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Consultant, Public Relations Salary

The average Public Relations Consultant in the United States can expect to rake in roughly $57K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Health benefits are not claimed by all — a little over a half lack any form of coverage — but just over two-fifths have medical insurance, and close to one-third have dental, too. Most Public Relations Consultants report high levels of job satisfaction. Female Public Relations Consultants make up most of the survey respondents at 76 percent.

$33,861 - $123,873
(Median)
$34K
$57K
$120K
MEDIAN: $56,688
10%
50%
90%

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$15.53 - $125.84
(Median)
$16
$36
$130
MEDIAN: $35.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$33,861 - $123,873  
   
Bonus
$0.00 - $10,040  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,250 - $203,279  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 90
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$15.53 - $125.84  
   
Overtime
$19.35 - $49.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$0.00 - $10,040  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$34,250 - $203,279  
Country: United States | Currency: USD | Updated: 2 May 2015 | Individuals Reporting: 84

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United States (change)


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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Public Relations Consultants' salary tends to stay somewhat level for those who assume higher-end positions like Public Relations Manager. Median pay for Public Relations Managers is $57K.

Consultant, Public Relations Job Listings

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Typical Public Relations Consultants report a focused set of job skills. Those who have experience with Marketing Communications, Media / Public Relations, and Microsoft Office can expect to be compensated well for these skills. Skills that pay less than market rate include Microsoft Office. It is not unusual for someone who knows Marketing Communications to be familiar with Media / Public Relations as well.

Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience and income seem to be closely related; in general, the survey respondents who had worked for more years reported higher incomes. The average inexperienced worker's salary is approximately $50K, and people with five to 10 years of experience bring in more at around $66K on average. Public Relations Consultants with one to two decades of relevant experience report an average salary of approximately $95K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $122K.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

United States (change)

Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 95%

Experienced
up arrow 52%

Mid-Career
up arrow 5%

National Average
$63,000

Entry-Level
up arrow 21%

Skills That Affect Consultant, Public Relations Salaries


Media / Public Relations
up arrow 3%

National Average
$63,000

Microsoft Office
up arrow 13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 43 votes.

Gender

Female
76 %
Male
24 %

Years of Experience

Less than 1 year
8%
1-4 years
25%
5-9 years
26%
10-19 years
28%
20 years or more
14%

Common Health Benefits

medical benefits Medical: 42% dental benefits Dental: 34%
vision benefits Vision: 27% employee benefits None: 55%
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