Chief Marketing Officer (CMO) Salary

Chief Marketing Officers in the United States see excellent average salaries — about $155K annually. In the world of Chief Marketing Officers, overall cash allowance can occasionally include more than $75K from bonuses and, in some exceptional cases, $30K from profit sharing, causing incomes to vary widely between $82K and $297K. Residence and career duration each impact pay for this group, with the former having the largest influence. Most people who answered the questionnaire are men; 63 percent of Chief Marketing Officers are male. Most Chief Marketing Officers like their work and job satisfaction is high. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Respondents to the PayScale salary survey provided the data for this report.
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$79,036 - $246,574
(Median)
$79K
$160K
$250K
MEDIAN: $155,269
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Salary
$79,036 - $246,574  
   
Bonus
$4,836 - $75,306  
Profit Sharing
$2,007 - $30,270  
Commission
$10,137 - $128,222  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$81,628 - $296,644  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 837
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.

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Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)


Chief Marketing Officers report using a wide range of professional skills. Most notably, skills in Online Marketing, Product Marketing, Strategic Marketing, and Branding are correlated to pay that is above average, with boosts between 7 percent and 14 percent. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing and Business Development. Those educated in Marketing Management tend to be well versed in Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Chief Marketing Officers who reported more years of relevant experience also reported higher earnings. Individuals with fewer than five years of experience earn $86K on average, but those in the five-to-10 year group see a six-figure median of $125K. Chief Marketing Officers bring in $183K after working for 10 to 20 years. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $204K.

Pay Difference by Location


For those looking to make money, Chief Marketing Officers in New York enjoy an exceptional pay rate, 33 percent above the national average. Chief Marketing Officers will also find cushy salaries in San Francisco (+22 percent), Chicago (+16 percent), Boston (+15 percent), and Atlanta (+13 percent). One of the biggest compensable factors for Chief Marketing Officers is geography, with workers in Orlando earning a whopping 39 percent below the national average. Employers pay around 16 percent less in Denver and 13 percent less in Miami, below-median salaries for those in this field.

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

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Experience Affects Chief Marketing Officer (CMO) Salaries



National Average
$178,000



Skills That Affect Chief Marketing Officer (CMO) Salaries






Marketing Management
up arrow 3%

Marketing Communications
up arrow 1%

National Average
$178,000

Sales Management
up arrow 1%

Business Development
up arrow 4%

Social Media Marketing
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 115 votes.

Gender

Female
37 %
Male
63 %

Years of Experience

Less than 1 year
1%
1-4 years
5%
5-9 years
8%
10-19 years
39%
20 years or more
46%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 66% employee benefits None: 9%
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