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Content Strategist Salary

Content Strategists in the United States take home an average $62K per year. In the world of Content Strategists, overall income ranges from $36K near the bottom to $106K at the top; this can include more than $10K from bonuses and more than $26K from profit sharing in exceptional cases. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Content Strategists making up 72 percent. A large number report receiving medical coverage from their employers and a fair number collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$36,822 - $101,485
(Median)
$37K
$62K
$100K
MEDIAN: $61,630
10%
50%
90%

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$12.60 - $73.08
(Median)
$13
$28
$73
MEDIAN: $28.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$36,822 - $101,485  
   
Bonus
$0.00 - $10,151  
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,254 - $106,092  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 444
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.60 - $73.08  
   
Overtime
$18.12 - $51.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,151  
   
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,254 - $106,092  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 31

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United States (change)


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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Survey takers working as Content Strategists report using a large range of professional skills. Most notably, skills in Research Analysis, Strategic Marketing, Information Architecture, and Content Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing, Strategy, and Search Engine Optimization. The majority of those who know Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Content Strategists, experience and pay levels seem to be correlated; more years in the business generally lead to more money. People who have worked for fewer than five years bring home $52K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $69K. Content Strategists who work for 10 to 20 years in their occupation tend to earn about $88K. Seasoned workers who boast more than two decades of relevant experience enjoy a median salary of $117K, which is substantially larger than the medians reported by folks with fewer years on their resumes.

Pay Difference by Location


With a pay rate for Content Strategists that is 34 percent greater than the national average, Washington offers a comfortable salary for those in this profession. Content Strategists will also find cushy salaries in San Francisco (+21 percent), New York (+10 percent), Chicago (+5 percent), and Los Angeles (+5 percent). Those in the field find the lowest salaries in Portland, 18 percent below the national average. Below-median salaries also turn up in Atlanta and Austin (5 percent lower and 3 percent lower, respectively).

Related Job Salaries

United States (change)

Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries

Research Analysis
up arrow 13%

Strategic Marketing
up arrow 10%

Information Architecture
0%

National Average
$62,000

Content Management
up arrow 2%

Web Content Management
up arrow 2%

Editing
up arrow 2%

Strategy Development
up arrow 3%


Marketing Communications
up arrow 5%



Strategy
up arrow 15%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 85 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
2%
1-4 years
48%
5-9 years
27%
10-19 years
19%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 88% dental benefits Dental: 78%
vision benefits Vision: 64% employee benefits None: 10%
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