonus
$0.00 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,045 - $102,021  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 171
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United States (change)

Job Description for Account Planner, Advertising

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

Account Planner Job Listings

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Popular Skills for Account Planner, Advertising

Advertising Account Planners who responded to the survey report just a handful of professional skills. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Strategic Marketing. Most people who know Market Research also know Client Interaction.

Pay Difference By Location

Chicago
up arrow 41%
San Francisco
up arrow 17%
New York
up arrow 6%
National Average
$50,000
Boston
up arrow 3%
Dallas
up arrow 7%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 41 percent, Advertising Account Planners in Chicago receive some of the highest pay in the country. Advertising Account Planners will also find cushy salaries in San Francisco (+17 percent) and New York (+6 percent). The smallest paychecks in the market, 7 percent south of the national average, can be found in Dallas.

Related Job Salaries

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Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 122%
Mid-Career
up arrow 43%
National Average
$50,000

Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 1%
Market Research
0%
National Average
$50,000
Strategic Marketing
up arrow 11%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 40 votes.

Gender

Female
62%
female alumni
 
Male
38%
male alumni

Years of Experience

Less than 1 year
7%
1-4 years
54%
5-9 years
25%
10-19 years
11%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 66% employee benefits None: 9%