Sales Director Salary

Average pay for a Sales Director in the United States is considerable, rounding six figures at $92K per year. Individual bonuses, profit sharing and commission for Sales Directors — as high as $49K, $23K and $55K, respectively — each contribute to the degree of variation within overall compensation, ranging from $49K to $174K. Career length is the biggest factor affecting pay for this group, followed by geography. Making up 71 percent of those who took the survey, male Sales Directors greatly outnumber their female counterparts. Job satisfaction is reported as high by the vast majority of workers. Most report receiving medical coverage from their employers and a strong majority collect dental insurance. The figures in this overview were provided by individuals who took PayScale's salary questionnaire.

$44,769 - $144,072
(Median)
$45K
$92K
$140K
MEDIAN: $92,347
10%
50%
90%

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$9.64 - $30.64
(Median)
$9
$15
$31
MEDIAN: $15.00
10%
50%
90%

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National Salary Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Salary
$44,769 - $144,072  
   
Bonus
$1,855 - $48,654  
Profit Sharing
$900 - $22,500  
Commission
$0.00 - $54,670  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,627 - $174,276  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 3,046
National Hourly Rate Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$30$60$90
Hourly Rate
$9.64 - $30.64  
   
Overtime
$0.00 - $35.12  
National Annualized Data (?
XAll compensation data shown are gross, national 10th to 90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale survey.
)
$0$60K$120K$180K
Bonus
$1,855 - $48,654  
   
Commission
$0.00 - $54,670  
Profit Sharing
$900 - $22,500  
Total Pay (?
XTotal Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. healthcare).
)
$48,627 - $174,276  
Country: United States | Currency: USD | Updated: 1 Apr 2015 | Individuals Reporting: 56

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Job Description for Sales Director

Sales directors serve as the brain for sales teams. They are the leader of a team whose primary goal is to generate revenue and maximize profits. Sales directors must be able to manage a group of people while understanding how to sell to customers and implement a variety of strategies to make the sale.

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Sales Director Tasks

  • Direct the management staff in meeting sales objectives and goals.
  • Plan, direct and implement sales programs for one or more of the company's product line.
  • Develop, forecast and monitor budget and utilize operational resources.
  • Maintain contact with key markets and customers, while maximizing potential volume.
  • Plans and directs sales force activities to maximize profit from all segments of the market.

Common Career Paths for Sales Director


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Sales Directors who go on to become Senior Vice Presidents of Sales may see their salaries climb quite a bit. Median pay for Senior Vice Presidents of Sales is $192K annually. Sales Directors most often move into positions as VPs of Sales or VPs of Sales & Marketing; those groups report median salaries that are $34K higher and $26K higher, respectively.

Sales Director Job Listings

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Popular Skills for Sales Director


Survey respondents exploit a significant toolbox of skills in their work. Most notably, facility with Technical Sales, Business Strategy, and Strategic Sales are correlated to pay that is significantly above average, leading to increases of 25 percent, 19 percent, and 12 percent, respectively. Those listing Microsoft Word as a skill should be prepared for drastically lower pay. Marketing Communications and Market Research also typically command lower compensation. For most people, competency in Business Development indicates knowledge of Strategic Sales and Business Strategy.

Pay by Experience Level for Sales Director

Median of all compensation (including tips, bonus, and overtime) by years of experience.


For many Sales Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Survey participants with less than five years' experience pocket $66K on average, but those with five to 10 years of experience enjoy a much bigger median of $97K. Six-figure salaries surface after one to two decades on the job — experienced professionals in this group reap a six-figure median of $124K. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $129K.

Pay Difference by Location


San Jose offers some of the highest pay in the country for Sales Directors, 39 percent above the national average. Sales Directors can also look forward to large paychecks in cities like Houston (+34 percent), Boston (+19 percent), Dallas (+16 percent), and Miami (+14 percent). Falling short of the national average by 10 percent, the area with the worst salaries is San Diego.

Related Job Salaries

United States (change)

Experience Affects Sales Director Salaries



National Average
$109,000



Job Satisfaction

Extremely satisfied
Rated 5 out of 5
based on 518 votes.

Gender

Female
29 %
Male
71 %

Years of Experience

Less than 1 year
1%
1-4 years
13%
5-9 years
18%
10-19 years
42%
20 years or more
26%

Common Health Benefits

medical benefits Medical: 85% dental benefits Dental: 71%
vision benefits Vision: 57% employee benefits None: 13%