Social Media Specialists in the United States can expect only a modest salary, with average pay of just $41K annually. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Female Social Media Specialists make up most of the survey respondents at 74 percent. Although a strong majority have medical coverage and a majority have dental coverage, one-fourth claim no health benefits at all. The majority of Social Media Specialists claim high levels of job satisfaction.

$30,192 - $57,306
(Median)
$30K
$41K
$57K
MEDIAN: $40,854
10%
50%
90%

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$10.32 - $25.04
(Median)
$10
$16
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$30,192 - $57,306  
   
Bonus
$0.00 - $5,239  
Profit Sharing
$1,448  
Commission
$200.00  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,807 - $57,395  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 626
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.32 - $25.04  
   
Overtime
$19.87 - $40.27  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,239  
   
Commission
$200.00  
Profit Sharing
$1,448  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,807 - $57,395  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 249
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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Common Career Paths for Social Media Specialist


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Social Media Specialists who transition into a Digital Marketing Manager role may receive large pay increases as the latter position pays an average $64K per year.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Social Media Specialists report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Customer Service, and Social Media Optimization are correlated to pay that is above average, with boosts between 7 percent and 15 percent. At the other end of the pay range are skills like Blogging, Graphic Design, and Online Marketing. It is often found that people who know Content Management are also skilled in Marketing Communications.

Pay Difference by Location

National Average: $39,677

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 30 percent, Social Media Specialists in San Francisco receive some of the highest pay in the country. Social Media Specialists can also look forward to large paychecks in cities like New York (+27 percent), Seattle (+23 percent), Washington (+22 percent), and Boston (+16 percent). Social Media Specialists in Miami take home the lowest salaries, earning a whopping 26 percent less than the national average.

Related Job Salaries

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Experience Affects Social Media Specialist Salaries



National Average
$40,000


Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 15%

Customer Service
up arrow 7%

Project Management
up arrow 7%

Social Media Optimization
up arrow 3%

Copywriting
up arrow 2%

Social Media Marketing
up arrow 1%

Content Management
0%

Marketing Communications
0%

National Average
$40,000

Media / Public Relations
up arrow 2%

Web Analytics
up arrow 2%

Web Content Management
up arrow 3%

Data Analysis
up arrow 3%

Online Marketing
up arrow 4%


Blogging
up arrow 8%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 98 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
5%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 64%
medical benefits
Vision: 54%
dental benefits
None: 26%
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