Social Media Specialist Salary

Social Media Specialists in the United States can expect only a modest salary, with average pay of just $41K per year. Geographic location and career duration each impact pay for this group, with the former having the largest influence. Unfortunately, some people in this line of work are without benefits — roughly a fifth lack coverage. On the flip side, a fair number have medical insurance and the larger part receive dental plans. Most Social Media Specialists survey respondents are women (75 percent). For the most part, Social Media Specialists enjoy their work and report high levels of job satisfaction. The information for this snapshot was generated by responses to the PayScale salary survey.

$28,965 - $59,082
(Median)
$29K
$41K
$59K
MEDIAN: $40,658
10%
50%
90%

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$10.00 - $25.53
(Median)
$10
$15
$26
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$28,965 - $59,082  
   
Bonus
$0.00 - $4,949  
Profit Sharing
$610 - $1,526  
Commission
$775 - $5,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,282 - $59,135  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 495
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.00 - $25.53  
   
Overtime
$18.07 - $38.99  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,949  
   
Commission
$775 - $5,003  
Profit Sharing
$610 - $1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,282 - $59,135  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 174
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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Social Media Specialists seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Copywriting, Marketing Communications, and Online Marketing are correlated to pay that is above average, with boosts between 6 percent and 15 percent. Skills that seem to negatively impact pay include Customer Service and Blogging. Most people experienced in Content Management also know Marketing Communications.

Pay Difference by Location


Surpassing the national average by 46 percent, Social Media Specialists in San Francisco receive some of the highest pay in the country. Social Media Specialists will also find cushy salaries in Boston (+29 percent), Irvine (+24 percent), Washington (+23 percent), and Seattle (+21 percent). With compensation 14 percent below the national average, Austin is not known for hefty paychecks and actually represents the lowest-paying market.

Related Job Salaries

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Experience Affects Social Media Specialist Salaries


Experienced
up arrow 7%

National Average
$39,000


Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 15%

Copywriting
up arrow 8%


Web Analytics
up arrow 4%

Online Marketing
up arrow 4%

Web Content Management
up arrow 2%

Social Media Marketing
up arrow 1%

Social Media Optimization
up arrow 1%

Project Management
up arrow 1%

National Average
$39,000

Content Management
up arrow 1%

Media / Public Relations
up arrow 2%

Graphic Design
up arrow 2%

Data Analysis
up arrow 2%

Blogging
up arrow 4%

Customer Service
up arrow 4%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 89 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
5%
1-4 years
75%
5-9 years
18%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 78% dental benefits Dental: 67%
vision benefits Vision: 54% employee benefits None: 20%
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