Best Value Colleges For Marketing Careers

If you love making deals, telling stories and convincing people how to spend their money, you may want to consider a career in marketing or sales.  Read More

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1Brown University(Private)
20 Year Net ROI$957,000
Total 4 Year Cost$237,000
Grad Rate96%
Time to Graduate4 Years
Loan Amt$28,500
2University of Pennsylvania(Private)
20 Year Net ROI$863,000
Total 4 Year Cost$243,000
Grad Rate96%
Time to Graduate4 Years
Loan Amt$25,400
3Stanford University(Private)
20 Year Net ROI$844,000
Total 4 Year Cost$240,000
Grad Rate95%
Time to Graduate4 Years
Loan Amt$29,100
4University of California - Berkeley(In-State)
20 Year Net ROI$821,000
Total 4 Year Cost$133,000
Grad Rate91%
Time to Graduate4 Years
Loan Amt$23,300
5Georgia Institute of Technology(In-State)
20 Year Net ROI$815,000
Total 4 Year Cost$91,500
Grad Rate82%
Time to Graduate5 Years
Loan Amt$31,700
6Clarkson University - Potsdam, NY(Private)
20 Year Net ROI$803,000
Total 4 Year Cost$224,000
Grad Rate71%
Time to Graduate4 Years
Loan Amt$37,200
7Georgia Institute of Technology(Out-of-State)
20 Year Net ROI$739,000
Total 4 Year Cost$168,000
Grad Rate82%
Time to Graduate5 Years
Loan Amt$31,700
8University of California - Berkeley(Out-of-State)
20 Year Net ROI$729,000
Total 4 Year Cost$225,000
Grad Rate91%
Time to Graduate4 Years
Loan Amt$23,300
9Duke University(Private)
20 Year Net ROI$691,000
Total 4 Year Cost$243,000
Grad Rate95%
Time to Graduate4 Years
Loan Amt$24,000
10Santa Clara University(Private)
20 Year Net ROI$689,000
Total 4 Year Cost$235,000
Grad Rate85%
Time to Graduate4 Years
Loan Amt$29,400
11University of Virginia (UVA) - Main Campus(In-State)
20 Year Net ROI$687,000
Total 4 Year Cost$102,000
Grad Rate94%
Time to Graduate4 Years
Loan Amt$29,300
12University of San Francisco (USF)(Private)
20 Year Net ROI$684,000
Total 4 Year Cost$230,000
Grad Rate70%
Time to Graduate4 Years
Loan Amt$35,000
13San Jose State University (SJSU)(In-State)
20 Year Net ROI$657,000
Total 4 Year Cost$96,600
Grad Rate52%
Time to Graduate5 Years
Loan Amt$21,900
14University of California - Davis (UC Davis)(In-State)
20 Year Net ROI$649,000
Total 4 Year Cost$130,000
Grad Rate83%
Time to Graduate4 Years
Loan Amt$22,700
15University of Michigan - Ann Arbor(In-State)
20 Year Net ROI$620,000
Total 4 Year Cost$104,000
Grad Rate91%
Time to Graduate4 Years
Loan Amt$24,700

*NOTE: Unranked schools on this list don’t have on-campus living options, so on-campus costs are not available.

In terms of college return on investment, marketing careers and sales jobs are often a good investment. PayScale determines the ROIs for each school based on the salaries of their alumni who go on to work in marketing and sales jobs, regardless of their major.

Marketing and sales are good career paths if you love people or want a job that lets you use your creativity but still earn a high income. These jobs are in high demand -- every employer needs employees to convince their customers to purchase their product or service -- and you need good communication, writing, and analytical and interpersonal skills to succeed. If you are interested in studying English or communications in college but don't know what to do with those degrees, consider marketing and sales as a career path.

In PayScale's College ROI Report, marketing careers and sales careers perform very well. For 2016, Rhode Island's Ivy League Brown University delivers the highest 20-year net ROI for alumni who go into sales and marketing jobs, at $957,000. Brown alums include seven Nobel Prize winners and eight billionaires, and the school is one of the most selective in the country; the acceptance rate is only 9.5%. On top of that, the University's neighborhood is a federally listed architectural district with a dense concentration of Colonial era buildings. If you want to study here, it'll cost you $237,000 without financial aid, but you'll be well set up for success upon graduation.

Business moguls of all types have studied at the University of Pennsylvania, the second-ranked school on our list for marketing, PR and sales careers. Also an Ivy League school -- and founded by Benjamin Franklin -- UPenn has produced more than its share of famous businessmen, and more billionaires went to UPenn for their undergraduate degrees than any other college in the world. UPenn students see a 20-year net ROI of $863,000 at an annualized ROI of 8%, ensuring they're well on their way to financial success, regardless of whether they ever join the Three-Comma club.

Stanford University in Palo Alto, California reports the third-highest 20-year net ROI for alumni who go into sales and marketing jobs. Without financial aid, students see a 20-year net ROI of $844,000. If Cardinals do receive financial aid, that number soars to $1,000,000. Stanford is a pricey school, but with that kind of ROI, it's worth going into debt for if you get accepted.

The University of California, Berkeley, home to the famous Haas School of Business, is a real deal for California residents who want to work in sales or marketing. Students who pay in-state tuition see a 20-year net ROI of $821,000. Like Stanford, these students probably benefit from proximity to one of the hottest job markets in the country, the Silicon Valley and San Francisco areas. Even the coolest tech start-ups need marketing and salespeople to push their products.