Median pay for International Marketing Managers in the United States lies in the neighborhood of $73K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. Job satisfaction is reported as high by the vast majority of workers. Women make up the majority of International Marketing Managers (60 percent) who completed the questionnaire. The data in this summary comes from the PayScale salary survey.

$45,891 - $126,822
MEDIAN: $72,575

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$45,891 - $126,822  
$511 - $19,727  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$47,945 - $132,685  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 92

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Job Description for International Marketing Manager

International marketing managers, also known as global marketing managers, typically work for large corporations to sell products or services to consumers in other countries. They must tailor their strategies and approaches in accordance with the economic conditions and cultures of different countries, and they are also responsible for development of international marketing and promotional material for their company's products and services. They should also be culturally-sensitive to sell products and services in foreign countries.


International Marketing Manager Tasks

  • Analyze demand for products and services, establish and maintain contact with new business opportunities in international markets.
  • Create, recommend and implement marketing programs and campaigns for products and services in international markets.
  • Manage and analyze results of all marketing programs and recommend changes to approach based on performance.
  • Manage, forecast and maintain marketing operations budget.

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Popular Skills for International Marketing Manager

Survey results suggest that International Marketing Managers put a wide range of professional skills to use. Fortunate workers who know Product Marketing can expect a significant pay bump, scoring salaries 41 percent above average. At the other end of the pay range are skills like Microsoft Office, Web Marketing, and Market Research. Most people familiar with Marketing Management also know Marketing Communications.

Pay by Experience Level for International Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

For many International Marketing Managers, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Someone who has worked for fewer than five years earns around $61K on average. Individuals with five to 10 years of experience don't get much more, though; the average income in this group is $75K. International Marketing Managers bring in $95K after working for 10 to 20 years. Professionals who boast more than 20 years of experience reap the fruits of their labor to the six-figure tune of $140K — the plum median salary in this group.

International Marketing Manager Reviews

What is it like working as an International Marketing Manager?

International Marketing Manager in Charlotte:
"The Greatest Career."
Pros: Opportunity to constantly develop new skills, manage an international brand and have my voice heard at an executive level.
Cons: Micromanagement and absentee management, no flexibility, minimal benefits.

Related Job Salaries

Years in Fields/Career:
United States (change)

Experience Affects International Marketing Manager Salaries

up arrow 87%

National Average

Skills That Affect International Marketing Manager Salaries

Product Marketing
up arrow 41%

Marketing Management
up arrow 1%

Strategic Marketing
up arrow 1%

National Average

up arrow 7%

Web Marketing
up arrow 14%

Microsoft Office
up arrow 16%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.


60 %
40 %

Years of Experience

Less than 1 year
1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits
Medical: 93%
dental benefits
Dental: 80%
medical benefits
Vision: 72%
dental benefits
None: 7%