Pay for Content Marketing Managers in the United States sits in the ballpark of $63K per year. Cash earnings for Content Marketing Managers — which occasionally include more than $10K from bonuses and more than $15K from profit sharing — stretch from around $41K to approximately $97K. Geographic location and career length each impact pay for this group, with the former having the largest influence. For the most part, Content Marketing Managers enjoy their work and report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. The majority of Content Marketing Managers (66 percent) who took the survey are women. This overview is based on answers to PayScale's salary questionnaire.
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$41,170 - $92,917
(Median)
$41K
$63K
$93K
MEDIAN: $62,882
10%
50%
90%

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$13.93 - $40.34
(Median)
$14
$21
$40
MEDIAN: $20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$33K$66K$99K
Salary
$41,170 - $92,917  
   
Bonus
$850 - $10,113  
Profit Sharing
$970 - $15,456  
Commission
$11,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,801 - $96,816  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 529
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$13.93 - $40.34  
   
Overtime
$27.75  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$850 - $10,113  
   
Commission
$11,500  
Profit Sharing
$970 - $15,456  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$40,801 - $96,816  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 29
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Job Description for Content Marketing Manager

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

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Content Marketing Manager Tasks

  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.
  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Survey respondents exploit a significant toolbox of skills in their work. Most notably, skills in Project Management, Marketing Management, Technical Writing, and Corporate Communications are correlated to pay that is above average, with boosts between 9 percent and 19 percent. At the other end of the pay range are skills like Blogging, Video Editing, and Social Media Marketing. Most people experienced in Content Management also know Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $57K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $70K. People with 10 to 20 years of experience make an average of about $86K in this role. For some reason, Content Marketing Managers with more than two decades of experience report lower paychecks overall; the median sum in this group sits near $81K.

Pay Difference by Location

National Average: $63,784

Larger city markers indicate a job is popular in that location.

Content Marketing Managers will find that Dallas offers an impressive pay rate, one which exceeds the national average by 37 percent. Content Marketing Managers will also find cushy salaries in San Francisco (+36 percent), New York (+8 percent), Austin (+6 percent), and Denver (+5 percent). One of the biggest compensable factors for Content Marketing Managers is geography, with workers in Boulder earning a whopping 22 percent below the national average. Below-median salaries also turn up in San Diego and Atlanta (22 percent lower and 18 percent lower, respectively).

Content Marketing Manager Reviews

What is it like working as a Content Marketing Manager?

Content Marketing Manager in Boston:
"Content marketing manager - Pros and cons."
Pros: I like that I get to help produce and measure content that helps my company generate revenue.
Cons: I sometimes feel that my company is not fully invested in content development.

Content Marketing Manager in Virginia Beach:
"Fast paced forced creativity."
Pros: Working with several clients across various industries. Casual work environment. Free snacks and drinks. Beer Friday. Open to creative ideas. Open communication.
Cons: A culture of "that might not work" Very little direction.

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

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Experience Affects Content Marketing Manager Salaries




National Average
$64,000


Skills That Affect Content Marketing Manager Salaries

Project Management
up arrow 19%


Technical Writing
up arrow 9%

Corporate Communications
up arrow 3%

Strategic Marketing
up arrow 2%

Marketing Communications
0%

Editing
0%

National Average
$64,000

Search Engine Optimization (SEO)
up arrow 1%

Content Management
up arrow 2%

Copywriting
up arrow 3%

Email Marketing
up arrow 6%



Video Editing
up arrow 10%

Blogging
up arrow 13%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 84 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
46%
5-9 years
37%
10-19 years
14%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 77%
medical benefits
Vision: 68%
dental benefits
None: 12%
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