Marketing Communications Manager Salary
For Marketing Communications Managers, yearly average wages total $64K annually. Cash earnings for Marketing Communications Managers — which occasionally include more than $10K from bonuses and more than $8K from profit sharing — stretch from around $41K to approximately $98K. Career length is the biggest factor affecting pay for this group, followed by geography. Most workers in this position report high levels of job satisfaction. Medical benefits are awarded to most, and a strong majority earn dental coverage. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
Job Description for Marketing Communications Manager
Marketing communications managers oversee marketing for businesses or brands and focus on brand awareness. One of their biggest goals is to gain and maintain a good customer base, focusing on customer retention and satisfaction. A marketing communications manager also develops and implements marketing strategies and advertising. Effective marketing involves staying up to date and knowledgeable about new technology and methods of advertising. They must also know their customer demographics and target audience, and they must know how to attend to them and deliver the company’s message in the most effective, efficient way possible.Read More...
Marketing communications managers must supervise a team of marketing staff, so they are responsible for training these employees and overseeing the daily actions of the staff; staff must be trained on the company policies, advertising strategies, and other marketing resources. One crucial area for the marketing communications manager is monitoring the competition. A marketing communications manager is responsible for analyzing the competition and responding in a way that helps their company rise to the top.
Marketing communications managers must be personable and have a great knowledge of advertising and businesses in their field. Typically they need a four-year degree or more in marketing, communications, or a related field. They must have management and other interpersonal communication skills.
Marketing Communications Manager Tasks
- Manage marketing communication initiatives; internal and external communications and special events promotions.
- Monitor advertising trends and budgets.
- Act as a liaison between outside vendors and management.
- Guide and support management in marketing planning and public relation strategies to ensure alignment with objectives.
Common Career Paths for Marketing Communications Manager
While Marketing Communications Managers do not often become Marketing VPs, the job pays $149K per year on average. It is quite typical for Marketing Communications Managers to transition into roles as Marketing Communications Directors or Marketing Directors, where reported median earnings are $9K and $16K higher per year.
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Popular Skills for Marketing Communications Manager
Survey participants wield an impressively varied skill set on the job. Most notably, skills in Strategic Marketing, Marketing Management, Project Management, and Powerpoint are correlated to pay that is above average. Skills that seem to negatively impact pay include Social Media Marketing, Graphic Design, and Web Content Management. It is not unusual for someone who knows Branding to be familiar with Marketing Communications as well.
Pay by Experience Level for Marketing Communications Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Marketing Communications Managers generally obtain higher compensation for more plentiful past experience. Respondents with less than five years' experience take home $53K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $66K. Marketing Communications Managers bring in $75K after working for 10 to 20 years. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $79K.
Pay Difference by Location
For Marketing Communications Managers, working in the bustling city of San Francisco has its advantages, including an above-average pay rate. Marketing Communications Managers can also look forward to large paychecks in cities like Minneapolis (+23 percent), New York (+9 percent), Los Angeles (+9 percent), and Seattle (+7 percent). In Philadelphia, salaries are 8 percent below the national average and represent the lowest-paying market. Two other places where employers offer below-median salaries are San Diego (8 percent less) and Denver (6 percent less).
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