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Online Marketing Manager Salary

The average salary for an Online Marketing Manager is $61,824 per year. The skills that increase pay for this job the most are e-Commerce and Marketing Management. Most people move on to other jobs if they have more than 20 years' experience in this career. Experience has a moderate effect on income for this job.

$39,961 - $90,503
(Median)
$40K
$62K
$91K
MEDIAN: $61,823
10%
50%
90%

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$10.35 - $35.87
(Median)
$10
$18
$36
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$39,961 - $90,503  
   
Bonus
$0.00 - $11,257  
Profit Sharing
$484.79 - $7,202  
Commission
$5,896 - $10,174  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,254 - $94,739  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 1,070
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.35 - $35.87  
   
Overtime
$21.28 - $45.75  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $11,257  
   
Commission
$5,896 - $10,174  
Profit Sharing
$484.79 - $7,202  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,254 - $94,739  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 66

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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.

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Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

Marketing Manager Job Listings

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Popular Skills for Online Marketing Manager

Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

 
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United States (change)

Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 38%



National Average
$63,000


Skills That Affect Online Marketing Manager Salaries




Online Marketing
up arrow 4%

Web Marketing
up arrow 4%

Data Analysis
up arrow 3%

National Average
$63,000

Search Engine Marketing (SEM)
up arrow 1%

Marketing Communications
up arrow 2%






Advertising
up arrow 6%

up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 238 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
1%
1-4 years
39%
5-9 years
45%
10-19 years
15%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 12%
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