Online Marketing Manager Salary

The average salary for an Online Marketing Manager is $61,542 per year. A skill in Marketing Management is associated with high pay for this job. People in this job generally don't have more than 20 years' experience. Experience has a moderate effect on income for this job.

$39,739 - $90,168
(Median)
$40K
$62K
$90K
MEDIAN: $61,541
10%
50%
90%

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$10.38 - $35.71
(Median)
$10
$18
$36
MEDIAN: $17.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Salary
$39,739 - $90,168  
   
Bonus
$0.00 - $11,734  
Profit Sharing
$489.36 - $7,550  
Commission
$5,896 - $10,174  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,087 - $94,371  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 1,097
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.38 - $35.71  
   
Overtime
$20.64 - $45.68  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $11,734  
   
Commission
$5,896 - $10,174  
Profit Sharing
$489.36 - $7,550  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$39,087 - $94,371  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 67

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Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.

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Online Marketing Manager Tasks

  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.

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Popular Skills for Online Marketing Manager

Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

Related Job Salaries

United States (change)

Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 39%



National Average
$62,000


Skills That Affect Online Marketing Manager Salaries







National Average
$62,000

Search Engine Marketing (SEM)
up arrow 1%

Marketing Communications
up arrow 1%



Advertising
up arrow 5%




up arrow 10%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 258 votes.

Gender

Female
53 %
Male
47 %

Years of Experience

Less than 1 year
1%
1-4 years
39%
5-9 years
44%
10-19 years
15%
20 years or more
1%

Common Health Benefits

medical benefits Medical: 87% dental benefits Dental: 77%
vision benefits Vision: 62% employee benefits None: 12%