Avg. Base Salary (USD)
The average salary for a Pay-Per-Click (PPC) Professional is $44,660
What is the Pay by Experience Level for Pay-Per-Click (PPC) Professionals?
An early career Pay-Per-Click (PPC) Professional with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $45,000 based on 13 salaries. A mid-career Pay-Per-Click (PPC) Professional with 5-9 years of experience earns an average total compensation of $55,000 based on 8 …Read more
What Do Pay-Per-Click (PPC) Professionals Do?
The work of pay-per-click (PPC) professionals revolves around internet advertising on search engines, as these professionals create links with keywords and perhaps pictures which entice consumers to click on them and be directed to the desired website. They may also work with marketing and design teams to develop effective campaigns.
A bachelor’s degree in a marketing-related field is generally required for this position. After campaigns are launched, PPC professionals must keep track of them …Read more
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.