Social Media Specialist Salary
Social Media Specialists in the United States can expect only a modest salary, with average pay of just $41K annually. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Job satisfaction is reported as high by the vast majority of workers. Health benefits are not enjoyed by everyone in this line of work, and one in four lack any coverage at all. Medical benefits are reported by a strong majority and dental coverage is claimed by a majority. Most Social Media Specialists survey respondents are women (74 percent). The data for this synopsis comes from respondents who took the PayScale salary survey.
|Salary||$30,309 - $59,701|
|Bonus||$0.00 - $5,180|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$28,317 - $58,586|
|Hourly Rate||$11.52 - $24.67|
|Overtime||$20.40 - $36.11|
|Bonus||$0.00 - $5,180|
|Total Pay (||$28,317 - $58,586|
Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.Read More...
Most companies that utilize social media experts do so as on-site employees who work in the marketing or customer care department, though some businesses allow their social media expert to work from home. In rare instances, an independent contractor may hire out their social media skills on a client-by-client basis. Depending on the company, a social media expert may work in an office environment with other employees who fulfill similar job functions, or they may work from a home office as a telecommuting employee or an independent contractor.
There is no formal education for the position of social media expert, though many employers require potential hires to hold bachelor's degrees in marketing, communications, or a related field. Individuals who work as independent social media experts often have extensive experience working with those mediums, which includes proven track record of success with different clients and campaigns. (Copyright 2017 PayScale.com)
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Social Media Specialist Job Listings
Popular Skills for Social Media Specialist
Survey results imply that Social Media Specialists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. At the other end of the pay range are skills like Adobe Photoshop, Customer Service, and Graphic Design. Most people skilled in Content Management are similarly competent in Marketing Communications.
Pay Difference by Location
For Social Media Specialists, New York provides a pay rate that is 33 percent greater than the national average. Social Media Specialists can also look forward to large paychecks in cities like San Francisco (+31 percent), Washington (+24 percent), Seattle (+24 percent), and Atlanta (+11 percent). Social Media Specialists in Miami earn salaries far below the national average by 27 percent, proving that geography overwhelmingly affects the pay scale for those in this field. A couple other locations with smaller-than-average paychecks include Phoenix (10 percent lower) and Philadelphia (2 percent lower).
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Rated 4 out of 5
based on 135 votes.