Online Marketing Content Writer Salary
An average Online Marketing Content Writer in the United States can expect to take home roughly $46K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Most Online Marketing Content Writers like their work and job satisfaction is high. Health benefits are not claimed by all — just under one in four lack any form of coverage — but a fair number have medical insurance, and the larger part have dental, too. Female Online Marketing Content Writers make up most of the survey respondents at 75 percent. The data for this synopsis comes from respondents who took the PayScale salary survey.
Job Description for Online Marketing Content Writer
These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.Read More...
Search engine optimization (SEO) is a vital skill for online marketing content writers, as it is the method of driving traffic to a website using search engines like Google and Yahoo!. By including particular keywords in the website's content, the writer helps search engines to feature the site's webpages in search results when those keywords are searched. These writers should also have knowledge of HTML coding to format websites in ways that are visually appealing to target audiences. Excellent writing skills, of course, are of the utmost importance, and this includes impeccable grammar and excellent editing skills. They must also keep websites creative and engaging at all times.
A bachelor's degree in journalism, communications, or marketing and at least two years of experience in a writing/marketing position are generally required for this position.
Online Marketing Content Writer Tasks
- Edit and manage the communication content of websites, including marketing.
- Work with marketing to ensure content supports corporate goals.
- Promote content standards and consistency across the website.
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Popular Skills for Online Marketing Content Writer
Online Marketing Content Writers report using a wide range of professional skills. Most notably, skills in Copywriting, Search Engine Optimization, Marketing Communications, and Technical Writing are correlated to pay that is above average. Most people experienced in Copywriting also know Marketing Communications, Social Media Marketing, and Search Engine Optimization (SEO).
Pay by Experience Level for Online Marketing Content Writer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Online Marketing Content Writers with a lot of experience tend to enjoy higher earnings. Those who have worked for fewer than five years take home a median salary of $41K, and workers with five to 10 years of experience earn a higher $50K on average. People with 10 to 20 years of experience make an average of about $55K in this role. Survey participants who have worked for more than two decades report bringing in $72K on average.
Pay Difference by Location
For those looking to make money, Online Marketing Content Writers in New York enjoy an exceptional pay rate, 48 percent above the national average. Online Marketing Content Writers will also find cushy salaries in Washington (+30 percent), San Francisco (+28 percent), Salt Lake City (+18 percent), and Boston (+12 percent). The lowest-paying market is Philadelphia, which sits 23 percent below the national average, proving that location is a significant contributor to overall pay. Employers also pay below the national average in Los Angeles (22 percent lower) and Atlanta (9 percent lower).
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Key Stats for Online Marketing Content Writer
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