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Social Media Specialist Salary

Pay for Social Media Specialists in the United States is very modest at just $41K annually. Geography is the biggest factor affecting pay for this group, followed by career length. Most Social Media Specialists like their work and job satisfaction is high. A strong majority enjoy medical while the larger part get dental coverage. Vision coverage is also available to over one-half. Most Social Media Specialists survey respondents are women (74 percent).

$28,777 - $59,096
(Median)
$29K
$41K
$59K
MEDIAN: $40,896
10%
50%
90%

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$10.09 - $25.04
(Median)
$10
$15
$25
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$28,777 - $59,096  
   
Bonus
$0.00 - $4,957  
Profit Sharing
$610 - $1,526  
Commission
$775 - $5,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,426 - $58,855  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 450
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.09 - $25.04  
   
Overtime
$17.99 - $36.77  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,957  
   
Commission
$775 - $5,003  
Profit Sharing
$610 - $1,526  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,426 - $58,855  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 157

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United States (change)


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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

Jobs by Simply Hired
jobs by Indeed job search

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Popular Skills for Social Media Specialist


Survey takers working as Social Media Specialists report using a large range of professional skills. Most notably, skills in Strategic Marketing, Marketing Communications, Online Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 4 percent and 14 percent. Skills that pay less than market rate include Data Analysis, Customer Service, and Blogging. Those familiar with Content Management also tend to know Marketing Communications.

Pay Difference by Location


San Francisco is home to an above-average pay rate for Social Media Specialists, 39 percent higher than the national average. Social Media Specialists can also look forward to large paychecks in cities like Boston (+30 percent), Irvine (+25 percent), Seattle (+20 percent), and Columbus (+14 percent). Austin is the lowest-paying area, 14 percent south of the national average.

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United States (change)

Experience Affects Social Media Specialist Salaries


Experienced
up arrow 17%

National Average
$39,000


Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 14%


Online Marketing
up arrow 4%

Web Analytics
up arrow 3%

Web Content Management
up arrow 2%

Social Media Marketing
up arrow 1%

Social Media Optimization
up arrow 1%

Project Management
up arrow 1%

Content Management
0%

National Average
$39,000

Media / Public Relations
up arrow 1%

Graphic Design
up arrow 1%

Blogging
up arrow 4%

Customer Service
up arrow 4%

Data Analysis
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 92 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
17%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 68%
vision benefits Vision: 55% employee benefits None: 19%
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