Content Strategist Salary

Pay for Content Strategists in the United States sits in the ballpark of $61K per year. Total cash compensation to Content Strategists approaches anywhere from $37K on the lower end to $106K on the higher end; in exceptional cases, this can include more than $10K from bonuses and upwards of $26K from profit sharing. Career duration and the particular city each impact pay for this group, with the former having the largest influence. Most workers in this position report high levels of job satisfaction. A large number enjoy medical while a fair number get dental coverage. Vision coverage is also available to the greater part. Most Content Strategists survey respondents are women (73 percent). The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$37,574 - $101,897
(Median)
$38K
$61K
$100K
MEDIAN: $61,367
10%
50%
90%

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$12.26 - $64.56
(Median)
$12
$28
$65
MEDIAN: $27.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$37,574 - $101,897  
   
Bonus
$0.00 - $10,243  
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,811 - $105,988  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 487
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$12.26 - $64.56  
   
Overtime
$18.25 - $51.29  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,243  
   
Profit Sharing
$90.30 - $25,760  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,811 - $105,988  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 30
United States (change)

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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist


Survey takers working as Content Strategists report using a large range of professional skills. Most notably, facility with Strategy Development, Research Analysis, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 29 percent, 13 percent, and 10 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Social Media Marketing, Strategy, and Copywriting. Those familiar with Content Management also tend to know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Content Strategists with a lot of experience tend to enjoy higher earnings. The average inexperienced worker earns $52K, and someone who has worked for five to 10 years can expect a bigger median salary of $68K. Content Strategists bring in $89K after working for 10 to 20 years. Six-figure salaries aren't unusual for professionals who have achieved more than 20 years of experience; median compensation for this group sits in the range of $117K.

Pay Difference by Location


For Content Strategists, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Content Strategists will also find cushy salaries in New York (+13 percent), Washington (+11 percent), Seattle (+10 percent), and Chicago (+6 percent). Portland is the lowest-paying area, 17 percent south of the national average. Employers in Los Angeles and Atlanta also lean toward paying below-median salaries (6 percent lower and 3 percent lower, respectively).

Related Job Salaries

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Experience Affects Content Strategist Salaries




National Average
$62,000


Skills That Affect Content Strategist Salaries

Strategy Development
up arrow 29%

Research Analysis
up arrow 13%

Strategic Marketing
up arrow 10%

Information Architecture
up arrow 1%

National Average
$62,000

Content Management
up arrow 1%

Web Content Management
up arrow 1%

Editing
up arrow 1%

Project Management
up arrow 3%



Marketing Communications
up arrow 9%

Strategy
up arrow 12%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 82 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
2%
1-4 years
46%
5-9 years
29%
10-19 years
19%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 89% dental benefits Dental: 79%
vision benefits Vision: 64% employee benefits None: 9%
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