An international sales and marketing manager's primary function is to secure and cultivate business relationships for their company. They travel frequently to their assigned region(s) around the globe. When visiting these regions, international sales and marketing managers meet with important clients and companies, ensuring the goals of their company and regional clients are being met. In addition, they may travel to conventions, meetings and other professional gatherings to network and expand their employer's reach, as an international sales and marketing manager is expected to identify and establish opportunities with potential business partners.
Some tasks that an international sales and marketing manager might perform include managing teams in various regions to create sales campaigns that effectively promote products, as well as evaluating these campaigns to ensure they are effective and tailored to the target market in the countries in which they exist. The international sales and marketing manager must effectively communicate the company's goals to their staff and ensure that their subordinates understand how to effectively market the strategies created by the manager. Additionally, these managers work closely with other executives within their assigned regions, as well as executives at company headquarters, to reach specific quotas and/or sales targets.
International sales and marketing managers generally must have extensive experience in the field, as well as a bachelor's degree in business, communications, or another relevant field; equivalent experience can sometimes substitute for educational requirements.
International Sales & Marketing Manager Tasks
Ensure execution of the developed sales strategies, plans and advertising or promotional programs.
Ensure activities are in accordance with the developed sales objectives.
Plans and implements sales programs for one or more of the company's product line.
Maintain contact with key markets by visiting and investigating the operations and local conditions.
Evaluate and provide analysis to management for new products and international market opportunities.