Social Media Specialist Salary

Pay for Social Media Specialists in the United States is very modest at just $41K per year. Geographic location and career duration each impact pay for this group, with the former having the largest influence. Men are in the minority of survey respondents, with female Social Media Specialists making up 76 percent. Health benefits are not claimed by all — one-fifth lack any form of coverage — but a fair number have medical insurance, and more than half have dental, too. Most Social Media Specialists like their work and job satisfaction is high. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$29,048 - $58,881

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$10.04 - $25.34

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$29,048 - $58,881  
   
Bonus
$0.00 - $4,961  
Profit Sharing
$610 - $1,526  
Commission
$775 - $5,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,401 - $58,993  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 519
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$13$26$39
Hourly Rate
$10.04 - $25.34  
   
Overtime
$18.07 - $38.99  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,961  
   
Commission
$775 - $5,003  
Profit Sharing
$610 - $1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,401 - $58,993  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 181
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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Survey takers working as Social Media Specialists report using a large range of professional skills. Most notably, skills in Strategic Marketing, Project Management, Marketing Communications, and Web Content Management are correlated to pay that is above average, with boosts between 5 percent and 18 percent. Skills that pay less than market rate include Web Analytics, Blogging, and Technical Writing. Most people experienced in Content Management also know Marketing Communications.

Pay Difference by Location


For Social Media Specialists, busy San Francisco offers a higher-than-average pay rate, 46 percent above the national average. Social Media Specialists will also find cushy salaries in Minneapolis (+27 percent), Boston (+27 percent), Washington (+23 percent), and Seattle (+22 percent). Those in the field find the lowest salaries in Austin, 15 percent below the national average.

Related Job Salaries

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Experience Affects Social Media Specialist Salaries


Experienced
up arrow 9%

National Average
$39,000


Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 18%

Project Management
up arrow 8%


Web Content Management
up arrow 4%

Social Media Optimization
up arrow 2%

Social Media Marketing
up arrow 1%

Content Management
0%

National Average
$39,000

Media / Public Relations
up arrow 1%

Graphic Design
up arrow 2%

Data Analysis
up arrow 2%

Online Marketing
up arrow 4%

Customer Service
up arrow 6%

Blogging
up arrow 8%

Technical Writing
up arrow 8%

Web Analytics
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 90 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
17%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 67%
vision benefits Vision: 54% employee benefits None: 21%
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