Social Media Specialist Salary
Social Media Specialists in the United States are not likely to strike it rich; they only make around $41K per year on average. Location and tenure each impact pay for this group, with the former having the largest influence. Female Social Media Specialists make up most of the survey respondents at 75 percent. Not all workers are lucky enough to have benefits; in fact, nearly one in four are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the larger part. Job satisfaction is high and work is enjoyable for most Social Media Specialists.
|Salary||$29,946 - $59,702|
|Bonus||$0.00 - $5,500|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$27,934 - $59,148|
|Hourly Rate||$11.15 - $24.82|
|Overtime||$20.44 - $39.11|
|Bonus||$0.00 - $5,500|
|Total Pay (||$27,934 - $59,148|
Job Description for Social Media Specialist
A social media expert is responsible for developing and implementing marketing and customer care strategies through the use of social media. They are also usually responsible for maintaining the employer's public image on the Internet through mediums such as Facebook and Twitter, reaching out to their current/potential customer base and opening a dialogue to better understand public feeling about the company. This professional must also address and help resolve any complaints or criticisms from customers that are posted via social media.Read More...
Most companies that utilize social media experts do so as on-site employees who work in the marketing or customer care department, though some businesses allow their social media expert to work from home. In rare instances, an independent contractor may hire out their social media skills on a client-by-client basis. Depending on the company, a social media expert may work in an office environment with other employees who fulfill similar job functions, or they may work from a home office as a telecommuting employee or an independent contractor.
There is no formal education for the position of social media expert, though many employers require potential hires to hold bachelor's degrees in marketing, communications, or a related field. Individuals who work as independent social media experts often have extensive experience working with those mediums, which includes proven track record of success with different clients and campaigns.
Social Media Specialist Tasks
- Write, develop, and strategize for online content production and scheduling.
- Assist with crisis and negative news communications.
- Develop outreach and partner programs with relevant individuals and communities.
- Track metrics on audience, content, views, and competitors.
- Work with teams to identify social media content, topics, and information flow.
Popular Skills for Social Media Specialist
Social Media Specialists report using a deep pool of skills on the job. Most notably, skills in Strategic Marketing, Search Engine Optimization, Social Media Optimization, and Copywriting are correlated to pay that is above average. Skills that are correlated to lower pay, on the other hand, include Adobe Photoshop, Customer Service, and Graphic Design. Most people skilled in Content Management are similarly competent in Marketing Communications.
Pay Difference by Location
New York is home to an above-average pay rate for Social Media Specialists, 33 percent higher than the national average. Social Media Specialists will also find cushy salaries in San Francisco (+31 percent), Washington (+24 percent), Seattle (+24 percent), and Atlanta (+11 percent). Compared to the national average, Miami Social Media Specialists have considerably lower salaries, 27 percent below the national average to be exact. Location appears to be a major driving force in pay for those in this profession. Below-median salaries also turn up in Phoenix and Philadelphia (10 percent lower and 2 percent lower, respectively).
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Key Stats for Social Media Specialist
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