Median pay for Online Marketing Content Writers in the United States lies in the neighborhood of $45K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Online Marketing Content Writers is high. Men are in the minority of survey respondents, with female Online Marketing Content Writers making up 76 percent. Slightly less than a fourth of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and the greater part claim dental coverage as well. This report is based on responses to the PayScale salary survey.

$34,327 - $64,776
(Median)
$34K
$45K
$65K
MEDIAN: $45,336
10%
50%
90%

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$11.77 - $34.25
(Median)
$12
$15
$34
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$34,327 - $64,776  
   
Bonus
$0.00 - $6,787  
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,356 - $65,684  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 183
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.77 - $34.25  
   
Overtime
$30.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $6,787  
   
Profit Sharing
$2,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,356 - $65,684  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 60
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Job Description for Online Marketing Content Writer

These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.

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Online Marketing Content Writer Tasks

  • Promote content standards and consistency across the website.
  • Work with marketing to ensure content supports corporate goals.
  • Edit and manage the communication content of websites, including marketing.

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Popular Skills for Online Marketing Content Writer


Survey results suggest that Online Marketing Content Writers put a wide range of professional skills to use. Most notably, skills in Copywriting, Search Engine Optimization, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. Most people familiar with Copywriting also know Marketing Communications, Social Media Marketing, and Search Engine Optimization (SEO).

Pay by Experience Level for Online Marketing Content Writer

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Online Marketing Content Writers generally obtain higher compensation for more plentiful past experience. Relatively untried employees who have fewer than five years of experience earn around $40K on average. People who have worked for five to 10 years can expect a higher median salary of $50K. Online Marketing Content Writers claiming one to two decades of experience make an estimated median of $52K. Seasoned veterans with 20 years under their belts enjoy a median income of $79K.

Pay Difference by Location

National Average: $42,585

Larger city markers indicate a job is popular in that location.

Home to some of the best pay for Online Marketing Content Writers, New York offers exceptional salaries, 48 percent above the national average. Online Marketing Content Writers can also look forward to large paychecks in cities like Washington (+31 percent), San Francisco (+29 percent), Salt Lake City (+27 percent), and Boston (+13 percent). Location is a huge contributor to overall pay, with Online Marketing Content Writers in Los Angeles earning a whopping 21 percent below the national average. Employers also pay below the national average in Philadelphia (12 percent lower) and Chicago (6 percent lower).

Related Job Salaries

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Experience Affects Online Marketing Content Writer Salaries

Late-Career
up arrow 86%



National Average
$43,000


Skills That Affect Online Marketing Content Writer Salaries


Search Engine Optimization (SEO)
up arrow 4%

Marketing Communications
up arrow 2%

Social Media Marketing
0%

National Average
$43,000

Editing
up arrow 1%

Web Content Management
up arrow 3%

Technical Writing
up arrow 3%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 31 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
10%
1-4 years
58%
5-9 years
18%
10-19 years
13%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 63%
medical benefits
Vision: 49%
dental benefits
None: 23%
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