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Account Planner, Advertising Salary

Average Advertising Account Planners in the United States make around $49K per year. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Work is enjoyable for Advertising Account Planners, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Women account for the majority of Advertising Account Planners who responded to the questionnaire — 62 percent to be exact. Participants in PayScale's salary questionnaire provided the particulars of this report.
$32,531 - $100,899
MEDIAN: $49,130

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$32,531 - $100,899  
$0.00 - $9,863  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$33,045 - $102,021  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 171
United States (change)

Job Description for Account Planner, Advertising

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

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Popular Skills for Account Planner, Advertising

Advertising Account Planners who responded to the survey report just a handful of professional skills. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Strategic Marketing. Most people who know Market Research also know Client Interaction.

Related Job Salaries

Experience Affects Account Planner, Advertising Salaries

up arrow 122%

up arrow 43%

National Average

Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 1%

Market Research

National Average

Strategic Marketing
up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 40 votes.


62 %
38 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 91% dental benefits Dental: 83%
vision benefits Vision: 66% employee benefits None: 9%