Chief Marketing Officer (CMO) Salary (United States)

Salaries for Chief Marketing Officers in the United States are generous, with average pay above six figures ($173,071) per year. The final incomes of Chief Marketing Officers vary between $76,517 and $241,048; higher pay grades include potential for bonuses, profit sharing, and commissions as high as $77K, $29K, and $69K, respectively. Geographic location and career length each impact pay for this group, with the former having the largest influence. Work is enjoyable for the better half of Chief Marketing Officers who claim high levels of job satisfaction. Replies to PayScale's salary questionnaire form the basis for this summary.
Chief Marketing Officer (CMO) Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$76,517 - $241,048
(Median)
77K
110K
150K
200K
240K
MEDIAN: $152,365
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Salary
$76,517 - $241,048  
   
Bonus
$2,959 - $75,449  
Profit Sharing
$4,919 - $29,087  
Commission
$10,137 - $69,043  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$79,839 - $286,648  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 575
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.
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Chief Marketing Officer (CMO) Tasks
  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Chief Marketing Officers generally report applying a varied skill set to their work. Most notably, facility with Online Marketing, Product Marketing, and Branding are correlated to pay that is significantly above average, leading to increases of 25 percent, 16 percent, and 9 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Media / Public Relations and Sales Management. For most people, competency in Marketing Management indicates knowledge of Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.
For Chief Marketing Officers, experience seems to be a major factor in determining pay. After five to 10 years, salaries grow from $82K to $137K, topping six figures. After spending one to two decades on the job, pay usually hovers around $177K. The 20-year mark seems to bring slower salary growth, and Chief Marketing Officers at this tenure level tend to see their incomes plateau to $195K. Chief Marketing Officers with more than 20 years of experience are most common in the field, followed by those with 10 to 20 years and one to 10 years. Workers who have been working for one to 10 years are hardest to find.

Pay Difference By Location

up arrow 40%
Chicago
up arrow 16%
Philadelphia
up arrow 16%
up arrow 15%
up arrow 13%
Atlanta
up arrow 10%
Austin
up arrow 9%
National Average
$173,000
Dallas
up arrow 1%
up arrow 7%
Phoenix
up arrow 7%
Washington
up arrow 10%
Denver
up arrow 21%
Orlando
up arrow 37%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 40 percent, Chief Marketing Officers in New York receive some of the highest pay in the country. Chicago, Philadelphia, Los Angeles, and Miami are a few other cities that offer generous salaries, with Chief Marketing Officers earning around 16 percent, 16 percent, 15 percent, and 15 percent more than average. Chief Marketing Officers in Orlando report much lower salaries than the rest of the country—37 percent below the national average—proving that residency is a major factor in overall pay. Workers in Denver and Washington earn less than others in this profession; their -21 percent and -10 percent-salaries fall short of the national average.

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?
Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

Experience Affects Chief Marketing Officer (CMO) Salaries

National Average
$173,000

Skills That Affect Chief Marketing Officer (CMO) Salaries

Online Marketing
up arrow 25%
Product Marketing
up arrow 16%
Marketing Communications
up arrow 3%
Business Development
0%
National Average
$173,000
Sales Management
up arrow 10%
Media / Public Relations
up arrow 19%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 106 votes.

Gender

Female
35%
female alumni
 
Male
65%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
5%
5-9 years
8%
10-19 years
42%
20 years or more
44%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 76%
vision benefits Vision: 65% employee benefits None: 10%
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