Online Marketing Manager Salary

The average salary for an Online Marketing Manager is $61,459 per year. The skills that increase pay for this job the most are Search Engine Marketing (SEM), Web Analytics, Marketing Management, and Strategic Marketing. Most people move on to other jobs if they have more than 20 years' experience in this career. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience.

$40,043 - $99,994
$40K
$61K
$100K
MEDIAN: $61,459
10%
50%
90%

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$10.35 - $29.15
$10
$17
$29
MEDIAN: $17.20
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,043 - $99,994  
   
Bonus
$98.63 - $15,983  
Profit Sharing
$-0.50 - $12,122  
Commission
$2,700  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,815 - $106,052  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 299
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.35 - $29.15  
   
Overtime
$16.47 - $58.72  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$98.63 - $15,983  
   
Commission
$2,700  
Profit Sharing
$-0.50 - $12,122  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$36,815 - $106,052  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 42

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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.

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Online Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

Common Career Paths for Online Marketing Manager


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Pay by Experience Level for Online Marketing Manager

Pay by Experience for an Online Marketing Manager has a positive trend. An entry-level Online Marketing Manager with less than 5 years of experience can expect to earn an average total compensation of $52,000 based on 200 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Online Marketing Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $71,000 based on 159 salaries. An experienced Online Marketing Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $77,000 based on 60 salaries. An Online Marketing Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $62,000 based on 7 salaries.

Pay Difference by Location

National Average: $60,948

Larger city markers indicate a job is popular in that location.

Online Marketing Manager Reviews

Q: What is it like working as an Online Marketing Manager?

Online Marketing Manager in Chantilly:
"Variety of Work but depends on Client."
Pros: Have gotten a good amount of experience in 2 years, gained a lot of responsibility managing resources here and in India and a client.
Cons: My client is intense and it has caused me to resent my job.

Related Job Salaries

Key Stats for Online Marketing Manager

Gender

Female
54 %
Male
46 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.
Less than 1 year
1%
1-4 years
42%
5-9 years
38%
10-19 years
17%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Manager Salaries

▲26%

▲17%

Late-Career
▲1%

National Average
$61,000

▼15%

Skills That Affect Online Marketing Manager Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 51 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
1%
1-4 years
42%
5-9 years
38%
10-19 years
17%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 76%
vision benefits
Vision: 63%
no benefits
None: 17%