Internet marketing directors are generally responsible for developing proficient online marketing strategies to assist companies in sales, revenue, and even popularity. By maximizing the creative outlets at the disposal of internet marketing teams, the internet marketing director is able to attract clients and customers to a company or particular product or service the company offers.
Using internet-based advertising, design techniques, and target-market strategies, internet marketing directors ensure the best possible outcomes for attracting the general public to the company. Search engine optimization (SEO), social networking, and the purchasing and trading of media are important parts of this position, and developing an online marketing plan with a team of employees is often a starting point for projects. From there, the director usually begins conducting research and utilizing up-to-date advertising strategies, and they also analyze the results and how the general public has responded to particular marketing strategies.
A bachelor’s degree in computer science or a related field is often required for this position, and some employers require a master's degree. A strong background in research and advertising is highly beneficial, and mathematical skills are also helpful, as statistics are used heavily in the field to analyze conclusive data from marketing campaigns.
Internet Marketing Director Tasks
Plan and set website direction, coordinate the website towards achievement of organizational objectives.
Direct and implement service goals to provide online customer growth.
Direct the development of internet marketing strategies.