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Social Media Specialist Salary (United States)

A Social Media Specialist earns an average salary of $40,912 per year. Most people move on to other jobs if they have more than 10 years' experience in this field. For the first five to ten years in this position, pay increases steeply, but any additional experience does not have a big effect on pay.
Social Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$28,757 - $59,622
(Median)
29K
34K
41K
49K
60K
MEDIAN: $40,911
10%
25%
50%
75%
90%
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Social Media Specialist Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.93 - $25.24
(Median)
9
13
15
19
25
MEDIAN: $15.00
10%
25%
50%
75%
90%
Add this chart to your site: 640px    300px

National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$28,757 - $59,622  
   
Bonus
$0.00 - $4,954  
Profit Sharing
$590 - $1,542  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,413 - $58,962  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 299
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$12$24$36
Hourly Rate
$9.93 - $25.24  
   
Overtime
$17.27 - $35.55  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$24K$48K$72K
Bonus
$0.00 - $4,954  
   
Profit Sharing
$590 - $1,542  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,413 - $58,962  
Country: United States | Currency: USD | Updated: 3 Sep 2014 | Individuals Reporting: 102
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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.
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Social Media Specialist Tasks
  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist

Pay Difference By Location

San Francisco
up arrow 31%
Washington
up arrow 25%
Seattle
up arrow 15%
Chicago
up arrow 11%
Detroit
up arrow 10%
New York
up arrow 9%
Phoenix
up arrow 8%
Los Angeles
up arrow 7%
Minneapolis
up arrow 7%
Atlanta
up arrow 5%
Dallas
up arrow 4%
National Average
$40,000
Nashville
up arrow 8%
Austin
up arrow 13%
Larger circles over a city indicate a job is popular in that location.

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Experience Affects Social Media Specialist Salaries

Experienced
up arrow 16%
National Average
$40,000

Skills That Affect Social Media Specialist Salaries

Project Management
up arrow 7%
Marketing Communications
up arrow 5%
Blogging
up arrow 1%
Social Media Marketing
0%
National Average
$40,000
Media / Public Relations
up arrow 2%
Graphic Design
up arrow 4%
Social Media Optimization
up arrow 6%
Content Management
up arrow 7%
Web Analytics
up arrow 11%
Web Content Management
up arrow 12%

Job Satisfaction

Highly satisfied Image
Highly satisfied
Rated 4 out of 5 based on 93 votes.

Gender

Female
78%
female alumni
 
Male
22%
male alumni

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
16%
10-19 years
1%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 69%
vision benefits Vision: 55% employee benefits None: 18%