Consultant, Public Relations Salary

Median pay for Public Relations Consultants in the United States lies in the neighborhood of $56K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Not all workers are lucky enough to have benefits; in fact, a little more than half are without coverage. Medical insurance is claimed by just over two-fifths and dental insurance is reported by over a third. The majority of Public Relations Consultants claim high levels of job satisfaction. Female Public Relations Consultants make up most of the survey respondents at 73 percent. The information for this snapshot was generated by responses to the PayScale salary survey.

$30,605 - $122,941
(Median)
$31K
$56K
$120K
MEDIAN: $56,035
10%
50%
90%

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$15.77 - $125.35
(Median)
$16
$36
$130
MEDIAN: $35.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$30,605 - $122,941  
   
Bonus
$0.00 - $9,787  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,168 - $201,998  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 82
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$15.77 - $125.35  
   
Overtime
$19.01 - $49.58  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$0.00 - $9,787  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$33,168 - $201,998  
Country: United States | Currency: USD | Updated: 2 Jul 2015 | Individuals Reporting: 77
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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Public Relations Consultants' salary tends to stay somewhat level for those who assume higher-end positions like Public Relations Manager. Median pay for Public Relations Managers is $57K.

Consultant, Public Relations Job Listings

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Professional skills reported by Public Relations Consultants are few in number. Those who have experience with Marketing Communications, Media / Public Relations, and Microsoft Office can expect to be compensated well for these skills. Skills that seem to negatively impact pay include Microsoft Office. Competency in Marketing Communications frequently indicates knowledge of Media / Public Relations.

Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Public Relations Consultants with a rich background of experience are typically rewarded with larger paychecks. Relatively untried employees who have fewer than five years of experience earn around $49K on average. People who have worked for five to 10 years can expect a higher median salary of $66K. For Public Relations Consultants, 10 to 20 years of experience on the job amounts to an average salary of $94K. Veterans who have surpassed the 20-year mark may make only slightly more than those who are navigating the mid-career stage; the more senior group reports median earnings of around $104K.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

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Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 68%

Experienced
up arrow 51%

Mid-Career
up arrow 7%

National Average
$62,000

Entry-Level
up arrow 20%

Skills That Affect Consultant, Public Relations Salaries


Media / Public Relations
up arrow 1%

National Average
$62,000

Microsoft Office
up arrow 12%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 32 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
8%
1-4 years
25%
5-9 years
24%
10-19 years
28%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 43% dental benefits Dental: 36%
vision benefits Vision: 30% employee benefits None: 55%
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