Content Marketing Manager Salary

The average Content Marketing Manager in the United States can expect to rake in roughly $62K per year. Cash earnings for Content Marketing Managers — which occasionally include more than $10K from bonuses and more than $18K from profit sharing — stretch from around $40K to approximately $96K. Geography and career length each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Work is enjoyable for Content Marketing Managers, who typically claim high levels of job satisfaction. Respondents to the PayScale salary survey provided the data for this report.
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$41,034 - $92,489
(Median)
$41K
$62K
$92K
MEDIAN: $61,634
10%
50%
90%

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$11.56 - $39.93
(Median)
$12
$20
$40
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$41,034 - $92,489  
   
Bonus
$0.00 - $10,190  
Profit Sharing
$-0.50 - $17,754  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,275 - $95,893  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 417
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.56 - $39.93  
   
Overtime
$28.21  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $10,190  
   
Profit Sharing
$-0.50 - $17,754  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,275 - $95,893  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 35
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Job Description for Content Marketing Manager

  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.
  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Media / Public Relations, Project Management, and Technical Writing are correlated to pay that is significantly above average, leading to increases of 61 percent, 21 percent, and 11 percent, respectively. Those listing Blogging as a skill should be prepared for drastically lower pay. Email Marketing and Search Engine Optimization also typically command lower compensation. Most people who know Content Management also know Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Marketing Managers generally obtain higher compensation for more plentiful past experience. Although individuals who have less than five years' experience earn $54K on average, people with five to 10 years benefit from a notably larger average of $69K. Content Marketing Managers see a median salary of $81K after reaching one to two decades on the job. Content Marketing Managers who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $83K.

Pay Difference by Location

National Average: $62,157

Larger city markers indicate a job is popular in that location.

For Content Marketing Managers, busy Dallas offers a higher-than-average pay rate, 38 percent above the national average. Content Marketing Managers will also find cushy salaries in San Francisco (+22 percent), Austin (+21 percent), Los Angeles (+11 percent), and Denver (+4 percent). For Content Marketing Managers, smaller cities mean smaller paychecks — those in Salt Lake City, Portland, and Minneapolis (locations with fewer than a million residents) earn less than Content Marketing Managers in the rest of the country. Employers also pay below the national average in Portland (21 percent lower) and Minneapolis (17 percent lower).

Content Marketing Manager Reviews

What is it like working as a Content Marketing Manager?

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

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Comp Managers: Start Here »

Experience Affects Content Marketing Manager Salaries

Late-Career
up arrow 34%



National Average
$62,000


Skills That Affect Content Marketing Manager Salaries

Media / Public Relations
up arrow 61%

Project Management
up arrow 21%

Technical Writing
up arrow 11%




Editing
up arrow 3%

Copywriting
up arrow 3%

Marketing Communications
up arrow 2%

Content Management
up arrow 1%

National Average
$62,000

Web Content Management
up arrow 2%


Search Engine Optimization (SEO)
up arrow 14%

Email Marketing
up arrow 26%

Blogging
up arrow 35%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 67 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
2%
1-4 years
46%
5-9 years
35%
10-19 years
14%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 65%
dental benefits
None: 12%
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