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Advertising Manager Salary

For Advertising Managers, annual average wages total $55K per year. Total cash compensation to Advertising Managers bottoms out near $31K and approaches $89K on the high end; the biggest paychecks include approximately $10K from bonuses and almost $6K from profit sharing. Geography and career duration each impact pay for this group, with the former having the largest influence. Roughly a fifth of professionals in this line of work do not receive benefits; however, a fair number report medical coverage and more than half claim dental coverage as well. Women account for the majority of Advertising Managers who responded to the questionnaire — 66 percent to be exact. Most Advertising Managers like their work and job satisfaction is high. The data for this snapshot was collected from individuals who took PayScale's salary survey.

$31,283 - $83,775
(Median)
$31K
$55K
$84K
MEDIAN: $55,118
10%
50%
90%

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$8.39 - $25.25
(Median)
$8
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$31,283 - $83,775  
   
Bonus
$0.00 - $10,241  
Profit Sharing
$154.56 - $5,817  
Commission
$10,174 - $21,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,816 - $88,682  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 245
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$8.39 - $25.25  
   
Overtime
$0.00 - $20.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,241  
   
Commission
$10,174 - $21,000  
Profit Sharing
$154.56 - $5,817  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,816 - $88,682  
Country: United States | Currency: USD | Updated: 31 Mar 2015 | Individuals Reporting: 31

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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Advertising Managers often transition into Marketing Director positions, for which compensation tends to be much higher. On average, Marketing Directors earn $79K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Survey results suggest that Advertising Managers use a fairly large toolkit of professional skills. Most notably, facility with Marketing Management, Online Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 37 percent, 22 percent, and 19 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Media Management and People Management also typically command lower compensation. Those proficient in Advertising are, more often than not, also skilled in Marketing Management and Graphic Design.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average beginner in this position makes around $46K, but folks who have been around for five to 10 years see a markedly higher median salary of $61K. On average, Advertising Managers make $65K following one to two decades on the job. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $64K.

Related Job Salaries

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Experience Affects Advertising Manager Salaries

Experienced
up arrow 19%

Late-Career
up arrow 17%

Mid-Career
up arrow 13%

National Average
$54,000


Skills That Affect Advertising Manager Salaries

Marketing Management
up arrow 37%

Online Marketing
up arrow 22%

Marketing Communications
up arrow 19%

Project Management
up arrow 15%

National Average
$54,000


Social Media Marketing
up arrow 7%

Graphic Design
up arrow 7%

People Management
up arrow 8%

Media Management
up arrow 9%

Media / Public Relations
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 76 votes.

Gender

Female
66 %
Male
34 %

Years of Experience

Less than 1 year
2%
1-4 years
35%
5-9 years
23%
10-19 years
22%
20 years or more
17%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 62%
vision benefits Vision: 50% employee benefits None: 20%