Advertising Manager Salary

For Advertising Managers, yearly average wages total $56K annually. Total cash compensation for Advertising Managers runs from $31K to $90K depending on bonuses that can occasionally exceed $10K and profit sharing that can reach almost $6K. Residence is the biggest factor affecting pay for this group, followed by years of experience. Female Advertising Managers are more common than men among those who completed the survey; more than half (65 percent) are women. For the most part, Advertising Managers enjoy their work and report high levels of job satisfaction. Unfortunately, some people in this line of work are without benefits — nearly one-fifth lack coverage. On the flip side, a strong majority have medical insurance and the greater part receive dental plans. The information for this snapshot was generated by responses to the PayScale salary survey.

$31,898 - $84,866
(Median)
$32K
$56K
$85K
MEDIAN: $56,104
10%
50%
90%

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$8.46 - $29.36
(Median)
$8
$15
$29
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$31K$62K$93K
Salary
$31,898 - $84,866  
   
Bonus
$0.00 - $10,263  
Profit Sharing
$299.00 - $5,817  
Commission
$10,279 - $20,635  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,153 - $90,206  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 258
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$16$32$48
Hourly Rate
$8.46 - $29.36  
   
Overtime
$0.00 - $19.90  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$32K$64K$96K
Bonus
$0.00 - $10,263  
   
Commission
$10,279 - $20,635  
Profit Sharing
$299.00 - $5,817  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,153 - $90,206  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 32
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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Advertising Managers often transition into Marketing Director positions, for which compensation tends to be much higher. On average, Marketing Directors earn $79K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Survey results imply that Advertising Managers deploy a substantial tool kit of skills at work. Most notably, facility with Strategic Marketing, Marketing Management, and Online Marketing are correlated to pay that is significantly above average, leading to increases of 44 percent, 32 percent, and 15 percent, respectively. Skills that pay less than market rate include Media / Public Relations, Social Media Marketing, and Media Management. Most people who know Advertising also know Marketing Management and Graphic Design.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Relatively untried employees who have less than five years' experience make $46K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $63K. Advertising Managers claiming one to two decades of experience make an estimated median of $66K. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $64K.

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Experience Affects Advertising Manager Salaries

Experienced
up arrow 18%

Late-Career
up arrow 16%

Mid-Career
up arrow 13%

National Average
$56,000


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 44%

Marketing Management
up arrow 32%

Online Marketing
up arrow 15%

Marketing Communications
up arrow 15%

Project Management
up arrow 12%

National Average
$56,000


Graphic Design
up arrow 6%

People Management
up arrow 10%

Media Management
up arrow 11%

Social Media Marketing
up arrow 16%

Media / Public Relations
up arrow 19%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 72 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
34%
5-9 years
22%
10-19 years
23%
20 years or more
19%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 64%
vision benefits Vision: 50% employee benefits None: 20%
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