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Consultant, Public Relations Salary

Pay for Public Relations Consultants in the United States sits in the ballpark of $57K per year. Career length and the particular city each impact pay for this group, with the former having the largest influence. Although more than two-fifths have medical coverage and more than a third have dental coverage, a little more than half claim no health benefits at all. Female Public Relations Consultants make up most of the survey respondents at 74 percent. The majority of Public Relations Consultants claim high levels of job satisfaction.
$31,431 - $126,267
(Median)
31K
46K
57K
86K
130K
MEDIAN: $57,008
10%
25%
50%
75%
90%

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$14.95 - $127.41
(Median)
15
40
77
130
MEDIAN: $39.00
10%
50%
75%
90%

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National Salary Data

 (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$70K$140K$210K
Salary
$31,431 - $126,267  
   
Bonus
$0.00 - $9,834  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,254 - $202,860  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 101
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$50$100$150
Hourly Rate
$14.95 - $127.41  
   
Overtime
$19.35 - $49.13  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$100K$200K$300K
Bonus
$0.00 - $9,834  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$32,254 - $202,860  
Country: United States | Currency: USD | Updated: 11 Dec 2014 | Individuals Reporting: 93
United States (change)

Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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More often than not, lower-level Public Relations Consultants go on to take higher-end positions like Public Relations Manager even though pay tends to be lower. Median salary for Public Relations Managers is at the $57K mark.

Consultant, Public Relations Job Listings

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Popular Skills for Consultant, Public Relations


Public Relations Consultants who responded to the survey indicated only a few skills that they use on the job. Those who have experience with Marketing Communications, Media / Public Relations, and Microsoft Office can expect to be compensated well for these skills. Skills that are correlated to lower pay, on the other hand, include Microsoft Office. The majority of those who know Marketing Communications also know Microsoft Office.

Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Public Relations Consultants, experience and pay levels seem to be correlated; more years in the business generally lead to more money. People who have worked for fewer than five years earn around $48K, and folks with five to 10 years of experience see a modestly higher median of $66K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $101K. Survey participants who have worked for more than two decades report bringing in $152K on average.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 136%

Experienced
up arrow 56%

Mid-Career
up arrow 3%

National Average
$64,000

Entry-Level
up arrow 25%

Skills That Affect Consultant, Public Relations Salaries


National Average
$64,000

Media / Public Relations
up arrow 1%

Microsoft Office
up arrow 15%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 58 votes.

Gender

Female
74 %
Male
26 %

Years of Experience

Less than 1 year
8%
1-4 years
26%
5-9 years
24%
10-19 years
27%
20 years or more
15%

Common Health Benefits

medical benefits Medical: 43% dental benefits Dental: 36%
vision benefits Vision: 28% employee benefits None: 54%