Vice President (VP), Public Relations Salary
Job Description for Vice President (VP), Public Relations
A vice president (VP), public relations is a board-level executive who helps to craft and control an organization's public-facing profile, as well as the impression it makes on customers and the community. The VP of public relations will typically oversee teams that handle media relations for the company, but he or she also will likely incorporate elements from branding and advertising teams to help ensure a consistent and proactive message. In the event of a crisis within the company, the VP helps to strategize and coordinate responses, attempting to minimize any negative publicity that may affect operations and profits in the short- and long-term.Read More...
The VP of public relations will normally work to carefully craft a public persona for the organization or company by interacting with the media on the corporation's behalf. This can include arranging strategic interviews with executives and key personnel, controlling press releases on new product rollouts, and helping to arrange news and media coverage that helps put the company, its services and/or products in the most favorable light possible.
Anyone working as a vice president in public relations likely will have at least a bachelor’s degree in marketing, advertising, or a related field. Many persons at this high of a level will also find a master’s in business management to be useful. To achieve this level of seniority, typically extensive experience at lower levels of middle management and/or media campaign work is required. A VP of public relations will normally have his or her own office and staff, work long hours, and travel frequently.
Vice President (VP), Public Relations Tasks
- Develop and maintain relationships with key audiences.
- Provide strategic advice to create and maintain a favorable public image for employers or clients.
- Plan activities to generate positive publicity.
- Assess strategies for risk aversion.
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Popular Skills for Vice President (VP), Public Relations
Job skills reported by VPs of Public Relations are limited. Most notably, skills in Media / Public Relations, Strategic Planning, Marketing Communications, and Social Media Marketing are correlated to pay that is above average. Those listing Social Media Marketing as a skill should be prepared for drastically lower pay. Marketing Communications and Strategic Planning also typically command lower compensation. Most people skilled in Media / Public Relations are similarly competent in Social Media Marketing.
Pay by Experience Level for Vice President (VP), Public Relations
Median of all compensation (including tips, bonus, and overtime) by years of experience.
VPs of Public Relations generally obtain higher compensation for more plentiful past experience. Whereas the median salary for inexperienced employees is approximately $81K, incomes in the five-to-10 year group are significantly higher, averaging to the comfortable six-figure sum of $109K. After working for 10 to 20 years, VPs of Public Relations make a median salary of $123K. VPs of Public Relations who surpass 20 years on the job report pay that isn't as high as one would expect; the median compensation for this crowd sits around $125K.