Chief Marketing Officer (CMO) Salary

Average pay for Chief Marketing Officers in the United States is more than reasonable, with annual salaries pushing past the six-figure mark ($156K). In the world of Chief Marketing Officers, total cash compensation can vary between $82K and $297K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $76K and $30K, respectively. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Most Chief Marketing Officers like their work and job satisfaction is high. The majority of Chief Marketing Officers (63 percent) survey respondents are male. Medical benefits are awarded to most, and a strong majority earn dental coverage. This report is based on responses to the PayScale salary survey.
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$79,036 - $246,574
MEDIAN: $155,616

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$79,036 - $246,574  
$4,820 - $75,694  
Profit Sharing
$2,000 - $30,339  
$10,137 - $128,222  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$81,628 - $296,644  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 827
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Survey results show that Chief Marketing Officers use a fair number of skills. Most notably, skills in Online Marketing, Product Marketing, Strategic Marketing, and Branding are correlated to pay that is above average, with boosts between 8 percent and 13 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Business Development. Most people skilled in Marketing Management are similarly competent in Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Chief Marketing Officers with a lot of experience tend to enjoy higher earnings. Relatively untried employees who have less than five years' experience make $86K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $127K. On average, Chief Marketing Officers make $184K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $204K, but it's not much more than what less experienced people make.

Pay Difference by Location

Chief Marketing Officers will find that New York offers an impressive pay rate, one which exceeds the national average by 32 percent. Chief Marketing Officers can also look forward to large paychecks in cities like San Francisco (+25 percent), Chicago (+15 percent), Boston (+15 percent), and Atlanta (+13 percent). Chief Marketing Officers' salaries are heavily influenced by location — Chief Marketing Officers in Orlando bring in salaries that are 39 percent lower than the national average. Workers in Denver and Miami earn less than others in this profession; their salaries fall short of the national average by 16 percent.

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

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Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Marketing Management
up arrow 3%

Marketing Communications
up arrow 1%

National Average

Business Development
up arrow 3%

Sales Management
up arrow 3%

Social Media Marketing
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 116 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 77%
vision benefits Vision: 66% employee benefits None: 9%