Social Media Strategist Salary

For Social Media Strategists, annual average wages total $53K per year. Residence is the biggest factor affecting pay for this group, followed by years of experience and the particular employer. Female Social Media Strategists make up most of the survey respondents at 78 percent. A fair number enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than half. Most workers in this position report high levels of job satisfaction.

$34,655 - $78,981
$35K
$53K
$79K
MEDIAN: $52,830
10%
50%
90%

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$11.45 - $40.69
$11
$18
$41
MEDIAN: $17.56
10%
50%
90%

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$0$80K
Salary $34,655 - $78,981
Bonus $685 - $9,744
Profit Sharing $600
Commission $3,500
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,628 - $80,546
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 341
Hourly Data $0$40
Hourly Rate $11.45 - $40.69
Overtime $16.34 - $31.01
Annual Data $0$80K
Bonus $685 - $9,744
Commission $3,500
Profit Sharing $600
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,628 - $80,546
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 54

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United States (change)

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Job Description for Social Media Strategist

A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.

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Social Media Strategist Tasks

  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Social Media Strategist Job Listings

Popular Employer Salaries for Social Media Strategist


Popular Skills for Social Media Strategist


Social Media Strategists report using a deep pool of skills on the job. Most notably, skills in Advertising, Strategic Planning, Social Media Optimization, and Social Media Marketing are correlated to pay that is above average, with boosts between 4 percent and 11 percent. Those listing Blogging as a skill should be prepared for drastically lower pay. Editing and Graphic Design also typically command lower compensation. It is often found that people who know Social Media Marketing are also skilled in Copywriting.

Pay Difference by Location

National Average: $51,734

Larger city markers indicate a job is popular in that location.

For Social Media Strategists, working in the bustling city of Seattle has its advantages, including an above-average pay rate. Social Media Strategists will also find cushy salaries in Minneapolis (+32 percent), San Francisco (+28 percent), New York (+18 percent), and Washington (+9 percent). Social Media Strategists in Philadelphia report much lower salaries than the rest of the country — 32 percent below the national average — proving that residence is a major factor in overall pay. Employers pay around 23 percent less in Cincinnati and 12 percent less in Portland, below-median salaries for those in this field.

Related Job Salaries

Key Stats for Social Media Strategist

Gender

Female
78 %
Male
22 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 57 votes.
Less than 1 year
2%
1-4 years
59%
5-9 years
32%
10-19 years
5%
20 years or more
1%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Strategist Salaries

▲52%

▲25%

National Average
$52,000

▼11%

Skills That Affect Social Media Strategist Salaries

Advertising
▲11%




Strategic Marketing
▲1%

▼0%

National Average
$52,000


Media / Public Relations
▼4%

▼5%

Search Engine Optimization (SEO)
▼13%


Editing
▼17%

Blogging
▼25%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 57 votes.

Gender

Female
78 %
Male
22 %

Years of Experience

Less than 1 year
2%
1-4 years
59%
5-9 years
32%
10-19 years
5%
20 years or more
1%

Common Health Benefits

medical benefits
Medical: 80%
dental benefits
Dental: 70%
vision benefits
Vision: 61%
no benefits
None: 19%
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