Demand Generation Director Salary

A Demand Generation Director earns an average salary of $121,636 per year.

$84,704 - $167,504
$85K
$120K
$170K
MEDIAN: $121,636
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$84,704 - $167,504  
   
Bonus
$7,071 - $29,540  
Profit Sharing
$4,913  
Commission
$20,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$88,846 - $183,940  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 125

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United States (change)

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Job Description for Demand Generation Director

Demand generation directors are responsible for managing and generating demand through marketing and content advertising, as well as creating diverse opportunities for generating income and sales. Strong interpersonal skills are important in this position to guide and mentor employees in the department and work well with clients in a variety of settings, and they should also work well in teams with other specialists.

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Demand Generation Director Tasks

  • Lead development, implementation and prioritization of demand generation programs and strategy, including: automated nurture, drip and other marketing emails and publications, search engine optimization, social media presence and website content.
  • Work closely with sales and marketing teams to generate and deliver valuable leads.
  • Track, analyze and account for the effectiveness of each demand generation campaign; identify areas for improvement.

Demand Generation Director Job Listings

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Popular Skills for Demand Generation Director

Pay by Experience Level for Demand Generation Director

Pay by Experience for a Demand Generation Director has a positive trend. An entry-level Demand Generation Director with less than 5 years of experience can expect to earn an average total compensation of $116,000 based on 23 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Demand Generation Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $126,000 based on 63 salaries. An experienced Demand Generation Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $144,000 based on 66 salaries. A Demand Generation Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $158,000 based on 16 salaries.

Pay Difference by Location

National Average: $131,407

Larger city markers indicate a job is popular in that location.

Related Job Salaries

Key Stats for Demand Generation Director

Gender

Female
51 %
Male
49 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.
1-4 years
11%
5-9 years
33%
10-19 years
44%
20 years or more
13%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Demand Generation Director Salaries

▲20%

▲10%

National Average
$131,000

▼4%

▼12%

Skills That Affect Demand Generation Director Salaries


Strategic Marketing
▼0%

National Average
$131,000



Marketo
▼10%

Email Marketing
▼15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.

Gender

Female
51 %
Male
49 %

Years of Experience

1-4 years
11%
5-9 years
33%
10-19 years
44%
20 years or more
13%

Common Health Benefits

medical benefits
Medical: 98%
dental benefits
Dental: 94%
vision benefits
Vision: 86%
no benefits
None: 1%
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