Account Planner, Advertising Salary
Median pay for Advertising Account Planners in the United States is around $48K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Advertising Account Planners, who typically claim high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. Men are in the minority of survey respondents, with female Advertising Account Planners making up 75 percent. This overview is based on answers to PayScale's salary questionnaire.
Job Description for Account Planner, Advertising
Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.Read More...
Most advertising account planners have a bachelor's degree in marketing, advertising, business, sales or another relevant field. Experience in account planning is generally required or preferred as well. Advertising account planners must have excellent verbal and written communication skills, work well within a team and have strong leadership skills. They are good strategic and critical thinkers, as well as creative thinkers. Good research and analytical skills are needed, as is the ability to meet deadlines, work independently, and use organizational skills.
The working environment for an advertising account planner is normally the offices of an advertising agency, which can be a full-service, digital, direct mail or media agency. They usually work during normal business hours, and travel to meet clients may be required occasionally. Advertising account planners generally work with supervisors, marketing directors, clients and customers.
Account Planner, Advertising Tasks
- Keep clients briefed on advertising project progress and receive feedback from clients.
- Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
- Work together with clients to establish an advertising campaign's objectives, target audience, and message.
- Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
- Conduct research to determine the best strategies for reaching the client's target audience.
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Popular Skills for Account Planner, Advertising
Professional skills reported by Advertising Account Planners are few in number. Those who have experience with Client Interaction, Strategic Marketing, and Market Research can expect to be compensated well for these skills. At the other end of the pay range are skills like Market Research. Most people experienced in Market Research also know Client Interaction.