Online Marketing Content Writer Salary
Online Marketing Content Writers in the United States can expect to earn an average of $47K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Some workers in this field — just over a fifth — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by more than half. Most workers in this position report high levels of job satisfaction.
|Salary||$34,476 - $68,509|
|Bonus||$0.00 - $6,787|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,381 - $66,518|
|Hourly Rate||$11.93 - $22.95|
|Bonus||$0.00 - $6,787|
|Total Pay (||$30,381 - $66,518|
Job Description for Online Marketing Content Writer
These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.Read More...
Search engine optimization (SEO) is a vital skill for online marketing content writers, as it is the method of driving traffic to a website using search engines like Google and Yahoo!. By including particular keywords in the website's content, the writer helps search engines to feature the site's webpages in search results when those keywords are searched. These writers should also have knowledge of HTML coding to format websites in ways that are visually appealing to target audiences. Excellent writing skills, of course, are of the utmost importance, and this includes impeccable grammar and excellent editing skills. They must also keep websites creative and engaging at all times.
A bachelor's degree in journalism, communications, or marketing and at least two years of experience in a writing/marketing position are generally required for this position.
Online Marketing Content Writer Tasks
- Edit and manage the communication content of websites, including marketing.
- Work with marketing to ensure content supports corporate goals.
- Promote content standards and consistency across the website.
Popular Skills for Online Marketing Content Writer
Online Marketing Content Writers seem to require a number of specific skills. Most notably, skills in Copywriting, Search Engine Optimization, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. Skills that pay less than market rate include Technical Writing. Most people familiar with Copywriting also know Marketing Communications, Social Media Marketing, and Search Engine Optimization (SEO).
Pay by Experience Level for Online Marketing Content Writer
Pay by Experience for an Online Marketing Content Writer has a positive trend. An entry-level Online Marketing Content Writer with less than 5 years of experience can expect to earn an average total compensation of $41,000 based on 170 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Online Marketing Content Writer with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $51,000 based on 55 salaries. An experienced Online Marketing Content Writer which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $59,000 based on 29 salaries. An Online Marketing Content Writer with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $79,000 based on 5 salaries.
Pay Difference by Location
Surpassing the national average by 44 percent, Online Marketing Content Writers in New York receive some of the highest pay in the country. Online Marketing Content Writers will also find cushy salaries in Washington (+27 percent), San Francisco (+25 percent), Salt Lake City (+24 percent), and Seattle (+18 percent). Place of residence plays a huge part in an Online Marketing Content Writer's salary, with Philadelphia Online Marketing Content Writers earning salaries that are 26 percent less than the national average. Los Angeles and Atlanta are a couple other places where companies are known to pay below the median — salaries are 24 percent lower and 10 percent lower, respectively.
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Key Stats for Online Marketing Content Writer
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