Over one-half of Public Relations Consultants in the United States are seasoned employees who have more than 10 years of experience in the field. Pay ranges from $31K to $211K per year, and the average comes out to $56K annually. Career duration is the biggest factor affecting pay for this group, followed by geography. Most Public Relations Consultants survey respondents are women (73 percent). Work is enjoyable for Public Relations Consultants, who typically claim high levels of job satisfaction. Although the larger part lack health benefits of any kind, over a third do enjoy medical insurance, and just under one in three get dental coverage, too.

$29,824 - $146,166
(Median)
$30K
$56K
$150K
MEDIAN: $55,968
10%
50%
90%

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$19.00 - $128.01
(Median)
$19
$49
$130
MEDIAN: $49.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$80K$160K$240K
Salary
$29,824 - $146,166  
   
Bonus
$5,000  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,663 - $210,844  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 41
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$50$100$150
Hourly Rate
$19.00 - $128.01  
   
Overtime
$30.00  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$100K$200K$300K
Bonus
$5,000  
   
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$30,663 - $210,844  
Country: United States | Currency: USD | Updated: 28 Oct 2016 | Individuals Reporting: 39
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Job Description for Consultant, Public Relations

The primary focus of a public relations consultant is to liaise with their clients in order to present them to the world in the best possible light. This will include finding out all of the positive newsworthy stories about their clients and trying to get the local, and possibly national, media to present this information. With today's increasingly digital audience, public relations consultants will often be expected to run online social media campaigns, using pictures, posts and tweets to best represent the needs of their clients.

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Consultant, Public Relations Tasks

  • Prepare and coordinate press releases and spokespeople to deliver the intended message.
  • Guarantee positive coverage of organization’s public events and endeavors.
  • Support organization’s objectives with public relations expertise.
  • Counsel administration and staff on proper procedure in the event of a PR crisis.

Common Career Paths for Consultant, Public Relations


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Although many Public Relations Consultants transition into Public Relations Manager roles, the latter job seems to pay slightly less with an average reported annual income of $58K.

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Pay by Experience Level for Consultant, Public Relations

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Public Relations Consultants. People who have worked for fewer than five years bring home $44K on average. Median compensation in the five-to-10 year group, however, is higher at approximately $63K. Between 10 and 20 years, pay surpasses six figures; at this stage, the average professional scores around $107K. Individuals who have achieved more than 20 years of experience don't seem to earn much more than people who have 10 to 20 years under their belts; the more senior group reports an average income of $118K.

Consultant, Public Relations Advice

What do you wish you knew about your job when you first started out?

Consultant, Public Relations in Great Barrington:
"Meet The Press."
Go to meet press personnel in person, whenever possible. This job is all about relationships. For those of you with journalistic leanings or training, there are very few jobs in the traditional press but you can write your own news for your clients because papers can't afford to pay for copy, but clients will. Tell the best story as briefly as possible, and make your copy clean, and it will often be picked up verbatim. Stress levels are high due to multiple tight due dates. Career path: sharing your expertise with multiple clients or picking up more experience and training and going into branding. It's all about telling a good story succinctly; as Bernadette Jiwa says, not "How can I sell more?" but "How can I make the most difference?" Excel by managing expectations and exceeding them every time.

Related Job Salaries

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Experience Affects Consultant, Public Relations Salaries

Late-Career
up arrow 80%

Experienced
up arrow 63%

National Average
$65,000

Mid-Career
up arrow 4%

Entry-Level
up arrow 33%

Skills That Affect Consultant, Public Relations Salaries


National Average
$65,000


Microsoft Office
up arrow 17%

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 11 votes.

Gender

Female
73 %
Male
27 %

Years of Experience

Less than 1 year
4%
1-4 years
23%
5-9 years
21%
10-19 years
34%
20 years or more
19%

Common Health Benefits

medical benefits
Medical: 38%
dental benefits
Dental: 28%
medical benefits
Vision: 25%
dental benefits
None: 62%
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