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Chief Marketing Officer (CMO) Salary (United States)

Average pay for Chief Marketing Officers in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($174K). With some bonuses approaching $76K and certain profit sharing proceeds approaching $30K, overall incomes of Chief Marketing Officers spread between $80K and $286K depending on individual performance. Residence is the biggest factor affecting pay for this group, followed by tenure. Job satisfaction is high and work is enjoyable for most Chief Marketing Officers. Male Chief Marketing Officers who responded to the survey are more common than women; more than half (64 percent) are men. Medical benefits are awarded to most, and a strong majority earn dental coverage. Respondents to the PayScale salary survey provided the data for this report.
Chief Marketing Officer (CMO) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$78,310 - $242,270
MEDIAN: $154,008
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National Salary Data

XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$78,310 - $242,270  
$2,980 - $75,854  
Profit Sharing
$4,941 - $30,134  
$10,067 - $69,531  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$80,300 - $286,030  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 653
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.
Chief Marketing Officer (CMO) Tasks
  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Survey results imply that Chief Marketing Officers put a diverse skill set to use. Most notably, facility with Online Marketing, Product Marketing, and Branding are correlated to pay that is significantly above average, leading to increases of 21 percent, 15 percent, and 8 percent, respectively. Skills that pay less than market rate include Social Media Marketing and Business Development. Most people who know Marketing Management also know Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Chief Marketing Officers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Although employees with less than five years' experience earn around $83K on average, the five-to-10 year group has a much higher, six-figure median of $134K. Chief Marketing Officers with one to two decades of relevant experience report an average salary of approximately $180K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $196K.

Pay Difference By Location

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Larger circles over a city indicate a job is popular in that location.
New York offers some of the highest pay in the country for Chief Marketing Officers, 37 percent above the national average. Chief Marketing Officers can also look forward to large paychecks in cities like Chicago (+18 percent), San Francisco (+16 percent), Los Angeles (+14 percent), and Miami (+14 percent). Chief Marketing Officers' salaries are heavily influenced by location — Chief Marketing Officers in Orlando bring in salaries that are 37 percent lower than the national average. Employers in Denver and Washington also lean toward paying below-median salaries (11 percent lower and 10 percent lower, respectively).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?
Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

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Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Product Marketing
up arrow 15%
Media / Public Relations
up arrow 6%
Marketing Communications
up arrow 3%
Sales Management
National Average
Social Media Marketing
up arrow 14%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 117 votes.


female alumni
male alumni

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 66% employee benefits None: 9%