Content Strategist Salary

Average Content Strategists in the United States make around $61K per year. In the world of Content Strategists, overall cash allowance can occasionally include more than $10K from bonuses and, in some exceptional cases, $26K from profit sharing, causing incomes to vary widely between $37K and $104K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Content Strategists making up 75 percent. Job satisfaction is reported as high by the vast majority of workers. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the larger part. This overview is based on answers to PayScale's salary questionnaire.

$37,517 - $100,243

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$12.60 - $65.66

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$37,517 - $100,243  
   
Bonus
$0.00 - $10,218  
Profit Sharing
$90.60 - $25,532  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,950 - $104,396  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 500
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.60 - $65.66  
   
Overtime
$18.25 - $51.29  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,218  
   
Profit Sharing
$90.60 - $25,532  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,950 - $104,396  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 31
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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Content Strategists report using a large range of skills on the job. Most notably, skills in Strategy Development, Strategic Marketing, Web Content Management, and Content Management are correlated to pay that is above average. At the other end of the pay range are skills like Research Analysis, Social Media Marketing, and Marketing Communications. Most people experienced in Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Content Strategists, more experience generally translates to higher pay. Relatively untried employees who have fewer than five years of experience earn around $53K on average. People who have worked for five to 10 years can expect a higher median salary of $69K. Content Strategists with one to two decades of relevant experience report an average salary of approximately $88K. More than 20 years of experience seem related to solid financial gains; veterans in this group report earning a median of $117K.

Pay Difference by Location


For Content Strategists, San Francisco provides a pay rate that is 24 percent greater than the national average. Content Strategists will also find cushy salaries in New York (+14 percent), Washington (+12 percent), Seattle (+9 percent), and Minneapolis (+5 percent). In Portland, salaries are 17 percent below the national average and represent the lowest-paying market. Not at the bottom but still paying below the median are employers in Raleigh and Kansas City (11 percent lower and 6 percent lower, respectively).

Content Strategist Reviews

What is it like working as a Content Strategist?

Content Strategist in New York:
"Where an obsession with details & business strategy collide."
Pros: I work at an agency, and the best part (aside from a fun company culture) is that the work and responsibilities vary from project to project, so it's a lot harder to become complacent or bored. The strategic challenges and intense collaboration also continually motivate everyone to do their best work.
Cons: Agencies are full of strategists and creative types, who are often inspiring and fun to work with, however they are often extroverted personality types and it can be hard for introverts to find their voice and make themselves heard when the collaborative style is catered to louder, less-filtered individuals.

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Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries

Strategy Development
up arrow 14%

Strategic Marketing
up arrow 9%

National Average
$62,000

Content Management
up arrow 1%

Web Content Management
up arrow 1%

Editing
up arrow 2%

Project Management
up arrow 2%


Information Architecture
up arrow 6%


Strategy
up arrow 8%

Marketing Communications
up arrow 8%


Research Analysis
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
47%
5-9 years
28%
10-19 years
18%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 9%
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