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Content Strategist Salary

Median pay for Content Strategists in the United States lies in the neighborhood of $62K per year. Cash earnings for Content Strategists — which occasionally include more than $10K from bonuses and more than $26K from profit sharing — stretch from around $36K to approximately $106K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Most Content Strategists survey respondents are women (72 percent). A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to a majority. Job satisfaction is reported as high by the vast majority of workers. This overview is based on answers to PayScale's salary questionnaire.

$36,926 - $101,255
(Median)
$37K
$62K
$100K
MEDIAN: $61,743
10%
50%
90%

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$12.26 - $73.40
(Median)
$12
$28
$73
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$36,926 - $101,255  
   
Bonus
$0.00 - $10,235  
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,305 - $105,768  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 458
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.26 - $73.40  
   
Overtime
$18.12 - $51.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,235  
   
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,305 - $105,768  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 30
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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Survey results imply that Content Strategists deploy a deep pool of skills on the job. Most notably, skills in Research Analysis, Strategic Marketing, Information Architecture, and Editing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Strategy, and Search Engine Optimization. Those proficient in Content Management are, more often than not, also skilled in Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. Folks with fewer than five years of experience take home $53K on average, and those who have worked for five to 10 years see a bigger median salary of $69K. Content Strategists claiming one to two decades of experience make an estimated median of $88K. Deeply experienced professionals who boast more than 20 years of experience haul in an ample $117K on average.

Pay Difference by Location


With a pay rate for Content Strategists that is 24 percent greater than the national average, Washington offers a comfortable salary for those in this profession. Content Strategists will also find cushy salaries in San Francisco (+21 percent), Los Angeles (+11 percent), New York (+10 percent), and Seattle (+8 percent). Falling short of the national average by 18 percent, the area with the worst salaries is Portland. Employers pay around 4 percent less in Atlanta and 3 percent less in Austin, below-median salaries for those in this field.

Related Job Salaries

United States (change)

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Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries

Research Analysis
up arrow 12%

Strategic Marketing
up arrow 9%

Editing
0%

Information Architecture
0%

National Average
$62,000

Content Management
up arrow 2%

Web Content Management
up arrow 2%

Strategy Development
up arrow 3%

Project Management
up arrow 4%

Marketing Communications
up arrow 5%



Strategy
up arrow 15%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
2%
1-4 years
48%
5-9 years
28%
10-19 years
18%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 9%
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