A digital sales executive is a person who presents ad agencies and marketing companies with digital, new media platforms. The platforms will present the companies' advertising campaigns and consumer outreach. In the past, most such outreach happened via television, radio, and print advertisements. The digital sales executive is selling and promoting similar platforms, except now they are usually internet-only ads, banners, videos, and the like.
For a digital sales executive, a key component of his or her job is research. In order to be successful, the executive must be able to show data that correlates to user reach and response on digital sales campaigns. A good digital sales manager must be an outstanding communicator, verbally and in print. He or she must be able to give outstanding presentations using media tools to demonstrate the efficacy of sales and marketing campaigns.
In addition to having outstanding interpersonal communications skills, a digital sales executive should also have a strong background in digital media and technology. He or she must have a strong understanding of existing and emerging platforms for presenting sales outreach and must be able to utilize them in an aggressive and flexible manner. Many companies will prefer individuals for this position who have at least a bachelor's degree in a related field. Most digital sales executives work regular business hours in an office environment, but they may also do field work to give presentations and pitch media services to potential new clients.
Digital Sales Executive Tasks
Identify and develop new sales opportunities.
Optimize marketing materials to increase sales through search engine optimization, mobile apps, social media and other marketing strategies.
Drive sales by building and maintaining a strong client base.