Online Marketing Manager Salary

The average salary for an Online Marketing Manager is $62,386 per year. A skill in e-Commerce is associated with high pay for this job. People in this job generally don't have more than 20 years' experience. Experience has a moderate effect on income for this job.

$40,636 - $91,188

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$10.31 - $34.81

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Salary
$40,636 - $91,188  
   
Bonus
$0.00 - $11,786  
Profit Sharing
$450.00 - $8,750  
Commission
$5,000 - $19,653  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,479 - $95,672  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 1,031
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$10.31 - $34.81  
   
Overtime
$18.00 - $45.68  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $11,786  
   
Commission
$5,000 - $19,653  
Profit Sharing
$450.00 - $8,750  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,479 - $95,672  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 64
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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.

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Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Common Career Paths for Online Marketing Manager


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Popular Skills for Online Marketing Manager

Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Online Marketing Manager Reviews

What is it like working as an Online Marketing Manager?

Online Marketing Manager in Chantilly:
"Variety of Work but depends on Client."
Pros: Have gotten a good amount of experience in 2 years, gained a lot of responsibility managing resources here and in India and a client.
Cons: My client is intense and it has caused me to resent my job.

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Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 36%



National Average
$63,000


Skills That Affect Online Marketing Manager Salaries




Online Marketing
up arrow 4%

Web Marketing
up arrow 3%

Data Analysis
up arrow 2%

Search Engine Marketing (SEM)
0%

Marketing Communications
0%

National Average
$63,000

Search Engine Optimization (SEO)
up arrow 4%

Advertising
up arrow 4%






Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 205 votes.

Gender

Female
54 %
Male
46 %

Years of Experience

Less than 1 year
1%
1-4 years
38%
5-9 years
44%
10-19 years
15%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 78%
vision benefits Vision: 63% employee benefits None: 12%
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