Chief Marketing Officer (CMO) Salary

Chief Marketing Officers in the United States can expect to earn a very comfortable salary, with average salaries (in the ballpark of $164K) surpassing six figures annually. Total cash compensation to Chief Marketing Officers approaches anywhere from $80K on the lower end to $310K on the higher end; in exceptional cases, this can include more than $91K from bonuses and upwards of $64K from profit sharing. Geographic location and tenure each impact pay for this group, with the former having the largest influence. Male Chief Marketing Officers are more prevalent than women among those who took the survey — 61 percent of professionals. Most Chief Marketing Officers like their work and job satisfaction is high. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$78,585 - $254,248
$79K
$160K
$250K
MEDIAN: $163,961
10%
50%
90%

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$16.00 - $46.45
$20
MEDIAN: $20.35
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$110K$220K$330K
Salary
$78,585 - $254,248  
   
Bonus
$5,044 - $90,547  
Profit Sharing
$2,027 - $64,111  
Commission
$5,817 - $31,217  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$79,812 - $309,531  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 957
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60$120$180
Hourly Rate
$20.35  
   
Overtime
$57.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$120K$240K$360K
Bonus
$5,044 - $90,547  
   
Commission
$5,817 - $31,217  
Profit Sharing
$2,027 - $64,111  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$79,812 - $309,531  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 9

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United States (change)

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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.

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Chief Marketing Officer (CMO) Tasks

  • Lead branding efforts for all organization products, across all forms of media.
  • Manage and build contacts and relationship base, including handing problems.
  • Analyze and interpret data on customers, buying practices and competitors.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)


Chief Marketing Officers seem to require a rather large skill set. Most notably, skills in Product Marketing, Branding, Strategy, and Media / Public Relations are correlated to pay that is above average, with boosts between 6 percent and 11 percent. Those listing Product Development as a skill should be prepared for drastically lower pay. Email Marketing and Market Research also typically command lower compensation. For most people, competency in Branding indicates knowledge of Marketing Management.

Pay by Experience Level for Chief Marketing Officer (CMO)

Pay by Experience for a Chief Marketing Officer (CMO) has a positive trend. An entry-level Chief Marketing Officer (CMO) with less than 5 years of experience can expect to earn an average total compensation of $88,000 based on 111 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Chief Marketing Officer (CMO) with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $116,000 based on 194 salaries. An experienced Chief Marketing Officer (CMO) which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $192,000 based on 486 salaries. A Chief Marketing Officer (CMO) with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $215,000 based on 429 salaries.

Pay Difference by Location

National Average: $183,774

Larger city markers indicate a job is popular in that location.

For Chief Marketing Officers, working in the bustling city of New York has its advantages, including an above-average pay rate. Chief Marketing Officers will also find cushy salaries in Boston (+32 percent), Atlanta (+28 percent), Denver (+27 percent), and San Francisco (+18 percent). The lowest-paying market is Orlando, which sits 41 percent below the national average, proving that location is a significant contributor to overall pay. Workers in Austin and Miami earn salaries that trail the national average for those in this profession (24 percent less and 20 percent less, respectively).

Chief Marketing Officer (CMO) Reviews

Q: What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

Related Job Salaries

Key Stats for Chief Marketing Officer (CMO)

Gender

Female
39 %
Male
61 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 106 votes.
Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
34%
20 years or more
47%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Chief Marketing Officer (CMO) Salaries

▲17%

▲5%

National Average
$184,000

▼37%

▼52%

Skills That Affect Chief Marketing Officer (CMO) Salaries


▲6%


▲6%



National Average
$184,000







Market Research
▼21%

Email Marketing
▼40%

Product Development
▼48%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 106 votes.

Gender

Female
39 %
Male
61 %

Years of Experience

Less than 1 year
1%
1-4 years
7%
5-9 years
11%
10-19 years
34%
20 years or more
47%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 70%
vision benefits
Vision: 62%
no benefits
None: 14%
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