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Advertising Manager Salary (United States)

Advertising Managers in the United States take home an average $55K per year. In the world of Advertising Managers, overall cash allowance can occasionally include more than $10K from bonuses and, in some exceptional cases, $6K from profit sharing, causing incomes to vary widely between $31K and $90K. Geographic location and career duration each impact pay for this group, with the former having the largest influence. More than half of Advertising Managers (67 percent) survey participants are women. Medical benefits are awarded to a fair number, and a majority earn dental coverage. Most Advertising Managers report high levels of job satisfaction. The information for this rundown comes from respondents who completed PayScale's salary questionnaire.
Advertising Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$31,333 - $85,377
(Median)
31K
41K
55K
70K
85K
MEDIAN: $55,483
10%
25%
50%
75%
90%
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Advertising Manager Salary (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$9.14 - $25.25
(Median)
9
13
18
25
MEDIAN: $14.00
10%
25%
75%
90%
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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$31,333 - $85,377  
   
Bonus
$0.00 - $10,324  
Profit Sharing
$152.05 - $5,918  
Commission
$10,174 - $21,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,690 - $90,226  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 234
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$9.14 - $25.25  
   
Overtime
$5.63 - $20.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $10,324  
   
Commission
$10,174 - $21,000  
Profit Sharing
$152.05 - $5,918  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,690 - $90,226  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 31
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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.
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Advertising Manager Tasks
  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager

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Advertising Managers' salaries can rise greatly for those who assume a higher-end position such as a Marketing Director. Marketing Directors get paid an average $79K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager

Advertising Managers report using a pretty varied skill set on the job. Most notably, facility with Marketing Management, Online Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 29 percent, 22 percent, and 16 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Social Media Marketing and Graphic Design also typically command lower compensation. For most people, competency in Advertising indicates knowledge of Marketing Management.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.
Workers in their first five years can expect to earn $45K, but people who have been around for five to 10 years earn a noticeably bigger sum of $61K. Advertising Managers who work for 10 to 20 years in their occupation tend to earn about $65K. Advertising Managers who have racked up more than two decades of experience report lower incomes overall; the average sum for this crowd comes out to only $64K.

Pay Difference By Location

New York
up arrow 41%
National Average
$54,000
Dallas
up arrow 9%
Larger circles over a city indicate a job is popular in that location.
Surpassing the national average by 41 percent, Advertising Managers in New York receive some of the highest pay in the country. Those in the field find the lowest salaries in Dallas, 9 percent below the national average.

Related Job Salaries

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Experience Affects Advertising Manager Salaries

Experienced
up arrow 20%
Late-Career
up arrow 18%
Mid-Career
up arrow 12%
National Average
$54,000

Skills That Affect Advertising Manager Salaries

Marketing Management
up arrow 29%
Online Marketing
up arrow 22%
Marketing Communications
up arrow 16%
Project Management
up arrow 15%
National Average
$54,000
People Management
up arrow 8%
Media Management
up arrow 9%
Graphic Design
up arrow 11%
Social Media Marketing
up arrow 14%
Media / Public Relations
up arrow 33%

Job Satisfaction

Extremely satisfied Image
Extremely satisfied
Rated 5 out of 5 based on 80 votes.

Gender

Female
67%
female alumni
 
Male
33%
male alumni

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
23%
10-19 years
22%
20 years or more
18%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 62%
vision benefits Vision: 49% employee benefits None: 20%