Content Strategist Salary

Earnings for Content Strategists in the United States come in at around $60K annually on average. Total incomes of Content Strategists incorporate potential for, in a few cases, more than $10K from bonuses and close to $5K from profit sharing; these performance components cause packages to range between $38K and $100K. Career length is the biggest factor affecting pay for this group, followed by geography. For the most part, Content Strategists enjoy their work and report high levels of job satisfaction. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the larger part. Men are in the minority of survey respondents, with female Content Strategists making up 73 percent. The information for this snapshot was generated by responses to the PayScale salary survey.

$39,039 - $94,869
$39K
$60K
$95K
MEDIAN: $59,917
10%
50%
90%

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$14.59 - $55.00
$15
$25
$55
MEDIAN: $25.23
10%
50%
90%

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$0$100K
Salary $39,039 - $94,869
Bonus $709 - $10,252
Profit Sharing $101.37 - $4,932
Commission $486.96
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,345 - $100,178
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 679
Hourly Data $0$84
Hourly Rate $14.59 - $55.00
Overtime $24.65 - $84.43
Annual Data $0$100K
Bonus $709 - $10,252
Commission $486.96
Profit Sharing $101.37 - $4,932
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,345 - $100,178
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 69

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.

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Content Strategist Tasks

  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

Popular Skills for Content Strategist


Survey takers working as Content Strategists report using a large range of professional skills. Most notably, skills in Strategy Development, Project Management, Editing, and Information Architecture are correlated to pay that is above average, with boosts between 4 percent and 8 percent. Those listing Online Marketing as a skill should be prepared for drastically lower pay. Social Media Marketing and Research Analysis also typically command lower compensation. Most people who know Content Management also know Editing and Web Content Management.

Pay by Experience Level for Content Strategist

Pay by Experience for a Content Strategist has a positive trend. An entry-level Content Strategist with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 454 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Content Strategist with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $73,000 based on 257 salaries. An experienced Content Strategist which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $94,000 based on 116 salaries. A Content Strategist with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $121,000 based on 23 salaries.

Pay Difference by Location

National Average: $60,467

Larger city markers indicate a job is popular in that location.

For those looking to make money, Content Strategists in San Francisco enjoy an exceptional pay rate, 51 percent above the national average. Content Strategists can also look forward to large paychecks in cities like Seattle (+37 percent), Chicago (+20 percent), Portland (+17 percent), and Los Angeles (+17 percent). One of the biggest compensable factors for Content Strategists is geography, with workers in Ann Arbor earning a whopping 40 percent below the national average. Below-median salaries also turn up in Philadelphia and Denver (16 percent lower and 5 percent lower, respectively).

Content Strategist Reviews

Q: What is it like working as a Content Strategist?

Content Strategist in Chicago:
"Work flexibility."
Pros: Work flexibility, ability to run my own portfolio, my colleagues.
Cons: Stress levels, lack of leadership.

Content Strategist in New York:
"Where an obsession with details & business strategy collide."
Pros: I work at an agency, and the best part (aside from a fun company culture) is that the work and responsibilities vary from project to project, so it's a lot harder to become complacent or bored. The strategic challenges and intense collaboration also continually motivate everyone to do their best work.
Cons: Agencies are full of strategists and creative types, who are often inspiring and fun to work with, however they are often extroverted personality types and it can be hard for introverts to find their voice and make themselves heard when the collaborative style is catered to louder, less-filtered individuals.

Related Job Salaries

Key Stats for Content Strategist

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 95 votes.
Less than 1 year
2%
1-4 years
50%
5-9 years
30%
10-19 years
15%
20 years or more
4%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Content Strategist Salaries

▲100%

▲56%

▲20%

National Average
$60,000

▼13%

Skills That Affect Content Strategist Salaries



▲4%



Email Marketing
▲4%



▼0%

National Average
$60,000



▼5%


Research Analysis
▼16%

Online Marketing
▼28%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 95 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
2%
1-4 years
50%
5-9 years
30%
10-19 years
15%
20 years or more
4%

Common Health Benefits

medical benefits
Medical: 83%
dental benefits
Dental: 71%
vision benefits
Vision: 62%
no benefits
None: 16%
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