Chief Marketing Officer (CMO) Salary

Average pay for Chief Marketing Officers in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($163K). Individual bonuses, profit sharing and commission for Chief Marketing Officers — as high as $93K, $56K and $31K, respectively — each contribute to the degree of variation within overall compensation, ranging from $80K to $305K. Geography and years of experience each impact pay for this group, with the former having the largest influence. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. Chief Marketing Officers who participated in the survey are largely men, dominating at 61 percent. The data in this summary comes from the PayScale salary survey.
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$78,977 - $251,649
$79K
$160K
$250K
MEDIAN: $163,132
10%
50%
90%

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$16.00 - $46.45
$20
MEDIAN: $20.35
50%

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$0$304K
Salary $78,977 - $251,649
Bonus $4,996 - $93,273
Profit Sharing $1,957 - $56,171
Commission $5,817 - $31,217
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$80,044 - $304,564
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 953
Hourly Data $0$58
Hourly Rate $20.35
Overtime $58.75
Annual Data $0$304K
Bonus $4,996 - $93,273
Commission $5,817 - $31,217
Profit Sharing $1,957 - $56,171
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$80,044 - $304,564
  • Country: United States
  • Currency: USD
  • Updated: 25 Jul 2017
  • Individuals Reporting: 9

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.

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Chief Marketing Officer (CMO) Tasks

  • Lead branding efforts for all organization products, across all forms of media.
  • Manage and build contacts and relationship base, including handing problems.
  • Analyze and interpret data on customers, buying practices and competitors.

Chief Marketing Officer (CMO) Job Listings

Popular Skills for Chief Marketing Officer (CMO)


Survey results imply that Chief Marketing Officers deploy a deep pool of skills on the job. Most notably, skills in Product Marketing, Branding, Strategy, and Media / Public Relations are correlated to pay that is above average, with boosts between 6 percent and 12 percent. Those listing Product Development as a skill should be prepared for drastically lower pay. Email Marketing and Market Research also typically command lower compensation. For most people, competency in Branding indicates knowledge of Marketing Management.

Pay by Experience Level for Chief Marketing Officer (CMO)

Pay by Experience for a Chief Marketing Officer (CMO) has a positive trend. An entry-level Chief Marketing Officer (CMO) with less than 5 years of experience can expect to earn an average total compensation of $88,000 based on 111 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Chief Marketing Officer (CMO) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $116,000 based on 194 salaries. An experienced Chief Marketing Officer (CMO) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $192,000 based on 486 salaries. A Chief Marketing Officer (CMO) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $215,000 based on 429 salaries.

Pay Difference by Location

National Average: $183,239

Larger city markers indicate a job is popular in that location.

With a pay rate for Chief Marketing Officers that is 36 percent greater than the national average, New York offers a comfortable salary for those in this profession. Chief Marketing Officers will also find cushy salaries in Boston (+32 percent), Atlanta (+28 percent), Denver (+28 percent), and San Francisco (+18 percent). Chief Marketing Officers in Orlando earn salaries far below the national average by 41 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Employers pay around 24 percent less in Austin and 20 percent less in Miami, below-median salaries for those in this field.

Chief Marketing Officer (CMO) Reviews

Q: What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Dallas:
"Amazing."
Pros: Culture. Team. Vision.
Cons: Unclear compensation package.

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

Key Stats for Chief Marketing Officer (CMO)

Gender

Female
39 %
Male
61 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 116 votes.
Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
35%
20 years or more
46%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Chief Marketing Officer (CMO) Salaries

▲17%

▲5%

National Average
$183,000

▼37%

▼52%

Skills That Affect Chief Marketing Officer (CMO) Salaries


▲7%


▲6%





National Average
$183,000





Market Research
▼21%

Email Marketing
▼40%

Product Development
▼48%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 116 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
35%
20 years or more
46%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 71%
vision benefits
Vision: 62%
no benefits
None: 14%
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