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Content Marketing Manager Salary

In a profession for which the median take-home is approximately $62K, slightly less than two-thirds of overall earnings for Content Marketing Managers arrives through commissions. Experience level is the biggest factor affecting pay for this group, followed by geography. More than half of Content Marketing Managers (67 percent) survey participants are women. The majority of workers are highly satisfied with their job. Most report receiving medical coverage from their employers and a large number collect dental insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.
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$41,723 - $88,612
(Median)
$42K
$62K
$89K
MEDIAN: $61,571
10%
50%
90%

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$10.30 - $38.78
(Median)
$10
$18
$39
MEDIAN: $18.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$41,723 - $88,612  
   
Bonus
$0.00 - $10,357  
Profit Sharing
$1,221 - $4,913  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,990 - $89,772  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 240
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$10.30 - $38.78  
   
Overtime
$22.00 - $33.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,357  
   
Profit Sharing
$1,221 - $4,913  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,990 - $89,772  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 23

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Job Description for Content Marketing Manager

  • Manage content marketing strategy and plans, including coordinating with other teams.
  • Design and present content in appealing, intuitive ways for a variety of audiences.
  • Write, direct production of content, and collect content for portals, websites, and internal use.
  • Track metrics and indicators for data-driven decision-making and course alterations.

Content Marketing Manager Job Listings

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Popular Skills for Content Marketing Manager


Survey results imply that Content Marketing Managers deploy a deep pool of skills on the job. Most notably, facility with Media / Public Relations, Project Management, and Web Content Management are correlated to pay that is significantly above average, leading to increases of 59 percent, 17 percent, and 7 percent, respectively. Blogging and Copywriting, on the other hand, are typically associated with much lower pay. Most people skilled in Content Management are similarly competent in Social Media Marketing.

Pay by Experience Level for Content Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Content Marketing Managers, more experience generally translates to higher pay. Average salaries for inexperienced employees average out to around $56K, but folks who have five to 10 years of experience earn a higher median of $66K. Content Marketing Managers claiming one to two decades of experience make an estimated median of $81K. Content Marketing Managers with more than 20 years of experience report incomes that are only modestly higher; the median for these old hands hovers around $89K.

Pay Difference by Location


San Francisco offers some of the highest pay in the country for Content Marketing Managers, 13 percent above the national average. Content Marketing Managers will also find cushy salaries in Los Angeles (+11 percent) and Seattle (+7 percent). The lowest-paying market is Salt Lake City, which sits 29 percent below the national average, proving that location is a significant contributor to overall pay.

Related Job Salaries

United States (change)

Experience Affects Content Marketing Manager Salaries

Late-Career
up arrow 44%



National Average
$62,000


Skills That Affect Content Marketing Manager Salaries

Media / Public Relations
up arrow 59%

Project Management
up arrow 17%

Web Content Management
up arrow 7%

Corporate Communications
up arrow 5%

Strategic Marketing
up arrow 1%

Content Management
0%

Marketing Management
0%

National Average
$62,000

Editing
up arrow 1%

Marketing Communications
up arrow 2%

Social Media Marketing
up arrow 3%

Copywriting
up arrow 7%

Blogging
up arrow 35%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 41 votes.

Gender

Female
67 %
Male
33 %

Years of Experience

Less than 1 year
2%
1-4 years
42%
5-9 years
38%
10-19 years
14%
20 years or more
5%

Common Health Benefits

medical benefits Medical: 90% dental benefits Dental: 81%
vision benefits Vision: 70% employee benefits None: 9%