Marketing communications managers oversee marketing for businesses or brands and focus on brand awareness. One of their biggest goals is to gain and maintain a good customer base, focusing on customer retention and satisfaction. A marketing communications manager also develops and implements marketing strategies and advertising. Effective marketing involves staying up to date and knowledgeable about new technology and methods of advertising. They must also know their customer demographics and target audience, and they must know how to attend to them and deliver the company’s message in the most effective, efficient way possible.
Marketing Communications Manager Tasks
Act as a liaison between outside vendors and management.
Guide and support management in marketing planning and public relation strategies to ensure alignment with objectives.
Manage marketing communication initiatives; internal and external communications and special events promotions.
Monitor advertising trends and budgets.