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Chief Marketing Officer (CMO) Salary

Wages for Chief Marketing Officers in the United States are generous, with average pay above six figures ($156K) per year. With some bonuses approaching $75K and certain profit sharing proceeds approaching $30K, overall incomes of Chief Marketing Officers spread between $82K and $295K depending on individual performance. Location and experience level each impact pay for this group, with the former having the largest influence. For the most part, Chief Marketing Officers enjoy their work and report high levels of job satisfaction. Male Chief Marketing Officers who responded to the survey are more common than women; more than half (63 percent) are men. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. This snapshot results from replies to PayScale's salary survey.
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$78,893 - $245,528
MEDIAN: $155,884

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$78,893 - $245,528  
$3,879 - $75,434  
Profit Sharing
$3,973 - $30,067  
$10,213 - $127,233  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$81,516 - $294,705  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 791

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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Survey results suggest that Chief Marketing Officers put a wide range of professional skills to use. Most notably, skills in Online Marketing, Product Marketing, Strategic Marketing, and Branding are correlated to pay that is above average, with boosts between 8 percent and 16 percent. At the other end of the pay range are skills like Social Media Marketing, Sales Management, and Business Development. For most people, competency in Marketing Management indicates knowledge of Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Chief Marketing Officers. Individuals with fewer than five years of experience earn $86K on average, but those in the five-to-10 year group see a six-figure median of $129K. Chief Marketing Officers see a median salary of $182K after reaching one to two decades on the job. Chief Marketing Officers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $202K on average.

Pay Difference by Location

For Chief Marketing Officers, New York provides a pay rate that is 33 percent greater than the national average. Chief Marketing Officers will also find cushy salaries in San Francisco (+17 percent), Los Angeles (+16 percent), Boston (+13 percent), and Chicago (+12 percent). Chief Marketing Officers in Orlando earn salaries far below the national average by 39 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Denver (16 percent lower) and Miami (13 percent lower).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

United States (change)

Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Marketing Management
up arrow 1%

Media / Public Relations
up arrow 1%

National Average

Marketing Communications
up arrow 1%

Social Media Marketing
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 127 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 66% employee benefits None: 9%