Account Planner, Advertising Salary

The average Advertising Account Planner in the United States earns approximately $49K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a majority. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 59 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$30,489 - $92,364
(Median)
$30K
$49K
$92K
MEDIAN: $49,021
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$30,489 - $92,364  
   
Bonus
$0.00 - $10,067  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,487 - $92,123  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 117
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

Read More...

Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

Account Planner Job Listings

Search for more jobs:

Popular Skills for Account Planner, Advertising


Job skills reported by Advertising Account Planners are limited. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. Skills that pay less than market rate include Strategic Marketing. Most people who know Market Research also know Client Interaction.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 130%

Mid-Career
up arrow 50%

National Average
$50,000


Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 3%

National Average
$50,000

Market Research
up arrow 1%

Strategic Marketing
up arrow 5%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
10%
1-4 years
55%
5-9 years
23%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 83%
medical benefits
Vision: 67%
dental benefits
None: 9%
ADVERTISEMENT