These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.
Search engine optimization (SEO) is a vital skill for online marketing content writers, as it is the method of driving traffic to a website using search engines like Google and Yahoo!. By including particular keywords in the website's content, the writer helps search engines to feature the site's webpages in search results when those keywords are searched. These writers should also have knowledge of HTML coding to format websites in ways that are visually appealing to target audiences. Excellent writing skills, of course, are of the utmost importance, and this includes impeccable grammar and excellent editing skills. They must also keep websites creative and engaging at all times.
A bachelor's degree in journalism, communications, or marketing and at least two years of experience in a writing/marketing position are generally required for this position.
Online Marketing Content Writer Tasks
Promote content standards and consistency across the website.
Work with marketing to ensure content supports corporate goals.
Edit and manage the communication content of websites, including marketing.