Internet Marketing Director Salary
The average salary for an Internet Marketing Director is $70,747 per year. Skills that are associated with high pay for this job are Search Engine Marketing (SEM), Online Marketing, and Advertising. Experience has a moderate effect on income for this job. Most people with this job move on to other positions after 20 years in this field.
|Salary||$35,838 - $110,011|
|Bonus||$153.19 - $20,553|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$38,366 - $109,907|
|Bonus||$153.19 - $20,553|
|Total Pay (||$38,366 - $109,907|
Job Description for Internet Marketing Director
Internet marketing directors are generally responsible for developing proficient online marketing strategies to assist companies in sales, revenue, and even popularity. By maximizing the creative outlets at the disposal of internet marketing teams, the internet marketing director is able to attract clients and customers to a company or particular product or service the company offers.Read More...
Using internet-based advertising, design techniques, and target-market strategies, internet marketing directors ensure the best possible outcomes for attracting the general public to the company. Search engine optimization (SEO), social networking, and the purchasing and trading of media are important parts of this position, and developing an online marketing plan with a team of employees is often a starting point for projects. From there, the director usually begins conducting research and utilizing up-to-date advertising strategies, and they also analyze the results and how the general public has responded to particular marketing strategies.
A bachelor’s degree in computer science or a related field is often required for this position, and some employers require a master's degree. A strong background in research and advertising is highly beneficial, and mathematical skills are also helpful, as statistics are used heavily in the field to analyze conclusive data from marketing campaigns. (Copyright 2017 PayScale.com)
Internet Marketing Director Tasks
- Direct the development of internet marketing strategies.
- Direct and implement service goals to provide online customer growth.
- Plan and set website direction, coordinate the website towards achievement of organizational objectives.
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Pay by Experience Level for Internet Marketing Director
Pay by Experience for an Internet Marketing Director has a positive trend. An entry-level Internet Marketing Director with less than 5 years of experience can expect to earn an average total compensation of $54,000 based on 30 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Internet Marketing Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $70,000 based on 39 salaries. An experienced Internet Marketing Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $89,000 based on 32 salaries. An Internet Marketing Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $100,000 based on 5 salaries.
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