A Demand Generation Director earns an average salary of $122,527 per year.

$86,606 - $166,744
MEDIAN: $122,526

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$86,606 - $166,744  
$8,250 - $30,252  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$90,000 - $184,441  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 138
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Demand Generation Director

Demand generation directors are responsible for developing and leading a company's generation strategies for digital/social content, digital outreach, organic/paid searches, and other online mechanisms which produce positive results. They must be able to thrive in a testing, learning, and production environment, and experience with database management functions, including list management, cleansing, de-duplication, data verification, segmentation, tagging, and custom report creation, is essential to ensure that all market strategies are well-defined, communicated, and executed.


Demand Generation Director Tasks

  • Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.
  • Work closely with sales and marketing teams to generate and deliver valuable leads.
  • Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.

Demand Generation Director Job Listings

Search for more jobs:

Popular Skills for Demand Generation Director

Pay by Experience Level for Demand Generation Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Experience Affects Demand Generation Director Salaries

up arrow 17%

National Average

Skills That Affect Demand Generation Director Salaries

Marketing Management

National Average

Lead Generation
up arrow 1%

Strategic Marketing
up arrow 1%

Online Marketing
up arrow 3%

Email Marketing
up arrow 10%

up arrow 11%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 10 votes.


56 %
44 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 98%
dental benefits
Dental: 93%
medical benefits
Vision: 88%
dental benefits
None: 2%