Consultant, Public Relations Salary

Public Relations Consultants in the United States can expect to earn an average of $56K annually. Career length is the biggest factor affecting pay for this group, followed by geography. Female Public Relations Consultants make up most of the survey respondents at 72 percent. Although more than half lack health benefits of any kind, approximately two in five do enjoy medical insurance, and close to a third get dental coverage, too. Work is enjoyable for Public Relations Consultants, who typically claim high levels of job satisfaction. The numbers in this rundown were provided by PayScale's salary survey participants.

$30,316 - $146,166
(Median)
$30K
$56K
$150K
MEDIAN: $56,474
10%
50%
90%

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$16.38 - $124.35
(Median)
$16
$40
$120
MEDIAN: $39.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$70K$140K$210K
Salary
$30,316 - $146,166  
   
Bonus
$0.00 - $9,887  
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,967 - $189,760  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 88
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$16.38 - $124.35  
   
Overtime
$40.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$0.00 - $9,887  
   
Profit Sharing
$10,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$31,967 - $189,760  
Country: United States | Currency: USD | Updated: 12 Jan 2016 | Individuals Reporting: 75
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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Public Relations Consultants' salary tends to stay somewhat level for those who assume higher-end positions like Public Relations Manager. Median pay for Public Relations Managers is $58K.

Consultant, Public Relations Job Listings

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Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Public Relations Consultants with a lot of experience tend to enjoy higher earnings. Folks with fewer than five years of experience take home $50K on average, and those who have worked for five to 10 years see a bigger median salary of $61K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $101K. Respondents who claim more than 20 years of experience may encounter pay that doesn't quite reflect their extensive experience; these veterans report a median income of around $108K.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

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Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 73%

Experienced
up arrow 61%

National Average
$63,000

Mid-Career
up arrow 2%

Entry-Level
up arrow 20%

Skills That Affect Consultant, Public Relations Salaries

Marketing Communications
up arrow 3%

Media / Public Relations
up arrow 2%

National Average
$63,000

Microsoft Office
up arrow 13%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 31 votes.

Gender

Female
72 %
Male
28 %

Years of Experience

Less than 1 year
7%
1-4 years
22%
5-9 years
23%
10-19 years
28%
20 years or more
19%

Common Health Benefits

medical benefits
Medical: 41%
dental benefits
Dental: 33%
medical benefits
Vision: 27%
dental benefits
None: 57%
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