International Marketing Manager Salary

Pay for International Marketing Managers in the United States sits in the ballpark of $74K annually. Career length is the biggest factor affecting pay for this group, followed by geography. The majority of International Marketing Managers claim high levels of job satisfaction. The majority of International Marketing Managers (64 percent) who took the survey are women. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.

$45,091 - $127,380
$45K
$74K
$130K
MEDIAN: $73,587
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$45,091 - $127,380  
   
Bonus
$503 - $19,574  
Profit Sharing
$9,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$46,012 - $132,412  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 82

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United States (change)

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Job Description for International Marketing Manager

International marketing managers, also known as global marketing managers, typically work for large corporations to sell products or services to consumers in other countries. They must tailor their strategies and approaches in accordance with the economic conditions and cultures of different countries, and they are also responsible for development of international marketing and promotional material for their company's products and services. They should also be culturally-sensitive to sell products and services in foreign countries.

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International Marketing Manager Tasks

  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Manage, forecast and maintain marketing operations budget.
  • Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
  • Create, recommend and implement marketing programs and campaigns for products and services in international markets.

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Popular Skills for International Marketing Manager


International Marketing Managers report using a diverse set of skills on the job. Fortunate workers who know Product Marketing can expect a significant pay bump, scoring salaries 41 percent above average. At the other end of the pay range are skills like Market Research, Microsoft Office, and Web Marketing. The majority of those who know Marketing Management also know Marketing Communications.

Pay by Experience Level for International Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Relatively untried employees who have fewer than five years of experience earn around $59K on average. People who have worked for five to 10 years can expect a higher median salary of $77K. For International Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $92K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $141K.

International Marketing Manager Reviews

Q: What is it like working as an International Marketing Manager?

International Marketing Manager in Charlotte:
"The Greatest Career."
Pros: Opportunity to constantly develop new skills, manage an international brand and have my voice heard at an executive level.
Cons: Micromanagement and absentee management, no flexibility, minimal benefits.

Related Job Salaries

Key Stats for International Marketing Manager

Gender

Female
64 %
Male
36 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 9 votes.
Less than 1 year
6%
1-4 years
29%
5-9 years
31%
10-19 years
24%
20 years or more
11%
Location:
Years in Fields/Career:
United States (change)

Experience Affects International Marketing Manager Salaries

Late-Career
▲88%

▲23%

▲2%

National Average
$75,000

▼21%

Skills That Affect International Marketing Manager Salaries

Product Marketing
▲41%



Marketing Communications
▼0%

National Average
$75,000

Advertising
▼7%

Web Marketing
▼14%

Microsoft Office
▼16%


Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 9 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
6%
1-4 years
29%
5-9 years
31%
10-19 years
24%
20 years or more
11%

Common Health Benefits

medical benefits
Medical: 91%
dental benefits
Dental: 75%
vision benefits
Vision: 66%
dental benefits
None: 9%
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