Chief Marketing Officers in the United States can expect to earn a very generous salary, with average salaries (in the ballpark of $160K) surpassing six figures annually. Cash earnings of Chief Marketing Officers — including $81K in bonuses, $56K in profit sharing proceeds, and $31K in commissions near the top of the pay scale — stretch from approximately $81K to approximately $306K depending on individual performance. Residence and career duration each impact pay for this group, with the former having the largest influence. More than half of Chief Marketing Officers (63 percent) survey respondents are men. Most workers in this position report high levels of job satisfaction. A large number report receiving medical coverage from their employers and more than half collect dental insurance. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$70,761 - $252,314
$71K
$160K
$250K
MEDIAN: $160,387
10%
50%
90%

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$15.26 - $47.17
$22
MEDIAN: $21.50
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$110K$220K$330K
Salary
$70,761 - $252,314  
   
Bonus
$4,995 - $81,388  
Profit Sharing
$0.86 - $55,752  
Commission
$9,899 - $31,154  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$80,570 - $306,201  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 934
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60$120$180
Hourly Rate
$21.50  
   
Overtime
$50.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Bonus
$4,995 - $81,388  
   
Commission
$9,899 - $31,154  
Profit Sharing
$0.86 - $55,752  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$80,570 - $306,201  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 8

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.

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Chief Marketing Officer (CMO) Tasks

  • Lead branding efforts for all organization products, across all forms of media.
  • Manage and build contacts and relationship base, including handing problems.
  • Analyze and interpret data on customers, buying practices and competitors.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)


Survey results imply that Chief Marketing Officers deploy a substantial tool kit of skills at work. Most notably, facility with Strategic Sales, Product Marketing, and Strategy are correlated to pay that is significantly above average, leading to increases of 48 percent, 13 percent, and 8 percent, respectively. Product Development and Market Research, on the other hand, are typically associated with much lower pay. Those familiar with Branding also tend to know Marketing Management.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Chief Marketing Officers. Individuals with fewer than five years of experience earn $88K on average, but those in the five-to-10 year group see a six-figure median of $112K. People with 10 to 20 years of experience make an average of about $192K in this role. Chief Marketing Officers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $217K.

Pay Difference by Location

National Average: $181,737

Larger city markers indicate a job is popular in that location.

For Chief Marketing Officers, busy New York offers a higher-than-average pay rate, 37 percent above the national average. Chief Marketing Officers will also find cushy salaries in Boston (+33 percent), Atlanta (+28 percent), Denver (+26 percent), and San Francisco (+20 percent). Chief Marketing Officers in Orlando take home the lowest salaries, earning a whopping 40 percent less than the national average. Employers pay around 34 percent less in Austin and 18 percent less in Miami, below-median salaries for those in this field.

Chief Marketing Officer (CMO) Reviews

Q: What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

Key Stats for Chief Marketing Officer (CMO)

Gender

Female
37 %
Male
63 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 106 votes.
047
Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
34%
20 years or more
47%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Chief Marketing Officer (CMO) Salaries



National Average
$182,000



Skills That Affect Chief Marketing Officer (CMO) Salaries

Strategic Sales
up arrow 48%








National Average
$182,000






Market Research
up arrow 11%

Product Development
up arrow 47%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 106 votes.

Gender

Female
37 %
Male
63 %

Years of Experience

Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
34%
20 years or more
47%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 69%
vision benefits
Vision: 60%
dental benefits
None: 14%
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