Online Marketing Manager Salary (United States)

An Online Marketing Manager earns an average salary of $60,930 per year. Skills that are associated with high pay for this job are e-Commerce and Marketing Management. People in this job generally don't have more than 20 years' experience.
Online Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$39,380 - $88,552
(Median)
39K
48K
61K
74K
89K
MEDIAN: $60,929
10%
25%
50%
75%
90%
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Online Marketing Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.09 - $36.44
(Median)
10
17
25
36
MEDIAN: $17.00
10%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$39,380 - $88,552  
   
Bonus
$0.00 - $10,369  
Profit Sharing
$463.69 - $10,033  
Commission
$503 - $29,799  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,747 - $93,155  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 1,264
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.09 - $36.44  
   
Overtime
$16.73 - $46.33  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $10,369  
   
Commission
$503 - $29,799  
Profit Sharing
$463.69 - $10,033  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,747 - $93,155  
PayScale
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 83
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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.
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Online Marketing Manager Tasks
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Online Marketing Manager Job Listings

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Popular Skills for Online Marketing Manager

Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference By Location

Atlanta
up arrow 22%
Boston
up arrow 16%
Chicago
up arrow 10%
up arrow 8%
Los Angeles
up arrow 2%
Philadelphia
up arrow 2%
National Average
$62,000
Cleveland
up arrow 4%
Austin
up arrow 5%
Portland
up arrow 14%
Denver
up arrow 15%
Washington
up arrow 18%
San Diego
up arrow 19%
Larger circles over a city indicate a job is popular in that location.

Related Job Salaries

Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 33%
National Average
$62,000

Skills That Affect Online Marketing Manager Salaries

Data Analysis
up arrow 4%
Marketing Communications
up arrow 2%
National Average
$62,000
Search Engine Marketing (SEM)
up arrow 1%
Social Media Marketing
up arrow 4%
Advertising
up arrow 4%
HTML
up arrow 10%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 367 votes.

Gender

Female
51%
female alumni
 
Male
49%
male alumni

Years of Experience

Less than 1 year
1%
1-4 years
40%
5-9 years
42%
10-19 years
16%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 86% dental benefits Dental: 76%
vision benefits Vision: 59% employee benefits None: 12%
Find Out Exactly What You Should Be Paid
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Location:
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