Advertising Manager Salary

Advertising Managers in the United States take home an average $56K per year. Overall cash earnings for Advertising Managers stretch from $31K on the lower end to $90K near the top, and the heftiest packages can encompass around $10K from bonuses and $6K from profit sharing. Residence and years of experience each impact pay for this group, with the former having the largest influence. Not all workers are lucky enough to have benefits; in fact, about one in five are without coverage. Medical insurance is claimed by a fair number and dental insurance is reported by the greater part. Women account for the majority of Advertising Managers who responded to the questionnaire — 65 percent to be exact. The majority of workers are highly satisfied with their job. This report is based on answers to PayScale's salary questionnaire.

$32,008 - $84,618

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$8.46 - $29.36

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$32,008 - $84,618  
   
Bonus
$0.00 - $10,200  
Profit Sharing
$299.00 - $5,817  
Commission
$10,279 - $20,635  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,212 - $89,963  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 262
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$15$30$45
Hourly Rate
$8.46 - $29.36  
   
Overtime
$0.00 - $19.90  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,200  
   
Commission
$10,279 - $20,635  
Profit Sharing
$299.00 - $5,817  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,212 - $89,963  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 32
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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Advertising Managers often transition into Marketing Director positions, for which compensation tends to be much higher. On average, Marketing Directors earn $79K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Advertising Managers report using a deep pool of skills on the job. Most notably, facility with Strategic Marketing, Marketing Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 44 percent, 32 percent, and 15 percent, respectively. Skills that pay less than market rate include Media / Public Relations, Social Media Marketing, and Media Management. Those proficient in Advertising are, more often than not, also skilled in Marketing Management and Graphic Design.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $46K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $62K. Advertising Managers with one to two decades of relevant experience report an average salary of approximately $65K. Survey participants with more than two decades under their belts actually report earning less than people with less experience; the former take home only $64K on average.

Related Job Salaries

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Experience Affects Advertising Manager Salaries

Experienced
up arrow 17%

Late-Career
up arrow 16%

Mid-Career
up arrow 12%

National Average
$56,000


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 44%

Marketing Management
up arrow 32%

Online Marketing
up arrow 15%

Marketing Communications
up arrow 15%

Project Management
up arrow 12%

National Average
$56,000


Graphic Design
up arrow 5%

People Management
up arrow 10%

Media Management
up arrow 11%

Social Media Marketing
up arrow 17%

Media / Public Relations
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 72 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
22%
10-19 years
24%
20 years or more
19%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 64%
vision benefits Vision: 50% employee benefits None: 20%
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