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Vice President (VP), Public Relations Salary

An average VP of Public Relations in the United States can expect to take home roughly $105K per year. Location and experience level each impact pay for this group, with the former having the largest influence. Most VPs of Public Relations survey respondents are women (72 percent). Most VPs of Public Relations report high levels of job satisfaction. Medical benefits are awarded to almost all, and a large number earn dental coverage. The figures in this rundown are based on the results of PayScale's salary questionnaire.
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$69,913 - $156,146
(Median)
$70K
$110K
$160K
MEDIAN: $105,349
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$69,913 - $156,146  
   
Bonus
$-0.49 - $25,800  
Profit Sharing
$983 - $5,087  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$71,946 - $173,232  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 153

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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

Vice President (VP), Public Relations Job Listings

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VPs of Public Relations who responded to the survey indicated only a few skills that they use on the job. Those who have experience with Strategic Planning, Media / Public Relations, and Social Media Marketing can expect to be compensated well for these skills. Media / Public Relations and Strategic Planning are correlating skills — those who know the former usually know the latter.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

Related Job Salaries

United States (change)

Experience Affects Vice President (VP), Public Relations Salaries

Experienced
up arrow 8%

Late-Career
up arrow 7%

National Average
$112,000

Mid-Career
up arrow 4%

Skills That Affect Vice President (VP), Public Relations Salaries

Strategic Planning
up arrow 4%

Media / Public Relations
0%

National Average
$112,000

Social Media Marketing
up arrow 2%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 30 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

1-4 years
5%
5-9 years
20%
10-19 years
50%
20 years or more
25%

Common Health Benefits

medical benefits Medical: 94% dental benefits Dental: 85%
vision benefits Vision: 63% employee benefits None: 5%
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