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Account Planner, Advertising Salary

In a profession for which the median take-home is approximately $50K, over a third of overall earnings for Advertising Account Planners arrives through commissions. Career length is the biggest factor affecting pay for this group, followed by geography. Work is enjoyable for Advertising Account Planners, who typically claim high levels of job satisfaction. Female Advertising Account Planners survey participants are more prevalent than men — 61 percent of professionals. Medical benefits are awarded to nearly all, and most earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.

$31,111 - $105,529
(Median)
$31K
$49K
$110K
MEDIAN: $48,769
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$31,111 - $105,529  
   
Bonus
$0.00 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,050 - $104,981  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 148

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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

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Popular Skills for Account Planner, Advertising


Advertising Account Planners who responded to the survey indicated only a few skills that they use on the job. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. Skills that pay less than market rate include Strategic Marketing. Most people skilled in Market Research are similarly competent in Client Interaction.

Related Job Salaries

United States (change)

Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 137%

Mid-Career
up arrow 47%

National Average
$50,000


Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 4%

Market Research
up arrow 3%

National Average
$50,000

Strategic Marketing
up arrow 9%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 31 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
8%
1-4 years
54%
5-9 years
26%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 93% dental benefits Dental: 83%
vision benefits Vision: 66% employee benefits None: 7%
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