Chief Marketing Officer (CMO) Salary (United States)

Average pay for a Chief Marketing Officer in the United States is considerable, rounding six figures at $173,071 per year. Bonuses, profit sharing, and commission all factor into final incomes for Chief Marketing Officers. Ranging between $79,839 near the bottom and $286,648 near the top, total earnings can include up to $77K from bonuses and up to $29K from profit sharing, with a high-performing minority reaping commissions of $69K. Geographic location and career length each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to the greater part, and most earn dental coverage. The majority of workers are highly satisfied with their job. Replies to PayScale's salary questionnaire form the basis for this summary.
Chief Marketing Officer (CMO) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$76,517 - $241,048
MEDIAN: $152,365
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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$76,517 - $241,048  
$2,959 - $75,449  
Profit Sharing
$4,919 - $29,087  
$10,137 - $69,043  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$79,839 - $286,648  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 575
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.
Chief Marketing Officer (CMO) Tasks
  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Chief Marketing Officers seem to require a number of specific skills. Most notably, facility with Online Marketing, Product Marketing, and Branding are correlated to pay that is significantly above average, leading to increases of 25 percent, 16 percent, and 9 percent, respectively. Skills that seem to negatively impact pay include Media / Public Relations and Sales Management. Those familiar with Marketing Management also tend to know Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Chief Marketing Officers, experience in the field tends to play a major role in salary negotiations; pay increases with more experience. From $82K to $137K, starting salaries exceed six figures after five to 10 years. Compensation is $177K after 10 to 20 years. Chief Marketing Officers who stay in the field for several decades see their salaries grow less quickly after 20 years, with incomes eventually hovering around $195K. Chief Marketing Officers with more than 20 years in the field are most commonly found while those with 10 to 20 years of experience are harder to spot. The rarest group is those with one to 10 years of experience.

Pay Difference By Location

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National Average
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Larger circles over a city indicate a job is popular in that location.
New York offers some of the highest pay in the country for Chief Marketing Officers, 40 percent above the national average. Chicago, Philadelphia, Los Angeles, and Miami are a few other cities that offer generous salaries, with Chief Marketing Officers earning around 16 percent, 16 percent, 15 percent, and 15 percent more than average. Location is a huge contributor to overall pay, with Chief Marketing Officers in Orlando earning a whopping 37 percent below the national average. Employers also pay below the national average in Denver (-21 percent) and Washington (-10 percent).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?
Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Online Marketing
up arrow 25%
Product Marketing
up arrow 16%
Marketing Communications
up arrow 3%
Business Development
National Average
Sales Management
up arrow 10%
Media / Public Relations
up arrow 19%

Job Satisfaction

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Extremely satisfied
Rated 5 out of 5 based on 106 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 65% employee benefits None: 10%
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