Social Media Strategist Salary
An average Social Media Strategist in the United States can expect to take home roughly $54K per year. Earnings for this group are mostly affected by geographic location, followed by career duration and the particular employer. Most Social Media Strategists survey respondents are women (77 percent). Although around one in five lack health benefits of any kind, a fair number do enjoy medical insurance, and a majority get dental coverage, too. Most Social Media Strategists like their work and job satisfaction is high. The data in this summary comes from the PayScale salary survey.
Job Description for Social Media Strategist
A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.Read More...
Additionally, social media strategists may be in charge of creating and coordinating advertisements to be displayed on social media websites. They may also reach out to bloggers to ask them to create posts promoting their organization and its products; therefore, the social media strategist must be able to create and maintain relationships with bloggers. Computer skills are also usually needed, as the social media strategist must successfully use social media platforms and perform analytics to analyze the efficiency of current marketing campaigns. The ability to produce reports and present information internally may also be necessary. Additionally, the social media strategist needs to collaborate with managers and other colleagues to create and improve social media strategies.
Previous social media experience is generally required for this role, and a bachelor's degree may be required or preferred. This is often a full-time position, though some part-time positions may be available; some teleworking may be permitted.
Social Media Strategist Tasks
- Develop and launch an adaptable global social media strategy for the company.
- Interpret site analytics and translate findings into reports.
- Promote active engagement through social media outlets by interacting with and responding to followers.
- Research target demographics and create relevant social media posts.
- Interface with the marketing and analytics teams to enhance reach and conversion.
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Popular Skills for Social Media Strategist
Survey results imply that Social Media Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Planning, Advertising, Social Media Optimization, and Strategy are correlated to pay that is above average. Those listing Blogging as a skill should be prepared for drastically lower pay. Editing and Graphic Design also typically command lower compensation. It is often found that people who know Social Media Marketing are also skilled in Copywriting.
Pay Difference by Location
Surpassing the national average by 44 percent, Social Media Strategists in Seattle receive some of the highest pay in the country. Social Media Strategists will also find cushy salaries in San Francisco (+26 percent), New York (+16 percent), Los Angeles (+15 percent), and Washington (+12 percent). Social Media Strategists in Philadelphia earn salaries far below the national average by 33 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Cincinnati and Portland are a couple other places where companies are known to pay below the median — salaries are 23 percent lower and 11 percent lower, respectively.
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