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Social Media Specialist Salary (United States)

Social Media Specialists in the United States may have to scrimp and save; the median compensation is $41K annually. Residence is the biggest factor affecting pay for this group, followed by career duration. Female Social Media Specialists make up most of the survey respondents at 77 percent. For the most part, Social Media Specialists enjoy their work and report high levels of job satisfaction. Although about a fifth lack health benefits of any kind, a strong majority do enjoy medical insurance, and a majority get dental coverage, too.
Social Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$28,637 - $59,523
(Median)
29K
34K
41K
49K
60K
MEDIAN: $40,918
10%
25%
50%
75%
90%
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Social Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$10.02 - $25.45
(Median)
10
13
15
19
25
MEDIAN: $15.00
10%
25%
50%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$28,637 - $59,523  
   
Bonus
$0.00 - $4,958  
Profit Sharing
$590 - $1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,441 - $59,219  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 348
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.02 - $25.45  
   
Overtime
$17.45 - $38.71  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,958  
   
Profit Sharing
$590 - $1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,441 - $59,219  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 123
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Location:
Years in Field/Career:
United States (change)

Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.
Read More...
Social Media Specialist Tasks
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist

Social Media Specialists report using a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Marketing Communications, Blogging, and Social Media Marketing are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Web Analytics, Web Content Management, and Graphic Design. Those educated in Marketing Communications tend to be well versed in Media / Public Relations and Content Management. A tool kit that includes Social Media Marketing also typically contains Content Management and Media / Public Relations.

Pay Difference By Location

San Francisco
up arrow 35%
Irvine
up arrow 27%
Washington
up arrow 26%
Seattle
up arrow 18%
Chicago
up arrow 12%
Los Angeles
up arrow 12%
Phoenix
up arrow 10%
Detroit
up arrow 10%
Minneapolis
up arrow 8%
Atlanta
up arrow 7%
New York
up arrow 6%
Dallas
up arrow 4%
National Average
$39,000
Nashville
up arrow 8%
Columbus
up arrow 13%
Austin
up arrow 14%
Larger circles over a city indicate a job is popular in that location.
For those looking to make money, Social Media Specialists in San Francisco enjoy an exceptional pay rate, 35 percent above the national average. Social Media Specialists can also look forward to large paychecks in cities like Irvine (+27 percent), Washington (+26 percent), Seattle (+18 percent), and Chicago (+12 percent). Falling short of the national average by 14 percent, the area with the worst salaries is Austin. Employers also pay below the national average in Columbus (13 percent lower) and Nashville (8 percent lower).

Related Job Salaries

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Experience Affects Social Media Specialist Salaries

Experienced
up arrow 27%
National Average
$39,000

Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 14%
Marketing Communications
up arrow 6%
Social Media Marketing
up arrow 1%
Blogging
up arrow 1%
Project Management
up arrow 1%
National Average
$39,000
Media / Public Relations
up arrow 2%
Content Management
up arrow 4%
Social Media Optimization
up arrow 4%
Customer Service
up arrow 6%
Graphic Design
up arrow 7%
Web Content Management
up arrow 8%
Web Analytics
up arrow 11%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 96 votes.

Gender

Female
77%
female alumni
 
Male
23%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
16%
10-19 years
1%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 67%
vision benefits Vision: 54% employee benefits None: 20%