Sales Director Salary
Sales Directors receive generous compensation in the United States — earning an average of $96K per year, their standard salaries shoot well into the six-figure range. Individual bonuses, profit sharing and commission for Sales Directors — as high as $51K, $31K and $64K, respectively — each contribute to the degree of variation within overall compensation, ranging from $48K to $180K. Earnings for this group are mostly affected by the particular firm, followed by experience level and location. Job satisfaction for Sales Directors is high. Most Sales Directors survey respondents are men (70 percent). Most enjoy medical while the greater part get dental coverage. Vision coverage is also available to more than half. This report is based on responses to the PayScale salary survey.
Job Description for Sales Director
Sales directors are high-level management employees and occasional executives who are responsible for directing sales teams, either for an entire company or within a regional or branding division. The sales director provides vision and guidance to his/her team and entrusts it to execute projected revenue quotas for the goods or services provided by the company. These directors may also create or have direct input in sales campaigns and marketing initiatives, and they typically have sales managers underneath them who lead teams in the field. They often interview and hire new sales managers as-needed and also provide direction and standards for training of sales personnel.Read More...
As the sales director, this executive has great influence over all sales operations within the company or region; this typically includes approving sales projections by various teams, as well as approving and offering input into budgets from individual sales managers, who may themselves oversee smaller sales campaigns which must be approved by the director. Sales directors also initiate and oversee larger multi-team sales campaigns and initiatives and report on sales results to an executive board on a regular basis.
Those in this position must ensure consistent standards across multiple sales teams by working with managers to help ensure they follow hiring procedures and conduct quality interviews. They must also ensure that sales training creates a standard for excellence within the department and proper follow-ups and performance reviews take place.
Sales directors typically interface with marketing, branding, and supply and logistics teams to ensure that there is efficient operation between these intertwined areas which work to provide consumers with goods and services. Most sales directors have at least an undergraduate degree in a business- or marketing-related field, as well as extensive practical experience as sales managers or team leaders. A sales director typically works in an office environment, but should also expect regular travel for face-to-face meetings with members of regional sales teams.
Sales Director Tasks
- Plans and directs sales force activities to maximize profit from all segments of the market.
- Responsible for maximizing the potential sales volume of all segments of the market.
- Ensure execution of the developed sales strategies, plans and advertising and promotional programs.
- Maintain contact with key markets and customers, while maximizing potential volume.
- Direct the management staff in meeting sales objectives and goals.
Common Career Paths for Sales Director
While Sales Directors do not often become Presidents, the job pays $153K per year on average. Career advancement for the typical Sales Director often leads to becoming a VP of Sales or a VP of Sales & Marketing; median salaries in these positions are $31K higher and $23K higher, respectively.
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Popular Employer Salaries for Sales Director
For Sales Directors, comfortable salaries can be found at AT&T Inc.; in fact, median earnings sit around $184K, the highest in the area.
Popular Skills for Sales Director
Sales Directors seem to exploit a large range of skills on the job. Most notably, skills in Technical Sales, Business Strategy, Strategic Sales, and Strategic Marketing are correlated to pay that is above average, with boosts between 10 percent and 17 percent. Those listing Microsoft Word as a skill should be prepared for drastically lower pay. Marketing Management and Customer Relationship Management also typically command lower compensation. Skill sets containing Sales Management also tend to include Strategic Sales and Business Strategy. Those proficient in Business Development are, more often than not, also skilled in Business Strategy and Strategic Sales.
Pay by Experience Level for Sales Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
Experience seems to be a major factor in determining the incomes of Sales Directors. Individuals with fewer than five years of experience earn $67K on average, but those in the five-to-10 year group see a six-figure median of $102K. On average, Sales Directors make $125K following one to two decades on the job. More than 20 years of experience mean a somewhat bigger median paycheck of $129K, but it's not much more than what less experienced people make.
Pay Difference by Location
Home to some of the best pay for Sales Directors, San Jose offers exceptional salaries, 38 percent above the national average. Sales Directors can also look forward to large paychecks in cities like Houston (+33 percent), San Francisco (+16 percent), Atlanta (+16 percent), and Miami (+12 percent). Trailing the national average by 7 percent, Denver is the market with the smallest paychecks. Employers in Philadelphia and Washington also lean toward paying below-median salaries (4 percent lower and 3 percent lower, respectively).
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