Account Planner, Advertising Salary

Commissions constitute a big slice (over a third on average) of overall compensation for Advertising Account Planners, and the median take-home for this group lies near $50K. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is high and work is enjoyable for most Advertising Account Planners. Nearly all report receiving medical coverage from their employers and most collect dental insurance. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$30,716 - $102,765

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$30,716 - $102,765  
$0.00 - $9,978  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$30,690 - $103,730  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 122
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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.


Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

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Popular Skills for Account Planner, Advertising

Advertising Account Planners report a narrow range of specific skills. Those who have experience with Market Research, Client Interaction, and Strategic Marketing can expect to be compensated well for these skills. Skills that pay less than market rate include Strategic Marketing. Most people familiar with Market Research also know Client Interaction.

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Experience Affects Account Planner, Advertising Salaries

up arrow 130%

up arrow 49%

National Average

Skills That Affect Account Planner, Advertising Salaries

Market Research
up arrow 4%

Client Interaction

National Average

Strategic Marketing
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 18 votes.


59 %
41 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 68% employee benefits None: 9%