Advertising Manager Salary

The average Advertising Manager in the United States earns approximately $53K annually. Residence is the biggest factor affecting pay for this group, followed by tenure. Although somewhere between a fifth and a fourth lack health benefits of any kind, a strong majority do enjoy medical insurance, and more than half get dental coverage, too. Among folks in this role, job satisfaction levels approximately match the national average. Female Advertising Managers make up most of the survey respondents at 77 percent. This overview is based on answers to PayScale's salary questionnaire.

$37,385 - $85,652
$37K
$53K
$86K
MEDIAN: $52,618
10%
50%
90%

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$7.57 - $49.66
$7
$14
$50
MEDIAN: $14.44
10%
50%
90%

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$0$91K
Salary $37,385 - $85,652
Bonus $203.47 - $15,205
Profit Sharing $100.00
Commission $2.07 - $39,732
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,336 - $91,929
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 126
Hourly Data $0$49
Hourly Rate $7.57 - $49.66
Overtime $3.00
Annual Data $0$91K
Bonus $203.47 - $15,205
Commission $2.07 - $39,732
Profit Sharing $100.00
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$29,336 - $91,929
  • Country: United States
  • Currency: USD
  • Updated: 11 Jul 2017
  • Individuals Reporting: 16

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.
  • Implement plans around major brand events.
  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.

Common Career Paths for Advertising Manager


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Advertising Managers who move on to become Marketing Directors may enjoy significant pay raises, as Marketing Directors get paid an average of $80K per year.

Advertising Manager Job Listings

Popular Skills for Advertising Manager


Advertising Managers seem to wield many skills on the job. Most notably, facility with Market Research, Marketing Management, and Strategic Marketing are correlated to pay that is significantly above average, leading to increases of 46 percent, 42 percent, and 27 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Graphic Design also typically command lower compensation. Those proficient in Advertising are, more often than not, also skilled in Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Pay by Experience for an Advertising Manager has a positive trend. An entry-level Advertising Manager with less than 5 years of experience can expect to earn an average total compensation of $50,000 based on 75 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. An Advertising Manager with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $63,000 based on 62 salaries. An experienced Advertising Manager which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $64,000 based on 45 salaries. An Advertising Manager with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $64,000 based on 24 salaries.

Pay Difference by Location

National Average: $53,612

Larger city markers indicate a job is popular in that location.

For Advertising Managers, Los Angeles provides a pay rate that is 27 percent greater than the national average. Advertising Managers will also find cushy salaries in New York (+16 percent). Place of residence plays a huge part in an Advertising Manager's salary, with Chicago Advertising Managers earning salaries that are 24 percent less than the national average.

Related Job Salaries

Key Stats for Advertising Manager

Gender

Female
77 %
Male
23 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.
Less than 1 year
2%
1-4 years
32%
5-9 years
35%
10-19 years
19%
20 years or more
12%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Advertising Manager Salaries

▲20%

Late-Career
▲20%

▲18%

National Average
$54,000

▼6%

Skills That Affect Advertising Manager Salaries

Market Research
▲46%

Marketing Management
▲42%

Strategic Marketing
▲27%

Email Marketing
▲27%

Strategic Planning
▲23%

Marketing Communications
▲22%

Project Management
▲20%

Online Marketing
▲18%


Advertising
▲6%

National Average
$54,000

Media Management
▼7%

People Management
▼7%


Media / Public Relations
▼16%

Web Content Management
▼42%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 17 votes.

Gender

Female
77 %
Male
23 %

Years of Experience

Less than 1 year
2%
1-4 years
32%
5-9 years
35%
10-19 years
19%
20 years or more
12%

Common Health Benefits

medical benefits
Medical: 78%
dental benefits
Dental: 61%
vision benefits
Vision: 45%
no benefits
None: 22%
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