Search engine optimization (SEO) marketing strategists analyze and develop search engine marketing campaigns. They work with analytics platforms such as Google Analytics to see how a website is performing and what is driving traffic to that website. Then, they collaborate with managers, content creators, and web developers to increase the website's rank on search engines. Some SEO marketing strategists write content themselves or do small amounts of coding as well. They also work to build links with other websites and may handle pay per click (PPC) advertising.
The SEO marketing strategist performs duties within an office environment, and long periods of working at a computer are required. Creative and analytical thinking is important, as the SEO marketing strategist is responsible for problem solving and market expansion. Good communication skills are also useful for working with team members and clients. Key skills that these marketing strategists bring to the table are a thorough understanding of how search engine optimization works and a passion to continue learning new technology related to their trade.
Typically, companies prefer to hire SEO marketing strategists with at least two years' experience in online marketing. Some prefer that applicants have experience with social media and PPC campaigns, while others want candidates with experience in coding and link-building. A bachelor's degree in finance, accounting, marketing, business, or communications is valuable but not always required. Relevant certifications may be preferred as well.
Search Engine Optimization (SEO) Marketing Strategist Tasks
Seek and provide information to help companies determine new online customer markets.
Measure and assess customer satisfaction of website.
Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
Conduct research on online consumer trends to predict successful electronic marketing strategies.