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How to Attract More Recruiters to Your LinkedIn Profile

There’s no question that if you are looking for a job, you should be leveraging LinkedIn. As the most popular social network for professionals, LinkedIn is not just a place for you to look for listings and connect with colleges, but the number one place recruiters go to head-hunt for candidates that they think might be the best fit for a job at their company -- even for jobs that haven’t been listed yet.

There’s no question that if you are looking for a job, you should be leveraging LinkedIn. As the most popular social network for professionals, LinkedIn is not just a place for you to look for listings and connect with colleges, but the number one place recruiters go to head-hunt for candidates that they think might be the best fit for a job at their company — even for jobs that haven’t been listed yet.

(Photo Credit: Ben Scholzen/Flickr)

Assuming you are already up-and-running with LinkedIn (which most professionals are), the next step is to actually take a step back. Stop doing all the work yourself, and set yourself up so companies will come to you. But how do you design a LinkedIn profile that attracts more recruiters — especially the ones for companies you want to work for?

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A recent article over at The Muse provides a few very good tips, including to make sure your profile optimized for LinkedIn searches. Ultimately, you need to make sure it includes the keywords employers are looking for. Don’t know how to do this? At LinkedIn, Brian Shumway, SEO Manager at CreditCards.com, suggests a few ways, including:

1. Use Keyword Rich Job Titles

Shumway points out that the best profiles don’t just list your current job title — such as “Director of Inbound Marketing” — but use a plethora of keywords in the job title to describe the job, such as “Content Marketing | SEO | Social Media | Growth Hacker.” In the marketing industry, these are the actual keywords that recruiters search for, since job titles that perform those roles vary. 

2. Expand Your Network

Brian also explains that search results can drastically vary depending on your network. The more direct, 2nd and 3rd degree connections you have, the more likely you’ll appear in a recruiter’s search results. While some people try to treat LinkedIn like a private networking club, it’s best to connect with everyone you meet — because you never know who they know, and if that person is looking for you.

3. Optimize Your Job Descriptions

This is one of the best tips from Shumway and is often overlooked. Just like with your job title, it’s important to use keywords in each of your descriptions that are the words recruiters are looking for. This is especially critical if your job title is uncommon or vague. 

A few other tips to attract more recruiters? Be sure you have a professional, attractive photo. Recent studies show that recruiters spend almost 20 percent of their entire time on your profile looking at your profile picture — so make sure your first impression is a good one. Finally, keep your profile updated on a regular basis. Started volunteering something? Learned a new skill on the job? Joined a new club? These activities will help you stand out amongst other candidates — and if you use the right keywords, may actually be what recruiters are specifically looking for, too. 

Tell Us What You Think

If you’re a recruiter, what tips do you have for job seekers using LinkedIn? We want to hear from you! Leave a comment or join the discussion on Twitter.


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7 Comments on "How to Attract More Recruiters to Your LinkedIn Profile"

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Maheshwar Dutta
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Thanks a lot Kelly.

CHRISTIANA IJEOMA UKPABI
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CHRISTIANA IJEOMA UKPABI

That’s a very good knowledge your company/firm impacted on me and others because all human beings learn every day and correct each others. May the Almighty God Elevate promote guide give you all more WISDOM and make you ALL EXCEL SUPERNATURAL EXTRAORDINARY EXCEDINGLY ABOVE THE EXPECTATIONS OF OTHER FIRM AND PEOPLE. MAKE U ALL GROW FROM STRENGHT TO STRENGHT FROM GRASS TO GRACE OPEN MORE DOORS FOR YOUR BUSINESS THROUGH CHRIST JESUS OUR ONLY LORD AND PERSONAL SAVIOR AMEN.
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THANKS,
CCHRISTIANA.I. U. 421

Hakan
Guest

Could you just check my profile to see if it contains the right keywords? My name appears as Hakan Ozdemirci and work title says ‘experienced on hotel front desk management’. Thank you very much for your help from now.

Lisa Carman, Resume Guru
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Lisa Carman, Resume Guru
This article does a fabulous job of summarizing how to use LinkedIn to attract recruiters and hiring authorities alike! In my resume and LinkedIn Profile writing work, I’ve found many people are mystified by the idea of using key words to get ‘found’ via Linkedin. The bottom line is, there is no magic formula for figuring out what key words may be used by a recruiter, ATS or hiring authority. The best approach is to use your best judgment. From what you know about the job and responsibilities, which other job titles emulate what you do and which descriptive words… Read more »
gkb
Guest

Great Article !!! This is why we are doing networking. This is what doing business in the right manner is all about.

Raed Azcoul
Guest

Many thanks for the post Kelly. It’s straight to the point.

Vish
Guest

Good summary of tips. This reminds me that its time i use Linked In more effectively. Thx.

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