Advertising Manager Salary
Earnings for Advertising Managers in the United States come in at around $56K annually on average. Location is the biggest factor affecting pay for this group, followed by experience level. Female Advertising Managers make up most of the survey respondents at 72 percent. Medical benefits are awarded to most, and the greater part earn dental coverage. The majority of Advertising Managers claim high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.
|Salary||$37,134 - $82,628|
|Bonus||$507 - $14,899|
|Total Pay (|
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).)
|$30,805 - $88,037|
|Hourly Rate||$7.43 - $49.66|
|Bonus||$507 - $14,899|
|Total Pay (||$30,805 - $88,037|
Job Description for Advertising Manager
Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.Read More...
Advertising managers research current advertising trends and conduct surveys so they can make recommendations on increasing company profitability. Advertising managers also develop advertising plans and ensure advertising projects' completion. They must participate in company meetings to present developments in their department and integrate projects meant for different advertising channels (helping ensure the company's message is disseminated properly). Advertising mangers engage with public relations departments, media, and other individuals to facilitate communication endeavors. They also monitor and analyze results of advertising campaigns to determine cost effectiveness and the direction of future campaigns.
A bachelor's degree in marketing or a related field is generally required for this position. In addition, previous managerial experience and relevant industry certifications may be preferred. Advertising managers must work well with other managers to meet organizational goals in a timely manner. Additionally, advertising managers must be highly organized individuals that work efficiently on their own with minimal supervision.
Advertising Manager Tasks
- Develop corporate advertising strategy in response to promotional objectives that span all types of media.
- Maintain website content for several brands.
- Implement plans around major brand events.
- Identify advertising objectives and target markets for events and ongoing advertising.
- Manage all advertising initiatives and departmental operations.
Advertising / Promotions Manager Job Listings
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Popular Skills for Advertising Manager
Advertising Managers seem to wield many skills on the job. Most notably, facility with Strategic Marketing, Marketing Management, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 39 percent, 35 percent, and 17 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Graphic Design also typically command lower compensation. Those proficient in Advertising are, more often than not, also skilled in Graphic Design and Marketing Management.
Pay by Experience Level for Advertising Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
The average worker who claims fewer than five years of experience earns around $50K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $62K. The average pay reported by folks with 10 to 20 years of experience is around $64K. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $55K.
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Key Stats for Advertising Manager
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