Advertising Manager Salary

Advertising Managers in the United States can expect to earn an average of $57K annually. Geographic location is the biggest factor affecting pay for this group, followed by years of experience. Most enjoy medical while the greater part get dental coverage. Vision coverage is also available to one-half. Most Advertising Managers survey respondents are women (75 percent). Job satisfaction is reported as high by the vast majority of workers. This report is based on responses to the PayScale salary survey.

$38,193 - $85,358
$38K
$57K
$85K
MEDIAN: $57,003
10%
50%
90%

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$7.46 - $49.49
$7
$12
$49
MEDIAN: $12.22
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$38,193 - $85,358  
   
Bonus
$293.61 - $15,205  
Profit Sharing
$1,500  
Commission
$2.07 - $17,879  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,488 - $90,906  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 148
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$7.46 - $49.49  
   
Overtime
$3.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$293.61 - $15,205  
   
Commission
$2.07 - $17,879  
Profit Sharing
$1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,488 - $90,906  
Country: United States | Currency: USD | Updated: 25 Mar 2017 | Individuals Reporting: 17

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.
  • Implement plans around major brand events.
  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.

Common Career Paths for Advertising Manager


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Advertising Managers who advance into the role of a Marketing Director are fairly uncommon. Marketing Directors on average earn $80K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Survey participants wield an impressively varied skill set on the job. Most notably, facility with Market Research, Marketing Management, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 38 percent, 34 percent, and 20 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Graphic Design also typically command lower compensation. Most people who know Advertising also know Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Pay by Experience for an Advertising Manager has a positive trend. An entry-level Advertising Manager with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 75 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Advertising Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 62 salaries. An experienced Advertising Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $64,000 based on 45 salaries. An Advertising Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 24 salaries.

Pay Difference by Location

National Average: $56,637

Larger city markers indicate a job is popular in that location.

For Advertising Managers, Los Angeles provides a pay rate that is 20 percent greater than the national average. Advertising Managers will also find cushy salaries in New York (+9 percent). Advertising Managers' salaries are heavily influenced by location — Advertising Managers in Chicago bring in salaries that are 28 percent lower than the national average.

Related Job Salaries

Key Stats for Advertising Manager

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.
Less than 1 year
2%
1-4 years
30%
5-9 years
30%
10-19 years
23%
20 years or more
15%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Advertising Manager Salaries

▲14%

Late-Career
▲13%

▲12%

National Average
$57,000

▼11%

Skills That Affect Advertising Manager Salaries

Market Research
▲38%

Marketing Management
▲34%

Strategic Marketing
▲20%

Email Marketing
▲20%

Marketing Communications
▲16%

Strategic Planning
▲16%

Project Management
▲14%

Online Marketing
▲12%


Advertising
▼0%

National Average
$57,000

Media Management
▼12%

People Management
▼12%


Media / Public Relations
▼21%

Web Content Management
▼45%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 14 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
2%
1-4 years
30%
5-9 years
30%
10-19 years
23%
20 years or more
15%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 69%
vision benefits
Vision: 49%
no benefits
None: 18%