Consultant, Public Relations Salary

Public Relations Consultants in the United States can expect wages of $56K per year on average. Experience level and the particular city each impact pay for this group, with the former having the largest influence. While over one-half report receiving no health benefits, just over a half do receive medical coverage, and more than a third have dental, as well. Job satisfaction for Public Relations Consultants is high. Female Public Relations Consultants make up most of the survey respondents at 74 percent.

$30,210 - $125,466

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$15.86 - $125.19

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$30,210 - $125,466  
   
Bonus
$0.00 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,696 - $202,497  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 83
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$15.86 - $125.19  
   
Overtime
$19.01 - $49.58  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$0.00 - $9,787  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,696 - $202,497  
Country: United States | Currency: USD | Updated: 18 Jul 2015 | Individuals Reporting: 78
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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Many Public Relations Consultants move into a Public Relations Manager role, which does not lead to a big boost in pay. Public Relations Managers on average bring in a similar salary to Public Relations Consultants.

Consultant, Public Relations Job Listings

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Survey results show that Public Relations Consultants typically report just a few professional skills. Those who have experience with Marketing Communications, Media / Public Relations, and Microsoft Office can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Microsoft Office. Marketing Communications and Media / Public Relations are also commonly seen together.

Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Public Relations Consultants generally obtain higher compensation for more plentiful past experience. The average beginner in this position makes around $49K, but folks who have been around for five to 10 years see a markedly higher median salary of $69K. On average, Public Relations Consultants make $97K following one to two decades on the job. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $104K.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

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Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 67%

Experienced
up arrow 55%

Mid-Career
up arrow 10%

National Average
$62,000

Entry-Level
up arrow 22%

Skills That Affect Consultant, Public Relations Salaries


Media / Public Relations
up arrow 1%

National Average
$62,000

Microsoft Office
up arrow 13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 33 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
8%
1-4 years
25%
5-9 years
24%
10-19 years
29%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 42% dental benefits Dental: 35%
vision benefits Vision: 28% employee benefits None: 55%
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