Pay for Advertising Managers in the United States sits in the ballpark of $57K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Job satisfaction is reported as high by the vast majority of workers. The majority of Advertising Managers (69 percent) who took the survey are female. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. This overview is based on answers to PayScale's salary questionnaire.

$37,088 - $84,332
(Median)
$37K
$57K
$84K
MEDIAN: $57,296
10%
50%
90%

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$7.43 - $49.66
(Median)
$7
$12
$50
MEDIAN: $12.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$37,088 - $84,332  
   
Bonus
$505 - $14,925  
Profit Sharing
$1,500  
Commission
$8,581  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,649 - $90,173  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 149
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$7.43 - $49.66  
   
Overtime
$1.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$505 - $14,925  
   
Commission
$8,581  
Profit Sharing
$1,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,649 - $90,173  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 16
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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Many Advertising Managers move into a Marketing Director role, and folks who currently hold that position report a much higher median income of $80K per year.

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Popular Skills for Advertising Manager


Advertising Managers report using a large range of skills on the job. Most notably, facility with Strategic Marketing, Marketing Management, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 38 percent, 33 percent, and 16 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Media Management also typically command lower compensation. Most people who know Advertising also know Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $62K. People with 10 to 20 years of experience make an average of about $65K in this role. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $64K.

Related Job Salaries

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Experience Affects Advertising Manager Salaries


Late-Career
up arrow 12%

Mid-Career
up arrow 10%

National Average
$57,000


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 38%

Marketing Management
up arrow 33%

Email Marketing
up arrow 16%

Marketing Communications
up arrow 15%

Project Management
up arrow 13%

Online Marketing
up arrow 11%

Strategic Planning
up arrow 9%

Advertising
0%

National Average
$57,000

Social Media Marketing
up arrow 1%

Graphic Design
up arrow 12%

Media Management
up arrow 13%

People Management
up arrow 13%

Media / Public Relations
up arrow 21%

Web Content Management
up arrow 45%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 12 votes.

Gender

Female
69 %
Male
31 %

Years of Experience

Less than 1 year
2%
1-4 years
29%
5-9 years
30%
10-19 years
24%
20 years or more
15%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 71%
medical benefits
Vision: 50%
dental benefits
None: 18%
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