Content Marketing Manager Salary
Job Description for Content Marketing Manager
Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.Read More...
Content marketing managers oversee content contributors, writers, consultants, and other staff and must conduct performance evaluation reviews and provide timely feedback to staff. They must stay up-to-date with the newest trends and technologies in their industry by reading relevant professional journals and attending workshops, and strong writing, editing, and communication skills are required for this position. Analytical skills and the ability to maintain strong working relationships with external and internal clients are also important.
Proficiency in Microsoft Office programs is highly beneficial for this position, and they must also be able to use software and computer applications related to content marketing. A bachelor's degree in marketing, communications, journalism, or a related field is generally required for this position, and prior experience in editorial and content strategies of multi-channel content programs may also be required, as well as the ability to travel domestically or internationally.
Content Marketing Manager Tasks
- Write, direct production of content, and collect content for portals, websites, and internal use.
- Track metrics and indicators for data-driven decision-making and course alterations.
- Manage content marketing strategy and plans, including coordinating with other teams.
- Design and present content in appealing, intuitive ways for a variety of audiences.
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Popular Skills for Content Marketing Manager
Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Project Management, Marketing Management, Technical Writing, and Corporate Communications are correlated to pay that is above average, with boosts between 9 percent and 19 percent. At the other end of the pay range are skills like Blogging, Video Editing, and Social Media Marketing. Most people experienced in Content Management also know Social Media Marketing.
Pay by Experience Level for Content Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $57K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. People with 10 to 20 years of experience make an average of about $86K in this role. For some reason, Content Marketing Managers with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $81K.
Pay Difference by Location
Content Marketing Managers will find that Dallas offers an impressive pay rate, one which exceeds the national average by 37 percent. Content Marketing Managers will also find cushy salaries in San Francisco (+36 percent), New York (+8 percent), Austin (+6 percent), and Denver (+5 percent). One of the biggest compensable factors for Content Marketing Managers is geography, with workers in Boulder earning a whopping 22 percent below the national average. Below-median salaries also turn up in San Diego and Atlanta (22 percent lower and 18 percent lower, respectively).
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