Sales Director Salary

Sales Directors in the United States can look forward to a sizeable six-figure salary — around $92K per year on average. Overall compensation packages to Sales Directors range from $48K on the low end to $169K on the high end; this includes bonuses that peak near $46K and profit sharing that approaches $21K, with some high rollers snagging commissions as high as $52K. Experience level and the particular city each impact pay for this group, with the former having the largest influence. Job satisfaction is high and work is enjoyable for most Sales Directors. Generally, women make up less than a third of all Sales Directors who answered the questionnnaire. Medical benefits are awarded to a large number, and a fair number earn dental coverage. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

$43,909 - $142,547
(Median)
$44K
$92K
$140K
MEDIAN: $91,506
10%
50%
90%

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$9.68 - $28.00
(Median)
$9
$15
$28
MEDIAN: $14.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$43,909 - $142,547  
   
Bonus
$1,490 - $45,761  
Profit Sharing
$646 - $20,543  
Commission
$0.00 - $52,191  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,834 - $169,212  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 3,054
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.68 - $28.00  
   
Overtime
$0.00 - $35.23  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,490 - $45,761  
   
Commission
$0.00 - $52,191  
Profit Sharing
$646 - $20,543  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$47,834 - $169,212  
Country: United States | Currency: USD | Updated: 20 Jun 2015 | Individuals Reporting: 59
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Job Description for Sales Director

Sales directors serve as the brain for sales teams. They are the leader of a team whose primary goal is to generate revenue and maximize profits. Sales directors must be able to manage a group of people while understanding how to sell to customers and implement a variety of strategies to make the sale.

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Sales Director Tasks

  • Direct the management staff in meeting sales objectives and goals.
  • Plan, direct and implement sales programs for one or more of the company's product line.
  • Develop, forecast and monitor budget and utilize operational resources.
  • Maintain contact with key markets and customers, while maximizing potential volume.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for Sales Director


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Sales Directors who go on to become Presidents may see their salaries climb quite a bit. Median pay for Presidents is $151K annually. With an annual salary of $141K, VP of Sales is the most common role for Sales Directors to subsequently assume on their way up the ladder. Transitioning into a Sales and Marketing Director role — which usually pays $82K — is also typical for Sales Directors, though less common by comparison.

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Popular Skills for Sales Director


Survey takers working as Sales Directors report using a large range of professional skills. Most notably, facility with Technical Sales, Business Strategy, and Strategic Sales are correlated to pay that is significantly above average, leading to increases of 25 percent, 19 percent, and 11 percent, respectively. Skills that seem to negatively impact pay include Microsoft Word, Marketing Communications, and Marketing Management. Those proficient in Business Development are, more often than not, also skilled in Strategic Sales and Business Strategy.

Pay by Experience Level for Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


Experience is an important factor influencing the compensation of Sales Directors. The average worker who claims fewer than five years of experience earns around $65K. In contrast, however, individuals who report five to 10 years in this occupation see a much larger median of $97K. Professionals who spend a good 10 to 20 years in the workforce haul in an average of $122K. People who have worked for more than 20 years report a median income of $127K, which is barely higher than the median for folks with 10 to 20 years of experience.

Pay Difference by Location


San Jose is home to an above-average pay rate for Sales Directors, 37 percent higher than the national average. Sales Directors will also find cushy salaries in Houston (+28 percent), Miami (+18 percent), Boston (+18 percent), and Dallas (+16 percent). San Diego ranks last in the field for pay, reporting salaries 8 percent below the national average.

Related Job Salaries

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Experience Affects Sales Director Salaries



National Average
$107,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 465 votes.

Gender

Female
29 %
Male
71 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
19%
10-19 years
41%
20 years or more
26%

Common Health Benefits

medical benefits Medical: 84% dental benefits Dental: 71%
vision benefits Vision: 58% employee benefits None: 14%
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