Content Strategist Salary

Content Strategists in the United States pull down an average of $60K per year. Total cash compensation for Content Strategists runs from $37K to $103K depending on bonuses that can occasionally exceed $10K and profit sharing that can reach almost $25K. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Female Content Strategists make up most of the survey respondents at 75 percent. Job satisfaction for Content Strategists is high. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to more than half. Participants in PayScale's salary questionnaire provided the particulars of this report.

$38,677 - $98,643
(Median)
$39K
$60K
$99K
MEDIAN: $60,426
10%
50%
90%

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$12.90 - $62.53
(Median)
$13
$26
$63
MEDIAN: $25.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$38,677 - $98,643  
   
Bonus
$0.00 - $10,152  
Profit Sharing
$91.56 - $25,000  
Commission
$14,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,155 - $102,606  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 620
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$12.90 - $62.53  
   
Overtime
$19.08 - $66.90  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,152  
   
Commission
$14,500  
Profit Sharing
$91.56 - $25,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,155 - $102,606  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 53
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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Content Strategists seem to exploit a large range of skills on the job. Most notably, skills in Marketing Communications, Technical Writing, Project Management, and Strategic Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Research Analysis, Social Media Marketing, and User Research. Those familiar with Content Management also tend to know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Content Strategists, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Salaries for inexperienced workers average out to $70K, and those with five to 10 years' experience earn a higher median of $53K. Content Strategists who work for 10 to 20 years in their occupation tend to earn about $88K. Professionals with deep experience (more than 20 years) report prosperous salaries in six-figure territory; the median for this crowd is approximately $117K.

Pay Difference by Location

National Average: $60,671

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Content Strategists, 27 percent above the national average. Content Strategists will also find cushy salaries in New York (+19 percent), Seattle (+15 percent), Washington (+15 percent), and Minneapolis (+13 percent). Content Strategists in Ann Arbor report much lower salaries than the rest of the country — 41 percent below the national average — proving that residence is a major factor in overall pay. Below-median salaries also turn up in Indianapolis and Portland (29 percent lower and 14 percent lower, respectively).

Content Strategist Reviews

What is it like working as a Content Strategist?

Content Strategist in New York:
"Where an obsession with details & business strategy collide."
Pros: I work at an agency, and the best part (aside from a fun company culture) is that the work and responsibilities vary from project to project, so it's a lot harder to become complacent or bored. The strategic challenges and intense collaboration also continually motivate everyone to do their best work.
Cons: Agencies are full of strategists and creative types, who are often inspiring and fun to work with, however they are often extroverted personality types and it can be hard for introverts to find their voice and make themselves heard when the collaborative style is catered to louder, less-filtered individuals.

Related Job Salaries

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Experience Affects Content Strategist Salaries




National Average
$61,000


Skills That Affect Content Strategist Salaries

Marketing Communications
up arrow 5%

Technical Writing
up arrow 5%

Project Management
up arrow 2%

Web Content Management
0%

Strategic Marketing
0%

National Average
$61,000

Content Management
up arrow 1%

Editing
up arrow 1%

Strategy Development
up arrow 2%

Information Architecture
up arrow 4%


Strategy
up arrow 6%


User Research
up arrow 9%


Research Analysis
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 97 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
50%
5-9 years
29%
10-19 years
16%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 87%
dental benefits
Dental: 74%
medical benefits
Vision: 62%
dental benefits
None: 11%
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