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Chief Marketing Officer (CMO) Salary

Chief Marketing Officers in the United States can look forward to a sizeable six-figure salary — around $155K per year on average. Total cash compensation to Chief Marketing Officers approaches anywhere from $81K on the lower end to $291K on the higher end; in exceptional cases, this can include more than $76K from bonuses and upwards of $30K from profit sharing. Residence and years of experience each impact pay for this group, with the former having the largest influence. Job satisfaction is reported as high by the vast majority of workers. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Chief Marketing Officers who participated in the survey are largely men, dominating at 63 percent. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$78,988 - $245,076
MEDIAN: $154,696

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$78,988 - $245,076  
$3,823 - $75,704  
Profit Sharing
$4,902 - $30,270  
$10,137 - $128,222  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$81,373 - $291,451  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 755

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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Survey results suggest that Chief Marketing Officers use a fairly large toolkit of professional skills. Most notably, skills in Online Marketing, Product Marketing, Strategic Marketing, and Branding are correlated to pay that is above average, with boosts between 7 percent and 15 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Business Development. Those familiar with Marketing Management also tend to know Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Chief Marketing Officers. Although individuals who have less than five years' experience earn $87K on average, people with five to 10 years benefit from a notably larger average of $133K. On average, Chief Marketing Officers make $182K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $200K.

Pay Difference by Location

With a pay rate for Chief Marketing Officers that is 33 percent greater than the national average, New York offers a comfortable salary for those in this profession. Chief Marketing Officers will also find cushy salaries in San Francisco (+19 percent), Chicago (+17 percent), Boston (+11 percent), and Atlanta (+10 percent). Compared to the national average, Orlando Chief Marketing Officers have considerably lower salaries, 38 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. A couple other locations with smaller-than-average paychecks include Denver (18 percent lower) and Washington (10 percent lower).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

United States (change)

Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

up arrow 4%

Marketing Management
up arrow 2%

Marketing Communications

Media / Public Relations

National Average

Sales Management
up arrow 1%

Social Media Marketing
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 127 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 66% employee benefits None: 9%