Chief Marketing Officer (CMO) Salary

Compensation for Chief Marketing Officers in the United States is generous, with average pay surpassing six figures annually ($165K). Total incomes of Chief Marketing Officers incorporate potential for, in a few cases, more than $93K from bonuses and close to $49K from profit sharing; these performance components cause packages to range between $83K and $316K. Location and tenure each impact pay for this group, with the former having the largest influence. The majority of workers are highly satisfied with their job. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. There are more male Chief Marketing Officers than female among those who completed the questionnaire, making up 62 percent. The information for this snapshot was generated by responses to the PayScale salary survey.
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$80,253 - $253,036
MEDIAN: $164,601

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$80,253 - $253,036  
$4,975 - $92,792  
Profit Sharing
$4,000 - $48,796  
$5,034 - $129,128  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$82,927 - $316,117  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,003
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Chief Marketing Officers seem to require a number of specific skills. Most notably, skills in Product Marketing, Online Marketing, Strategic Marketing, and Media / Public Relations are correlated to pay that is above average, with boosts between 6 percent and 10 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing. Most people skilled in Branding are similarly competent in Marketing Management.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Chief Marketing Officers with a rich background of experience are typically rewarded with larger paychecks. Professionals with less than five years' experience earn a median of $97K annually, but folks with five to 10 years under their belts report a weighty six-figure median of $133K. Chief Marketing Officers claiming one to two decades of experience make an estimated median of $190K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $214K.

Pay Difference by Location

National Average: $187,207

Larger city markers indicate a job is popular in that location.

Chief Marketing Officers will find that New York offers an impressive pay rate, one which exceeds the national average by 33 percent. Chief Marketing Officers will also find cushy salaries in San Francisco (+29 percent), Atlanta (+14 percent), Boston (+12 percent), and Chicago (+8 percent). Chief Marketing Officers' salaries are heavily influenced by location — Chief Marketing Officers in Orlando bring in salaries that are 42 percent lower than the national average. Workers in Washington and Denver earn salaries that trail the national average for those in this profession (19 percent less and 17 percent less, respectively).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

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Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Media / Public Relations
up arrow 4%

up arrow 3%

Marketing Management
up arrow 2%

Sales Management
up arrow 2%

National Average

Marketing Communications
up arrow 1%

Business Development
up arrow 3%

Social Media Marketing
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 119 votes.


38 %
62 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 66%
dental benefits
None: 11%