Chief Marketing Officer (CMO) Salary

Compensation for Chief Marketing Officers in the United States is generous, with average pay surpassing six figures annually ($163K). In the world of Chief Marketing Officers, overall income ranges from $82K near the bottom to $310K at the top; this can include more than $81K from bonuses and more than $38K from profit sharing in exceptional cases. Geographic location and career length each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Chief Marketing Officers. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Most people who answered the questionnaire are men; 63 percent of Chief Marketing Officers are male. The information for this snapshot was generated by responses to the PayScale salary survey.
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$79,857 - $251,369
MEDIAN: $162,682

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$79,857 - $251,369  
$4,948 - $81,391  
Profit Sharing
$2,020 - $38,013  
$5,034 - $129,128  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$82,308 - $309,577  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 913
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for

Chief Marketing Officers generally report applying a varied skill set to their work. Most notably, skills in Online Marketing, Product Marketing, Strategic Marketing, and Media / Public Relations are correlated to pay that is above average, with boosts between 5 percent and 10 percent. At the other end of the pay range are skills like Social Media Marketing and Business Development. Those proficient in Marketing Management are, more often than not, also skilled in Branding.

Pay by Experience Level for

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience is an important factor influencing the compensation of Chief Marketing Officers. Individuals with less than five years' experience take home around $95K. In contrast, though, people who have been on the job for five to 10 years report a six-figure median of $130K. The average pay reported by folks with 10 to 20 years of experience is around $191K. Chief Marketing Officers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $215K.

Pay Difference by Location

For Chief Marketing Officers, working in the bustling city of New York has its advantages, including an above-average pay rate. Chief Marketing Officers will also find cushy salaries in San Jose (+29 percent), San Francisco (+29 percent), Boston (+17 percent), and Chicago (+12 percent). Chief Marketing Officers' salaries are heavily influenced by location — Chief Marketing Officers in Orlando bring in salaries that are 42 percent lower than the national average. Employers pay around 15 percent less in Denver and 14 percent less in Washington, below-median salaries for those in this field.

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

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Experience Affects Salaries

National Average

Skills That Affect Salaries

up arrow 4%

Media / Public Relations
up arrow 4%

Marketing Management
up arrow 1%

National Average

Sales Management
up arrow 1%

Marketing Communications
up arrow 3%

Business Development
up arrow 3%

Social Media Marketing
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 103 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 77%
vision benefits Vision: 66% employee benefits None: 10%