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Content Strategist Salary

Content Strategists in the United States pull down an average of $61K per year. Total cash compensation for Content Strategists runs from $36K to $108K depending on bonuses that can occasionally exceed $10K and profit sharing that can reach almost $50K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Men are in the minority of survey respondents, with female Content Strategists making up 72 percent. The figures in this rundown are based on the results of PayScale's salary questionnaire.
$36,621 - $101,941
(Median)
$37K
$61K
$100K
MEDIAN: $60,787
10%
50%
90%

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$14.90 - $73.40
(Median)
$15
$34
$73
MEDIAN: $34.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$36,621 - $101,941  
   
Bonus
$0.00 - $10,196  
Profit Sharing
$88.77 - $49,665  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,361 - $107,600  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 377
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$14.90 - $73.40  
   
Overtime
$26.66 - $42.00  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,196  
   
Profit Sharing
$88.77 - $49,665  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,361 - $107,600  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 32
United States (change)

Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Content Strategists report using a large range of skills on the job. Most notably, skills in Research Analysis, Strategic Marketing, Web Content Management, and Content Management are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Copywriting, and Search Engine Optimization. Those educated in Content Management tend to be well versed in Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Strategists generally obtain higher compensation for more plentiful past experience. Although individuals who have less than five years' experience earn $52K on average, people with five to 10 years benefit from a notably larger average of $71K. Content Strategists with one to two decades of relevant experience report an average salary of approximately $90K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $110K.

Pay Difference by Location


With a pay rate for Content Strategists that is 42 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Content Strategists will also find cushy salaries in Washington (+25 percent), New York (+13 percent), Los Angeles (+5 percent), and Chicago (+3 percent). Those in the field find the lowest salaries in Portland, 18 percent below the national average. On the whole, employers pay 4 percent below the median salary for those in this field in Austin and Atlanta.

Related Job Salaries

Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries

Strategic Marketing
up arrow 13%

Research Analysis
up arrow 13%

National Average
$62,000

Web Content Management
up arrow 2%

Content Management
up arrow 3%


up arrow 6%

Marketing Communications
up arrow 10%

Information Architecture
up arrow 11%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
2%
1-4 years
47%
5-9 years
30%
10-19 years
18%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 63% employee benefits None: 11%