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Advertising Manager Salary

Advertising Managers in the United States pull down an average of $55K annually. In the world of Advertising Managers, total cash compensation can vary between $31K and $89K. Each package generally includes bonuses and profit sharing proceeds, and in exceptional cases, those amounts can reach heights of $10K and $5K, respectively. Residence is the biggest factor affecting pay for this group, followed by tenure. Most workers in this position report high levels of job satisfaction. Women account for the majority of Advertising Managers who responded to the questionnaire — 65 percent to be exact. Health benefits are not claimed by all — one-fifth lack any form of coverage — but a strong majority have medical insurance, and a majority have dental, too. This overview is based on answers to PayScale's salary questionnaire.

$31,306 - $83,714
(Median)
$31K
$55K
$84K
MEDIAN: $55,408
10%
50%
90%

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$8.39 - $25.25
(Median)
$8
$15
$25
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Salary
$31,306 - $83,714  
   
Bonus
$0.00 - $10,234  
Profit Sharing
$225.00 - $5,177  
Commission
$10,279 - $20,635  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,981 - $88,627  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 246
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$15$30$45
Hourly Rate
$8.39 - $25.25  
   
Overtime
$0.00 - $20.62  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30K$60K$90K
Bonus
$0.00 - $10,234  
   
Commission
$10,279 - $20,635  
Profit Sharing
$225.00 - $5,177  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,981 - $88,627  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 31

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United States (change)


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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.
  • Implement plans around major brand events.
  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.

Common Career Paths for Advertising Manager


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Advertising Managers who move on to become Marketing Directors may enjoy significant pay raises, as Marketing Directors get paid an average of $79K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Survey results suggest that Advertising Managers use a fairly large toolkit of professional skills. Most notably, facility with Marketing Management, Online Marketing, and Marketing Communications are correlated to pay that is significantly above average, leading to increases of 36 percent, 21 percent, and 18 percent, respectively. Those listing Media / Public Relations as a skill should be prepared for drastically lower pay. Media Management and Social Media Marketing also typically command lower compensation. For most people, competency in Advertising indicates knowledge of Graphic Design.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Workers in their first five years can expect to earn $46K, but people who have been around for five to 10 years earn a noticeably bigger sum of $61K. People with 10 to 20 years of experience make an average of about $65K in this role. People who have worked for 20 years or more actually report earning less than people who are in the middle of their careers; the veterans take home a mere $63K by contrast.

Related Job Salaries

United States (change)

Experience Affects Advertising Manager Salaries

Experienced
up arrow 18%

Late-Career
up arrow 15%

Mid-Career
up arrow 12%

National Average
$55,000


Skills That Affect Advertising Manager Salaries

Marketing Management
up arrow 36%

Online Marketing
up arrow 21%

Marketing Communications
up arrow 18%

Project Management
up arrow 14%

National Average
$55,000


Graphic Design
up arrow 7%

Social Media Marketing
up arrow 9%

Media Management
up arrow 9%

People Management
up arrow 9%

Media / Public Relations
up arrow 33%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 74 votes.

Gender

Female
65 %
Male
35 %

Years of Experience

Less than 1 year
2%
1-4 years
35%
5-9 years
22%
10-19 years
23%
20 years or more
18%

Common Health Benefits

medical benefits Medical: 79% dental benefits Dental: 62%
vision benefits Vision: 50% employee benefits None: 20%
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