Content Marketing Manager Salary

Content Marketing Managers in the United States take home an average $62K annually. Total cash compensation for Content Marketing Managers runs from $40K to $96K depending on bonuses that can occasionally exceed $10K and profit sharing that can reach almost $18K. Geographic location is the biggest factor affecting pay for this group, followed by career length. Medical benefits are awarded to most, and a strong majority earn dental coverage. Job satisfaction for Content Marketing Managers is high. The data in this summary comes from the PayScale salary survey.
Read More
$41,034 - $92,489
(Median)
$41K
$62K
$92K
MEDIAN: $61,634
10%
50%
90%

Add this chart to your site: 640px    300px

$11.56 - $39.93
(Median)
$12
$20
$40
MEDIAN: $20
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$41,034 - $92,489  
   
Bonus
$0.00 - $10,190  
Profit Sharing
$-0.50 - $17,754  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,275 - $95,893  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 417
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$11.56 - $39.93  
   
Overtime
$28.21  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $10,190  
   
Profit Sharing
$-0.50 - $17,754  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,275 - $95,893  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 35
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Content Marketing Manager

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

Read More...

Content Marketing Manager Tasks

  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.
  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.

Content Marketing Manager Job Listings

Search for more jobs:

Popular Skills for Content Marketing Manager


Content Marketing Managers seem to exploit a large range of skills on the job. Most notably, facility with Media / Public Relations, Project Management, and Technical Writing are correlated to pay that is significantly above average, leading to increases of 61 percent, 21 percent, and 11 percent, respectively. Those listing Blogging as a skill should be prepared for drastically lower pay. Email Marketing and Search Engine Optimization also typically command lower compensation. It is often found that people who know Content Management are also skilled in Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Marketing Managers with a lot of experience tend to enjoy higher earnings. Survey participants with less than five years' experience pocket $54K on average, but those with five to 10 years of experience enjoy a much bigger median of $69K. Content Marketing Managers see a median salary of $81K after reaching one to two decades on the job. Content Marketing Managers who have stuck around for more than two decades see earnings that are only slightly higher than those of folks who have worked for 10 to 20 years; the more senior group makes around $83K on average.

Pay Difference by Location

National Average: $62,157

Larger city markers indicate a job is popular in that location.

For Content Marketing Managers, Dallas provides a pay rate that is 38 percent greater than the national average. Content Marketing Managers can also look forward to large paychecks in cities like San Francisco (+22 percent), Austin (+21 percent), Los Angeles (+11 percent), and Denver (+4 percent). Smaller cities are not ideal for Content Marketing Managers looking to maximize their earnings. Those in Salt Lake City, Portland, and Minneapolis — the lowest-paid cities for Content Marketing Managers in the field — deal with compensation below the national average and all have fewer than a million residents. Two other places where employers offer below-median salaries are Portland (21 percent less) and Minneapolis (17 percent less).

Content Marketing Manager Reviews

What is it like working as a Content Marketing Manager?

Content Marketing Manager in Virginia Beach:
"Fast paced forced creativity."
Pros: Working with several clients across various industries. Casual work environment. Free snacks and drinks. Beer Friday. Open to creative ideas. Open communication.
Cons: A culture of "that might not work" Very little direction.

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Content Marketing Manager Salaries

Late-Career
up arrow 34%



National Average
$62,000


Skills That Affect Content Marketing Manager Salaries

Media / Public Relations
up arrow 61%

Project Management
up arrow 21%

Technical Writing
up arrow 11%




Editing
up arrow 3%

Copywriting
up arrow 3%

Marketing Communications
up arrow 2%

Content Management
up arrow 1%

National Average
$62,000

Web Content Management
up arrow 2%


Search Engine Optimization (SEO)
up arrow 14%

Email Marketing
up arrow 26%

Blogging
up arrow 35%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 67 votes.

Gender

Female
70 %
Male
30 %

Years of Experience

Less than 1 year
2%
1-4 years
46%
5-9 years
35%
10-19 years
14%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 65%
dental benefits
None: 12%
ADVERTISEMENT