The global marketing manager holds a managerial position that is found in a wide variety of industries, such as in healthcare and pharmaceutical, technology, and retail organizations, among others. Although the specific duties performed in this position may vary by industry, almost all global marketing managers are responsible for managing the company's marketing budget on a global scale, forming and executing plans for development, and presenting reports at meetings about the company's direction. The global marketing manager must also establish and maintain relationships with partners and be able to work with other departments to coordinate efforts on development and expanding the organization's business. The global marketing manager generally works in an office setting, and some travel is likely. They typically reports to the director of marketing.
Global Marketing Manager Tasks
Oversee global marketing strategies and initiatives within an organization.
Research global market trends and develop products that suite international demands.
Design, implement and communicate organization's brand to a global audience.
May manage and supervise marketing associates.