Advertising Manager Salary

Advertising Managers in the United States can expect to earn an average of $52K annually. Geography is the biggest factor affecting pay for this group, followed by tenure. Men are in the minority of survey respondents, with female Advertising Managers making up 74 percent. Although a strong majority have medical coverage and the greater part have dental coverage, slightly less than a fourth claim no health benefits at all. Most people in this profession are content with their work, and moderate levels of job satisfaction are reported. The data for this synopsis comes from respondents who took the PayScale salary survey.

$37,307 - $88,878
$37K
$55K
$89K
MEDIAN: $54,957
10%
50%
90%

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$7.80 - $50.17
$7
$15
$50
MEDIAN: $15.00
10%
50%
90%

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$0$100K
Salary $37,307 - $88,878
Bonus $196.53 - $15,000
Profit Sharing $2,150
Commission $4,000
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,978 - $100,172
  • Country: United States
  • Currency: USD
  • Updated: 13 Sep 2017
  • Individuals Reporting: 125
Hourly Data $0$50
Hourly Rate $7.80 - $50.17
Overtime $3.00
Annual Data $0$100K
Bonus $196.53 - $15,000
Commission $4,000
Profit Sharing $2,150
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,978 - $100,172
  • Country: United States
  • Currency: USD
  • Updated: 13 Sep 2017
  • Individuals Reporting: 13

Find Out Exactly What You Should Be Paid

United States (change)

Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.
  • Implement plans around major brand events.
  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.

Common Career Paths for Advertising Manager


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While Advertising Managers do not often become Marketing Directors, the job pays $80K per year on average.

Advertising Manager Job Listings

Popular Skills for Advertising Manager


Advertising Managers report using a deep pool of skills on the job. Most notably, facility with Market Research, Marketing Management, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 49 percent, 45 percent, and 30 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Graphic Design also typically command lower compensation. Those proficient in Advertising are, more often than not, also skilled in Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Pay by Experience for an Advertising Manager has a positive trend. An entry-level Advertising Manager with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 75 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Advertising Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 62 salaries. An experienced Advertising Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $64,000 based on 45 salaries. An Advertising Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 24 salaries.

Pay Difference by Location

National Average: $53,733

Larger city markers indicate a job is popular in that location.

For those looking to make money, Advertising Managers in Los Angeles enjoy an exceptional pay rate, 30 percent above the national average. Advertising Managers will also find cushy salaries in New York (+18 percent). Location is a huge contributor to overall pay, with Advertising Managers in Chicago earning a whopping 22 percent below the national average.

Related Job Salaries

Key Stats for Advertising Manager

Gender

Female
75 %
Male
25 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 19 votes.
Less than 1 year
3%
1-4 years
31%
5-9 years
36%
10-19 years
18%
20 years or more
12%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Advertising Manager Salaries

▲20%

Late-Career
▲20%

▲18%

National Average
$54,000

▼6%

Skills That Affect Advertising Manager Salaries

Market Research
▲46%

Marketing Management
▲41%

Strategic Marketing
▲27%

Email Marketing
▲26%

Strategic Planning
▲23%

Marketing Communications
▲22%

Project Management
▲20%

Online Marketing
▲18%


Advertising
▲5%

National Average
$54,000

People Management
▼7%

Media Management
▼8%


Media / Public Relations
▼16%

Web Content Management
▼42%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 19 votes.

Gender

Female
75 %
Male
25 %

Years of Experience

Less than 1 year
3%
1-4 years
31%
5-9 years
36%
10-19 years
18%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 66%
vision benefits
Vision: 53%
no benefits
None: 19%
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