Sales Director Salary

Compensation for Sales Directors in the United States is generous, with average pay surpassing six figures annually ($96K). Total cash compensation to Sales Directors approaches anywhere from $48K on the lower end to $180K on the higher end; in exceptional cases, this can include more than $50K from bonuses and upwards of $34K from profit sharing. The most influential factor affecting pay for this group is the specific employer, though years of experience and geographic location have a (lesser) impact as well. A large number report receiving medical coverage from their employers and more than half collect dental insurance. Most people who answered the questionnaire are men; 69 percent of Sales Directors are male. Job satisfaction is reported as high by the vast majority of workers. The information for this snapshot was generated by responses to the PayScale salary survey.

$46,495 - $149,473
$46K
$96K
$150K
MEDIAN: $95,733
10%
50%
90%

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$8.96 - $30.29
$9
$16
$30
MEDIAN: $15.92
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Salary
$46,495 - $149,473  
   
Bonus
$2,940 - $49,976  
Profit Sharing
$0.00 - $34,366  
Commission
$5,924 - $65,109  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,463 - $179,833  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 2,143
National Hourly Rate Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$30$60$90
Hourly Rate
$8.96 - $30.29  
   
Hourly Tips
$0.45  
Overtime
$12.48 - $40.27  
National Annualized Data (?
XAll compensation data shown are gross 10th to 90th percentile ranges. Take the PayScale Survey to find out how location influences pay for this job.
)
$0$60K$120K$180K
Bonus
$2,940 - $49,976  
   
Commission
$5,924 - $65,109  
Profit Sharing
$0.00 - $34,366  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,463 - $179,833  
Country: United States | Currency: USD | Updated: 4 May 2017 | Individuals Reporting: 71

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United States (change)

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Job Description for Sales Director

Sales directors are high-level management employees and occasional executives who are responsible for directing sales teams, either for an entire company or within a regional or branding division. The sales director provides vision and guidance to his/her team and entrusts it to execute projected revenue quotas for the goods or services provided by the company. These directors may also create or have direct input in sales campaigns and marketing initiatives, and they typically have sales managers underneath them who lead teams in the field. They often interview and hire new sales managers as-needed and also provide direction and standards for training of sales personnel.

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Sales Director Tasks

  • Plans and directs sales force activities to maximize profit from all segments of the market.
  • Responsible for maximizing the potential sales volume of all segments of the market.
  • Ensure execution of the developed sales strategies, plans and advertising and promotional programs.
  • Maintain contact with key markets and customers, while maximizing potential volume.
  • Direct the management staff in meeting sales objectives and goals.

Common Career Paths for Sales Director


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Though not the most common occurrence, Sales Directors sometimes become Presidents, where the average income is $153K per year. Typical career progression for a Sales Director involves becoming a VP of Sales or a VP of Sales & Marketing, roles that pay $32K more and $24K more on average.

Sales Director Job Listings

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Popular Employer Salaries for Sales Director


AT&T Inc. attracts talent by shelling out the biggest paychecks in the area — the median in that office is $184K.

Popular Skills for Sales Director


Sales Directors report using a large range of skills on the job. Most notably, skills in Technical Sales, Business Strategy, Strategic Sales, and New Business Development are correlated to pay that is above average, with boosts between 7 percent and 12 percent. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Microsoft Office and Microsoft Excel also typically command lower compensation. Most people experienced in Sales Management also know Strategic Sales and Business Strategy. It is often found that people who know Business Development are also skilled in Business Strategy and Strategic Sales.

Pay by Experience Level for Sales Director

Pay by Experience for a Sales Director has a positive trend. An entry-level Sales Director with less than 5 years of experience can expect to earn an average total compensation of $70,000 based on 458 salaries provided by anonymous users. Average total compensation includes tips, bonus, and overtime pay. A Sales Director with mid-career experience which includes employees with 5 to 10 years of experience can expect to earn an average total compensation of $102,000 based on 670 salaries. An experienced Sales Director which includes employees with 10 to 20 years of experience can expect to earn an average total compensation of $124,000 based on 1,068 salaries. A Sales Director with late-career experience which includes employees with greater than 20 years of experience can expect to earn an average total compensation of $127,000 based on 555 salaries.

Pay Difference by Location

▲39%

▲27%

▲19%

▲15%

▲12%

▲12%

▲11%

▼-1%

▼-7%

National Average: $111,479

Larger city markers indicate a job is popular in that location.

Surpassing the national average by 39 percent, Sales Directors in San Jose receive some of the highest pay in the country. Sales Directors will also find cushy salaries in Charlotte (+27 percent), Seattle (+19 percent), Miami (+15 percent), and San Francisco (+13 percent). Denver ranks last in the field for pay, reporting salaries 7 percent below the national average.

Sales Director Reviews

Q: What is it like working as a Sales Director?

Sales Director in Champaign:
Pros: Non-profit organization, work flexibility, creative projects, evolving work environment, community involvement.
Cons: The management, stress level, lack of education, lack of leadership,

Sales Director in Gillette:
"Working with the senior population."
Pros: Working with a team that has the same goals as mine. Placing our elders in a comfortable home they can enjoy for many years.
Cons: Residents passing away, You get a close attachment to them and will always miss them.

Related Job Salaries

Key Stats for Sales Director

Gender

Female
31 %
Male
69 %

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 296 votes.
Less than 1 year
1%
1-4 years
14%
5-9 years
19%
10-19 years
40%
20 years or more
27%
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Location:
Years in Fields/Career:
United States (change)

Experience Affects Sales Director Salaries

▲14%

▲11%

National Average
$111,000

▼8%

▼37%

Skills That Affect Sales Director Salaries

Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 296 votes.

Gender

Female
31 %
Male
69 %

Years of Experience

Less than 1 year
1%
1-4 years
14%
5-9 years
19%
10-19 years
40%
20 years or more
27%

Common Health Benefits

medical benefits
Medical: 84%
dental benefits
Dental: 68%
vision benefits
Vision: 56%
no benefits
None: 15%
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