Earnings for Advertising Managers in the United States come in at around $56K annually on average. Location is the biggest factor affecting pay for this group, followed by experience level. Female Advertising Managers make up most of the survey respondents at 72 percent. Medical benefits are awarded to most, and the greater part earn dental coverage. The majority of Advertising Managers claim high levels of job satisfaction. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$37,134 - $82,628
$37K
$56K
$83K
MEDIAN: $56,468
10%
50%
90%

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$7.43 - $49.66
$7
$12
$50
MEDIAN: $12.06
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30K$60K$90K
Salary
$37,134 - $82,628  
   
Bonus
$507 - $14,899  
Profit Sharing
$2,250  
Commission
$8,200  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,805 - $88,037  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 152
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$17$34$51
Hourly Rate
$7.43 - $49.66  
   
Overtime
$1.50  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50K$100K$150K
Bonus
$507 - $14,899  
   
Commission
$8,200  
Profit Sharing
$2,250  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,805 - $88,037  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 16

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Advertising Manager

Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.

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Advertising Manager Tasks

  • Develop corporate advertising strategy in response to promotional objectives that span all types of media.
  • Maintain website content for several brands.
  • Implement plans around major brand events.
  • Identify advertising objectives and target markets for events and ongoing advertising.
  • Manage all advertising initiatives and departmental operations.

Common Career Paths for Advertising Manager


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Though not the most common occurrence, Advertising Managers sometimes become Marketing Directors, where the average income is $80K per year.

Advertising / Promotions Manager Job Listings

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Popular Skills for Advertising Manager


Advertising Managers seem to wield many skills on the job. Most notably, facility with Strategic Marketing, Marketing Management, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 39 percent, 35 percent, and 17 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Graphic Design also typically command lower compensation. Those proficient in Advertising are, more often than not, also skilled in Graphic Design and Marketing Management.

Pay by Experience Level for Advertising Manager

Median of all compensation (including tips, bonus, and overtime) by years of experience.


The average worker who claims fewer than five years of experience earns around $50K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $62K. The average pay reported by folks with 10 to 20 years of experience is around $64K. Folks who claim more than 20 years of relevant experience actually report a comparatively lower median income of $55K.

Related Job Salaries

Key Stats for Advertising Manager

Gender

Female
72 %
Male
28 %

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 11 votes.
031
Less than 1 year
2%
1-4 years
31%
5-9 years
29%
10-19 years
24%
20 years or more
14%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Advertising Manager Salaries


Mid-Career
up arrow 11%

National Average
$56,000

Late-Career
up arrow 3%


Skills That Affect Advertising Manager Salaries

Strategic Marketing
up arrow 39%

Marketing Management
up arrow 35%

Marketing Communications
up arrow 17%

Email Marketing
up arrow 17%

Project Management
up arrow 14%

Online Marketing
up arrow 13%

Strategic Planning
up arrow 10%


Social Media Marketing
0%

National Average
$56,000

People Management
up arrow 11%

Media Management
up arrow 12%

Graphic Design
up arrow 16%

Media / Public Relations
up arrow 20%

Web Content Management
up arrow 45%

Job Satisfaction

Highly satisfied
Rated 4 out of 5
based on 11 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
2%
1-4 years
31%
5-9 years
29%
10-19 years
24%
20 years or more
14%

Common Health Benefits

medical benefits
Medical: 82%
dental benefits
Dental: 69%
vision benefits
Vision: 50%
dental benefits
None: 18%
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