Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.
Online Marketing Manager Tasks
Build and implement online strategies and goals through web marketing.
Manage budget and resources for online services.
Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.