Vice President (VP), Public Relations Salary

Pay for VPs of Public Relations in the United States sits in the ballpark of $103K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Nearly all enjoy medical while most get dental coverage. Vision coverage is also available to a majority. Most VPs of Public Relations survey respondents are women (75 percent). Most workers in this position report high levels of job satisfaction. This report is based on responses to the PayScale salary survey.
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$68,844 - $155,145

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
$68,844 - $155,145  
$0.00 - $29,696  
Profit Sharing
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
$70,397 - $169,274  
Country: United States | Currency: USD | Updated: 20 Sep 2015 | Individuals Reporting: 150
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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.


Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

Vice President (VP), Public Relations Job Listings

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Survey takers who work as VPs of Public Relations usually report a few specific skills. Those who have experience with Social Media Marketing, Strategic Planning, and Media / Public Relations can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Media / Public Relations. It is not unusual for someone who knows Media / Public Relations to be familiar with Strategic Planning as well.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

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Experience Affects Vice President (VP), Public Relations Salaries

up arrow 9%

National Average

up arrow 1%

up arrow 6%

Skills That Affect Vice President (VP), Public Relations Salaries

Social Media Marketing
up arrow 1%

National Average

Strategic Planning
up arrow 3%

Media / Public Relations
up arrow 4%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.


75 %
25 %

Years of Experience

1-4 years
5-9 years
10-19 years
20 years or more

Common Health Benefits

medical benefits Medical: 95% dental benefits Dental: 83%
vision benefits Vision: 64% employee benefits None: 5%