An Online Marketing Manager earns an average salary of $60,591 per year. Most people with this job move on to other positions after 20 years in this career. Experience has a moderate effect on income for this job.
Online Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$39,469 - $88,045
(Median)
39K
48K
61K
73K
88K
MEDIAN: $60,591
10%
25%
50%
75%
90%
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Online Marketing Manager Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.24 - $41.22
(Median)
10
18
25
41
MEDIAN: $17.00
10%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$39,469 - $88,045  
   
Bonus
$0.48 - $10,980  
Profit Sharing
$496.65 - $7,550  
Commission
$496.65 - $36,241  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,867 - $92,938  
PayScale
Country: United States | Currency: USD | Updated: 23 Apr 2014 | Individuals Reporting: 1,571
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$10.24 - $41.22  
   
Overtime
$16.00 - $45.64  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.48 - $10,980  
   
Commission
$496.65 - $36,241  
Profit Sharing
$496.65 - $7,550  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$38,867 - $92,938  
PayScale
Country: United States | Currency: USD | Updated: 23 Apr 2014 | Individuals Reporting: 1,571
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Job Description for Online Marketing Manager
Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.
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Online Marketing Manager Tasks
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.
  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
Popular Skills for Online Marketing Manager
Pay by Experience Level for Online Marketing Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Pay Difference By Location
Atlanta
up arrow 16%
Chicago
up arrow 14%
Boston
up arrow 12%
Cleveland
up arrow 7%
up arrow 3%
Los Angeles
up arrow 1%
National Average
$62,000
Austin
up arrow 5%
Philadelphia
up arrow 5%
San Diego
up arrow 13%
Denver
up arrow 16%
Portland
up arrow 17%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Online Marketing Manager Salaries

Late-Career
up arrow 36%
National Average
$62,000

Skills That Affect Online Marketing Manager Salaries

Search Engine Marketing (SEM)
0%
National Average
$62,000
Social Media Marketing
up arrow 2%
Job Satisfaction
Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 404 votes.
Gender
Female
51%
female alumni
 
Male
49%
male alumni
Years of Experience
Less than 1 year
1%
1-4 years
40%
5-9 years
41%
10-19 years
16%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 85% dental benefits Dental: 76%
vision benefits Vision: 58% employee benefits None: 13%
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