Advertising Manager Salary

Advertising Managers in the United States take home approximately $57K annually on average. Cash earnings for Advertising Managers — including $12K in bonuses and $6K in profit sharing proceeds near the top of the pay scale — generally stretch from $32K to $90K depending on individual performance. Geography is the biggest factor affecting pay for this group, followed by experience level. Most workers in this position report high levels of job satisfaction. Most report receiving medical coverage from their employers and a majority collect dental insurance. More than half of Advertising Managers (65 percent) survey participants are women. The information for this snapshot was generated by responses to the PayScale salary survey.

$34,483 - $84,900
(Median)
$34K
$57K
$85K
MEDIAN: $56,819
10%
50%
90%

Add this chart to your site: 640px    300px

$7.67 - $25.76
(Median)
$7
$14
$26
MEDIAN: $14.00
10%
50%
90%

Add this chart to your site: 640px    300px

National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$31K$62K$93K
Salary
$34,483 - $84,900  
   
Bonus
$0.00 - $11,836  
Profit Sharing
$302.01 - $5,960  
Commission
$15,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,849 - $90,293  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 282
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$16$32$48
Hourly Rate
$7.67 - $25.76  
   
Overtime
$17.98  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$32K$64K$96K
Bonus
$0.00 - $11,836  
   
Commission
$15,000  
Profit Sharing
$302.01 - $5,960  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,849 - $90,293  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 36
United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

Read More...

Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


Add this chart to your site:   640px 640px    300px 300px


Advertising Managers who advance into the role of a Marketing Director are fairly uncommon. Marketing Directors on average earn $80K per year.

Advertising / Promotions Manager Job Listings

Search for more jobs:

Popular Skills for Advertising Manager


Survey takers working as Advertising Managers report using a large range of professional skills. Most notably, facility with Strategic Marketing, Marketing Management, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 40 percent, 34 percent, and 18 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Media Management also typically command lower compensation. Most people familiar with Advertising also know Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $48K, but people who have been around for five to 10 years earn a noticeably bigger sum of $62K. Advertising Managers see a median salary of $66K after reaching one to two decades on the job. Respondents who boast more than 20 years of experience can't seem to boast paychecks reflecting that extensive experience, though; veteran Advertising Managers report making only $63K on average.

Related Job Salaries

United States (change)

Find Out Exactly What You Should Be Paid

United States (change)


Comp Managers: Start Here »

Experience Affects Advertising Manager Salaries


Late-Career
up arrow 12%

Mid-Career
up arrow 10%

National Average
$57,000


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 40%

Marketing Management
up arrow 34%

Email Marketing
up arrow 18%

Marketing Communications
up arrow 16%

Strategic Planning
up arrow 15%

Online Marketing
up arrow 12%

Project Management
up arrow 9%

National Average
$57,000

Advertising
up arrow 4%


Graphic Design
up arrow 12%

Media Management
up arrow 12%

People Management
up arrow 12%

Media / Public Relations
up arrow 20%

Web Content Management
up arrow 45%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 72 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
25%
10-19 years
25%
20 years or more
18%

Common Health Benefits

medical benefits
Medical: 81%
dental benefits
Dental: 67%
medical benefits
Vision: 51%
dental benefits
None: 19%
ADVERTISEMENT