Pay for Social Media Specialists in the United States is very modest at just $41K per year. Location and career length each impact pay for this group, with the former having the largest influence. Some workers in this field — nearly one in four — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by a majority. Most Social Media Specialists survey respondents are women (73 percent). Job satisfaction is reported as high by the vast majority of workers. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$30,025 - $57,631
$30K
$41K
$58K
MEDIAN: $40,773
10%
50%
90%

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$10.64 - $24.48
$11
$16
$24
MEDIAN: $16.21
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$30,025 - $57,631  
   
Bonus
$0.00 - $5,162  
Profit Sharing
$1,400  
Commission
$200.00  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,691 - $57,007  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 643
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.64 - $24.48  
   
Overtime
$20.32 - $39.11  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,162  
   
Commission
$200.00  
Profit Sharing
$1,400  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,691 - $57,007  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 268

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Common Career Paths for Social Media Specialist


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Social Media Specialists may progress into high-paying roles like Digital Marketing Manager, where median compensation is $64K annually.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Survey results imply that Social Media Specialists deploy a deep pool of skills on the job. Most notably, facility with Customer Relationship Management and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 32 percent and 16 percent, respectively. Skills that are correlated to lower pay, on the other hand, include Customer Service, Graphic Design, and Blogging. Those familiar with Content Management also tend to know Marketing Communications.

Pay Difference by Location

National Average: $39,511

Larger city markers indicate a job is popular in that location.

San Francisco offers some of the highest pay in the country for Social Media Specialists, 31 percent above the national average. Social Media Specialists will also find cushy salaries in Washington (+29 percent), New York (+28 percent), Seattle (+21 percent), and Atlanta (+14 percent). Location significantly influences compensation, with Miami Social Media Specialists earning much less — 26 percent less — than the national average.

Related Job Salaries

Key Stats for Social Media Specialist

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 104 votes.
073
Less than 1 year
5%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
0%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Specialist Salaries



National Average
$40,000


Skills That Affect Social Media Specialist Salaries

Customer Relationship Management (CRM)
up arrow 32%

Strategic Marketing
up arrow 16%

Search Engine Optimization (SEO)
up arrow 3%


Copywriting
up arrow 2%


Content Management
0%

Marketing Communications
0%

Media / Public Relations
0%

National Average
$40,000

Web Analytics
up arrow 2%




Blogging
up arrow 6%

Customer Service
up arrow 7%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 104 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
5%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 73%
dental benefits
Dental: 64%
vision benefits
Vision: 53%
dental benefits
None: 26%
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