Content Strategists in the United States pull down an average of $61K annually. Total incomes of Content Strategists incorporate potential for, in a few cases, more than $10K from bonuses and close to $6K from profit sharing; these performance components cause packages to range between $39K and $104K. Experience level is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most Content Strategists survey respondents are women (72 percent). The data for this synopsis comes from respondents who took the PayScale salary survey.

$39,116 - $99,227
(Median)
$39K
$61K
$99K
MEDIAN: $61,162
10%
50%
90%

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$14.29 - $66.38
(Median)
$14
$25
$66
MEDIAN: $25.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$39,116 - $99,227  
   
Bonus
$507 - $10,237  
Profit Sharing
$91.56 - $5,500  
Commission
$501  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,588 - $104,255  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 626
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$29$58$87
Hourly Rate
$14.29 - $66.38  
   
Overtime
$19.57 - $86.81  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$507 - $10,237  
   
Commission
$501  
Profit Sharing
$91.56 - $5,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,588 - $104,255  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 50
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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Survey results imply that Content Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategy Development, Project Management, Data Analysis, and Information Architecture are correlated to pay that is above average. Skills that pay less than market rate include Online Marketing, Research Analysis, and Social Media Marketing. Most people experienced in Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Strategists generally obtain higher compensation for more plentiful past experience. Workers in their first five years can expect to earn $53K, but people who have been around for five to 10 years earn a noticeably bigger sum of $72K. Content Strategists who work for 10 to 20 years in their occupation tend to earn about $92K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $123K.

Pay Difference by Location

National Average: $61,670

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Content Strategists, 51 percent higher than the national average. Content Strategists can also look forward to large paychecks in cities like Seattle (+38 percent), Chicago (+24 percent), Los Angeles (+15 percent), and Portland (+13 percent). The lowest-paying market is Ann Arbor, which sits 41 percent below the national average, proving that location is a significant contributor to overall pay. Louisville and Denver are a couple other places where companies are known to pay below the median — salaries are 34 percent lower and 9 percent lower, respectively.

Content Strategist Reviews

What is it like working as a Content Strategist?

Content Strategist in New York:
"Where an obsession with details & business strategy collide."
Pros: I work at an agency, and the best part (aside from a fun company culture) is that the work and responsibilities vary from project to project, so it's a lot harder to become complacent or bored. The strategic challenges and intense collaboration also continually motivate everyone to do their best work.
Cons: Agencies are full of strategists and creative types, who are often inspiring and fun to work with, however they are often extroverted personality types and it can be hard for introverts to find their voice and make themselves heard when the collaborative style is catered to louder, less-filtered individuals.

Related Job Salaries

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Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries



Information Architecture
up arrow 3%

Data Analysis
up arrow 3%

Editing
up arrow 1%

Content Management
0%

Web Content Management
0%

Marketing Communications
0%

National Average
$62,000

Strategic Marketing
up arrow 2%

Strategy
up arrow 3%

Search Engine Optimization (SEO)
up arrow 4%



Research Analysis
up arrow 17%

Online Marketing
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 80 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
2%
1-4 years
49%
5-9 years
29%
10-19 years
17%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 75%
medical benefits
Vision: 64%
dental benefits
None: 12%
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