Vice President (VP), Public Relations Salary

VPs of Public Relations receive generous compensation in the United States — earning an average of $103K per year, their standard salaries shoot well into the six-figure range. In the world of VPs of Public Relations, overall income ranges from $71K near the bottom to $172K at the top; this can include more than $31K from bonuses and more than $20K from profit sharing in exceptional cases. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Most VPs of Public Relations survey respondents are women (75 percent). Work is enjoyable for VPs of Public Relations, who typically claim high levels of job satisfaction. Almost all report receiving medical coverage from their employers and a large number collect dental insurance. Respondents to the PayScale salary survey provided the data for this report.
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$69,050 - $156,037
(Median)
$69K
$100K
$160K
MEDIAN: $102,886
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$69,050 - $156,037  
   
Bonus
$-0.49 - $30,639  
Profit Sharing
$0.00 - $19,866  
Commission
$15,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$70,574 - $171,995  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 153
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Job Description for Vice President (VP), Public Relations

A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.

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Vice President (VP), Public Relations Tasks

  • Develop and maintain relationships with key audiences.
  • Provide strategic advice to create and maintain a favorable public image for employers or clients.
  • Plan activities to generate positive publicity.
  • Assess strategies for risk aversion.

Vice President (VP), Public Relations Job Listings

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VPs of Public Relations usually report a few specific skills. Those who have experience with Social Media Marketing, Strategic Planning, and Media / Public Relations can expect to be compensated well for these skills. Experience with Media / Public Relations is often linked with knowledge of Strategic Planning.

Pay by Experience Level for Vice President (VP), Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Although inexperienced employees take home approximately $72K, those who have five to 10 years under their belts benefit from a six-figure median of $104K. People with 10 to 20 years of experience make an average of about $116K in this role. Folks with more than two decades of experience actually report lower incomes overall; their average comes out to a mere $107K.

Vice President (VP), Public Relations Reviews

What is it like working as a Vice President (VP), Public Relations?

Vice President (VP), Public Relations in Los Angeles:
"Very Busy Most Of The Time."
Pros: Helping clients achieve their goals and developing creative solutions, winning new business, mentoring younger associates.
Cons: Long hours and stress most of the time, not being able to make changes or make more money.

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Experience Affects Vice President (VP), Public Relations Salaries

Experienced
up arrow 7%

National Average
$108,000

Late-Career
up arrow 1%

Mid-Career
up arrow 4%

Entry-Level
up arrow 33%

Skills That Affect Vice President (VP), Public Relations Salaries

Social Media Marketing
up arrow 2%

National Average
$108,000

Strategic Planning
up arrow 2%

Media / Public Relations
up arrow 3%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 25 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
1%
1-4 years
6%
5-9 years
20%
10-19 years
45%
20 years or more
28%

Common Health Benefits

medical benefits
Medical: 95%
dental benefits
Dental: 84%
medical benefits
Vision: 65%
dental benefits
None: 5%
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