The average Content Marketing Manager in the United States can expect to rake in roughly $64K annually. In the world of Content Marketing Managers, overall income ranges from $42K near the bottom to $96K at the top; this can include more than $10K from bonuses and more than $15K from profit sharing in exceptional cases. Residence is the biggest factor affecting pay for this group, followed by tenure. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Content Marketing Managers survey participants are largely women, dominating at 66 percent. The majority of workers are highly satisfied with their job. The data for this synopsis comes from respondents who took the PayScale salary survey.
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$42,539 - $92,235
$43K
$64K
$92K
MEDIAN: $63,623
10%
50%
90%

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$13.92 - $40.32
$14
$24
$40
MEDIAN: $23.94
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$42,539 - $92,235  
   
Bonus
$979 - $10,123  
Profit Sharing
$970 - $15,456  
Commission
$8,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,811 - $95,806  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 554
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$13.92 - $40.32  
   
Overtime
$29.32  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$979 - $10,123  
   
Commission
$8,000  
Profit Sharing
$970 - $15,456  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$41,811 - $95,806  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 33

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United States (change)

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Job Description for Content Marketing Manager

Content marketing managers are responsible for overseeing a company's content strategies and implementing comprehensive content-delivery plans, including print, video, audio, and other forms of content. They may work on websites, blogs posts, social media, and other outlets, and work closely with marketing and sales teams to define effective content and content delivery. Their ultimate goal is to find effective mechanisms to drive customer demands for their products and brands, and they must ensure that projects are completed within given deadlines.

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Content Marketing Manager Tasks

  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.
  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Content Marketing Managers report using a deep pool of skills on the job. Most notably, skills in Project Management, Marketing Management, Technical Writing, and Corporate Communications are correlated to pay that is above average, with boosts between 8 percent and 18 percent. Skills that seem to negatively impact pay include Video Editing, Web Content Management, and Social Media Marketing. It is often found that people who know Content Management are also skilled in Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Average salaries for inexperienced employees average out to around $58K, but folks who have five to 10 years of experience earn a higher median of $69K. Content Marketing Managers claiming one to two decades of experience make an estimated median of $84K. Folks with more than two decades of experience actually report lower incomes overall; their average comes out to a mere $75K.

Pay Difference by Location

National Average: $64,323

Larger city markers indicate a job is popular in that location.

Dallas offers some of the highest pay in the country for Content Marketing Managers, 36 percent above the national average. Content Marketing Managers can also look forward to large paychecks in cities like San Francisco (+34 percent), Austin (+14 percent), Seattle (+8 percent), and New York (+7 percent). One of the biggest compensable factors for Content Marketing Managers is geography, with workers in Boulder earning a whopping 20 percent below the national average. Below-median salaries also turn up in Atlanta and San Diego (17 percent lower and 14 percent lower, respectively).

Content Marketing Manager Reviews

Q: What is it like working as a Content Marketing Manager?

Content Marketing Manager in Boston:
"Content marketing manager - Pros and cons."
Pros: I like that I get to help produce and measure content that helps my company generate revenue.
Cons: I sometimes feel that my company is not fully invested in content development.

Content Marketing Manager in Virginia Beach:
"Fast paced forced creativity."
Pros: Working with several clients across various industries. Casual work environment. Free snacks and drinks. Beer Friday. Open to creative ideas. Open communication.
Cons: A culture of "that might not work" Very little direction.

Content Marketing Manager in Chicago:
"Great team for your first full-time career."
Pros: Lots of opportunity is here at TMP, with the Inbound Marketing team growing faster than any department in the company. With guidance, it won't take long to have the know-how to make qualified, informed recommendations for clients that are good for the team and your development.
Cons: Internally, we're working on more cohesion between departments. Lots of internal struggles result from not working together or knowing where to go. We're fixing that and it will make everything much better.

Related Job Salaries

Key Stats for Content Marketing Manager

Gender

Female
66 %
Male
34 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.
043
Less than 1 year
1%
1-4 years
43%
5-9 years
39%
10-19 years
14%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Content Marketing Manager Salaries




National Average
$64,000


Skills That Affect Content Marketing Manager Salaries

Project Management
up arrow 18%


Technical Writing
up arrow 8%



up arrow 1%

Marketing Communications
0%

National Average
$64,000




Blogging
up arrow 4%

Email Marketing
up arrow 6%



Video Editing
up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
1%
1-4 years
43%
5-9 years
39%
10-19 years
14%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 78%
vision benefits
Vision: 68%
dental benefits
None: 13%
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