Social Media Specialist Salary

Social Media Specialists in the United States are not likely to strike it rich; they only make around $41K per year on average. Location and tenure each impact pay for this group, with the former having the largest influence. Female Social Media Specialists make up most of the survey respondents at 75 percent. Not all workers are lucky enough to have benefits; in fact, nearly one in four are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the larger part. Job satisfaction is high and work is enjoyable for most Social Media Specialists.

$29,946 - $59,702
$30K
$41K
$60K
MEDIAN: $40,996
10%
50%
90%

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$11.15 - $24.82
$11
$16
$25
MEDIAN: $16.41
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$29,946 - $59,702  
   
Bonus
$0.00 - $5,500  
Profit Sharing
$2,200  
Commission
$2,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,934 - $59,148  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 653
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.15 - $24.82  
   
Overtime
$20.44 - $39.11  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,500  
   
Commission
$2,600  
Profit Sharing
$2,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,934 - $59,148  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 283

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United States (change)

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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Common Career Paths for Social Media Specialist


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Social Media Specialists may experience a large salary bump if they progress into a role such as Digital Marketing Manager. The latter position pays an average of $64K annually.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Social Media Specialists report using a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Adobe Photoshop, Customer Service, and Graphic Design. Most people skilled in Content Management are similarly competent in Marketing Communications.

Pay Difference by Location

National Average: $39,725

Larger city markers indicate a job is popular in that location.

New York is home to an above-average pay rate for Social Media Specialists, 33 percent higher than the national average. Social Media Specialists will also find cushy salaries in San Francisco (+31 percent), Washington (+24 percent), Seattle (+24 percent), and Atlanta (+11 percent). Compared to the national average, Miami Social Media Specialists have considerably lower salaries, 27 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Below-median salaries also turn up in Phoenix and Philadelphia (10 percent lower and 2 percent lower, respectively).

Related Job Salaries

Key Stats for Social Media Specialist

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 127 votes.
Less than 1 year
4%
1-4 years
73%
5-9 years
18%
10-19 years
4%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Specialist Salaries

▲18%

▲17%

National Average
$40,000

▼2%

Skills That Affect Social Media Specialist Salaries

Strategic Marketing
▲15%

Search Engine Optimization (SEO)
▲2%


▲1%

Social Media Marketing
▼0%

National Average
$40,000

Marketing Communications
▼1%



Web Analytics
▼2%



▼4%


Customer Service
▼9%

Adobe Photoshop
▼14%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 127 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
4%
1-4 years
73%
5-9 years
18%
10-19 years
4%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 63%
vision benefits
Vision: 53%
no benefits
None: 26%
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