Best Value Colleges For Marketing Careers

If you love making deals, telling stories and convincing people how to spend their money, you may want to consider a career in marketing or sales.  Read More

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1Princeton University(Private)
20 Year Net ROI$820,000
Total 4 Year Cost$231,000
Grad Rate97%
Time to Graduate4 Years
Loan Amt$14,100
2Stanford University(Private)
20 Year Net ROI$818,000
Total 4 Year Cost$247,000
Grad Rate95%
Time to Graduate4 Years
Loan Amt$29,100
3 (tie)Colorado School of Mines(In-State)
20 Year Net ROI$807,000
Total 4 Year Cost$123,000
Grad Rate76%
Time to Graduate5 Years
Loan Amt$33,400
3 (tie)Harvard University(Private)
20 Year Net ROI$807,000
Total 4 Year Cost$244,000
Grad Rate98%
Time to Graduate4 Years
Loan Amt$20,300
5Georgia Institute of Technology(In-State)
20 Year Net ROI$793,000
Total 4 Year Cost$96,200
Grad Rate82%
Time to Graduate5 Years
Loan Amt$31,700
6Colorado School of Mines(Out-of-State)
20 Year Net ROI$742,000
Total 4 Year Cost$188,000
Grad Rate76%
Time to Graduate5 Years
Loan Amt$33,400
7University of California - Berkeley(In-State)
20 Year Net ROI$738,000
Total 4 Year Cost$136,000
Grad Rate91%
Time to Graduate4 Years
Loan Amt$23,300
8Massachusetts Institute of Technology (MIT)(Private)
20 Year Net ROI$735,000
Total 4 Year Cost$240,000
Grad Rate91%
Time to Graduate4 Years
Loan Amt$32,200
9Worcester Polytechnic Institute (WPI)(Private)
20 Year Net ROI$718,000
Total 4 Year Cost$235,000
Grad Rate85%
Time to Graduate4 Years
Loan Amt$43,000
10Georgia Institute of Technology(Out-of-State)
20 Year Net ROI$715,000
Total 4 Year Cost$174,000
Grad Rate82%
Time to Graduate5 Years
Loan Amt$31,700
11Yale University(Private)
20 Year Net ROI$696,000
Total 4 Year Cost$251,000
Grad Rate96%
Time to Graduate4 Years
Loan Amt$19,700
12Lehigh University(Private)
20 Year Net ROI$691,000
Total 4 Year Cost$232,000
Grad Rate87%
Time to Graduate4 Years
Loan Amt$32,100
13Babson College(Private)
20 Year Net ROI$680,000
Total 4 Year Cost$246,000
Grad Rate90%
Time to Graduate4 Years
Loan Amt$30,000
14Milwaukee School of Engineering(Private)
20 Year Net ROI$674,000
Total 4 Year Cost$187,000
Grad Rate56%
Time to Graduate5 Years
Loan Amt$32,100
15University of Pennsylvania(Private)
20 Year Net ROI$666,000
Total 4 Year Cost$252,000
Grad Rate96%
Time to Graduate4 Years
Loan Amt$25,400

*NOTE: Unranked schools on this list don’t have on-campus living options, so on-campus costs are not available.

In terms of college return on investment, marketing careers and sales jobs are often a good investment. PayScale determines the ROIs for each school based on the salaries of their alumni who go on to work in marketing and sales jobs, regardless of their major.

Marketing and sales are good career paths if you love people or want a job that lets you use your creativity but still earn a high income. These jobs are in high demand -- every employer needs employees to convince their customers to purchase their product or service -- and you need good communication, writing, and analytical and interpersonal skills to succeed. If you are interested in studying English or communications in college but don't know what to do with those degrees, consider marketing and sales as a career path.

In PayScale's College ROI Report, marketing careers and sales careers perform very well. Rhode Island's Ivy League Brown University often delivers a high 20-year net ROI for alumni who go into sales and marketing jobs. Brown alums include seven Nobel Prize winners and eight billionaires, and the school is one of the most selective in the country. On top of that, the University's neighborhood is a federally listed architectural district with a dense concentration of Colonial era buildings.

Business moguls of all types have studied at the University of Pennsylvania. Also an Ivy League school -- and founded by Benjamin Franklin -- UPenn has produced more than its share of famous businessmen, and more billionaires went to UPenn for their undergraduate degrees than any other college in the world. You might call it the nexus of the Three-Comma club.

Stanford University in Palo Alto, California consistently reports a high 20-year net ROI for alumni who go into sales and marketing jobs. Stanford is a pricey school, but with its high ROI, it's worth going into debt for if you get accepted.

The University of California, Berkeley, home to the famous Haas School of Business, is a real deal for California residents who want to work in sales or marketing. Like Stanford, these students probably benefit from proximity to one of the hottest job markets in the country, the Silicon Valley and San Francisco areas. Even the coolest tech start-ups need marketing and salespeople to push their products.