Vice President (VP), Public Relations Salary

The average VP of Public Relations in the United States can expect to rake in roughly $105K per year. Residence and years of experience each impact pay for this group, with the former having the largest influence. Job satisfaction for VPs of Public Relations is high. Men are in the minority of survey respondents, with female VPs of Public Relations making up 73 percent. Almost all enjoy medical while a large number get dental coverage. Vision coverage is also available to more than half. This report is based on answers to PayScale's salary questionnaire.
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$69,829 - $154,997
(Median)
$70K
$110K
$150K
MEDIAN: $105,019
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$69,829 - $154,997  
   
Bonus
$0.00 - $27,500  
Profit Sharing
$0.00 - $5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,838 - $170,820  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 142
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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

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Survey results show that VPs of Public Relations typically report just a few professional skills. Those who have experience with Strategic Planning, Media / Public Relations, and Social Media Marketing can expect to be compensated well for these skills. Strategic Planning is a skill commonly found among those who know Media / Public Relations.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

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Experience Affects Vice President (VP), Public Relations Salaries

Experienced
up arrow 7%

Late-Career
up arrow 5%

National Average
$113,000

Mid-Career
up arrow 4%

Skills That Affect Vice President (VP), Public Relations Salaries

Strategic Planning
up arrow 1%

National Average
$113,000

Media / Public Relations
up arrow 1%

Social Media Marketing
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 24 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

1-4 years
6%
5-9 years
20%
10-19 years
49%
20 years or more
26%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 83%
vision benefits Vision: 65% employee benefits None: 6%
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