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Online Marketing Manager Salary (United States)

An Online Marketing Manager earns an average salary of $61,354 per year. Skills that are associated with high pay for this job are e-Commerce and Marketing Management. People in this job generally don't have more than 20 years' experience.
Online Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$39,774 - $88,736
(Median)
40K
49K
61K
74K
89K
MEDIAN: $61,354
10%
25%
50%
75%
90%
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Online Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.19 - $36.03
(Median)
10
17
25
36
MEDIAN: $16.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$39,774 - $88,736  
   
Bonus
$0.00 - $10,913  
Profit Sharing
$443.85 - $9,899  
Commission
$5,000 - $20,347  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,087 - $93,364  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 1,205
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.19 - $36.03  
   
Overtime
$16.39 - $45.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $10,913  
   
Commission
$5,000 - $20,347  
Profit Sharing
$443.85 - $9,899  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,087 - $93,364  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 75
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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.
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Online Marketing Manager Tasks
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Marketing Manager Job Listings

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Popular Skills for Online Marketing Manager

Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Atlanta
up arrow 22%
Boston
up arrow 13%
Chicago
up arrow 9%
up arrow 7%
National Average
$62,000
Cleveland
up arrow 5%
Philadelphia
up arrow 6%
Austin
up arrow 6%
Portland
up arrow 15%
Denver
up arrow 15%
San Diego
up arrow 16%
Washington
up arrow 18%
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 33%
National Average
$62,000

Skills That Affect Online Marketing Manager Salaries

Web Marketing
up arrow 4%
National Average
$62,000
Search Engine Marketing (SEM)
up arrow 1%
Marketing Communications
up arrow 2%
Email Marketing
up arrow 4%
Advertising
up arrow 5%
HTML
up arrow 7%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 324 votes.

Gender

Female
53%
female alumni
 
Male
47%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
39%
5-9 years
43%
10-19 years
16%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 76%
vision benefits Vision: 59% employee benefits None: 12%