Content Strategist Salary
Content Strategists in the United States pull down an average of $61K annually. Total incomes of Content Strategists incorporate potential for, in a few cases, more than $10K from bonuses and close to $6K from profit sharing; these performance components cause packages to range between $39K and $104K. Experience level is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most Content Strategists survey respondents are women (72 percent). The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Content Strategist
Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.Read More...
Content strategists typically work indoors in an office environment. The range of companies they can work for is quite large; any industry that develops a public message may hire a strategist, from larger corporations to nonprofits to media institutions. Content strategists may also be freelance workers as well.
Content strategists usually work during normal business hours, although freelance strategists may have more flexibility related to when they work.
A bachelor's degree in communications, marketing, or a related field is generally the minimum educational requirement for this position. Previous experience in a similar role is generally needed as well. Content strategists must have excellent computer skills and be able to work in a variety of relevant computer programs and social media platforms.
Content Strategist Tasks
- Create specifications and appropriate content for designated audience.
- Improve content delivery including search engine optimization and metadata management.
- Set guidelines for tone, style, and content of writing and communications.
- Strategize to ensure content is consistent and compelling across delivery streams.
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Popular Skills for Content Strategist
Survey results imply that Content Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategy Development, Project Management, Data Analysis, and Information Architecture are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Research Analysis, and Social Media Marketing. Most people experienced in Content Management also know Editing and Web Content Management.
Pay by Experience Level for Content Strategist
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Content Strategists generally obtain higher compensation for more plentiful past experience. Workers in their first five years can expect to earn $53K, but people who have been around for five to 10 years earn a noticeably bigger sum of $72K. Content Strategists who work for 10 to 20 years in their occupation tend to earn about $92K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $123K.
Pay Difference by Location
San Francisco is home to an above-average pay rate for Content Strategists, 51 percent higher than the national average. Content Strategists can also look forward to large paychecks in cities like Seattle (+38 percent), Chicago (+24 percent), Los Angeles (+15 percent), and Portland (+13 percent). The lowest-paying market is Ann Arbor, which sits 41 percent below the national average, proving that location is a significant contributor to overall pay. Louisville and Denver are a couple other places where companies are known to pay below the median — salaries are 34 percent lower and 9 percent lower, respectively.
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