Social Media Specialist Salary

Social Media Specialists aren't exactly in the most profitable line of business; these folks earn a belt-tightening average of $41K per year. With some bonuses approaching $5K and certain profit sharing proceeds approaching $6K, overall incomes of Social Media Specialists spread between $27K and $59K depending on individual performance. Geography and experience level each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Social Media Specialists. Although a fair number have medical coverage and the greater part have dental coverage, somewhere between a fifth and a fourth claim no health benefits at all. Most Social Media Specialists survey respondents are women (74 percent). The data for this snapshot was collected from individuals who took PayScale's salary survey.

$29,162 - $58,800
(Median)
$29K
$41K
$59K
MEDIAN: $40,821
10%
50%
90%

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$10.18 - $25.21
(Median)
$10
$16
$25
MEDIAN: $16.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$20K$40K$60K
Salary
$29,162 - $58,800  
   
Bonus
$0.00 - $5,056  
Profit Sharing
$507 - $6,411  
Commission
$4,789  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,898 - $58,718  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 662
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$10.18 - $25.21  
   
Overtime
$17.88 - $40.12  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$0.00 - $5,056  
   
Commission
$4,789  
Profit Sharing
$507 - $6,411  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,898 - $58,718  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 236
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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Common Career Paths for Social Media Specialist


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Social Media Specialists who go on to become Social Media Managers may see somewhat stagnant compensation. On average, a Social Media Manager, an upper-level role, pays $43K.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Social Media Specialists report using a large range of skills on the job. Most notably, skills in Strategic Marketing, Copywriting, Project Management, and Customer Relationship Management are correlated to pay that is above average, with boosts between 7 percent and 15 percent. Skills that seem to negatively impact pay include Graphic Design. Most people experienced in Content Management also know Marketing Communications.

Pay Difference by Location

National Average: $39,621

Larger city markers indicate a job is popular in that location.

San Francisco is home to an above-average pay rate for Social Media Specialists, 37 percent higher than the national average. Social Media Specialists will also find cushy salaries in Boston (+26 percent), Seattle (+21 percent), Irvine (+20 percent), and Atlanta (+15 percent). The smallest paychecks in the market, 13 percent south of the national average, can be found in Austin.

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Experience Affects Social Media Specialist Salaries



National Average
$40,000


Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 15%

Copywriting
up arrow 9%

Customer Relationship Management (CRM)
up arrow 7%

Project Management
up arrow 7%

Blogging
up arrow 4%

Marketing Communications
up arrow 3%

Social Media Optimization
up arrow 2%

Social Media Marketing
up arrow 1%

Customer Service
up arrow 1%

Online Marketing
0%

National Average
$40,000

Content Management
up arrow 1%

Media / Public Relations
up arrow 2%

Web Analytics
up arrow 2%

Graphic Design
up arrow 3%

Web Content Management
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 113 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
5%
1-4 years
74%
5-9 years
18%
10-19 years
3%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 76%
dental benefits
Dental: 66%
medical benefits
Vision: 55%
dental benefits
None: 23%
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