International Marketing Manager Salary

International Marketing Managers in the United States take home an average $79K annually. Total cash compensation to International Marketing Managers approaches anywhere from $49K on the lower end to $134K on the higher end; in exceptional cases, this can include more than $20K from bonuses and upwards of $9K from profit sharing. Female International Marketing Managers are more common than men among those who completed the survey; more than half (68 percent) are women. Work is enjoyable for International Marketing Managers, who typically claim high levels of job satisfaction. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a strong majority. The numbers in this rundown were provided by PayScale's salary survey participants.

$45,836 - $122,044
MEDIAN: $79,362

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$45,836 - $122,044  
$1,990 - $20,259  
Profit Sharing
$734 - $9,203  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$48,684 - $134,213  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 204
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Job Description for International Marketing Manager

  • Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
  • Create, recommend and implement marketing programs and campaigns for products and services in international markets.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Manage, forecast and maintain marketing operations budget.

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Popular Skills for International Marketing Manager

Survey results suggest that International Marketing Managers use a fairly large toolkit of professional skills. Most notably, facility with Product Marketing, Market Research, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 26 percent, 14 percent, and 9 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Advertising and Web Marketing also typically command lower compensation. The majority of those who know Marketing Management also know Marketing Communications.

Pay by Experience Level for International Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

In general, experience and pay appear to be strongly linked; those with more experience usually bring in higher incomes. The average worker who claims fewer than five years of experience earns around $68K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $84K. For International Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $100K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $117K.

International Marketing Manager Reviews

What is it like working as an International Marketing Manager?

International Marketing Manager in Charlotte:
"The Greatest Career."
Pros: Opportunity to constantly develop new skills, manage an international brand and have my voice heard at an executive level.
Cons: Micromanagement and absentee management, no flexibility, minimal benefits.

Related Job Salaries

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Experience Affects International Marketing Manager Salaries

up arrow 39%

National Average

Skills That Affect International Marketing Manager Salaries

Product Marketing
up arrow 26%

Market Research
up arrow 14%

Marketing Communications

National Average

Web Marketing
up arrow 12%

up arrow 15%

Microsoft Office
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.


68 %
32 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 4%