Search engine optimization (SEO) marketing strategists analyze and develop search engine marketing campaigns. They work with analytics platforms such as Google Analytics to see how a website is performing and what is driving traffic to that website. Then, they collaborate with managers, content creators, and web developers to increase the website's rank on search engines. Some SEO marketing strategists write content themselves or do small amounts of coding as well. They also work to build links with other websites and may handle pay per click (PPC) advertising.
Search Engine Optimization (SEO) Marketing Strategist Tasks
Seek and provide information to help companies determine new online customer markets.
Measure and assess customer satisfaction of website.
Collect and analyze data on internet site access destinations, customer preferences, and buying habits to identify potential markets.
Conduct research on online consumer trends to predict successful electronic marketing strategies.