The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.
A strong background in sales and marketing is an absolute must for CMO positions, and it is not unusual for an employer to require a minimum of eight years of related work experience. Proven management, communication and leadership skills are also required for these kinds of positions. Extensive travel can also be required. Lastly, most employers require their CMO candidates to hold an advanced degree in marketing or a related field.
Chief Marketing Officer (CMO) Tasks
- Analyze and interpret data on customers, buying practices and competitors.
- Manage and build contacts and relationship base, including handing problems.
- Lead branding efforts for all organization products, across all forms of media.