Content Strategist Salary

Pay for Content Strategists in the United States sits in the ballpark of $60K annually. Overall cash earnings for Content Strategists stretch from $39K on the lower end to $103K near the top, and the heftiest packages can encompass around $10K from bonuses and $5K from profit sharing. Career duration is the biggest factor affecting pay for this group, followed by geography. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. Most Content Strategists report high levels of job satisfaction. Men are in the minority of survey respondents, with female Content Strategists making up 74 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$39,184 - $98,388
$39K
$60K
$98K
MEDIAN: $60,133
10%
50%
90%

Add this chart to your site: 640px    300px

$13.64 - $63.79
$14
$25
$64
MEDIAN: $24.71
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,184 - $98,388  
   
Bonus
$751 - $10,420  
Profit Sharing
$100.33 - $5,152  
Commission
$501  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,616 - $102,636  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 630
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29$58$87
Hourly Rate
$13.64 - $63.79  
   
Overtime
$19.57 - $86.81  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$751 - $10,420  
   
Commission
$501  
Profit Sharing
$100.33 - $5,152  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,616 - $102,636  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 57
© PayScale, Inc. @ www.payscale.com

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

Read More...

Content Strategist Tasks

  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.
  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.

Content Strategist Job Listings

Search for more jobs:

Popular Skills for Content Strategist


Content Strategists seem to wield many skills on the job. Most notably, skills in Strategy Development, Project Management, Editing, and Information Architecture are correlated to pay that is above average, with boosts between 4 percent and 8 percent. Those listing Online Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and Research Analysis also typically command lower compensation. The majority of those who know Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Strategists with a lot of experience tend to enjoy higher earnings. The average beginner in this position makes around $52K, but folks who have been around for five to 10 years see a markedly higher median salary of $73K. Content Strategists claiming one to two decades of experience make an estimated median of $94K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $121K.

Pay Difference by Location

National Average: $60,561

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Content Strategists, San Francisco offers exceptional salaries, 51 percent above the national average. Content Strategists can also look forward to large paychecks in cities like Seattle (+37 percent), Chicago (+20 percent), Portland (+17 percent), and Los Angeles (+17 percent). Content Strategists' salaries are heavily influenced by location — Content Strategists in Ann Arbor bring in salaries that are 40 percent lower than the national average. Employers also pay below the national average in Philadelphia (16 percent lower) and Denver (5 percent lower).

Content Strategist Reviews

Q: What is it like working as a Content Strategist?

Content Strategist in New York:
`"$Where an obsession with details & business strategy collide."`
Pros: I work at an agency, and the best part (aside from a fun company culture) is that the work and responsibilities vary from project to project, so it's a lot harder to become complacent or bored. The strategic challenges and intense collaboration also continually motivate everyone to do their best work.
Cons: Agencies are full of strategists and creative types, who are often inspiring and fun to work with, however they are often extroverted personality types and it can be hard for introverts to find their voice and make themselves heard when the collaborative style is catered to louder, less-filtered individuals.

Related Job Salaries

Key Stats for Content Strategist

Gender

Female
74 %
Male
26 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 80 votes.
Less than 1 year
2%
1-4 years
50%
5-9 years
31%
10-19 years
15%
20 years or more
3%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Content Strategist Salaries

▲100%

▲56%

▲20%

National Average
$61,000

▼13%

Skills That Affect Content Strategist Salaries



▲4%



Email Marketing
▲4%



National Average
$61,000


▼1%


▼5%


Research Analysis
▼16%

Online Marketing
▼29%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 80 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
2%
1-4 years
50%
5-9 years
31%
10-19 years
15%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 85%
dental benefits
Dental: 73%
vision benefits
Vision: 64%
dental benefits
None: 13%
ADVERTISEMENT