An average Social Media Strategist in the United States can expect to take home roughly $54K per year. Earnings for this group are mostly affected by geographic location, followed by career duration and the particular employer. Most Social Media Strategists survey respondents are women (77 percent). Although around one in five lack health benefits of any kind, a fair number do enjoy medical insurance, and a majority get dental coverage, too. Most Social Media Strategists like their work and job satisfaction is high. The data in this summary comes from the PayScale salary survey.

$34,363 - $80,485
$34K
$54K
$80K
MEDIAN: $53,744
10%
50%
90%

Add this chart to your site: 640px    300px

$12.20 - $40.41
$12
$18
$40
MEDIAN: $18.32
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Salary
$34,363 - $80,485  
   
Bonus
$959 - $10,365  
Profit Sharing
$600  
Commission
$3,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,132 - $81,921  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 351
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$14$28$42
Hourly Rate
$12.20 - $40.41  
   
Overtime
$17.80 - $34.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$28K$56K$84K
Bonus
$959 - $10,365  
   
Commission
$3,500  
Profit Sharing
$600  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,132 - $81,921  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 58

Find Out Exactly What You Should Be Paid

United States (change)

Employers: Start Here »

Job Description for Social Media Strategist

A social media strategist holds a marketing position, generally within a medium- or large-sized company. They create social media marketing strategies that are carried out on platforms such as Facebook, Instagram, Google+, and Twitter. The social media strategist must develop promotions to gain new customers and retain current customers, which requires creating regular posts for various platforms and (often) interacting with customers in a professional manner on those platforms. When customers ask questions, the strategist typically provide answers directly; when the answer is not readily available, the strategist must research and/or coordinate with appropriate parties within the company to promptly determine an appropriate response.

Read More...

Social Media Strategist Tasks

  • Develop and launch an adaptable global social media strategy for the company.
  • Interpret site analytics and translate findings into reports.
  • Promote active engagement through social media outlets by interacting with and responding to followers.
  • Research target demographics and create relevant social media posts.
  • Interface with the marketing and analytics teams to enhance reach and conversion.

Social Media Strategist Job Listings

Search for more jobs:

Popular Employer Salaries for Social Media Strategist


Popular Skills for Social Media Strategist


Survey results imply that Social Media Strategists deploy a substantial tool kit of skills at work. Most notably, skills in Strategic Planning, Advertising, Social Media Optimization, and Strategy are correlated to pay that is above average. Those listing Blogging as a skill should be prepared for drastically lower pay. Editing and Graphic Design also typically command lower compensation. It is often found that people who know Social Media Marketing are also skilled in Copywriting.

Pay Difference by Location

National Average: $52,189

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 44 percent, Social Media Strategists in Seattle receive some of the highest pay in the country. Social Media Strategists will also find cushy salaries in San Francisco (+26 percent), New York (+16 percent), Los Angeles (+15 percent), and Washington (+12 percent). Social Media Strategists in Philadelphia earn salaries far below the national average by 33 percent, proving that geography overwhelmingly affects the pay scale for those in this field. Cincinnati and Portland are a couple other places where companies are known to pay below the median — salaries are 23 percent lower and 11 percent lower, respectively.

Related Job Salaries

Key Stats for Social Media Strategist

Gender

Female
77 %
Male
23 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 51 votes.
058
Less than 1 year
3%
1-4 years
58%
5-9 years
32%
10-19 years
6%
20 years or more
0%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Social Media Strategist Salaries



National Average
$52,000


Skills That Affect Social Media Strategist Salaries

Strategic Planning
up arrow 10%

Advertising
up arrow 10%


Social Media Marketing
0%

Strategy
0%

National Average
$52,000



Media / Public Relations
up arrow 5%


Search Engine Optimization (SEO)
up arrow 14%

Graphic Design
up arrow 16%

Editing
up arrow 18%

Blogging
up arrow 26%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 51 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
3%
1-4 years
58%
5-9 years
32%
10-19 years
6%
20 years or more
0%

Common Health Benefits

medical benefits
Medical: 79%
dental benefits
Dental: 67%
vision benefits
Vision: 58%
dental benefits
None: 20%
ADVERTISEMENT