International Marketing Manager Salary
Pay for International Marketing Managers in the United States sits in the ballpark of $74K annually. Career length is the biggest factor affecting pay for this group, followed by geography. The majority of International Marketing Managers claim high levels of job satisfaction. The majority of International Marketing Managers (64 percent) who took the survey are women. Medical benefits are awarded to nearly all, and a strong majority earn dental coverage. Participants in PayScale's salary questionnaire provided the particulars of this report.
|Salary||$45,091 - $127,380|
|Bonus||$503 - $19,574|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$46,012 - $132,412|
Job Description for International Marketing Manager
International marketing managers, also known as global marketing managers, typically work for large corporations to sell products or services to consumers in other countries. They must tailor their strategies and approaches in accordance with the economic conditions and cultures of different countries, and they are also responsible for development of international marketing and promotional material for their company's products and services. They should also be culturally-sensitive to sell products and services in foreign countries.Read More...
The ability to speak a second language can be beneficial, but is not necessarily required, and strong interpersonal and leadership skills are essential for this position. Flexibility is also important to travel frequently and for extended periods of time. They typically plan and schedule their trips in advance and may need to obtain business visas, schedule meetings with various people in foreign countries, and arrange promotional events.
A bachelor's degree in business, marketing, or a related field may be a minimum requirement for this position, and computer skills and proficiency with Microsoft Office programs are also necessary. They should also be familiar with their company's database software and relevant computer applications to perform market research on a regular basis. They may also read professional journals to keep their knowledge up-to-date related to product trends, competition, and technology in the industry.
International Marketing Manager Tasks
- Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
- Manage, forecast and maintain marketing operations budget.
- Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
- Create, recommend and implement marketing programs and campaigns for products and services in international markets.
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Popular Skills for International Marketing Manager
International Marketing Managers report using a diverse set of skills on the job. Fortunate workers who know Product Marketing can expect a significant pay bump, scoring salaries 41 percent above average. At the other end of the pay range are skills like Market Research, Microsoft Office, and Web Marketing. The majority of those who know Marketing Management also know Marketing Communications.
Pay by Experience Level for International Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. Relatively untried employees who have fewer than five years of experience earn around $59K on average. People who have worked for five to 10 years can expect a higher median salary of $77K. For International Marketing Managers, 10 to 20 years of experience on the job amounts to an average salary of $92K. Veteran professionals who boast more than 20 years of relevant experience enjoy plum median salaries that average out to the six-figure sum of $141K.
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