Content Marketing Manager Salary

The average Content Marketing Manager in the United States earns approximately $64K annually. Cash earnings for Content Marketing Managers — including $10K in bonuses and $13K in profit sharing proceeds near the top of the pay scale — generally stretch from $42K to $96K depending on individual performance. Geographic location is the biggest factor affecting pay for this group, followed by tenure. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. Content Marketing Managers survey participants are largely women, dominating at 66 percent. Work is enjoyable for Content Marketing Managers, who typically claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.
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$42,582 - $92,945
$43K
$64K
$93K
MEDIAN: $64,303
10%
50%
90%

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$13.96 - $40.27
$14
$24
$40
MEDIAN: $24.35
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$42,582 - $92,945  
   
Bonus
$962 - $10,163  
Profit Sharing
$900 - $12,500  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,899 - $96,494  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 541
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$13.96 - $40.27  
   
Overtime
$29.32  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$962 - $10,163  
   
Commission
$8,000  
Profit Sharing
$900 - $12,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,899 - $96,494  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 34

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United States (change)

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Job Description for Content Marketing Manager

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

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Content Marketing Manager Tasks

  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.
  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Survey results imply that Content Marketing Managers deploy a deep pool of skills on the job. Most notably, skills in Project Management, Marketing Management, Technical Writing, and Corporate Communications are correlated to pay that is above average, with boosts between 7 percent and 17 percent. At the other end of the pay range are skills like Video Editing, Web Content Management, and Social Media Marketing. Most people familiar with Content Management also know Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average inexperienced worker earns $58K, and someone who has worked for five to 10 years can expect a bigger median salary of $70K. Content Marketing Managers bring in $84K after working for 10 to 20 years. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $77K.

Pay Difference by Location

National Average: $64,891

Larger city markers indicate a job is popular in that location.

With a pay rate for Content Marketing Managers that is 37 percent greater than the national average, Dallas offers a comfortable salary for those in this profession. Content Marketing Managers can also look forward to large paychecks in cities like San Francisco (+35 percent), Austin (+10 percent), Seattle (+6 percent), and Boston (+6 percent). Compared to the national average, Houston Content Marketing Managers have considerably lower salaries, 22 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Employers also pay below the national average in Boulder (21 percent lower) and Atlanta (18 percent lower).

Content Marketing Manager Reviews

Q: What is it like working as a Content Marketing Manager?

Content Marketing Manager in Boston:
"Content marketing manager - Pros and cons."
Pros: I like that I get to help produce and measure content that helps my company generate revenue.
Cons: I sometimes feel that my company is not fully invested in content development.

Content Marketing Manager in Virginia Beach:
"Fast paced forced creativity."
Pros: Working with several clients across various industries. Casual work environment. Free snacks and drinks. Beer Friday. Open to creative ideas. Open communication.
Cons: A culture of "that might not work" Very little direction.

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

Key Stats for Content Marketing Manager

Gender

Female
66 %
Male
34 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 84 votes.
Less than 1 year
1%
1-4 years
43%
5-9 years
39%
10-19 years
15%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Content Marketing Manager Salaries

▲30%

▲18%

▲8%

National Average
$65,000

▼10%

Skills That Affect Content Marketing Manager Salaries

Project Management
▲17%


Technical Writing
▲7%



Marketing Communications
▼0%

Editing
▼0%

National Average
$65,000



▼3%

▼4%




Video Editing
▼11%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 84 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
43%
5-9 years
39%
10-19 years
15%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 78%
vision benefits
Vision: 68%
dental benefits
None: 13%
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