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International Marketing Manager Salary

Pay for International Marketing Managers in the United States sits in the ballpark of $80K annually. Total cash compensation to International Marketing Managers approaches anywhere from $48K on the lower end to $134K on the higher end; in exceptional cases, this can include more than $20K from bonuses and upwards of $9K from profit sharing. Women make up the majority of International Marketing Managers (68 percent) who completed the questionnaire. Job satisfaction is reported as high by the vast majority of workers. Nearly all report receiving medical coverage from their employers and most collect dental insurance. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$45,517 - $122,785
MEDIAN: $79,737

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
$45,517 - $122,785  
$1,975 - $20,303  
Profit Sharing
$734 - $9,101  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$48,223 - $134,270  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 205
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Job Description for International Marketing Manager

  • Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
  • Create, recommend and implement marketing programs and campaigns for products and services in international markets.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Manage, forecast and maintain marketing operations budget.

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Popular Skills for International Marketing Manager

Overall, survey participants reported applying a fair number of skills to their work. Most notably, facility with Product Marketing, Market Research, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 25 percent, 14 percent, and 10 percent, respectively. Those listing Microsoft Office as a skill should be prepared for drastically lower pay. Web Marketing and Advertising also typically command lower compensation. Most people experienced in Marketing Management also know Marketing Communications.

Pay by Experience Level for International Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Experience seems to be a major factor in determining the incomes of International Marketing Managers. Salaries of relatively inexperienced workers fall in the neighborhood of $67K, but folks who have racked up five to 10 years see a notably higher median of $84K. The average pay reported by folks with 10 to 20 years of experience is around $99K. Big financial gains seem to result from working for more than two decades; veterans in this group report earning $117K on average.

International Marketing Manager Reviews

What is it like working as an International Marketing Manager?

International Marketing Manager in Charlotte:
"The Greatest Career."
Pros: Opportunity to constantly develop new skills, manage an international brand and have my voice heard at an executive level.
Cons: Micromanagement and absentee management, no flexibility, minimal benefits.

Related Job Salaries

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Experience Affects International Marketing Manager Salaries

up arrow 38%

National Average

Skills That Affect International Marketing Manager Salaries

Product Marketing
up arrow 25%

Market Research
up arrow 14%

National Average

Marketing Communications
up arrow 1%

up arrow 11%

Web Marketing
up arrow 13%

Microsoft Office
up arrow 21%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 41 votes.


68 %
32 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 89%
vision benefits Vision: 73% employee benefits None: 4%