A 360° Guide to Employer Brand


How to Perform Compensation Benchmarking & Set Salary Ranges

The gap between you and your competitors is defined less by what you do and more by who you are. Having a strong, well-communicated employer brand can have tremendous benefits, including increasing the quality of your candidate pool and improving retention.

In this ebook, we discuss the why and how of crafting a strong employer brand, including:

  • A modern definition of employee experience
  • The central role of pay brand within an employer brand
  • Tips for developing a transparent partnership with your employees
  • Why it’s important to treat compensation as an ongoing dialogue