Account Planner, Advertising Salary

Total annual pay for Advertising Account Planners is approximately $50K, and commissions account for a significant portion of this final number — over a third on average. Experience level is the biggest factor affecting pay for this group, followed by geography. Job satisfaction is reported as high by the vast majority of workers. Men are slightly outnumbered by their female counterparts who answered the questionnaire, who make up a slight majority at 58 percent. Nearly all report receiving medical coverage from their employers and most collect dental insurance. This report is based on responses to the PayScale salary survey.

$30,677 - $109,398

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$30,677 - $109,398  
   
Bonus
$0.00 - $9,955  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,671 - $107,073  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 130
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Job Description for Account Planner, Advertising

Advertising account planners develop plans for advertising campaigns to make sure they are effective and appropriate for the targeted demographic. They institute strategies to ensure the advertising campaigns reach the target audience and serve as experts in working with information to reach advertising goals. They work with consumers as partners in developing their campaign strategies and must fully understand the appeal or use of a product or service. Specific duties for account planners may include analyzing data from market reports, implementing market research, and suggesting new avenues of advertising research. They may meet with clients and present market strategies to them, as well as monitor sales figures in response to advertising campaigns to optimize profits.

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Account Planner, Advertising Tasks

  • Represent the needs of the client to the creative team to ensure the final product is consistent with client expectations.
  • Conduct research to determine the best strategies for reaching the client’s target audience.
  • Monitor the results of the advertising campaign to evaluate its effectiveness, and make changes when necessary.
  • Work together with clients to establish an advertising campaign’s objectives, target audience, and message.
  • Keep clients briefed on advertising project progress and receive feedback from clients.

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Popular Skills for Account Planner, Advertising


Advertising Account Planners who responded to the survey report just a handful of professional skills. Those who have experience with Client Interaction, Market Research, and Strategic Marketing can expect to be compensated well for these skills. At the other end of the pay range are skills like Strategic Marketing. Those proficient in Market Research are, more often than not, also skilled in Client Interaction.

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Experience Affects Account Planner, Advertising Salaries

Experienced
up arrow 129%

Mid-Career
up arrow 47%

National Average
$50,000


Skills That Affect Account Planner, Advertising Salaries

Client Interaction
up arrow 3%

Market Research
up arrow 1%

National Average
$50,000

Strategic Marketing
up arrow 10%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 24 votes.

Gender

Female
58 %
Male
42 %

Years of Experience

Less than 1 year
9%
1-4 years
53%
5-9 years
26%
10-19 years
11%
20 years or more
2%

Common Health Benefits

medical benefits Medical: 92% dental benefits Dental: 82%
vision benefits Vision: 68% employee benefits None: 8%
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