The duties performed by an associate media director vary by employer, but these professionals generally provide support to a media director in overseeing their company's communications efforts. Typical day-to-day responsibilities of an associate media director include developing strategies and tactics for selling products in the current market, seeking new business opportunities, and developing communications materials. They must also communicate with a variety of media agencies, direct and supervise subordinates, and communicate with clients and contractors as needed. Associate media directors help oversee media/communications materials released by their employer as well, ensuring they are free of typos and attractive to the target audience These professionals generally work in an office setting, although they may be required to travel to meet with clients. This position is generally full time and takes place during office hours, although overtime may be required to meet deadlines or attend events.
Associate Media Director Tasks
Conduct research to determine advertising trends and the best strategies for reaching the client’s target audience.
Direct and coordinate the work of project teams and ensure deadlines and quality standards are met.
Work with clients to plan and implement media strategies, propose project ideas, and keep clients up to date with project progress.
Monitor, evaluate, and report advertising campaign impact and results, making changes when necessary.