What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »

Content Strategist Salary

Content Strategists in the United States take home an average $61K annually. In the world of Content Strategists, overall cash allowance can occasionally include more than $10K from bonuses and, in some exceptional cases, $20K from profit sharing, causing incomes to vary widely between $36K and $106K. Experience level is the biggest factor affecting pay for this group, followed by geography. Men are in the minority of survey respondents, with female Content Strategists making up 71 percent. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. Most workers in this position report high levels of job satisfaction.

$36,068 - $100,004
(Median)
$36K
$61K
$100K
MEDIAN: $60,799
10%
50%
90%

Add this chart to your site: 640px    300px

$12.37 - $72.72
(Median)
$12
$29
$73
MEDIAN: $28.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$36,068 - $100,004  
   
Bonus
$0.00 - $10,085  
Profit Sharing
$90.91 - $20,273  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,936 - $105,885  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 427
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.37 - $72.72  
   
Overtime
$18.12 - $51.65  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,085  
   
Profit Sharing
$90.91 - $20,273  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,936 - $105,885  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 32

Find Out Exactly What You Should Be Paid

United States (change)

- OR -

Log in with LinkedIn

Comp Managers Click Here »

Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

Read More...

Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

Search for more jobs:

Popular Skills for Content Strategist


Survey results imply that Content Strategists deploy a deep pool of skills on the job. Most notably, skills in Research Analysis, Strategic Marketing, Web Content Management, and Content Management are correlated to pay that is above average. Skills that seem to negatively impact pay include Search Engine Optimization, Social Media Marketing, and Copywriting. For most people, competency in Content Management indicates knowledge of Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Content Strategists. People who have worked for fewer than five years bring home $52K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $68K. The average pay reported by folks with 10 to 20 years of experience is around $87K. Deeply experienced professionals who boast more than 20 years of experience haul in an ample $117K on average.

Pay Difference by Location


For Content Strategists, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Content Strategists can also look forward to large paychecks in cities like Washington (+16 percent), New York (+12 percent), Seattle (+7 percent), and Los Angeles (+6 percent). Portland is home to the smallest salaries in the field, lagging the national average by 17 percent. Not at the bottom but still paying below the median are employers in Atlanta and Austin (3 percent less).

Related Job Salaries

United States (change)

Experience Affects Content Strategist Salaries




National Average
$61,000


Skills That Affect Content Strategist Salaries

Research Analysis
up arrow 14%

Strategic Marketing
up arrow 9%

National Average
$61,000

Web Content Management
up arrow 2%

Content Management
up arrow 3%

Editing
up arrow 4%

Marketing Communications
up arrow 4%

Information Architecture
up arrow 4%


Strategy
up arrow 11%




Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 88 votes.

Gender

Female
71 %
Male
29 %

Years of Experience

Less than 1 year
2%
1-4 years
48%
5-9 years
28%
10-19 years
19%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 11%