Social Media Specialist Salary (United States)

A Social Media Specialist earns an average salary of $41,234 per year. Most people move on to other jobs if they have more than 10 years' experience in this career.
Social Media Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$28,330 - $58,771
(Median)
28K
34K
41K
49K
59K
MEDIAN: $41,234
10%
25%
50%
75%
90%
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Social Media Specialist Total Pay (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.02 - $26.64
(Median)
10
13
15
19
27
MEDIAN: $15.00
10%
25%
50%
75%
90%
Add this chart to your site

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$28,330 - $58,771  
   
Bonus
$0.00 - $4,992  
Profit Sharing
$550 - $1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,214 - $59,054  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 360
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$14$28$42
Hourly Rate
$10.02 - $26.64  
   
Overtime
$10.57 - $40.38  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$28K$56K$84K
Bonus
$0.00 - $4,992  
   
Profit Sharing
$550 - $1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,214 - $59,054  
PayScale
Country: United States | Currency: USD | Updated: 11 Jun 2014 | Individuals Reporting: 360
Is Social Media Specialist your job title? Get a personalized salary report!
Location:
United States (change)
Years in Field/Career:
Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.
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Social Media Specialist Tasks
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist
Pay Difference By Location
Seattle
up arrow 13%
Chicago
up arrow 10%
New York
up arrow 9%
Detroit
up arrow 8%
Phoenix
up arrow 8%
San Francisco
up arrow 6%
Dallas
up arrow 2%
National Average
$40,000
Minneapolis
up arrow 1%
Los Angeles
up arrow 2%
Atlanta
up arrow 6%
Austin
up arrow 16%
Larger circles over a city indicate a job is popular in that location.
Related Job Salaries

Experience Affects Social Media Specialist Salaries

Experienced
up arrow 4%
National Average
$40,000

Skills That Affect Social Media Specialist Salaries

Social Media Optimization
up arrow 9%
Marketing Communications
up arrow 8%
Project Management
up arrow 6%
Social Media Marketing
up arrow 2%
National Average
$40,000
Media / Public Relations
up arrow 1%
Blogging
up arrow 1%
Graphic Design
up arrow 5%
Content Management
up arrow 6%
Web Analytics
up arrow 11%
Job Satisfaction
Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 80 votes.
Gender
Female
78%
female alumni
 
Male
22%
male alumni
Years of Experience
Less than 1 year
6%
1-4 years
76%
5-9 years
16%
10-19 years
1%
20 years or more
1%
Common Health Benefits
medical benefits Medical: 81% dental benefits Dental: 68%
vision benefits Vision: 54% employee benefits None: 18%
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