Advertising Manager Salary

An average Advertising Manager in the United States can expect to take home roughly $57K per year. Overall cash earnings for Advertising Managers stretch from $32K on the lower end to $90K near the top, and the heftiest packages can encompass around $12K from bonuses and $6K from profit sharing. Geography and career duration each impact pay for this group, with the former having the largest influence. Advertising Managers survey participants are largely women, dominating at 65 percent. The majority of workers are highly satisfied with their job. A large number report receiving medical coverage from their employers and more than half collect dental insurance. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$34,483 - $84,900
(Median)
$34K
$57K
$85K
MEDIAN: $56,819
10%
50%
90%

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$7.67 - $25.76
(Median)
$7
$14
$26
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$34,483 - $84,900  
   
Bonus
$0.00 - $11,836  
Profit Sharing
$302.01 - $5,960  
Commission
$15,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,849 - $90,293  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 282
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$7.67 - $25.76  
   
Overtime
$17.98  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $11,836  
   
Commission
$15,000  
Profit Sharing
$302.01 - $5,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,849 - $90,293  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 36
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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Though not the most common occurrence, Advertising Managers sometimes become Marketing Directors, where the average income is $80K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Advertising Managers seem to require a rather large skill set. Most notably, facility with Strategic Marketing, Marketing Management, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 40 percent, 34 percent, and 18 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Media Management also typically command lower compensation. Those educated in Advertising tend to be well versed in Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Salaries of relatively inexperienced workers fall in the neighborhood of $48K, but folks who have racked up five to 10 years see a notably higher median of $62K. For Advertising Managers, 10 to 20 years of experience on the job amounts to an average salary of $66K. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $63K.

Related Job Salaries

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Experience Affects Advertising Manager Salaries


Late-Career
up arrow 12%

Mid-Career
up arrow 10%

National Average
$57,000


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 40%

Marketing Management
up arrow 34%

Email Marketing
up arrow 18%

Marketing Communications
up arrow 16%

Strategic Planning
up arrow 15%

Online Marketing
up arrow 12%

Project Management
up arrow 9%

National Average
$57,000

Advertising
up arrow 4%


Graphic Design
up arrow 12%

Media Management
up arrow 12%

People Management
up arrow 12%

Media / Public Relations
up arrow 20%

Web Content Management
up arrow 45%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
25%
10-19 years
25%
20 years or more
18%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 67%
medical benefits
Vision: 51%
dental benefits
None: 19%
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