The average salary for an Online Marketing Manager is $60,619 per year. The skills that increase pay for this job the most are Search Engine Marketing (SEM), Marketing Management, Strategic Marketing, and Web Analytics. Most people move on to other jobs if they have more than 20 years' experience in this career. Pay for this job rises steadily for more experienced workers, but goes down noticeably for the few employees with more than 20 years' experience.

$40,024 - $98,410
$40K
$61K
$98K
MEDIAN: $60,619
10%
50%
90%

Add this chart to your site: 640px    300px

$10.57 - $28.69
$11
$18
$29
MEDIAN: $18.22
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Salary
$40,024 - $98,410  
   
Bonus
$198.66 - $15,710  
Profit Sharing
$19.00 - $12,000  
Commission
$4,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,122 - $103,457  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 327
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$25$50$75
Hourly Rate
$10.57 - $28.69  
   
Overtime
$17.45 - $51.52  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$198.66 - $15,710  
   
Commission
$4,000  
Profit Sharing
$19.00 - $12,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$37,122 - $103,457  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 47

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Online Marketing Manager

Online marketing managers work closely with many departments within a given company, such as sales, marketing and e-commerce. Ideal online marketing managers are both creatively and analytically minded. Online marketing managers' goals are to grow brand awareness, increase sales and improve customer acquisition and retention by using various online marketing tools and analytics. Online marketing managers are responsible for the day to day management of online marketing programs. They also develop, execute and refine online marketing campaigns that showcase their companies' product lines and initiatives. They also lead their companies' social media efforts in order to drive traffic and grow community. It is important that these progressive strategic digital media marketing plans increase a given company's presence within the fast growing online market.

Read More...

Online Marketing Manager Tasks

  • Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
  • Monitor and track utilization, performance and traffic analytics to optimize keyword efforts.
  • Build and implement online strategies and goals through web marketing.
  • Manage budget and resources for online services.

Common Career Paths for Online Marketing Manager


Add this chart to your site:   640px 640px    300px 300px

Marketing Manager Job Listings

Search for more jobs:

Popular Employer Salaries for Online Marketing Manager

Popular Skills for Online Marketing Manager

Pay by Experience Level for Online Marketing Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.

Pay Difference by Location

National Average: $60,222

Larger city markers indicate a job is popular in that location.

Online Marketing Manager Reviews

Q: What is it like working as an Online Marketing Manager?

Online Marketing Manager in Chantilly:
"Variety of Work but depends on Client."
Pros: Have gotten a good amount of experience in 2 years, gained a lot of responsibility managing resources here and in India and a client.
Cons: My client is intense and it has caused me to resent my job.

Related Job Salaries

Key Stats for Online Marketing Manager

Gender

Female
56 %
Male
44 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 55 votes.
042
Less than 1 year
1%
1-4 years
43%
5-9 years
38%
10-19 years
16%
20 years or more
2%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Online Marketing Manager Salaries



Late-Career
up arrow 2%

National Average
$60,000


Skills That Affect Online Marketing Manager Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 55 votes.

Gender

Female
56 %
Male
44 %

Years of Experience

Less than 1 year
1%
1-4 years
43%
5-9 years
38%
10-19 years
16%
20 years or more
2%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 76%
vision benefits
Vision: 64%
dental benefits
None: 16%
ADVERTISEMENT