Advertising Manager Salary

Advertising Managers in the United States pull down an average of $57K per year. With some bonuses approaching $10K and certain profit sharing proceeds approaching $6K, overall incomes of Advertising Managers spread between $31K and $90K depending on individual performance. Residence and experience level each impact pay for this group, with the former having the largest influence. Some workers in this field — nearly one in five — are not awarded benefits. Medical coverage is reported by a fair number and dental plans are enjoyed by the greater part. The majority of Advertising Managers claim high levels of job satisfaction. More than half of Advertising Managers (64 percent) survey participants are women. Participants in PayScale's salary questionnaire provided the particulars of this report.

$31,715 - $84,556
(Median)
$32K
$57K
$85K
MEDIAN: $56,517
10%
50%
90%

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$8.55 - $29.09
(Median)
$8
$15
$29
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$31,715 - $84,556  
   
Bonus
$0.00 - $10,200  
Profit Sharing
$299.00 - $5,817  
Commission
$10,279 - $20,635  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,093 - $89,843  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 253
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$8.55 - $29.09  
   
Overtime
$0.00 - $20.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,200  
   
Commission
$10,279 - $20,635  
Profit Sharing
$299.00 - $5,817  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,093 - $89,843  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 33
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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Advertising Managers might see a strong upturn in salary after transitioning into upper-level roles such as Marketing Director, a seemingly popular career choice. People currently working in the latter position report a noticeably higher median income of $79K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Advertising Managers seem to exploit a large range of skills on the job. Most notably, facility with Strategic Marketing, Marketing Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 44 percent, 32 percent, and 21 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Media Management and Social Media Marketing also typically command lower compensation. Most people familiar with Advertising also know Marketing Management and Graphic Design.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Survey participants with less than five years' experience pocket $46K on average, but those with five to 10 years of experience enjoy a much bigger median of $63K. After working for 10 to 20 years, Advertising Managers make a median salary of $66K. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Advertising Managers report making only $64K on average.

Related Job Salaries

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Experience Affects Advertising Manager Salaries

Experienced
up arrow 17%

Late-Career
up arrow 14%

Mid-Career
up arrow 13%

National Average
$56,000


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 44%

Marketing Management
up arrow 32%

Online Marketing
up arrow 21%

Marketing Communications
up arrow 15%

Project Management
up arrow 12%

National Average
$56,000


Graphic Design
up arrow 7%

Social Media Marketing
up arrow 11%

Media Management
up arrow 11%

People Management
up arrow 11%

Media / Public Relations
up arrow 35%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 72 votes.

Gender

Female
64 %
Male
36 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
21%
10-19 years
24%
20 years or more
19%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 63%
vision benefits Vision: 50% employee benefits None: 20%
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