Sales Director Salary
The median total income of Sales Directors is around $111K, and for the average worker in this area, a good chunk of that (roughly a fourth, in fact) comes from commissions. With some bonuses approaching $50K and certain profit sharing proceeds approaching $35K, overall incomes of Sales Directors spread between $48K and $178K depending on individual performance. Compensation for this group is mainly affected by the company, but tenure and location are influential factors as well. For the most part, Sales Directors enjoy their work and report high levels of job satisfaction. A large number report receiving medical coverage from their employers and more than half collect dental insurance.
Job Description for Sales Director
Sales directors are high-level management employees and occasional executives who are responsible for directing sales teams, either for an entire company or within a regional or branding division. The sales director provides vision and guidance to his/her team and entrusts it to execute projected revenue quotas for the goods or services provided by the company. These directors may also create or have direct input in sales campaigns and marketing initiatives, and they typically have sales managers underneath them who lead teams in the field. They often interview and hire new sales managers as-needed and also provide direction and standards for training of sales personnel.Read More...
As the sales director, this executive has great influence over all sales operations within the company or region; this typically includes approving sales projections by various teams, as well as approving and offering input into budgets from individual sales managers, who may themselves oversee smaller sales campaigns which must be approved by the director. Sales directors also initiate and oversee larger multi-team sales campaigns and initiatives and report on sales results to an executive board on a regular basis.
Those in this position must ensure consistent standards across multiple sales teams by working with managers to help ensure they follow hiring procedures and conduct quality interviews. They must also ensure that sales training creates a standard for excellence within the department and proper follow-ups and performance reviews take place.
Sales directors typically interface with marketing, branding, and supply and logistics teams to ensure that there is efficient operation between these intertwined areas which work to provide consumers with goods and services. Most sales directors have at least an undergraduate degree in a business- or marketing-related field, as well as extensive practical experience as sales managers or team leaders. A sales director typically works in an office environment, but should also expect regular travel for face-to-face meetings with members of regional sales teams.
Sales Director Tasks
- Plans and directs sales force activities to maximize profit from all segments of the market.
- Responsible for maximizing the potential sales volume of all segments of the market.
- Ensure execution of the developed sales strategies, plans and advertising and promotional programs.
- Maintain contact with key markets and customers, while maximizing potential volume.
- Direct the management staff in meeting sales objectives and goals.
Common Career Paths for Sales Director
Though not the most common occurrence, Sales Directors sometimes become Presidents, where the average income is $153K per year. The most common next step for a Sales Director is to become a VP of Sales or a VP of Sales & Marketing. The former position pays an additional $32K per year on average, and the latter position pays $24K more per year.
Sales Director Job Listings
Search for more jobs:
Popular Employer Salaries for Sales Director
AT&T Inc. attracts talent by shelling out the biggest paychecks in the area — the median in that office is $184K.
Popular Skills for Sales Director
Sales Directors report using a deep pool of skills on the job. Most notably, skills in Technical Sales, Strategic Sales, Business Strategy, and Business Development are correlated to pay that is above average, with boosts between 9 percent and 15 percent. Those listing Marketing Management as a skill should be prepared for drastically lower pay. Microsoft Excel and Microsoft Office also typically command lower compensation. Those educated in Business Development tend to be well versed in Business Strategy and Strategic Sales. Those who learned Sales Management also tend to know Strategic Sales and Business Strategy.
Pay by Experience Level for Sales Director
Median of all compensation (including tips, bonus, and overtime) by years of experience.
For many Sales Directors, experience and pay levels seem to be correlated; more years in the business generally lead to more money. Although individuals who have less than five years' experience earn $69K on average, people with five to 10 years benefit from a notably larger average of $103K. On average, Sales Directors make $124K following one to two decades on the job. Individuals who report more than two decades of experience seem to make only slightly more than folks in the 10-to-20 year range; the more senior group sees median earnings in the comparatively modest ballpark of $127K.
Pay Difference by Location
San Jose offers some of the highest pay in the country for Sales Directors, 38 percent above the national average. Sales Directors will also find cushy salaries in Houston (+33 percent), Charlotte (+23 percent), Seattle (+16 percent), and Miami (+15 percent). Falling short of the national average by 7 percent, the area with the worst salaries is Denver.
Sales Director Reviews
Related Job Salaries
Key Stats for Sales Director
Rated 5 out of 5
based on 282 votes.