The average salary for a Pay-Per-Click (PPC) Professional is $39,839.
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Job Description for Pay-Per-Click (PPC) Professional
The work of pay-per-click (PPC) professionals revolves around internet advertising on search engines, as these professionals create links with keywords and perhaps pictures which entice consumers to click on them and be directed to the desired website. They may also work with marketing and design teams to develop effective campaigns. A bachelor’s degree in a marketing-related field is generally required for this position. After campaigns are launched, PPC professionals must keep track of them b…Read more
Pay-Per-Click (PPC) Professional Tasks
- Develop PPC campaigns for clients which optimize visibility, oversee graphics design, copy writing, and key word selection.
- Detect PPC ad fraud and devise strategies to minimize fraud risk.
- Work within client budgets and seek methods of lowering the cost to the client per click.
- Monitor major search engines for trends related to PPC campaign, analyze campaign performance, and report findings to clients.
Job Satisfaction for Pay-Per-Click (PPC) Professional
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Popular Skills for Pay-Per-Click (PPC) Professional
Google Ad Words
Skills in Google Ad Words and Google Analytics are correlated to pay that is above average. Skills that pay less than market rate include Pay-Per-Click Analysis.
Pay by Experience Level for Pay-Per-Click (PPC) Professional
An early career Pay-Per-Click (PPC) Professional with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $38,442 based on 16 salaries. A mid-career Pay-Per-Click (PPC) Professional with 5-9 years of experience earns an average total compensation of $55,000 based on 7 salaries.
Years of Experience
This data is based on 23 survey responses.
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