Online Marketing Content Writer Salary
Median pay for Online Marketing Content Writers in the United States lies in the neighborhood of $45K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Job satisfaction for Online Marketing Content Writers is high. Men are in the minority of survey respondents, with female Online Marketing Content Writers making up 76 percent. Slightly less than a fourth of professionals in this line of work do not receive benefits; however, a strong majority report medical coverage and the greater part claim dental coverage as well. This report is based on responses to the PayScale salary survey.
Job Description for Online Marketing Content Writer
These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.Read More...
Search engine optimization (SEO) is a vital skill for online marketing content writers, as it is the method of driving traffic to a website using search engines like Google and Yahoo!. By including particular keywords in the website's content, the writer helps search engines to feature the site's webpages in search results when those keywords are searched. These writers should also have knowledge of HTML coding to format websites in ways that are visually appealing to target audiences. Excellent writing skills, of course, are of the utmost importance, and this includes impeccable grammar and excellent editing skills. They must also keep websites creative and engaging at all times.
A bachelor's degree in journalism, communications, or marketing and at least two years of experience in a writing/marketing position are generally required for this position.
Online Marketing Content Writer Tasks
- Edit and manage the communication content of websites, including marketing.
- Work with marketing to ensure content supports corporate goals.
- Promote content standards and consistency across the website.
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Popular Skills for Online Marketing Content Writer
Survey results suggest that Online Marketing Content Writers put a wide range of professional skills to use. Most notably, skills in Copywriting, Search Engine Optimization, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. Most people familiar with Copywriting also know Marketing Communications, Social Media Marketing, and Search Engine Optimization (SEO).
Pay by Experience Level for Online Marketing Content Writer
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Online Marketing Content Writers generally obtain higher compensation for more plentiful past experience. Relatively untried employees who have fewer than five years of experience earn around $40K on average. People who have worked for five to 10 years can expect a higher median salary of $50K. Online Marketing Content Writers claiming one to two decades of experience make an estimated median of $52K. Seasoned veterans with 20 years under their belts enjoy a median income of $79K.
Pay Difference by Location
Home to some of the best pay for Online Marketing Content Writers, New York offers exceptional salaries, 48 percent above the national average. Online Marketing Content Writers can also look forward to large paychecks in cities like Washington (+31 percent), San Francisco (+29 percent), Salt Lake City (+27 percent), and Boston (+13 percent). Location is a huge contributor to overall pay, with Online Marketing Content Writers in Los Angeles earning a whopping 21 percent below the national average. Employers also pay below the national average in Philadelphia (12 percent lower) and Chicago (6 percent lower).
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Key Stats for Online Marketing Content Writer
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