Advertising Manager Salary
Pay for Advertising Managers in the United States sits in the ballpark of $57K annually. Residence is the biggest factor affecting pay for this group, followed by experience level. Job satisfaction is reported as high by the vast majority of workers. The majority of Advertising Managers (69 percent) who took the survey are female. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. This overview is based on answers to PayScale's salary questionnaire.
Job Description for Advertising Manager
Advertising managers are in charge of planning and executing advertising programs for their company. They are responsible for coordinating tasks with subordinates to ensure all organizational goals are met within deadlines. These managers maintain a unified brand message across different media outlets. They also assign, supervise, and review advertising staff's activities. Advertising mangers must maintain constant interaction with internal and external partners to develop effective marketing campaigns within critical markets. Generally, advertising managers report their progress to the advertising vice president in their department.Read More...
Advertising managers research current advertising trends and conduct surveys so they can make recommendations on increasing company profitability. Advertising managers also develop advertising plans and ensure advertising projects' completion. They must participate in company meetings to present developments in their department and integrate projects meant for different advertising channels (helping ensure the company's message is disseminated properly). Advertising mangers engage with public relations departments, media, and other individuals to facilitate communication endeavors. They also monitor and analyze results of advertising campaigns to determine cost effectiveness and the direction of future campaigns.
A bachelor's degree in marketing or a related field is generally required for this position. In addition, previous managerial experience and relevant industry certifications may be preferred. Advertising managers must work well with other managers to meet organizational goals in a timely manner. Additionally, advertising managers must be highly organized individuals that work efficiently on their own with minimal supervision.
Advertising Manager Tasks
- Identify advertising objectives and target markets for events and ongoing advertising.
- Manage all advertising initiatives and departmental operations.
- Implement plans around major brand events.
- Develop corporate advertising strategy in response to promotional objectives that span all types of media.
- Maintain website content for several brands.
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Popular Skills for Advertising Manager
Advertising Managers report using a large range of skills on the job. Most notably, facility with Strategic Marketing, Marketing Management, and Email Marketing are correlated to pay that is significantly above average, leading to increases of 38 percent, 33 percent, and 16 percent, respectively. Those listing Web Content Management as a skill should be prepared for drastically lower pay. Media / Public Relations and Media Management also typically command lower compensation. Most people who know Advertising also know Graphic Design and Marketing Management.
Pay by Experience Level for Advertising Manager
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Relatively untried employees who have less than five years' experience make $50K, but folks with five to 10 years under their belts enjoy an appreciably larger median of $62K. People with 10 to 20 years of experience make an average of about $65K in this role. Survey respondents who have worked for more than 20 years actually report somewhat lower incomes of $64K.