Sales Director Salary

The median total income of Sales Directors is around $111K, and for the average worker in this area, a good chunk of that (roughly a fourth, in fact) comes from commissions. With some bonuses approaching $50K and certain profit sharing proceeds approaching $35K, overall incomes of Sales Directors spread between $48K and $178K depending on individual performance. Compensation for this group is mainly affected by the company, but tenure and location are influential factors as well. For the most part, Sales Directors enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and more than half collect dental insurance.

$45,191 - $148,837
$45K
$96K
$150K
MEDIAN: $95,517
10%
50%
90%

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$9.05 - $30.06
$9
$16
$30
MEDIAN: $15.72
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$45,191 - $148,837  
   
Bonus
$2,416 - $50,124  
Profit Sharing
$0.00 - $34,765  
Commission
$6,112 - $65,608  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,892 - $177,767  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 2,176
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$9.05 - $30.06  
   
Hourly Tips
$0.45  
Overtime
$12.48 - $40.27  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$2,416 - $50,124  
   
Commission
$6,112 - $65,608  
Profit Sharing
$0.00 - $34,765  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,892 - $177,767  
Country: United States | Currency: USD | Updated: 18 Jan 2017 | Individuals Reporting: 67

Find Out Exactly What You Should Be Paid

United States (change)

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Job Description for Sales Director

Sales directors are high-level management employees and occasional executives who are responsible for directing sales teams, either for an entire company or within a regional or branding division. The sales director provides vision and guidance to his/her team and entrusts it to execute projected revenue quotas for the goods or services provided by the company. These directors may also create or have direct input in sales campaigns and marketing initiatives, and they typically have sales managers underneath them who lead teams in the field. They often interview and hire new sales managers as-needed and also provide direction and standards for training of sales personnel.

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Sales Director Tasks

  • Plans and directs sales force activities to maximize profit from all segments of the market.
  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Ensure execution of the developed sales strategies, plans and advertising and promotional programs.
  • Maintain contact with key markets and customers, while maximizing potential volume.
  • Direct the management staff in meeting sales objectives and goals.

Common Career Paths for Sales Director


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Though not the most common occurrence, Sales Directors sometimes become Presidents, where the average income is $153K per year. The most common next step for a Sales Director is to become a VP of Sales or a VP of Sales & Marketing. The former position pays an additional $32K per year on average, and the latter position pays $24K more per year.

Sales Director Job Listings

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Popular Employer Salaries for Sales Director


AT&T Inc. attracts talent by shelling out the biggest paychecks in the area — the median in that office is $184K.

Popular Skills for Sales Director


Sales Directors report using a deep pool of skills on the job. Most notably, skills in Technical Sales, Strategic Sales, Business Strategy, and Business Development are correlated to pay that is above average, with boosts between 9 percent and 15 percent. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Microsoft Excel and Microsoft Office also typically command lower compensation. Those educated in Business Development tend to be well versed in Business Strategy and Strategic Sales. Those who learned Sales Management also tend to know Strategic Sales and Business Strategy.

Pay by Experience Level for Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Sales Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Although individuals who have less than five years' experience earn $69K on average, people with five to 10 years benefit from a notably larger average of $103K. On average, Sales Directors make $124K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $127K.

Pay Difference by Location

National Average: $111,481

Larger city markers indicate a job is popular in that location.

San Jose offers some of the highest pay in the country for Sales Directors, 38 percent above the national average. Sales Directors will also find cushy salaries in Houston (+33 percent), Charlotte (+23 percent), Seattle (+16 percent), and Miami (+15 percent). Falling short of the national average by 7 percent, the area with the worst salaries is Denver.

Sales Director Reviews

Q: What is it like working as a Sales Director?

Sales Director in Champaign:
Pros: Non-profit organization, work flexibility, creative projects, evolving work environment, community involvement.
Cons: The management, stress level, lack of education, lack of leadership,

Sales Director in Gillette:
"Working with the senior population."
Pros: Working with a team that has the same goals as mine. Placing our elders in a comfortable home they can enjoy for many years.
Cons: Residents passing away, You get a close attachment to them and will always miss them.

Related Job Salaries

Key Stats for Sales Director

Gender

Female
30 %
Male
70 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 282 votes.
Less than 1 year
1%
1-4 years
13%
5-9 years
20%
10-19 years
40%
20 years or more
26%
Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales Director Salaries

▲14%

▲11%

National Average
$111,000

▼8%

▼39%

Skills That Affect Sales Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 282 votes.

Gender

Female
30 %
Male
70 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
20%
10-19 years
40%
20 years or more
26%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 68%
vision benefits
Vision: 56%
dental benefits
None: 15%
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