Pay for Online Marketing Content Writers in the United States is very modest at just $40K annually. Incomes of Online Marketing Content Writers vary widely depending on performance components; bonuses and profit sharing that can occasionally exceed $5K cause paychecks to spread between $24K on the low end and $65K on the high end. Geography is the biggest factor affecting pay for this group, followed by career duration. Although the larger part have medical coverage and more than half have dental coverage, nearly one-third claim no health benefits at all. For the most part, Online Marketing Content Writers enjoy their work and report high levels of job satisfaction. Female Online Marketing Content Writers make up most of the survey respondents at 74 percent. The data for this synopsis comes from respondents who took the PayScale salary survey
Job Description for Online Marketing Content Writer
These days, almost all businesses need an online presence to keep up with the ever-changing marketing world. Potential customers are constantly online via phones and computers, and this is why the role of an online marketing content writer is so important. Potential customers must be able to find the websites of businesses and stay engaged with their content, and it is this writer's job to keep them interested and informed.
Search engine optimization (SEO) is a vital skill for online marketing content writers, as it is the method of driving traffic to a website using search engines like Google and Yahoo!. By including particular keywords in the website's content, the writer helps search engines to feature the site's webpages in search results when those keywords are searched. These writers should also have knowledge of HTML coding to format websites in ways that are visually appealing to target audiences. Excellent writing skills, of course, are of the utmost importance, and this includes impeccable grammar and excellent editing skills. They must also keep websites creative and engaging at all times.
A bachelor's degree in journalism, communications, or marketing and at least two years of experience in a writing/marketing position are generally required for this position.
Online Marketing Content Writer Tasks
Promote content standards and consistency across the website.
Work with marketing to ensure content supports corporate goals.
Edit and manage the communication content of websites, including marketing.
Content Writer Job Listings