Social Media Specialist Salary

Social Media Specialists in the United States may have to scrimp and save; the median compensation is $41K per year. Location and tenure each impact pay for this group, with the former having the largest influence. The majority of Social Media Specialists claim high levels of job satisfaction. While some workers in this profession — one-fourth — do not have any health coverage, a fair number do receive medical benefits and the greater part have dental insurance. Most Social Media Specialists survey respondents are women (73 percent). This snapshot results from replies to PayScale's salary survey.

$29,984 - $59,467
$30K
$41K
$59K
MEDIAN: $40,769
10%
50%
90%

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$11.09 - $24.68
$11
$16
$25
MEDIAN: $16.28
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$29,984 - $59,467  
   
Bonus
$0.00 - $5,320  
Profit Sharing
$1,400  
Commission
$2,600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,747 - $58,713  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 601
© PayScale, Inc. @ www.payscale.com
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.09 - $24.68  
   
Overtime
$20.81 - $39.49  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,320  
   
Commission
$2,600  
Profit Sharing
$1,400  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$27,747 - $58,713  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 265
© PayScale, Inc. @ www.payscale.com

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United States (change)

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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.

Common Career Paths for Social Media Specialist


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Social Media Specialists who transition into a Digital Marketing Manager role may receive large pay increases as the latter position pays an average $64K per year.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Social Media Specialists report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Adobe Photoshop, Customer Service, and Graphic Design. Most people familiar with Content Management also know Marketing Communications.

Pay Difference by Location

National Average: $39,378

Larger city markers indicate a job is popular in that location.

For Social Media Specialists, New York provides a pay rate that is 34 percent greater than the national average. Social Media Specialists will also find cushy salaries in San Francisco (+32 percent), Washington (+25 percent), Seattle (+25 percent), and Atlanta (+12 percent). Location significantly influences compensation, with Miami Social Media Specialists earning much less — 27 percent less — than the national average. A couple other locations with smaller-than-average paychecks include Phoenix (10 percent lower) and Philadelphia (1 percent lower).

Related Job Salaries

Key Stats for Social Media Specialist

Gender

Female
73 %
Male
27 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 103 votes.
Less than 1 year
5%
1-4 years
73%
5-9 years
18%
10-19 years
3%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Specialist Salaries

▲19%

▲18%

National Average
$39,000

▼1%

Skills That Affect Social Media Specialist Salaries

Strategic Marketing
▲16%

Search Engine Optimization (SEO)
▲3%


▲2%

Social Media Marketing
▼0%

Marketing Communications
▼0%

National Average
$39,000



Web Analytics
▼2%



▼3%


Customer Service
▼9%

Adobe Photoshop
▼14%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 103 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
5%
1-4 years
73%
5-9 years
18%
10-19 years
3%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 72%
dental benefits
Dental: 63%
vision benefits
Vision: 53%
dental benefits
None: 27%
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