Content Strategist Salary

Content Strategists in the United States can expect to earn an average of $62K per year. Final cash compensation to Content Strategists varies from around $37K to approximately $106K; choice pay grades include potential for bonuses and profit sharing as high as $10K and $26K, respectively. Career length and the particular city each impact pay for this group, with the former having the largest influence. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Job satisfaction for Content Strategists is high. Men are in the minority of survey respondents, with female Content Strategists making up 73 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$37,739 - $101,652
(Median)
$38K
$62K
$100K
MEDIAN: $61,718
10%
50%
90%

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$12.26 - $64.56
(Median)
$12
$28
$65
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$37,739 - $101,652  
   
Bonus
$0.00 - $10,203  
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,867 - $105,676  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 472
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.26 - $64.56  
   
Overtime
$18.25 - $51.29  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,203  
   
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,867 - $105,676  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 30
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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Strategy Development, Research Analysis, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 29 percent, 13 percent, and 8 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Strategy, and Copywriting. Most people who know Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Strategists with a rich background of experience are typically rewarded with larger paychecks. Those in the early stages of their career can expect to make around $52K; however, individuals with five to 10 years of experience bring in $69K on average — a distinctly larger sum. People with 10 to 20 years of experience make an average of about $89K in this role. Content Strategists who have acquired more than 20 years of relevant experience earn significantly more than folks with fewer years on their resumes; the average income in this veteran group is $115K.

Pay Difference by Location


With a pay rate for Content Strategists that is 18 percent greater than the national average, San Francisco offers a comfortable salary for those in this profession. Content Strategists will also find cushy salaries in New York (+13 percent), Washington (+13 percent), Seattle (+10 percent), and Chicago (+6 percent). In Portland, salaries are 18 percent below the national average and represent the lowest-paying market. A couple other locations with smaller-than-average paychecks include Los Angeles (6 percent lower) and Atlanta (3 percent lower).

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Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries

Strategy Development
up arrow 29%

Research Analysis
up arrow 13%

Strategic Marketing
up arrow 8%

Information Architecture
0%

National Average
$62,000

Content Management
up arrow 1%

Web Content Management
up arrow 1%

Editing
up arrow 1%

Project Management
up arrow 3%

Marketing Communications
up arrow 5%



Strategy
up arrow 12%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 81 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
2%
1-4 years
47%
5-9 years
28%
10-19 years
19%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 9%
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