Account Planner, Advertising Salary

Average Advertising Account Planners in the United States make around $48K annually. Experience level is the biggest factor affecting pay for this group, followed by geography. This field is filled with high levels of job satisfaction; most Advertising Account Planners are happy with their jobs. Female Advertising Account Planners make up most of the survey respondents at 73 percent. Nearly all get medical and dental insurance, and a strong majority get vision plans, too. Respondents to the PayScale salary survey provided the data for this report.

$30,201 - $81,703
$30K
$48K
$82K
MEDIAN: $47,859
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$30,201 - $81,703  
   
Bonus
$4,000  
Commission
$10,800  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,410 - $80,537  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 26
© PayScale, Inc. @ www.payscale.com

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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client's target audience.
  • Work together with clients to establish an advertising campaign's objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.

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Popular Skills for Account Planner, Advertising


Job skills reported by Advertising Account Planners are limited. Those who have experience with Strategic Marketing, Client Interaction, and Market Research can expect to be compensated well for these skills. Skills that pay less than market rate include Market Research. For most people, competency in Market Research indicates knowledge of Client Interaction.

Related Job Salaries

Key Stats for Account Planner, Advertising

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.
Less than 1 year
7%
1-4 years
64%
5-9 years
11%
10-19 years
18%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Account Planner, Advertising Salaries

Experienced
▲134%

▲52%

National Average
$49,000

▼10%

Skills That Affect Account Planner, Advertising Salaries


Client Interaction
▲1%

National Average
$49,000


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 2 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
7%
1-4 years
64%
5-9 years
11%
10-19 years
18%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 86%
vision benefits
Vision: 73%
dental benefits
None: 5%
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