The gap between you and your competitors is defined less by what you do and more by who you are. Having a strong, well-communicated employer brand can have tremendous benefits, including increasing the quality of your candidate pool and improving retention.
In this ebook, we discuss the why and how of crafting a strong employer brand, including:
- A modern definition of employee experience
- The central role of pay brand within an employer brand
- Tips for developing a transparent partnership with your employees
- Why it’s important to treat compensation as an ongoing dialogue