Online Marketing Content Writer Salary

Median pay for Online Marketing Content Writers in the United States is around $42K per year. In the world of Online Marketing Content Writers, overall cash allowance can occasionally include more than $6K from bonuses and, in some exceptional cases, $8K from profit sharing, causing incomes to vary widely between $28K and $66K. Geography and career length each impact pay for this group, with the former having the largest influence. About one in four of professionals in this line of work do not receive benefits; however, more than half report medical coverage and the larger part claim dental coverage as well. Female Online Marketing Content Writers make up most of the survey respondents at 77 percent. Most workers in this position report high levels of job satisfaction. This overview is based on answers to PayScale's salary questionnaire.

$30,067 - $62,738
(Median)
$30K
$42K
$63K
MEDIAN: $41,933
10%
50%
90%

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$10.71 - $44.47
(Median)
$11
$16
$44
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22K$44K$66K
Salary
$30,067 - $62,738  
   
Bonus
$0.00 - $5,903  
Profit Sharing
$15.00 - $7,634  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,603 - $65,517  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 267
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$22$44$66
Hourly Rate
$10.71 - $44.47  
   
Overtime
$15.26 - $65.57  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$0.00 - $5,903  
   
Profit Sharing
$15.00 - $7,634  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,603 - $65,517  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 101
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Job Description for Online Marketing Content Writer

These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.

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Online Marketing Content Writer Tasks

  • Promote content standards and consistency across the website.
  • Work with marketing to ensure content supports corporate goals.
  • Edit and manage the communication content of websites, including marketing.

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Popular Skills for Online Marketing Content Writer


Survey results show that Online Marketing Content Writers use a fair number of skills. Most notably, skills in Marketing Communications, Copywriting, Technical Writing, and Web Content Management are correlated to pay that is above average. Those proficient in Copywriting are, more often than not, also skilled in Marketing Communications, Social Media Marketing, and Search Engine Optimization (SEO).

Pay Difference by Location

National Average: $41,204

Larger city markers indicate a job is popular in that location.

For Online Marketing Content Writers, working in the bustling city of New York has its advantages, including an above-average pay rate. Online Marketing Content Writers will also find cushy salaries in Washington (+35 percent), San Francisco (+24 percent), Chicago (+14 percent), and Boston (+3 percent). The lowest-paying market is Los Angeles, which sits 19 percent below the national average. Below-median salaries also turn up in Philadelphia and Atlanta (4 percent lower and 3 percent lower, respectively).

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Experience Affects Online Marketing Content Writer Salaries



National Average
$41,000


Skills That Affect Online Marketing Content Writer Salaries


Copywriting
up arrow 1%

National Average
$41,000

Technical Writing
up arrow 1%

Web Content Management
up arrow 1%

Editing
up arrow 2%

Search Engine Optimization (SEO)
up arrow 2%

Social Media Marketing
up arrow 2%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 45 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
9%
1-4 years
55%
5-9 years
19%
10-19 years
14%
20 years or more
3%

Common Health Benefits

medical benefits
Medical: 70%
dental benefits
Dental: 59%
medical benefits
Vision: 45%
dental benefits
None: 27%
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