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Content Marketing Manager Salary

Average Content Marketing Managers in the United States make around $61K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Among folks in this role, job satisfaction levels approximately match the national average. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Female Content Marketing Managers make up most of the survey respondents at 75 percent. The data for this snapshot was collected from individuals who took PayScale's salary survey.
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$40,911 - $97,473
(Median)
$41K
$61K
$97K
MEDIAN: $61,488
10%
50%
90%

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$10.00 - $40.00
(Median)
$10
$20
$40
MEDIAN: $19.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$33K$66K$99K
Salary
$40,911 - $97,473  
   
Bonus
$0.00 - $10,213  
Profit Sharing
$1,179 - $4,578  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,529 - $98,071  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 150
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$17$34$51
Hourly Rate
$10.00 - $40.00  
   
Overtime
$22.00 - $33.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,213  
   
Profit Sharing
$1,179 - $4,578  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,529 - $98,071  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 19
United States (change)

Job Description for Content Marketing Manager

  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.
  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Survey results imply that Content Marketing Managers put a diverse skill set to use. Most notably, facility with Media / Public Relations, Strategic Marketing, and Project Management are correlated to pay that is significantly above average, leading to increases of 58 percent, 18 percent, and 17 percent, respectively. Skills that pay less than market rate include Social Media Marketing. Most people skilled in Content Management are similarly competent in Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Content Marketing Managers. The average worker who claims fewer than five years of experience earns around $54K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $71K. Content Marketing Managers see a median salary of $79K after reaching one to two decades on the job. Content Marketing Managers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $84K.

Pay Difference by Location


For Content Marketing Managers, busy Los Angeles offers a higher-than-average pay rate, 15 percent above the national average. Content Marketing Managers can also look forward to large paychecks in cities like Boston (+13 percent), San Francisco (+12 percent), Chicago (+11 percent), and Seattle (+3 percent). Compared to the national average, Salt Lake City Content Marketing Managers have considerably lower salaries, 30 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession.

Related Job Salaries

Experience Affects Content Marketing Manager Salaries

Late-Career
up arrow 36%



National Average
$62,000


Skills That Affect Content Marketing Manager Salaries

Media / Public Relations
up arrow 58%

Strategic Marketing
up arrow 18%

Project Management
up arrow 17%

Web Content Management
up arrow 12%

Content Management
up arrow 2%

Marketing Communications
up arrow 1%

Copywriting
up arrow 1%

Editing
0%

National Average
$62,000


Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 31 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
43%
5-9 years
36%
10-19 years
13%
20 years or more
6%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 80%
vision benefits Vision: 68% employee benefits None: 10%