Content Marketing Manager Salary

Content Marketing Managers in the United States take home approximately $65K per year on average. In the world of Content Marketing Managers, overall cash allowance can occasionally include more than $10K from bonuses and, in some exceptional cases, $15K from profit sharing, causing incomes to vary widely between $42K and $96K. Geography and years of experience each impact pay for this group, with the former having the largest influence. There are more female Content Marketing Managers who answered the questionnaire than male, making up 67 percent. Job satisfaction is high and work is enjoyable for most Content Marketing Managers. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. This report is based on responses to the PayScale salary survey.
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$43,210 - $92,705
$43K
$65K
$93K
MEDIAN: $64,742
10%
50%
90%

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$14.33 - $40.21
$14
$23
$40
MEDIAN: $22.75
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$43,210 - $92,705  
   
Bonus
$985 - $10,112  
Profit Sharing
$970 - $14,950  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,368 - $95,965  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 603
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$14.33 - $40.21  
   
Overtime
$29.86  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$985 - $10,112  
   
Commission
$8,000  
Profit Sharing
$970 - $14,950  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$42,368 - $95,965  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 35

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United States (change)

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Job Description for Content Marketing Manager

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

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Content Marketing Manager Tasks

  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.
  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Content Marketing Managers seem to wield many skills on the job. Most notably, skills in Project Management, Marketing Management, Technical Writing, and Corporate Communications are correlated to pay that is above average, with boosts between 5 percent and 16 percent. At the other end of the pay range are skills like Video Editing, Web Content Management, and Social Media Marketing. Those educated in Content Management tend to be well versed in Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Pay by Experience for a Content Marketing Manager has a positive trend. An entry-level Content Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $58,000 based on 356 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Content Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $70,000 based on 270 salaries. An experienced Content Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $84,000 based on 90 salaries. A Content Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $77,000 based on 14 salaries.

Pay Difference by Location

National Average: $65,660

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 35 percent, Content Marketing Managers in Dallas receive some of the highest pay in the country. Content Marketing Managers will also find cushy salaries in San Francisco (+33 percent), Austin (+9 percent), Seattle (+5 percent), and Boston (+5 percent). The lowest-paying market is Houston, which sits 23 percent below the national average, proving that location is a significant contributor to overall pay. A couple other locations with smaller-than-average paychecks include Boulder (22 percent lower) and Atlanta (19 percent lower).

Content Marketing Manager Reviews

Q: What is it like working as a Content Marketing Manager?

Content Marketing Manager in Boston:
"Content marketing manager - Pros and cons."
Pros: I like that I get to help produce and measure content that helps my company generate revenue.
Cons: I sometimes feel that my company is not fully invested in content development.

Content Marketing Manager in Virginia Beach:
"Fast paced forced creativity."
Pros: Working with several clients across various industries. Casual work environment. Free snacks and drinks. Beer Friday. Open to creative ideas. Open communication.
Cons: A culture of "that might not work" Very little direction.

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

Key Stats for Content Marketing Manager

Gender

Female
67 %
Male
33 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 92 votes.
Less than 1 year
1%
1-4 years
42%
5-9 years
40%
10-19 years
15%
20 years or more
3%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Content Marketing Manager Salaries

▲28%

▲17%

▲6%

National Average
$66,000

▼11%

Skills That Affect Content Marketing Manager Salaries

Project Management
▲16%


Technical Writing
▲5%



National Average
$66,000

Marketing Communications
▼1%

Editing
▼1%



▼4%

▼5%




Video Editing
▼12%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 92 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
1%
1-4 years
42%
5-9 years
40%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 88%
dental benefits
Dental: 78%
vision benefits
Vision: 68%
no benefits
None: 12%
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