VPs of Public Relations in the United States see excellent average salaries — about $111K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Nearly all report receiving medical coverage from their employers and a strong majority collect dental insurance. The majority of VPs of Public Relations claim high levels of job satisfaction. Female VPs of Public Relations make up most of the survey respondents at 75 percent. The information for this snapshot was generated by responses to the PayScale salary survey.
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$70,420 - $159,983
(Median)
$70K
$110K
$160K
MEDIAN: $110,802
10%
50%
90%

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$20.40 - $57.50
(Median)
$
$31
$
MEDIAN: $30
50%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$70,420 - $159,983  
   
Bonus
$1,021 - $20,759  
Profit Sharing
$1,150  
Commission
$4,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$72,256 - $168,673  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 118
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$30.90  
   
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$1,021 - $20,759  
   
Commission
$4,250  
Profit Sharing
$1,150  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$72,256 - $168,673  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 5
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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

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Popular Skills for Vice President (VP), Public Relations


Job skills reported by VPs of Public Relations are limited. Most notably, skills in Media / Public Relations, Strategic Planning, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Marketing Communications and Strategic Planning also typically command lower compensation. Most people skilled in Media / Public Relations are similarly competent in Social Media Marketing.

Pay by Experience Level for Vice President (VP), Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


VPs of Public Relations generally obtain higher compensation for more plentiful past experience. Whereas the median salary for inexperienced employees is approximately $81K, incomes in the five-to-10 year group are significantly higher, averaging to the comfortable six-figure sum of $109K. After working for 10 to 20 years, VPs of Public Relations make a median salary of $123K. VPs of Public Relations who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $125K.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

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Experience Affects Vice President (VP), Public Relations Salaries

Late-Career
up arrow 9%


National Average
$115,000

Mid-Career
up arrow 5%

Entry-Level
up arrow 30%

Skills That Affect Vice President (VP), Public Relations Salaries

Media / Public Relations
0%

National Average
$115,000


Marketing Communications
up arrow 16%

Social Media Marketing
up arrow 37%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 15 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
6%
5-9 years
20%
10-19 years
47%
20 years or more
26%

Common Health Benefits

medical benefits
Medical: 92%
dental benefits
Dental: 78%
medical benefits
Vision: 65%
dental benefits
None: 7%
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