Content Strategist Salary (United States)

The average pay for a Content Strategist is $60,490 per year. Experience strongly influences salary for this job. Most people with this job move on to other positions after 20 years in this field.
Content Strategist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$35,879 - $103,357
(Median)
36K
46K
60K
79K
100K
MEDIAN: $60,489
10%
25%
50%
75%
90%
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Content Strategist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$15.10 - $66.38
(Median)
15
35
50
66
MEDIAN: $35.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Salary
$35,879 - $103,357  
   
Bonus
$0.00 - $10,067  
Profit Sharing
$4,000 - $20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,842 - $109,492  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 325
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$25$50$75
Hourly Rate
$15.10 - $66.38  
   
Overtime
$27.01 - $45.20  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50K$100K$150K
Bonus
$0.00 - $10,067  
   
Profit Sharing
$4,000 - $20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$35,842 - $109,492  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 36
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Job Description for Content Strategist

Content strategists typically develop a plan for content and oversee how that plan is carried out. Because content strategists are responsible for creating a unified message for their organization, they must be able to work well with others to determine their company's - and individual departments' - needs. A typical day for a content strategist includes meetings with a work team to discuss ongoing and upcoming projects, outlining new content to run in the future, and working with a designer to discuss visual elements to accompany written content. Content strategists often work closely with social media strategists, marketing professionals, designers, and typesetters to create a cohesive message; these job roles may overlap, emphasizing the importance of strong communication skills in this position.
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Content Strategist Tasks
  • Set guidelines for tone, style, and content of writing and communications.
  • Strategize to ensure content is consistent and compelling across delivery streams.
  • Create specifications and appropriate content for designated audience.
  • Improve content delivery including search engine optimization and metadata management.

Content Strategist Job Listings

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Popular Skills for Content Strategist

Pay by Experience Level for Content Strategist

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Los Angeles
up arrow 5%
Washington
up arrow 5%
Chicago
up arrow 4%
National Average
$62,000
Boston
up arrow 1%
Austin
up arrow 4%
up arrow 6%
up arrow 9%
Portland
up arrow 18%
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Content Strategist Salaries

National Average
$62,000

Skills That Affect Content Strategist Salaries

Strategic Marketing
up arrow 1%
National Average
$62,000
Web Content Management
up arrow 1%
Content Management
up arrow 3%
Project Management
up arrow 4%
up arrow 6%
Information Architecture
up arrow 11%
Search Engine Optimization (SEO)
up arrow 13%
Marketing Communications
up arrow 15%
Social Media Marketing
up arrow 19%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 82 votes.

Gender

Female
70%
female alumni
 
Male
30%
male alumni

Years of Experience

Less than 1 year
2%
1-4 years
48%
5-9 years
29%
10-19 years
18%
20 years or more
4%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 76%
vision benefits Vision: 62% employee benefits None: 12%