Social Media Specialist Salary
Social Media Specialists in the United States can expect only a modest salary, with average pay of just $41K annually. Geographic location is the biggest factor affecting pay for this group, followed by experience level. Female Social Media Specialists make up most of the survey respondents at 74 percent. Although a strong majority have medical coverage and a majority have dental coverage, one-fourth claim no health benefits at all. The majority of Social Media Specialists claim high levels of job satisfaction. The information for this snapshot was generated by responses to the PayScale salary survey.
Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.Read More...
Most companies that utilize social media experts do so as on-site employees who work in the marketing or customer care department, though some businesses allow their social media expert to work from home. In rare instances, an independent contractor may hire out their social media skills on a client-by-client basis. Depending on the company, a social media expert may work in an office environment with other employees who fulfill similar job functions, or they may work from a home office as a telecommuting employee or an independent contractor.
There is no formal education for the position of social media expert, though many employers require potential hires to hold bachelor's degrees in marketing, communications, or a related field. Individuals who work as independent social media experts often have extensive experience working with those mediums, which includes proven track record of success with different clients and campaigns.
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Social Media Specialist Job Listings
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Popular Skills for Social Media Specialist
Social Media Specialists report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Project Management, Customer Service, and Social Media Optimization are correlated to pay that is above average, with boosts between 7 percent and 15 percent. At the other end of the pay range are skills like Blogging, Graphic Design, and Online Marketing. It is often found that people who know Content Management are also skilled in Marketing Communications.
Pay Difference by Location
Surpassing the national average by 30 percent, Social Media Specialists in San Francisco receive some of the highest pay in the country. Social Media Specialists can also look forward to large paychecks in cities like New York (+27 percent), Seattle (+23 percent), Washington (+22 percent), and Boston (+16 percent). Social Media Specialists in Miami take home the lowest salaries, earning a whopping 26 percent less than the national average.