Chief Marketing Officer (CMO) Salary

Chief Marketing Officers in the United States see excellent average salaries — about $165K annually. In the world of Chief Marketing Officers, total cash compensation can vary between $83K and $316K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $93K and $49K, respectively. Geography and years of experience each impact pay for this group, with the former having the largest influence. For the most part, Chief Marketing Officers enjoy their work and report high levels of job satisfaction. Chief Marketing Officers who participated in the survey are largely men, dominating at 62 percent. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. The data in this summary comes from the PayScale salary survey.
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$80,253 - $253,036
MEDIAN: $164,601

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$80,253 - $253,036  
$4,975 - $92,792  
Profit Sharing
$4,000 - $48,796  
$5,034 - $129,128  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$82,927 - $316,117  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 1,003
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Overall, survey participants reported applying a fair number of skills to their work. Most notably, skills in Product Marketing, Online Marketing, Strategic Marketing, and Media / Public Relations are correlated to pay that is above average, with boosts between 6 percent and 10 percent. Skills that seem to negatively impact pay include Social Media Marketing. Most people skilled in Branding are similarly competent in Marketing Management.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Chief Marketing Officers who reported more years of relevant experience also reported higher earnings. Although employees with less than five years' experience earn around $97K on average, the five-to-10 year group has a much higher, six-figure median of $133K. People with 10 to 20 years of experience make an average of about $190K in this role. Chief Marketing Officers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $214K on average.

Pay Difference by Location

National Average: $187,207

Larger city markers indicate a job is popular in that location.

For those looking to make money, Chief Marketing Officers in New York enjoy an exceptional pay rate, 33 percent above the national average. Chief Marketing Officers will also find cushy salaries in San Francisco (+29 percent), Atlanta (+14 percent), Boston (+12 percent), and Chicago (+8 percent). Chief Marketing Officers in Orlando take home the lowest salaries, earning a whopping 42 percent less than the national average. Below-median salaries also turn up in Washington and Denver (19 percent lower and 17 percent lower, respectively).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

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Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Media / Public Relations
up arrow 4%

up arrow 3%

Marketing Management
up arrow 2%

Sales Management
up arrow 2%

National Average

Marketing Communications
up arrow 1%

Business Development
up arrow 3%

Social Media Marketing
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 119 votes.


38 %
62 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 66%
dental benefits
None: 11%