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Social Media Specialist Salary

Social Media Specialists in the United States may have to scrimp and save; the median compensation is $41K per year. Location and years of experience each impact pay for this group, with the former having the largest influence. A fair number report receiving medical coverage from their employers and the greater part collect dental insurance. The majority of workers are highly satisfied with their job. Men are in the minority of survey respondents, with female Social Media Specialists making up 75 percent.

$28,837 - $58,406
(Median)
$29K
$41K
$58K
MEDIAN: $40,854
10%
50%
90%

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$10.07 - $25.30
(Median)
$10
$15
$25
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$20K$40K$60K
Salary
$28,837 - $58,406  
   
Bonus
$0.00 - $4,941  
Profit Sharing
$600 - $1,536  
Commission
$775 - $5,003  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,444 - $58,324  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 427
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$13$26$39
Hourly Rate
$10.07 - $25.30  
   
Overtime
$17.91 - $38.16  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$26K$52K$78K
Bonus
$0.00 - $4,941  
   
Commission
$775 - $5,003  
Profit Sharing
$600 - $1,536  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$26,444 - $58,324  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 148

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Job Description for Social Media Specialist

A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.

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Social Media Specialist Tasks

  • Track metrics on audience, content, views, and competitors.
  • Work with teams to identify social media content, topics, and information flow.
  • Develop outreach and partner programs with relevant individuals and communities.
  • Write, develop, and strategize for online content production and scheduling.
  • Assist with crisis and negative news communications.

Social Media Specialist Job Listings

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Popular Skills for Social Media Specialist


Social Media Specialists seem to wield many skills on the job. Most notably, skills in Strategic Marketing, Marketing Communications, Online Marketing, and Web Analytics are correlated to pay that is above average, with boosts between 4 percent and 14 percent. At the other end of the pay range are skills like Data Analysis, Web Content Management, and Customer Service. Those educated in Content Management tend to be well versed in Marketing Communications.

Pay Difference by Location


San Francisco is home to an above-average pay rate for Social Media Specialists, 32 percent higher than the national average. Social Media Specialists will also find cushy salaries in Boston (+30 percent), Irvine (+27 percent), Seattle (+21 percent), and Columbus (+14 percent). Austin is home to the smallest salaries in the field, lagging the national average by 14 percent.

Related Job Salaries

United States (change)

Experience Affects Social Media Specialist Salaries


Experienced
up arrow 17%

National Average
$39,000


Skills That Affect Social Media Specialist Salaries

Strategic Marketing
up arrow 14%


Online Marketing
up arrow 4%

Web Analytics
up arrow 3%

Social Media Marketing
up arrow 1%

Blogging
up arrow 1%

Project Management
up arrow 1%

Social Media Optimization
0%

National Average
$39,000

Content Management
up arrow 1%

Media / Public Relations
up arrow 1%

Graphic Design
up arrow 1%

Customer Service
up arrow 6%

Web Content Management
up arrow 8%

Data Analysis
up arrow 9%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 97 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
5%
1-4 years
76%
5-9 years
17%
10-19 years
2%
20 years or more
0%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 68%
vision benefits Vision: 54% employee benefits None: 19%