An Account Planner, Advertising earns an average salary of $51,152 per year. Most people with this job move on to other positions after 20 years in this field. A skill in Strategic Planning is associated with high pay for this job. Experience strongly influences income for this job.
Account Planner, Advertising Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$33,535 - $101,678
(Median)
34K
51K
74K
100K
MEDIAN: $51,151
10%
50%
75%
90%
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Account Planner, Advertising Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.76 - $26.22
(Median)
9
16
20
26
MEDIAN: $19.00
10%
25%
50%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$33,535 - $101,678  
   
Bonus
$101.37 - $10,050  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,500 - $102,236  
PayScale
Country: United States | Currency: USD | Updated: 17 Apr 2014 | Individuals Reporting: 278
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$9.76 - $26.22  
   
Overtime
$13.88 - $24.42  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$101.37 - $10,050  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,500 - $102,236  
PayScale
Country: United States | Currency: USD | Updated: 17 Apr 2014 | Individuals Reporting: 278
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Job Description for Account Planner, Advertising
  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.
Read more about: Market Research Analysts
Popular Skills for Account Planner, Advertising
Pay Difference By Location
Chicago
up arrow 33%
San Francisco
up arrow 33%
New York
up arrow 11%
National Average
$51,000
Boston
up arrow 5%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 123%
Mid-Career
up arrow 40%
National Average
$51,000

Skills That Affect Account Planner, Advertising Salaries

Strategic Planning
up arrow 50%
National Average
$51,000
Market Research
up arrow 4%
Strategic Marketing
up arrow 17%
Client Interaction
up arrow 20%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 64 votes.
Gender
Female
61%
female alumni
 
Male
39%
male alumni
Years of Experience
Less than 1 year
6%
1-4 years
55%
5-9 years
26%
10-19 years
12%
20 years or more
2%
Common Health Benefits
medical benefits Medical: 91% dental benefits Dental: 80%
vision benefits Vision: 62% employee benefits None: 8%
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