What am I worth?
Get a free salary report »
What should I pay?
Pay the right way »

Advertising Manager Salary

Advertising Managers in the United States can expect to earn an average of $56K per year. Total cash compensation to Advertising Managers bottoms out near $31K and approaches $90K on the high end; the biggest paychecks include approximately $10K from bonuses and almost $6K from profit sharing. Geographic location and years of experience each impact pay for this group, with the former having the largest influence. More than half of Advertising Managers (65 percent) survey participants are women. The majority of workers are highly satisfied with their job. A fair number enjoy medical while more than half get dental coverage. Vision coverage is also available to one-half. This report is based on responses to the PayScale salary survey.

$31,511 - $85,049
(Median)
$32K
$56K
$85K
MEDIAN: $55,901
10%
50%
90%

Add this chart to your site: 640px    300px

$8.39 - $25.25
(Median)
$8
$15
$25
MEDIAN: $14.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$31,511 - $85,049  
   
Bonus
$0.00 - $10,241  
Profit Sharing
$299.00 - $5,817  
Commission
$10,279 - $20,635  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,093 - $89,843  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 245
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$8.39 - $25.25  
   
Overtime
$0.00 - $20.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,241  
   
Commission
$10,279 - $20,635  
Profit Sharing
$299.00 - $5,817  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,093 - $89,843  
Country: United States | Currency: USD | Updated: 16 May 2015 | Individuals Reporting: 31
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

Read More...

Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


Add this chart to your site:   640px 640px    300px 300px


Advancing into a Marketing Director role seems to be a popular career move for Advertising Managers, and folks who currently work in the latter position report a notably larger median income of $79K per year.

Advertising / Promotions Manager Job Listings

Search for more jobs:


Survey results imply that Advertising Managers put a diverse skill set to use. Most notably, facility with Marketing Management, Online Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 35 percent, 20 percent, and 17 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Media Management and Social Media Marketing also typically command lower compensation. Aptitude in Advertising tends to also indicate an understanding of Social Media Marketing.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Respondents with less than five years' experience take home $46K on average. In contrast, those who have been around for five to 10 years earn a noticeably higher average of $62K. Advertising Managers see a median salary of $65K after reaching one to two decades on the job. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $63K.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Advertising Manager Salaries

Experienced
up arrow 17%

Late-Career
up arrow 14%

Mid-Career
up arrow 12%

National Average
$55,000


Skills That Affect Advertising Manager Salaries

Marketing Management
up arrow 35%

Online Marketing
up arrow 20%

Marketing Communications
up arrow 17%

Project Management
up arrow 13%

National Average
$55,000


Graphic Design
up arrow 8%

Social Media Marketing
up arrow 10%

Media Management
up arrow 10%

People Management
up arrow 10%

Media / Public Relations
up arrow 34%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 73 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
22%
10-19 years
22%
20 years or more
18%

Common Health Benefits

medical benefits Medical: 80% dental benefits Dental: 62%
vision benefits Vision: 50% employee benefits None: 20%
ADVERTISEMENT