International Marketing Manager Salary

Median pay for International Marketing Managers in the United States is around $79K per year. Total cash compensation for International Marketing Managers runs from $48K to $133K depending on bonuses that can occasionally exceed $20K and profit sharing that can reach almost $9K. The majority of International Marketing Managers (68 percent) who took the survey are women. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to a fair number. Job satisfaction is high and work is enjoyable for most International Marketing Managers. This overview is based on answers to PayScale's salary questionnaire.

$45,676 - $121,886

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$45,676 - $121,886  
$1,985 - $20,273  
Profit Sharing
$734 - $9,203  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$48,113 - $133,354  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 203
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Job Description for International Marketing Manager

  • Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
  • Create, recommend and implement marketing programs and campaigns for products and services in international markets.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Manage, forecast and maintain marketing operations budget.

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Popular Skills for International Marketing Manager

Survey results suggest that International Marketing Managers put a wide range of professional skills to use. Most notably, facility with Product Marketing, Market Research, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 26 percent, 13 percent, and 10 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Microsoft Office, Web Marketing, and Advertising. Those educated in Marketing Management tend to be well versed in Marketing Communications.

Pay by Experience Level for International Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many International Marketing Managers, more experience generally translates to higher pay. The average beginner in this position makes around $67K, but folks who have been around for five to 10 years see a markedly higher median salary of $84K. After one to two decades on the job, professionals can reap plentiful salaries that average out to the six-figure sum of $101K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $117K.

International Marketing Manager Reviews

What is it like working as an International Marketing Manager?

International Marketing Manager in Charlotte:
"The Greatest Career."
Pros: Opportunity to constantly develop new skills, manage an international brand and have my voice heard at an executive level.
Cons: Micromanagement and absentee management, no flexibility, minimal benefits.

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Experience Affects International Marketing Manager Salaries

up arrow 39%

National Average

Skills That Affect International Marketing Manager Salaries

Product Marketing
up arrow 26%

Market Research
up arrow 13%

Marketing Communications

National Average

up arrow 17%

Web Marketing
up arrow 17%

Microsoft Office
up arrow 20%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 38 votes.


68 %
32 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 87%
vision benefits Vision: 72% employee benefits None: 4%