Account Planner, Advertising Salary

Commissions comprise a big part of overall income for Advertising Account Planners. The median take-home amount in this area is around $50K, and on average, more than a third of that final number comes from commissions. Career length and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Advertising Account Planners, who typically claim high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$30,799 - $106,521
(Median)
$31K
$49K
$110K
MEDIAN: $49,191
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$30,799 - $106,521  
   
Bonus
$0.00 - $9,933  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,789 - $105,298  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 136
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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

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Popular Skills for Account Planner, Advertising


Survey results show that Advertising Account Planners typically report just a few professional skills. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. Skills that seem to negatively impact pay include Strategic Marketing. It is often found that people who know Market Research are also skilled in Client Interaction.

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Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 130%

Mid-Career
up arrow 48%

National Average
$50,000


Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 3%

Market Research
up arrow 2%

National Average
$50,000

Strategic Marketing
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 25 votes.

Gender

Female
59 %
Male
41 %

Years of Experience

Less than 1 year
8%
1-4 years
55%
5-9 years
24%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 82%
vision benefits Vision: 67% employee benefits None: 8%
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