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Chief Marketing Officer (CMO) Salary (United States)

Chief Marketing Officers in the United States can look forward to a sizeable six-figure salary — around $173K per year. In the world of Chief Marketing Officers, overall cash earnings stretch from $80K near the bottom to $287K near the top; these packages encompass bonuses that run close to $75K and profit sharing that can (albeit rarely) exceed $29K, along with commissions approaching $69K. Residence is the biggest factor affecting pay for this group, followed by career length. Medical benefits are awarded to a solid majority, and most earn dental coverage. The majority of Chief Marketing Officers (65 percent) are men. Most workers in this position report high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
Chief Marketing Officer (CMO) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$76,517 - $241,048
MEDIAN: $152,365
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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$76,517 - $241,048  
$2,959 - $75,449  
Profit Sharing
$4,919 - $29,087  
$10,137 - $69,043  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$79,839 - $286,648  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 575
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.
Chief Marketing Officer (CMO) Tasks
  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Chief Marketing Officers report using a wide range of professional skills. Most notably, facility with Online Marketing, Product Marketing, and Branding are correlated to pay that is significantly above average, leading to increases of 25 percent, 16 percent, and 9 percent, respectively. Skills that seem to negatively impact pay include Media / Public Relations and Sales Management. Most people skilled in Marketing Management are similarly competent in Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience seems to be a major factor in determining the incomes of Chief Marketing Officers. Salaries for the relatively untried average out to around $82K, but survey participants with five to 10 years of experience earn a significantly higher median of $137K. Chief Marketing Officers see a median salary of $176K after reaching one to two decades on the job. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $195K. Chief Marketing Officers with more than 20 years in the field are most commonly found while those with 10 to 20 years of experience are harder to spot. The rarest group is those with one to 10 years of experience.

Pay Difference By Location

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National Average
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Larger circles over a city indicate a job is popular in that location.
New York is home to an above-average pay rate for Chief Marketing Officers, 40 percent higher than the national average. Those in search of high salaries should also consider checking out cities like Chicago, Philadelphia, Los Angeles, and Miami, top-paying markets where Chief Marketing Officers rake in more than the national norm (+16 percent, +16 percent, +15 percent, and +15 percent). Chief Marketing Officers' salaries are heavily influenced by location — Chief Marketing Officers in Orlando bring in salaries that are 37 percent lower than the national average. Employers also pay below the national average in Denver (21 percent lower) and Washington (10 percent lower).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?
Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

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Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Online Marketing
up arrow 25%
Product Marketing
up arrow 16%
Marketing Communications
up arrow 3%
Business Development
National Average
Sales Management
up arrow 10%
Media / Public Relations
up arrow 19%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 106 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 65% employee benefits None: 10%