Online Marketing Content Writer Salary

For Online Marketing Content Writers, annual average wages total $42K per year. Cash earnings for Online Marketing Content Writers — including $6K in bonuses and $8K in profit sharing proceeds near the top of the pay scale — generally stretch from $28K to $66K depending on individual performance. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. Most Online Marketing Content Writers report high levels of job satisfaction. Female Online Marketing Content Writers make up most of the survey respondents at 77 percent. Health benefits are not enjoyed by everyone in this line of work, and approximately one in four lack any coverage at all. Medical benefits are reported by a majority and dental coverage is claimed by more than half. The information for this snapshot was generated by responses to the PayScale salary survey.

$30,067 - $62,738
(Median)
$30K
$42K
$63K
MEDIAN: $41,933
10%
50%
90%

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$10.71 - $44.47
(Median)
$11
$16
$44
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$30,067 - $62,738  
   
Bonus
$0.00 - $5,903  
Profit Sharing
$15.00 - $7,634  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,603 - $65,517  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 267
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22$44$66
Hourly Rate
$10.71 - $44.47  
   
Overtime
$15.26 - $65.57  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,903  
   
Profit Sharing
$15.00 - $7,634  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,603 - $65,517  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 101
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Job Description for Online Marketing Content Writer

These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.

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Online Marketing Content Writer Tasks

  • Promote content standards and consistency across the website.
  • Work with marketing to ensure content supports corporate goals.
  • Edit and manage the communication content of websites, including marketing.

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Popular Skills for Online Marketing Content Writer


Survey results suggest that Online Marketing Content Writers use a fairly large toolkit of professional skills. Most notably, skills in Marketing Communications, Copywriting, Technical Writing, and Web Content Management are correlated to pay that is above average. The majority of those who know Copywriting also know Marketing Communications, Social Media Marketing, and Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $41,204

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Online Marketing Content Writers, New York offers exceptional salaries, 44 percent above the national average. Online Marketing Content Writers will also find cushy salaries in Washington (+35 percent), San Francisco (+24 percent), Chicago (+14 percent), and Boston (+3 percent). In Los Angeles, salaries are 19 percent below the national average and represent the lowest-paying market. Below-median salaries also turn up in Philadelphia and Atlanta (4 percent lower and 3 percent lower, respectively).

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Experience Affects Online Marketing Content Writer Salaries



National Average
$41,000


Skills That Affect Online Marketing Content Writer Salaries


Copywriting
up arrow 1%

National Average
$41,000

Technical Writing
up arrow 1%

Web Content Management
up arrow 1%

Editing
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Social Media Marketing
up arrow 2%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 45 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
9%
1-4 years
55%
5-9 years
19%
10-19 years
14%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 59%
medical benefits
Vision: 45%
dental benefits
None: 27%
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