Chief Marketing Officer (CMO) Salary

Six-figure salaries are the norm for Chief Marketing Officers in the United States, with median pay hovering around $155K per year. In the world of Chief Marketing Officers, total cash compensation can vary between $82K and $297K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $75K and $30K, respectively. Location is the biggest factor affecting pay for this group, followed by tenure. Medical benefits are awarded to most, and a strong majority earn dental coverage. The majority of Chief Marketing Officers (63 percent) who took the survey are men. Most workers in this position report high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
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$79,176 - $246,707

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$79,176 - $246,707  
$4,816 - $75,205  
Profit Sharing
$2,007 - $30,270  
$10,137 - $128,222  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$81,770 - $296,871  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 833
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Job Description for Chief Marketing Officer (CMO)

The chief marketing officer is responsible for creating and ensuring the execution of a company's marketing and sales groups' vision. Being able to think ahead and innovate in terms of direction for marketing and sales is a must. Of equal importance is the ability to communicate what the direction is and how it will be achieved. While the CMO must inspire their sales and marketing employees in this way, they must also be able to communicate the excitement and vision of the company to the media and clients through the use of myriad marketing channels. In all of these duties, the chief marketing officer must demonstrate exceptional leadership skills. A CMO will also develop and review quantitative analysis measures for corporate marketing and sales. In addition, a CMO will concretely lay out goals and provide direction for members of the sales and marketing teams on ways to measure progress towards the goals. The CMO must also be able to assess new hires and other employees in the sales and marketing teams as necessary while handling the other varied responsibilities of the position.


Chief Marketing Officer (CMO) Tasks

  • Analyze and interpret data on customers, buying practices and competitors.
  • Manage and build contacts and relationship base, including handing problems.
  • Lead branding efforts for all organization products, across all forms of media.

Chief Marketing Officer (CMO) Job Listings

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Popular Skills for Chief Marketing Officer (CMO)

Survey results show that Chief Marketing Officers use a fair number of skills. Most notably, skills in Online Marketing, Product Marketing, Strategic Marketing, and Branding are correlated to pay that is above average, with boosts between 6 percent and 14 percent. At the other end of the pay range are skills like Social Media Marketing and Business Development. Most people experienced in Marketing Management also know Branding.

Pay by Experience Level for Chief Marketing Officer (CMO)

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Chief Marketing Officers who reported more years of relevant experience also reported higher earnings. In this occupation, salaries for the relatively untested average out to $86K, but folks in the five-to-10 year range enjoy a much heftier median of $125K. Chief Marketing Officers with one to two decades of relevant experience report an average salary of approximately $183K. Chief Marketing Officers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $203K.

Pay Difference by Location

Surpassing the national average by 32 percent, Chief Marketing Officers in New York receive some of the highest pay in the country. Chief Marketing Officers can also look forward to large paychecks in cities like San Francisco (+23 percent), Chicago (+16 percent), Boston (+14 percent), and Atlanta (+13 percent). Chief Marketing Officers in Orlando earn salaries far below the national average by 39 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Workers in Denver and Miami earn salaries that trail the national average for those in this profession (16 percent less and 13 percent less, respectively).

Chief Marketing Officer (CMO) Reviews

What is it like working as a Chief Marketing Officer (CMO)?

Chief Marketing Officer (CMO) in Hankinson:
"Corporate Culture, Work Flexibility, Variety, Office."
Pros: Meeting new people, working with vendors.
Cons: Travel.

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Experience Affects Chief Marketing Officer (CMO) Salaries

National Average

Skills That Affect Chief Marketing Officer (CMO) Salaries

Media / Public Relations
up arrow 4%

Marketing Management
up arrow 3%

Marketing Communications

National Average

Sales Management
up arrow 1%

Social Media Marketing
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 112 votes.


37 %
63 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 76%
vision benefits Vision: 66% employee benefits None: 10%