Social Media Strategist Salary

Earnings for Social Media Strategists in the United States come in at around $53K per year on average. Compensation for this group is mainly affected by geography, but career length and the individual firm are influential factors as well. The majority of Social Media Strategists claim high levels of job satisfaction. A fair number enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than half. Men are in the minority of survey respondents, with female Social Media Strategists making up 76 percent. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$34,411 - $79,710
$34K
$53K
$80K
MEDIAN: $53,332
10%
50%
90%

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$11.85 - $40.27
$12
$18
$40
MEDIAN: $17.78
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$34,411 - $79,710  
   
Bonus
$800 - $10,000  
Profit Sharing
$600  
Commission
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,758 - $81,248  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 335
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$11.85 - $40.27  
   
Overtime
$16.22 - $31.15  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$800 - $10,000  
   
Commission
$3,500  
Profit Sharing
$600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,758 - $81,248  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 50

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United States (change)

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Job Description for Social Media Strategist

A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.

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Social Media Strategist Tasks

  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Social Media Strategist Job Listings

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Popular Employer Salaries for Social Media Strategist


Popular Skills for Social Media Strategist


Social Media Strategists report using a deep pool of skills on the job. Most notably, skills in Advertising, Strategic Planning, Social Media Optimization, and Social Media Marketing are correlated to pay that is above average, with boosts between 3 percent and 10 percent. Those listing Blogging as a skill should be prepared for drastically lower pay. Editing and Graphic Design also typically command lower compensation. Most people who know Social Media Marketing also know Copywriting.

Pay Difference by Location

National Average: $52,092

Larger city markers indicate a job is popular in that location.

With a pay rate for Social Media Strategists that is 44 percent greater than the national average, Seattle offers a comfortable salary for those in this profession. Social Media Strategists will also find cushy salaries in Minneapolis (+31 percent), San Francisco (+27 percent), New York (+18 percent), and Washington (+8 percent). Social Media Strategists in Philadelphia report much lower salaries than the rest of the country — 33 percent below the national average — proving that residence is a major factor in overall pay. Below-median salaries also turn up in Cincinnati and Portland (23 percent lower and 12 percent lower, respectively).

Related Job Salaries

Key Stats for Social Media Strategist

Gender

Female
76 %
Male
24 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 52 votes.
Less than 1 year
3%
1-4 years
57%
5-9 years
34%
10-19 years
5%
20 years or more
1%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Strategist Salaries

▲51%

▲25%

National Average
$52,000

▼12%

Skills That Affect Social Media Strategist Salaries

Advertising
▲10%




Strategic Marketing
▼0%

National Average
$52,000

▼1%


Media / Public Relations
▼5%

▼6%

Search Engine Optimization (SEO)
▼14%


Editing
▼18%

Blogging
▼26%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 52 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
3%
1-4 years
57%
5-9 years
34%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 68%
vision benefits
Vision: 59%
dental benefits
None: 20%
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