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Account Planner, Advertising Salary

The average Advertising Account Planner in the United States can expect to rake in roughly $49K per year. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Female Advertising Account Planners survey participants are more prevalent than men — 61 percent of professionals. Job satisfaction is high and work is enjoyable for most Advertising Account Planners. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to more than half. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$31,146 - $104,964
(Median)
$31K
$49K
$100K
MEDIAN: $48,826
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$31,146 - $104,964  
   
Bonus
$0.00 - $9,814  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,079 - $104,670  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 149

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Job Description for Account Planner, Advertising

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

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Popular Skills for Account Planner, Advertising


Job skills reported by Advertising Account Planners are limited. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. Skills that pay less than market rate include Strategic Marketing. Most people who know Market Research also know Client Interaction.

Related Job Salaries

United States (change)

Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 122%

Mid-Career
up arrow 49%

National Average
$49,000


Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 1%

Market Research
0%

National Average
$49,000

Strategic Marketing
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 31 votes.

Gender

Female
61 %
Male
39 %

Years of Experience

Less than 1 year
8%
1-4 years
55%
5-9 years
25%
10-19 years
10%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 82%
vision benefits Vision: 66% employee benefits None: 8%